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Monthly Archives: September 2013

What is Your Reason for Blogging?

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Blogging Stats, published by Technorati:

The only way to become a better writer is to write – pages and pages, day after day. That’s exactly what an active blogger spends her or his time doing. The more you blog, the more you write – and the better a writer you become. Additionally, you can sell your best articles to newspapers and magazines, even getting more attention to your writing and more authority.

Search engines are looking for results that are helpful to their users.  When you write a series of in-depth, valuable articles around a topic, Google’s Search Engines take notice.  Each high-quality blog post that you publish is another opportunity to get traffic from search. It’s called CONTENT MARKETING.
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The State of Blogging

by jxtr.
Explore more infographics like this one on the web’s largest information design community – Visually.

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Who Are the Most Avid Bloggers?
13% of the blogosphere are entrepreneurs, or individuals blogging for a company or organization they own. 84% of these bloggers blog primarily about the industry they work in, with 46% blogging about business and 40% about technology. 76% blog to share expertise; 70% blog to gain professional recognition; and 68% to attract new clients for their business – or readers and reviewers for their books.
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Static websites don’t attract many new clients or customers. However, a regularly updated blog can produce a constant stream of good leads from all around the world.  
Blogs have so much influence on purchase decisions. A blog allows the luxury of space and the time to develop a writer’s points of view.  Blog content provides added value and it will always trump advertising.
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Sometimes a blog starts out as a hobby only to become a full-time business. That type of growth is not typical – only if you are willing to commit to it. Trust is a rare and valuable commodity online. You can’t buy trust. It has to be earned by demonstrating your commitment to your readers, time and time again.
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Blogging is the foundation of Social Networking:
“The richest people in the world build networks. Everyone else looks for work.”  – Robert Kiyosaki

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Book Launch: TIMELESS – a Gothic Romance


Timeless by JAN SCARBROUGH

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Timeless-Gothic-Romance

Timeless

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When Beth Abbott receives a surprise inheritance from her birth mother, she travels to the family’s nineteenth century mansion in Old Louisville, KY, now a Bed and Breakfast. There she meets the resident ghost, a little girl whose crying scares, but intrigues guests. Beth sets out to discover the identity of the ghost and why she appears happy to Beth, not sad.

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Jeff Halstead, a man with several secrets, runs the bed and breakfast. But he’s more than that to Beth, and she feels their connection immediately.  A psychic medium who doubts his skills, Jeff slowly uncovers the truth of their past lives. Will he be in time to reveal the identity of Beth’s enemy? Will the love they shared in the past follow them into the future?
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Description
A contemporary Gothic romance, Timeless has all the elements of an intriguing paranormal: a resident ghost, evil entities, tragic lovers, and ultimate redemption. Set in Old Louisville, now and in the past, Timeless brings together the elements of history and contemporary New Age belief.

Jan Scarbrough: “Being a history major as well as an ex-English teacher came in handy when writing this book.” “I believe Timeless is the best book I have written so far.” “Let me know if you read the book and like it.”

http://www.amazon.com/dp/B00F73NUCA
Print Length: 168 pages $2.99

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Author-Jan-Scarbrough's-dogsAbout the Author:

A member of the Romance Writers of America, Jan Scarbrough has been active in the local Kentucky RWA chapter and is a member of Novelist, Inc . Her best friends are fellow writers. Who else will check a point plot for her or understand GMC and POV?

Jan lives in Louisville, Kentucky, along with three dogs, two cats and a supportive husband. To get her horse fix, she takes riding lessons once a week at Premier Stables in Simpsonville, KY. She is a also a member of the American Saddlebred Horse Association.

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Do visit Jan Scarbrough’s website http://www.janscarbrough.com/ and her author page on Amazon to find all her novels.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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Posted by on September 22, 2013 in Author/Writer, New Books

 

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3 Top Reasons to Be on Google’s Page 1

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Search Engine Optimization, short SEO,  is not about tricks or manipulating algorithms. It’s about understanding the online landscape and evolving to meet your customers where they are. It is essential to establish and/or increase your web presence as a writer.
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Why it is so Important to Be on Google’s Page 1:

  • 60% of clicks go to the Top 3 of the search results
  • 75% of all users never scroll past the first page of search results
  • 42% of all users click on the top-ranked result and only 23% on ads

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Think Seo Doesn

Explore more infographics like this one on the web’s largest information design community – Visually.
Source: http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/

Sources:
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://www.y2m.ae

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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Why You Need Beta Readers


Why You Need Beta Readers and Where to Find the Best
Guest post by Lauren Sapala
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Beta-Reader
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In the tech world “beta” means something that isn’t finished yet; a product that’s still in the testing stage. Authors have now commandeered this term for their own, using it to describe the first circle of readers to review the finished draft of a manuscript. So what’s the difference between giving your novel to a beta reader instead of your friends or family? Well, other than honest, objective feedback (which is one of the most valuable things any writer could ever ask for) the chances of success for your book go up enormously.

The ideal beta reader is usually another writer, and preferably someone who is interested and familiar with the genre in which you are writing. Getting feedback from another writer means you’re much more likely to receive concrete suggestions for improvement, along with comments on what is and is not working. Having a writer as your beta reader also gives you the chance to enter into an exchange. After they read for you, you can read for them. As you examine the weak spots in another’s manuscript with a detached eye, you learn how to logically approach the problems in your own.
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Bringing on beta readers, in short, helps you become a better writer.
So where do you find them?

Your Own Writing Group
Most creative writing groups focus on critique, and due to time constraints, each member is usually only allowed to submit a few pages at a time for feedback. Beta readers, on the other hand, should be reading your entire finished manuscript.
Ask around within your current writing group to see if anyone else has finished their novel and if they would be interested in doing a beta reading exchange with you. Since it’s a trade, both of you will benefit. And since it can be done in off-hours, make it clear that it won’t interfere with the regular meetings of the group.

Google+
Social media doesn’t have to be all about self-promotion. Google+ offers a variety of excellent communities for writers looking to connect with like-minded individuals. The Writer’s Discussion Group has over 14,000 members, and if that sounds too overwhelming for you, smaller communities like Poets of G+, Aspiring Authors, and Writers, Authors, Bloggers are always open to new people too. You can browse around the different communities to find beta readers, or make a post of your own asking for volunteers.

MeetUp Groups and Workshops
If you live in a metropolitan area, Meetup.com offers a dynamic assortment of options for writers. You can find workshops and writing marathons, as well as gatherings dedicated solely to beta readers. This is a great avenue for those writers who prefer face-to-face interaction, and who are also open to meeting new writer friends. If you don’t see a beta reader meetup listed for you city, you might think about organizing your own.

Online Writing Forums
For writers looking for very specific feedback from knowledgeable readers (in the genre of hard science fiction, for example), online forums are an efficient way to find them. Because participants tend to cluster around particular topics of interest, writers can post their call for beta readers in the area most relevant to their style and content. Writers’ Café, the Next Big Writer, and WritingForums.org or Wattpad.com are just a few of the online resources available that can help writers connect.

After you have found your handful of promising beta readers, make sure both of you have the best experience possible. Be clear on your expectations. Tell your beta readers exactly what you are looking to gain from their feedback, and exactly how detailed you want them to be.

Remember, beta readers are not editors. Their function is not to correct your work, or make any actual changes. The goal of bringing on a beta reader is for you, as the writer, to get a view of your own work through a reader’s eyes.

And that, for every writer, is truly invaluable.
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About the Author
Lauren Sapala is a writer, writing coach and blogger at www.laurensapala.com. She blogs about writing, creativity, and finding and holding onto one’s inspired passion in life. She currently lives in San Francisco, is working on her fifth novel, and in her free time facilitates the writing group she founded, “Write City”.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

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Your Benefit: Get More Time to Write!

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NEW: Introductory Price for Book Advertising & Social-Media-Promotion:
Some authors have already a great functioning platform with lots of followers and established their brand as a writer.  What they need:  time to write the next book, and a little help with Social Media promotion. Other writers plan their KDP Select FREE days or short-time reduced price for     their e-books, or the launch of a new novel.
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Exactly for these occasions we offer Advertising and Social Media Promotion:
Advertising and Social Media Promotion at a 50% lower, introductory price until
October 31, 2013.  For only $39  – and with only a three Five-Star-Requirement.*
This way, new books will get the same chances as established ones!

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Your Benefit for 3 months:

  • Introduction of your book (1 page, incl. links) on four web sites (stays forever!)
  • Posting of these articles (URL) on all our Social Media sites (see listing below)
  • Sales campaigns & KDP FREE days are heavily promoted
  • Your book will be on the front page for at least one week
  • IF announced 10 DAYS in advance your books goes into the Newsletter to
    ten-thousands of readers

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SIGN UP now!
Take advantage of this great, one-time introduction price of $39, click on the Buy Now button at

Use the secure PayPal ordering system! We will contact you by email (within 48 hrs) after signing up to get more info about your book and set up campaign dates.  PayPal – The safer, easier way to pay online!
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Why Should you Promote Your Books with Us?

  • We are known for valuable help to authors / publishers
  • We have a great ranking on Google and Alexa
  • We have lots of hundred-thousands of readers/followers
  • We are professionally-trained e-publishers/marketing specialists


You might have attended one of our Weekend Seminars or Publishing & Book Marketing Consulting
online. Many Readers, Writers and Author-Publishers also enjoy the almost 900 useful blog posts at http://SavvybookWriters.com, which have been read by 300,000 people, and which are mirrored now additionally in a new blog version. All these valuable blog post’s URL’s are submitted several times a day to many Social Media sites, such as Google+, Twitter, Pinterest, Tumblr, StumpleUpon, and to dozens of Google Communities as well as to Goodreads. Countless bloggers re-blog them to their sites as well.

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ALEXA Traffic Rank:
SavvyBookWriters: Our ALEXA Traffic Rank in the USA as of September 1, 2013 is at: 39,196 !!! out of of more than 500.000 sites, which means being in the top 8% in America. Our worldwide rank was 108,699  – out of almost 1 BILLION websites worldwide! SavvyBookWriters‘ ranking is in the top 1% of the world’s websites! This is only one of our websites / blogs. There are four more – plus all our Social Media sites. All these pages are connected with each other, which means your book and it’s cover will show up on dozens of places on the internet.

From http://www.freewebsitereport.org/
Savvybookwriters.com has ranked #114,726 in the world according to ALEXA.com website ranking, and has a Google page rank #3. Savvybookwriters.com receives 9,588 page views per day. The average page load time is 2.3 seconds, which is faster than 33% of sites around the world. Savvybookwriters.com has website back links from #331 websites.
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Our Social Media Presence 

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There is even more:  Online Publishing Seminar
If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help at: http://www.111Publishing.com/
Check out the benefits here http://bit.ly/1aKkpkK  – and to order the seminar, go to http://www.111Publishing.com/Seminars.

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*Sorry, no exceptions, three is the absolute minimum! Read our tips how to find reviewers:
Million Dollar Question: How to Get Book Reviews
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Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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How to Choose A Bestselling Title

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Book_Staple
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Oxfordwriters published a great article: How to Choose a Bestselling Title and they give examples how, by only changing the title, the authors’ sales numbers skyrocketed.  They asked: “What if you could sell ten times more books just by changing your title? OK, that‟s believable.  What if you could sell nearly a million more books just by changing your title?”
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“This is exactly what happened to author, Bob Morrison, when he self-published his book. When it first went on sale as “The Entrepreneurs’ Manual” it sold only 12 copies. Disillusioned by these sales, and thinking the title needed an overhaul, he renamed it  Why S.O.B.s Succeed and Nice Guys Fail in
Business. The book has since sold over 800,000 copies!”
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Amazing Results
“In a world where we‟re bombarded with information, an attention-grabbing title can make all the difference between success and failure. If you‟re still having doubts, here‟s a handful of other manuscripts that have been successfully re-titled:
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  • Men-are-from-Mars-Women-are-from-Venus
    The Squash Book
    was tested as a title versus The Zucchini Cookbook. The first title sold just 1,500 copies. The second sold 300,000 because it was more specific.
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  • John Gray didn’t get much attention with his book What Your Mother Couldn’t Tell You and What Your Father Didn’t Know.  He shortened it to Men are From Mars, Women are From Venus.  The rest, as they say, is history…”
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    How to Choose a Bestselling Title
  • Oxford Writers advice:  “Top titles create anticipation, excitement and enthusiasm. They express the passion of your message. They connect emotionally with your reader. This is what you are aiming for.”


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Get eleven tips how to find the most intriguing title for your book. 
Top titles create anticipation, excitement and enthusiasm. They express the passion of your message. They connect emotionally with your reader. This is what you are aiming for…  Read the whole article 

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
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Posted by on September 18, 2013 in book layout, Marketing

 

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9 Things Authors Should Never Do on Twitter

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Twitter-Social-Network

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If you want to become popular on Twitter and have your tweets go viral, avoid these errors, and check out the small, but significant issues you might not be aware of, and change your Social Media approach for the better.
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Having no Avatar – Instead an Image of your Pet
Who wants to talk with an egg, or a cat, child or your dog? OK, if you have a company, you can use the company logo, but for everyone else: get a great studio photo once in ten years and use it for all your marketing needs including your book cover or on your website. Would you send a potential employer a photo of your house pet, your book or a toddler’s image? No? Why then show these annoying images to your potential customers? Be professional! Sometimes I am inclined to publish a book with the worst avatars! Hope yours is not included. Use an attractive portrait or logo and stick with it everywhere, in order to have brand consistency.

Having no Bio or Real Name
Your name and @name, should be searchable on Twitter. It means people can type you into Twitter’s search engine and find you. Use your own name o try to get the actual name of your small publishing business on Twitter. Keep it as short as possible, to give tweeps more space to re-tweet your content or to communicate with you.

Choosing Other Writers as Followers (only)
Why would you not choose readers, reviewers or other interesting people to follow? If you are on Social Media to network, hang out with READERS! A no-brain-er … Use the search function to find like-minded Tweeps, e.g. type: reading, book lover, book worm, avid reader etc. You will want to get more readers, than other writers as Twitter followers, right?

Talking about Your Book (only)
Buy my book, buy my book, buy my book, buy my book – pretty boring, isn’t it?
Aim to send out entertaining, thoughtful, funny content or news, that are interesting for your fellow tweeps. You could for example improve these points:

  • Tweet the latest news
  • Pick the right time of day
  • Leave room for a retweet
  • Use top re-tweetable phrases
  • Write a tempting headline
  • Don’t make the tweet about you

Not Being Social – or Being too Social
In the process of choosing followers, one can sometimes scroll down their timeline for a whole week and don’t find a single re-tweet. Or the opposite: you want to re-tweet and cannot find anything the person ever tweeted … only re-tweets of others’ content.  Or they talk only with their friends, without ever turning to the rest of the Twitter-sphere.

Not Having at least 2,000 Followers – or Stuck With 2,000
Some books and blog articles advice to never follow anyone with less than 2,000 followers. Doesn’t sound fair, as everyone has to start somewhere. On the other hand some tweeps click on every name they see on Twitter to reach 2,000 followers very fast – and then stuck. For them, instead to un-follow successive those who do not follow, they just wait it out to get 2,000 people who follow them, in order to continue their growth. But this can take forever, as no one wants to to follow THEM – and then wait for months or even longer, until they reciprocate – or worse: never do.
Un-follow people who haven’t followed you back after a while. This is especially important to avoid “follow limits”.  If you have anything like these numbers – you are in trouble:  268 TWEETS – 2000 FOLLOWING – 345 FOLLOWERS

Barely Ever Re-tweeting Others, or Answering Them
Twitter is a SOCIAL network, don’t use it as a advertisement board only. Answer or re-tweet others – and they will return the favor. Stop your continuing posts, varying from three to six subjects, and this for pages and pages… What I found so far: 80% of these are male and/or are introvert writers or leadership business advisers.
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Greeting new followers with FB likes promotion / Book promotion
You get a message in your mailbox: Someone mentioned you. Curious you check it, but no, you are only summoned to go to their Facebook account and LIKE their page. Or they send you the link to their books sales page. And that’s the greeting for following them… Do they sign up with Twitter only to advertise their wares? Same: Sending DM’s with advertisements. You open the Direct message and you are greeted with advertising. My reaction: UNFOLLOW. Thanks and nice to meet you...

Never, ever, use TrueTwit Validation Service
Author Sean Munger reminded me of this one. Almost forgot about it, as I am not able anymore to read every email / Direct message with ten-thousands of followers (can’t make Twitter a full-time job : ). Some are nice Welcome messages, but 90 per cent are spam (see #8). But I read them in the past, first I answered, telling them that I DO NOT use TrueTwit Validation Service, but then I gave up and just ignored the sender.
The irony is, that these people are often following me, and then when I want to follow them back, their message appears!  Why did they choose to follow me and then want ME to validate??? Read Sean Munger’s blog post, especially if you ever used this useless “service”. Sean’s most important message, to which I fully agree: “Most importantly for you, it means I will never buy your book. You just lost a reader, a customer, a potential fan, a potential reviewer”.

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OK, enough said. Don’t want to go into further rants … : )  These are just a few of many issues that make it difficult to interact for others on Twitter – or prevents tweeps to click on FOLLOW you and for you to build social networks and your writer’s platform. To become successful and popular on Twitter do this:

Follow others, tweet something valuable for others and don’t use Twitter as a cheap way to advertise!  Create a nice mixture of your own, really interesting tweets and do some re-tweeting.
Choose a very short Twitter name.  Make it as easy and convenient as possible for your fellow tweeps to engage and interact with you.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are 980+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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