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How to Choose A Bestselling Title

18 Sep

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Oxfordwriters published a great article: How to Choose a Bestselling Title and they give examples how, by only changing the title, the authors’ sales numbers skyrocketed.  They asked: “What if you could sell ten times more books just by changing your title? OK, that‟s believable.  What if you could sell nearly a million more books just by changing your title?”
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“This is exactly what happened to author, Bob Morrison, when he self-published his book. When it first went on sale as “The Entrepreneurs’ Manual” it sold only 12 copies. Disillusioned by these sales, and thinking the title needed an overhaul, he renamed it  Why S.O.B.s Succeed and Nice Guys Fail in
Business. The book has since sold over 800,000 copies!”
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Amazing Results
“In a world where we‟re bombarded with information, an attention-grabbing title can make all the difference between success and failure. If you‟re still having doubts, here‟s a handful of other manuscripts that have been successfully re-titled:
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  • Men-are-from-Mars-Women-are-from-Venus
    The Squash Book
    was tested as a title versus The Zucchini Cookbook. The first title sold just 1,500 copies. The second sold 300,000 because it was more specific.
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  • John Gray didn’t get much attention with his book What Your Mother Couldn’t Tell You and What Your Father Didn’t Know.  He shortened it to Men are From Mars, Women are From Venus.  The rest, as they say, is history…”
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    How to Choose a Bestselling Title
  • Oxford Writers advice:  “Top titles create anticipation, excitement and enthusiasm. They express the passion of your message. They connect emotionally with your reader. This is what you are aiming for.”


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Get eleven tips how to find the most intriguing title for your book. 
Top titles create anticipation, excitement and enthusiasm. They express the passion of your message. They connect emotionally with your reader. This is what you are aiming for…  Read the whole article 

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Posted by on September 18, 2013 in book layout, Marketing

 

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