MUST READ for Authors to Avoid Pitfalls

22 Mar


Writing is an art. Publishing is a business. If you want to sell your book(s) and not just write for your own fun, better get a thorough understanding of the publishing business and what to look out for when making decisions how to get your book to readers.

Kristine Kathryn Rusch wrote a fantastic blog – a warning to all authors, who are thinking about having a service provider (who call themselves publisher) to handle e-book formatting and posting the e-book to all online retailers – for 10 – 15% of your royalties.

Seems convenient to the author… So convenient that they don’t even bother to read the agreement, which can be VERY COSTLY in the long term.


The essence of her warning: “If you don’t have the time to self-publish and you don’t have the
money to pay someone up front, then don’t do it. That’s so much better than signing with one of
these scam artists.”

Please, please, people. Be smart. Don’t sign with any company to design your e-books and handle
your social media for a percentage of royalties. And please, please, read all the agreements that concern your books before you sign or click “agree” on anything.

Make sure you understand what you’re agreeing to, and if you don’t understand it, ask an
un-involved third party like a lawyer to help you understand. Don’t call the e-service and ask them to
explain their agreement to you. They’ll tell you not to worry your pretty little head about it. And if you
listen to them, the mistake is yours.”


Read her blog post and if you have signed up with any of these “service” companies, take out your contract (if you printed it out) or go to their website and read it line for line to learn what you gave con sense to – and self-publish your next book by yourself – real self-publishing by you, the author!  Get more help in reading publishing contracts from us in individual book marketing sessions with you.

Kristine wrote a lot more articles, each one giving authors insights into the publishing world, along
with lots of warnings:

Trust me – Whenever you hear this – RUN

Royalty Statements

Use common sense




If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help:
Or visit  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

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7 responses to “MUST READ for Authors to Avoid Pitfalls

  1. Patrick Jones

    March 22, 2013 at 8:41 am

    Reblogged this on The Linden Chronicles and commented:
    A MUST READ for authors…

  2. Yvonne Hertzberger

    March 22, 2013 at 11:37 am

    Scam ‘publishers’ and their first cousins ‘assisted self-publishers’ and ‘self-publishers’ are breeding like rabbits. Before you agree to anything check them out on Preditors and Editors. I wish I had known before I published my first book with iUniverse (now part of Author Solutions)

  3. cgiovanniwrites

    March 22, 2013 at 9:04 pm

    What’s sad is one of the gal’s at my work was reading the paper and there was a young man–19 years old who had just self-published his book. She read it to me, and I felt instantly bad for the man. He’d been taken by one of these companies and had told the paper all about it. He had obviously not done his homework. I hope maybe someone will tell him and he can get out of his contract with them. Thanks for spreading the word about this–I hope that other young authors like this gentlemen will read it before it’s too late.

  4. DebbyGies

    March 22, 2013 at 9:23 pm

    Reblogged this on Cubbys Corner and commented:

  5. Peter Lihou

    March 23, 2013 at 7:51 am

    Wise words. If you’re going to share any of your royalties, you should expect a first rate marketing effort to sell your book, and you’re very unlikely to get that.
    Acclaimed Book Limited (a not for profit)

  6. Kim 24/7 in France

    March 23, 2013 at 8:50 am

    Thanks for the reminder to be savvy! I just self-published my travel guide in paperback:


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