Nina Amir, Book Marketing guru once said: “For some reason, aspiring and published authors seem to cling to the outdated idea that a publisher will do the hard work of promoting their book for them. That’s why writers often want to become traditionally published. But that’s not a good reason to pursue this publishing route. If you want your book to succeed, you will have to do the same amount of work to promote your book whether you self-publish or traditionally publish.”
One of the things authors can do to promote their books, other than to write blog posts, guest blogs, write magazine/newspaper articles or apply for writing contests is to get as many speaking engagements as possible. No matter if at writer conferences, library presentations or – if you are writing non-fiction books – at association meetings. One more way to create your author brand and extend your platform. At the same time sell more books and get your author name out. Best of all: Many speakers make more money with their talks than with selling their books.
So, How Do You Find Speaking Engagements?
Search for Writer Conferences and Book Fairs, contact libraries, bookstores, museums and book clubs – or just search the internet for keywords such as speakers wanted, key note speaker for … conference or book event. Find more through Google search under “How to find speaking engagements” or “Tips to get more speaking engagements”.
Practice your speeches
A great help to polish your speaking skills is to attend Toastmaster club meetings that can be found in practically every city in North America and worldwide, no matter if you are in Japan, South Africa, India, Israel or anywhere in Europe and where you can practice in small groups of like-minded people.
Author Hope Clark, who organized herself dozens of speaking engagements per year, gave great advice to fellow authors in one of her terrific newsletters:
“What you do is the following
1) Write a lot.
2) Write well.
3) Pitch a lot.
4) Pitch well.
5) Get depressed at rejections
6) Get over it.
The events I speak at came about from me hearing/reading about it . . . and asking to be involved.
The year before my book “Lowcountry Bribe” came out, I spent weeks pitching to every event I could find. Dozens. I chose to tag events where writers congregated because I spoke not only about my mysteries, but about FundsforWriters as well. My rejection rate was pretty disenchanting. But I still hit twenty-six events in nine states in nine months. The bottom line is people saw me, heard me, and decided they wanted me. I keep receiving requests out of the blue. And that’s how it works.
Sure, you’ll have bad events. They are the best lessons you’ll ever learn. But you’ll have great ones, too, and you’ll float on their success for a week afterwards.”
Read more about Hope Clark and her speaking engagements: http://www.hopeclark.blogspot.com
More tips on how to get speaking engagements and great examples of (author) websites, respectively their convincing speaker pages, can be found on Erno Hanninks’ website.
If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.
Please check out all previous posts of this blog (there are almost 900 of them : ) – if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.
Thanks a lot for following: