A third of traditionally published authors are interested in self-publishing their next book,
according to a new survey from Digital Book World and Writer’s Digest. The survey, “What Authors Want: A Comprehensive Survey of Authors to Understand Their Priorities in the Self-Publishing Era”, queried nearly 5,000 aspiring, self-published, traditionally published and “hybrid” authors (authors who have both self-published and traditionally published). It was presented at the Digital Book World Conference + Expo.
This trend should be worrisome for traditional publishers, which are struggling to demonstrate to the marketplace that they add value to the publishing process in an era where anyone can publish a book. Perhaps of even more concern is that two-thirds of hybrid authors are interested in self-publishing their next book. It’s not surprising given the context of the rest of the survey: Time and again, hybrid authors had relatively negative opinions about publishing companies — that they keep too much money, don’t “get” digital and, generally, don’t add much to their publishing process.
At the same time, when offered the opportunity to publish traditionally, nearly three-quarters of hybrid authors are interested and — also good news for publishers — about two-thirds of self-published authors are interested. The prestige of a traditional publisher, the wide distribution a publisher can generate and help with marketing were all reasons cited.
Read the whole article by Jeremy Greenfield:
What Authors Want: A Third of Published Authors Interested in Self-Publishing Next Book
My thoughts on this excerpt, especially the last sentence:
Both ways of publishing have their positives and vice versa. However the perception of traditional publishing is often not up to date in public , as the way of book marketing has totally changed. Only celebrity authors get the full PR treatment, other writers have to fend for themselves, and they often do not realize that their books have only a maximum of three months to survive on the bookstores shelves until they will be pulled out and returned to the publisher or discarded.
The prestige of a traditional publishers is also dwindling, as some of them, such as Penguin / Random House ally with dubious POD’s, establishing a subsidiary in an attempt to jump onto the self-publishing bandwagon and find a way to fleece unsuspecting writers.
Even the wide distribution a publisher can generate is something, authors can organize these days by themselves: as soon as they have at least three print books (not necessarily their own, they can also partner with other writers) they can establish a publishing firm and work with Lightning Source / Ingram and have their print books distributed worldwide.
E-books can easily be uploaded at Amazon, Kobo, B&N, Apple and a dozen more online retailers. Proof-reading, copy editing, editing, book layout, cover design, translations, printing… just about everything can be outsourced by the author – including book marketing and PR.
Best advice for any author is to familiarize themselves with every aspect of the publishing
process, to consult a professional to get a clear picture of the time/financial involvement and
advice from a contract lawyer before they sign up any publishing contracts including those of
Print on Demand Publishing.