Surprising E-Book Reading Study

16 Apr


Tablet Reader

Tablet Reader


Book Industry Study Group announced their findings of a survey, comparing e-reader and tablet users and what they read:

Consumer Attitudes Toward E-Book Reading

The survey shows that 44 percent of e-book readers prefer a tablet, up from 37 percent in the August 2012 survey.  During the same period, respondents’ choice of a dedicated e-reader fell from 49 percent to 42 percent.  The study suggests the trend will continue as respondents’ intent to purchase a dedicated e-reader has dropped, while intent to purchase has remained consistent for tablets, at about 37 percent.

Understanding device choice is important as the survey reveals further correlation between device choice and genre preference, with certain fiction genres continuing to dominate on dedicated e-readers, while some specialized nonfiction genres perform better on other devices.

  • Those who prefer dedicated e-readers were more likely to select general fiction, mystery, literary fiction, or romance as key e-book genres than users of other types of devices. 
  • How-to guides and manuals were more popular with those who prefer reading e-books on personal computers. 
  • Consumers who prefer e-reading via smartphones were more likely to read travel books than either tablet or dedicated e-reader users.

The study also shows the consistent upward swing in preference for e-books over print. About 82 percent of Power Buyers (consumers who acquire e-books on a weekly basis) say they prefer e-books over print and nearly 70 percent of Non-Power Buyers say they now prefer e- over print.




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Posted by on April 16, 2013 in eReaders, Marketing


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