Why Authors Need Lots of Marketing Skills

27 Jun



Social Media floods the market with content producers, e.g. writers. If you want to make it as a writer, you will have to separate yourself from the crowd so your work can be found and appreciated. Here are some tips for your writing success:

# 1  is to know the industry
Even after they get a book deal, many authors are surprised to find the majority of the marketing depends on them. Get to know the publishing industry and what kind of writing sells and what can be marketed.  It will save yourself a lot of time and effort in the long run. Keep up with what’s hot by reading Writer’s Market, Goodreads or Script. Knowing the publishing field also means knowing what rights you have as an author.

Make friends with Google+, Pinterest, Twitter and network
As a good writer, you already have the ability to write concise, interesting, and funny prose. It should be a breeze for you to build a following of people that includes literary agents and book editors that could assist you in getting the word out about your work, or even offer you a deal eventually. Don’t use this as a chance to hit them over the head with your book, yet demonstrate what a good writer you are and they will want to read it on their own. Content Marketing!

Get to know the E-publishing route
For an unknown author, it might be the best way to get your work in front of people.  E-publishing is one way to get your material into a professional, digital format that can be downloaded. Learn how to converse your book – or hire an e-book formatting company to prepare your work for listing on the Kindle, iPad, Sony Reader etc. – but only after it is carefully edited!

Create your own website & blog
It shows far more professionalism if you have your blog on your own website, or get a page.  Consider making chapters of your writing available for free on your site, and don’t sell ads, it just looks plain cheap.  Learn how to operate a digital store.  Paypal is the industry standard for accepting payments, including the major credit cards. And to protect your customers, learn how to use save webpages and procedures (https).

Maximize your web traffic and sell online
Maximize your visibility on search engines by using clear and accurate keywords in your site title, description, and body. To move up to the top of the search list, you need to have lots of links from other web sites to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you in return of the favor. Tips how to get more inbound-links.

Create a media kit 
Microsoft Publisher is all you need to make a professional press kit to send out to newspaper- and magazine editors, radio and TV journalists, or agents. Include in your materials the market research you have done to show how many readers could profit from your new book, and include the best bits of material from your work.

Create a book trailer*
Rent or buy an inexpensive camcorder or just use your laptop webcam. Shoot an introductory video of yourself for your site and your latest book project, or upload a highlight reel to YouTube of key points in your work. Keep it simple.  Read even more how to create a book trailer in my e-book:
111 Tips to Create Your Book Trailer, featuring valuable tips and links to video tutorials, free music downloads and free images, as well as tips how to market your book video.  Available at Amazon:

Brand yourself as a writer.
Establishing yourself and your writing as a brand involves knowing what your core strength is. Create your “Elevator Pitch”  to convince readers why they should get your book.  Be available for: an interview for a blog or a neighborhood weekly, a “local authors” day at a small bookstore, or even speaking engagements across the country.  It may not be easy first, as being upbeat and on your game at all times requires work. Traditional media outlets like radio and TV are turning more and more towards the new wave of internet writers and bloggers.

With the tools described here, and using social media, your book marketing doesn’t require any financial investment.  Depending on your level of involvement, it may demand  quite a bit of time commitment, at least in the beginning.  However, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.

More about Search Engine Optimization:




If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help:     Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 785 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter,, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing 111Publishing @ Google+


Hyper Smash



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