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How to Organize a Book Sweepstake

16 Jun

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European-Robin

European Robin

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To gain a maximum of exposure for your book(s): creating a book sweep-stake is an interesting marketing tool. Thanks to social media, such as Google+, Chime.in, MySpace, Twitter, Facebook, Tumblr etc. where you can announce the sweepstakes, it works like a snow ball system. It may start with only one person (you) who invites friends and acquaintances to the sweep-stake, who in turn invite their friends, who invite their friends…. well, you get the point.
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An invitation for a sweep-stake could be for example:
“You and five friends are invited to experience a marvelous evening of fine dining and wining, a delicious five-course dinner, prepared by a talented chef, perfectly paired with exquisite wines, value $500.”  ”Enter your name and email address”.
Then a window pops up: “Congratulations! Your entry was successfully submitted. Thanks for your entry. Now invite the five friends you would like to share your gourmet dinner & wine with, and log-in with Facebook.”
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It might even go viral…
This way, word is spread already 5 times…. and these 5 friends also want to win and enter the contest, and tell their friends about it, and these friends…  The first prize could also be a ski-outing, a surf-lesson, a nostalgic train trip or a scenic flight, depending on how much you want to spend for this marketing campaign.
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Sweep-stake costs are tax-deduct-able
You certainly can deduct the cost for this campaign from your tax, provided you document it.
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Regulations
Sweep-stakes are regulated in many countries, the USA, Canada and many European states all have laws governing sweep-stakes. In Canada and several European countries the entrants have to solve a math puzzle – which you can use to bring expose the title of your book(s) even more into the spotlight.

You could ask for example: If 15,600 copies of my book “How to make a Million in one year?” has been sold in 2011, and 12,000 books in the first quarter of 2012, how many of this book “How to make a Million in one year?” have been sold in total so far?
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Important:
Don’t forget to link the title of your book to the online retailer (Amazon, Apple, Google, Sony) or even better: your own e-commerce (book sales) website.
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Smaller book sweep-stakes:
If you want to participate (or win yourself) in a book sweep-stake, enter as a writer/publisher or as a participant yourself on sites such as Goodreads.com, BookDivas.com, FreshFiction.com, BookLoons.com, or even on James Patterson’s homepage.
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Everyone dreams about winning large sums of money, but we also like to win smaller prizes too. We like to being called “the winner”. Sweep-stake promotions are a great way to increase your visibility and your book sales. Joel Friedlander wrote in a great article at CreateSpace: “There’s a whole science to running contests that focuses on social media sites. If you have a good-sized following on Facebook or Twitter, a contest can be a great way to engage with your readers, at the same time spread the word about your books, and make a lot of new fans.  You might run an entire contest on Twitter and gain a lot of new Twitter followers at the same time. On Facebook, the most common request is to ask readers to “like” your fan page in order to enter.”

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

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