James Altucher: Why Did I Self-Publish?

23 May


James Altucher

James Altucher


James Altucher, Author of “The Happiest Person Alive” or  “Trade Like Warren Buffett”, formerly published by such traditional houses as Wiley and Penguin wrote in one of his blogs:

Publishers claim they do a lot of marketing for you. That’s laughable. Publishers do nothing to help 95% of their authors to build their platforms and their own brands. This would increase author loyalty and make the lack of a meaningful advance almost worth it.

I’ll give you a quick example. I have published seven books with major publishers. The majority of books now are sold through Amazon. Not a single one of my former publishers told me I can log into:

  • Amazon’s Author Central
  • create an author’s page
  • link my author’s page to my blog
  • upload a Video
  • have my Twitter feed in there
  • have an FAQ in there

and all the other basic tools Amazon uses to market your book.





Why? These are the world’s biggest booksellers. Why wasn’t I told about a basic marketing platform that I could use?  I just learned about it last week after writing books for eight years. Now I have it all hooked up and I have a feeling I have only begun to explore the Author Central area and what Amazon can do for me.”  Read all the other reasons why James Altucher self-publishes:




If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help:

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Posted by on May 23, 2013 in Marketing


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