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Monthly Archives: April 2013

Twitter Co-Founder’s Second Best Idea

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Square-Credit-Card-Reader

Square Credit Card Reader

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Imagine, you are at a function, such as a party or book signing and someone wants to buy a signed copy of your book directly from you, but has no cash on hand. How useful would it be to accept a credit card for your sales (besides that, spending increases more, when using credit cards). This transaction is now possible with a tiny device, you attach to your cell phone, called the “Square“.

It is the second revolutionary idea Jack Dorsey, co-founder of Twitter, has helped to create and transform into a viable business: Square Inc., a mobile credit card reader and business management system. Canada is the first stop in Square’s global expansion, after the successful launch in the States. “We want to carry out every transaction in the world,” he’s said – not a small dream.

A small, free (and yes, square-shaped) plastic card-swipe reader that plugs into an iPhone, iPad or Android. It allows registered sellers to accept Visa and Mastercard purchases, with a 2.75 per cent fee per transaction. Two million individuals and merchants now use Square in the U.S. to record $8 billion in annual sales. Starbucks added the Square payment system to 7,000 U.S. stores last fall, and bought a $25-million stake in the company.

Square’s free app gives retailers business tools to track sales, taxes, inventory and popular items; it can identify new customers and give them an incentive to return with discounts or loyalty programs.

Forbes, which recently added Twitter Co-Founder Jack Dorsey as a billionaire member of its famed list of the 400 wealthiest Americans, calls him “nerdier than Steve Jobs” and “a disrupt-er on an epic scale.” Certainly, he builds big dreams from small ideas: a tiny plastic dongle, or a blogging site designed so even those using the most primitive cellphones can tap out 140 characters and participate in the global conversation. BTW, Jack Dorsey’s favored writers are Ernest Hemingway, William Gibson and Margaret Atwood.

Not only writers can sell their books everywhere they are, performing artists for example can sell their records/DVD’s or any other art work right away after performances to their fans. It’s possibilities are endless: garage sales, antique shows, farmers markets … these tiny devices are tremendously useful just everywhere to do payment transactions. Anyone who’s selling anything, be it at a yard sale or a bake sale, collecting donations, or if you’re a music teacher or a gardener, you can now accept credit cards. Jack Dorsey expects individuals and small retailers will be the early adapters. You can start to accept credit cards today, get your free card reader for your phone at Square.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

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How I Survived – Gloria Gaynor Might Publish Your Story

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Gloria Gaynor

Gloria Gaynor

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Famous singer Gloria Gaynor wrote her story of a life-altering accident in a recent Huffington-Post online article:
“The “Queen is dead,” was the report rumored to be circulating around my record company. A few weeks before, I had fallen on stage, jumped back up, and continued my show, including the rigorous choreography. I went out to breakfast after the show, gone home and off to bed. The next morning I felt refreshed. But then I reached for the phone to call my boyfriend and could not turn completely over. I tried to turn over again and felt an excruciating pain that hit me in my back … “. Read the whole story on Huffington Post.
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However, Gloria Gaynor (born Gloria Fowles on September 7, 1949 in Newark, New Jersey) is not only a great singer, but also writes. She will publish a book with real-life stories that read like fiction – maybe your story too:

Have you survived an illness, personal tragedy, abusive relationship, financial ruin, or other life experience that brought you to your knees?  Did the disco-era song “I Will Survive,” by Grammy Award-winning songstress Gloria Gaynor, inspire you to rise and thrive?
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If so, we’d love to share your story in a new book of personal narrative essays that tell the story of how you survived the experience and how the song influenced your life. We’re looking for real-life stories that read like fiction—similar to the stories in the “Cup of Comfort” book series, compiled and edited by Colleen Sell.

The book will include 50 stories of 1,000-2,000 words each. For each essay selected for publication in the book, the author will receive $75, a complimentary copy of the book signed by Gloria Gaynor, and a signed photo of Ms. Gaynor. Well, it’s not a big money maker, but it could be satisfying to write your story and maybe see it in a celebrity book. Start for a freelancing career? Who knows. Listen to her music on YouTube.

Submit by April 30, 2013
E-mail: glolo2004@me.com
or susancarswell@aol.com/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

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Posted by on April 22, 2013 in Freelance Writing

 

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What Every Author Should Know

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Where are these big publishers heading?

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When consulting / coaching our clients, helping them with their book marketing, we often have to watch them coming to a screeching hold when they try to organize special sales or free days: authors cannot change prices, text or anything else on their retailers account if they go with a publisher. No matter if it is a traditional big publisher or one of these “vanity” publishers, as only those can go into the retailers account – unless they give their authors the keyword and other details and the permission to do changes on the sales page.
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Every writer, no matter if they author-publish (really self-publish) or if they have sold their manuscript, they have to do their own marketing. But how can you do it, if you are on the mercy of a publisher – real or vanity? If you don’t own the ISBN and if they have no access to they retailers publishing pages?
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This is a huge problem (among many others) that authors face after they have given away their work for pittance – or worse, have paid thousands of dollars to a vanity firm. So, what’s the difference between both, beside the fact that they hinder the authors in their marketing efforts?

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Traditional Publishers

  • Accept very few submissions
  • Authors receive a small advance and royalties
  • They do not use print on demand (single or few books)
  • Authors have barely any say to cover image, publishing date etc.
  • It takes very long until the book is published
  • Publisher pays for printing, editing services and cover image 
  • Distribution services are covered by the publisher
  • Professional marketing services available – but only for celebrity writers
  • They own the ISBN for the book
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Vanity Publisher

  • Accepts almost all submissions 
  • Author never receives any advance 
  • Author pays for printing, editing services 
  • Quick turnaround and Print on Demand 
  • Barely any distribution services
  • No professional marketing services 
  • Very few royalties – if any at all
  • They own the ISBN for the book

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Why not self-publish?
If an author has all these challenges, waiting times (or costs to cover in the worst scenario) – and cannot even do the necessary marketing without huge problems, what’s the point in having a publisher? Why not author-publish / self-publish in the first place, and be independent when it comes to marketing?

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

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http://bit.ly/VmtVAS 111Publishing @ Google+

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50 Biggest Publishers in the World in 2012

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Globus

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UK Publishing Pearson was already the world’s biggest publisher before they joined with Penguin-Random House (Bertelsmann Group, Germany). Seeing their revenues, one might wonder why they pay their authors such lousy royalties…

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Rank (2011) Rank (2010) Publishing Company (Group or Division) Country Mother Corp. or Owner Country Mother Corp. 2011 Revenue in $M 2010 Revenues in $M
1 1 Pearson U.K. Pearson U.K. $8,411 $8,097
2 2 Reed Elsevier U.K./NL/U.S. Reed Elsevier Corp. U.K./NL/U.S. $5,686 $7,149
3 3 Thomson Reuters U.S. The Woodbridge Company Ltd. Canada $5,435 $5,637
4 4 Wolters Kluwer NL Wolters Kluwer NL $4,360 $4,719
5 6 Hachette Livre France Lagardère France $2,649 $2,873
6 8 Grupo Planeta Spain Grupo Planeta Spain $2,304 $2,427
7 7 McGraw-Hill Education U.S. The McGraw-Hill Companies U.S. $2,292 $2,433
8 5 Random House Germany Bertelsmann AG Germany $2,274 $3,844
9 11 Holtzbrinck Germany Verlagsgruppe Georg von Holtzbrinck Germany $1,952 $1,512
10 10 Scholastic (corp.) U.S. Scholastic U.S. $1,906 $1,912
11 9 Cengage Learning U.S. Apax Partners et al. U.S./Canada $1,876 $2,007
12 13 Wiley U.S. Wiley U.S. $1,743 $1,699
13 12 De Agostini Editore Italy Gruppo De Agostini Italy $1,724 $1,843
14 15 Shueisha Japan Hitotsubashi Group Japan $1,714 $1,597
15 16 Kodansha Japan Kodansha Japan $1,551 $1,498
16 17 Shogakukan Japan Hitotsubashi Group Japan $1,444 $1,441
17 33 Readers’ Digest U.S. RDA Holding Co. U.S. $1,438 $1,460
18 14 Houghton Mifflin Harcourt U.S. Education Media and Publishing Group Limited U.S./Cayman Islands $1,295 $1,673
19 19 Springer Science and Business Media Germany EQT and GIC Investors Sweden, Singapore $1,138 $1,149
20 18 HarperCollins U.S. News Corporation U.S. $1,100 (est.) $1,269
21 20 Informa U.K. Informa plc U.K. $1,069 $1,039
22 21 Gakken Japan Gakken Co. Ltd. Japan $1,043 $956
23 22 Oxford University Press U.K. Oxford University U.K. $1,004 $941
24 24 Grupo Santillana Spain PRISA Spain $936 $852
25 23 Bonnier Sweden The Bonnier Group Sweden $909 $927
26 26 Kadokawa Publishing Japan Kadokawa Holdings Inc. Japan $904 $794
27 27 Simon & Schuster U.S. CBS U.S. $787 $791
28 28 Egmont Group Denmark/
Norway
Egmont International Holding A/S Denmark $703 $792
29 29 Woongjin ThinkBig Korea Woongjin Holding Korea $685 $723
30 25 RCS Libri Italy RCS Media Group Italy $667 $805
31 31 Klett Germany Klett Gruppe Germany $594 $617
32 32 Cornelsen Germany Cornelsen Germany $558 $584
33 34 Mondadori Italy The Mondadori Group Italy $506 $549
34 35 GeMS – Gruppo editoriale Mauri Spagnol Italy Messagerie Italiane Italy $494 $525
35 39 Lefebvre Sarrut France Frojal France $467 $430
36 36 Harlequin Canada Torstar Corp. Canada $450 $468
37 37 Sanoma Finland Sanoma WSOY Finland $446 $464
37 40 China Education and Media Group (form. Higher Education Press) China (PR) China Education and Media Group China (PR) $445 $393
39 38 Media Participations France Media Participations Belgium $442 $434
40 46 Abril Educação Brazil Abril Group Brazil $411 $308
41 47 Perseus U.S. Perseus U.S. $350 $300
42 43 Westermann Verlagsgruppe Germany Medien Union (Rheinland-Pfalz Gruppe) Germany $339 $342
43 41 La Martinière Groupe France La Martinière Groupe France $335 $377
44 44 Bungeishunju Japan n.a. Japan $331 $337
45 55 AST Russia Privately owned Russia $330 $215
46 45 Groupe Gallimard France Madrigall France $329 $320
47 42 Shinchosha Japan n.a. (privately owned) Japan $319 $364
48 49 Kyowon Korea Kyowon Korea $298 $273
49 48 Weka Germany Weka Firmengruppe Germany $282 $277
50 52 Saraiva Brazil Saraiva Brazil $267 $249

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For the latest news about the publishing giants check out Publishers Weekly Financial.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it.  There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Libraries: More Popular Than Ever!

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The public library: Historic artifact or adaptive success

Courtesy of: CityTownInfo.com
infographics/public-library-adaptive-success

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In the face of new technologies, libraries are adapting to a new reality and they are more popular than ever!

81 % of American adults use the Internet and almost as many people agree that free computer and internet access (including Wi-Fi) are very important services that libraries offer. 62% of libraries are the sole provider of computers and Wi-Fi for free in their community.  Libraries also offer technology assistance, help with social services applications, tutoring and advice for job-seeking patrons.
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Between 2000 and 2009, public libraries increased by 1.7 percent, but the national population increased by 11.7 percent.
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San Antonio, Texas, is planning to open a public library without books this fall.  Instead, it will have computers, tablets, laptops and e-readers with pre-loaded titles.  While the book-less library has been attempted in the U.S. in 2002, it didn’t last: patrons eventually asked for actual books.
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Sources:
Pew Research Center, “Demographics of Internet Users”, 2012
American Library Association, “State of America’s Libraries Report”, 2012
Institute of Museum and Library Services, Public Libraries Survey (Fiscal Year 2009), 2011
NPR, “A Launch of the Bookless Library”, 2013

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Surprising E-Book Reading Study

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Tablet Reader

Tablet Reader

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Book Industry Study Group announced their findings of a survey, comparing e-reader and tablet users and what they read:

Consumer Attitudes Toward E-Book Reading

The survey shows that 44 percent of e-book readers prefer a tablet, up from 37 percent in the August 2012 survey.  During the same period, respondents’ choice of a dedicated e-reader fell from 49 percent to 42 percent.  The study suggests the trend will continue as respondents’ intent to purchase a dedicated e-reader has dropped, while intent to purchase has remained consistent for tablets, at about 37 percent.
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Understanding device choice is important as the survey reveals further correlation between device choice and genre preference, with certain fiction genres continuing to dominate on dedicated e-readers, while some specialized nonfiction genres perform better on other devices.

  • Those who prefer dedicated e-readers were more likely to select general fiction, mystery, literary fiction, or romance as key e-book genres than users of other types of devices. 
  • How-to guides and manuals were more popular with those who prefer reading e-books on personal computers. 
  • Consumers who prefer e-reading via smartphones were more likely to read travel books than either tablet or dedicated e-reader users.

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The study also shows the consistent upward swing in preference for e-books over print. About 82 percent of Power Buyers (consumers who acquire e-books on a weekly basis) say they prefer e-books over print and nearly 70 percent of Non-Power Buyers say they now prefer e- over print.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

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Posted by on April 16, 2013 in eReaders, Marketing

 

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You Are Not Alone – Get a Mentor

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You Are Not Alone
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You just wanted to write – and upload your book to Amazon, expecting that it becomes an instant hit. The writing – your skills – an art you mastered, is making you proud. However the publishing / marketing process feels scary … and you never before thought about becoming an entrepreneur.
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Sure, you know all the benefits of self-publishing:

  • Author-publishing brought your book much faster to market, than waiting almost two years till it hits the shelves, even if you got a publishing contract
  • The marketing part will always be completely on you, no matter if you self-publish or if you go with a big traditional publisher
  • As a self-publisher you keep full control over the book design, the sales outlets, the price and the time your book will be on the market (maybe forever) – just to name a few
  • if your book is successful you can make a lot more money than a “published author”

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You learned a lot already:
You read all the blog articles how to become a real author-publisher, even with printed books and their distribution to bookstores, running from April 8 – April 13 on https://savvybookwriters.wordpress.com/

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But you still have many questions… it seems, as if you have to learn a complete new profession. Wouldn’t it be great to have someone on your site to help you with:

  • all the details of the e-book and print book production process 
  • how readers can find your book on Amazon, B&N, Kobo, Apple etc.
  • how you can create your “platform” and establish a brand as a writer
  • how you set up a blog/website and a social media presence
  • which reader forums you should join 
  • … plus all these questions you did not even know to ask
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The Value of Mentor-ship
We do not only work for our clients during the time you actually book us, but long after, giving you regularly tips and news.  The articles we write about your book will stay on our sites forever.
With our help, self-publishing and book marketing can become an enjoyable journey for you: We help you to save time, money and efforts in your publishing / book marketing process.
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Take Advantage of Our Professional Help
We have studied business, marketing and e-publishing and have 30 years publishing experience. We customize coaching to your needs and teach you:

  • how you can establish a brand as a writer
  • the publishing and retail possibilities
  • all the pre-publishing book marketing steps
  • blogging & automatic posting of your articles to Twitter, FB, Google+, Goodreads…
  • how to save a lot of time using social media sites for reader contacts 
  • researching your possible competition & popularity of genres/positioning
  • how to identify your target readers & plan your blog content & marketing strategies
  • how to find lots of readers, book bloggers & reviewers
  • … and the list goes on and on. Don’t forget: Writing is an art – publishing a business!

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Would you learn to drive a car or fly a plane without instructor? 
It is frightening first, but once you have learned it – with a professional instructor on your site – gaining self-confidence, it becomes sheer pleasure for you. Everything you accomplished in life makes you proud and is fun doing. So will be author-publishing and book marketing!

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $179 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

For your questions and to get testimonials contact us via: 111Publishing  gmail.com

Further reading and details:
https://savvybookwriters.wordpress.com/2013/03/14/10-reasons-to-get-help-boosting-your-books-success/
https://savvybookwriters.wordpress.com/2013/04/01/writing-is-an-art-publishing-is-a-business/

  • we offer weekend classes for groups,
  • individual online seminars, targeted to your needs for a very low fee
  • and even a publishing / book marketing seminar at sea

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can share and submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

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http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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