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Surprising E-Book Reading Study

16 Apr

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Tablet Reader

Tablet Reader

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Book Industry Study Group announced their findings of a survey, comparing e-reader and tablet users and what they read:

Consumer Attitudes Toward E-Book Reading

The survey shows that 44 percent of e-book readers prefer a tablet, up from 37 percent in the August 2012 survey.  During the same period, respondents’ choice of a dedicated e-reader fell from 49 percent to 42 percent.  The study suggests the trend will continue as respondents’ intent to purchase a dedicated e-reader has dropped, while intent to purchase has remained consistent for tablets, at about 37 percent.
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Understanding device choice is important as the survey reveals further correlation between device choice and genre preference, with certain fiction genres continuing to dominate on dedicated e-readers, while some specialized nonfiction genres perform better on other devices.

  • Those who prefer dedicated e-readers were more likely to select general fiction, mystery, literary fiction, or romance as key e-book genres than users of other types of devices. 
  • How-to guides and manuals were more popular with those who prefer reading e-books on personal computers. 
  • Consumers who prefer e-reading via smartphones were more likely to read travel books than either tablet or dedicated e-reader users.

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The study also shows the consistent upward swing in preference for e-books over print. About 82 percent of Power Buyers (consumers who acquire e-books on a weekly basis) say they prefer e-books over print and nearly 70 percent of Non-Power Buyers say they now prefer e- over print.

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Posted by on April 16, 2013 in eReaders, Marketing

 

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