Amazon Trivia since 1994

27 Aug

. wrote recently: “A few months ago Amazon reached what its founder and CEO Jeff Bezos demurely tells me was “an interesting milestone.”  The retailing giant, so ubiquitously associated with books, then music and video, now has tens of millions of products in stock -and a majority are non-media goods: drills, dress shoes, tennis rackets and almost anything else that a human can ship. That turning point might be Bezos’ greatest accomplishment.

How Far Amazon Has Come

by infographiclabs.
Explore more infographics like this one on the web’s largest information design community – Visually.
Amazon Prime
After Kindle3, Amazon introduced the Prime Membership, a brilliant move. The average member makes $1,224 in Amazon purchases each year,  compared with $505 for non-Prime customers. The TIME wrote: “Membership in Amazon Prime, which offers unlimited free two-day shipping, has doubled in less than two years. Analysts predict it’ll double again by 2017.
Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. A 2010 Businessweek story stated that Amazon Prime broke even within three months of launching, not the two years predicted by its creators. That’s because customers spent as much as 150% more at Amazon after they became Prime members. Subscribers not only ordered more often, but after paying the $79 fee, they started buying things at Amazon that they probably wouldn’t have in the past. Since shipping was always speedy and free, members saved themselves a trip to the store for things like batteries and coffee beans.” “In all my years here, I don’t remember anything that has been as successful at getting customers to shop in new product lines,” Robbie Schwietzer, vice president of Amazon Prime, told Businessweek.

See also: The Hidden Empire, Update 2013, a Slide-Share
Former executives all have stories about Bezos’ obsessive focus on the customer – and a perfect delivery system. Read the Amazon e-Commerce Success Story by CBS – or hear it directly from Jeff Bezos’ speech.   And here is his advice for entrepreneurs:  And who has contributed to Amazon’s success as well?  You and me!  By uploading our books to Amazon.  Let’s pad us on the shoulder too!

If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: Once you are on this website, click on Seminar to register.

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