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Are Tags Influencing Your Amazon Ranking?

07 Dec

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What is a tag on Amazon? A tag is a keyword or phrase that is tagged to a book by visitors.
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Amazon introduces: “Think of a tag as a keyword or category label. Tags can both help you find items on the Amazon site as well as provide an easy way for you to “remember” and classify items for later recall. You can add up to 15 tags per book / item.”

Find the right keywords / tags for your book, the best ones have a high volume of people searching for them, yet a low volume of competition from other products or websites, and they should describe your product.

These keywords / tags can also be a combination of words, or 3 – 5 word sentences, such as “thriller book series”.
From your product’s detail page, you can add tags that are relevant to your title’s topic; after adding these tags, your product comes up when Amazon.com customers click on that tag to see all associated products. To add a tag to your title, simply type it into the Your Tags box and click Add. Your title will be automatically associated with that tag.
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Characteristics of tags for authors:
By default, if you have at least one purchase at Amazon, everyone can see your tags.
Click on the Your Amazon.com link at the top of your screen. Next, click Your Profile followed by Edit Profile. Scroll down the page and you’ll see a link to Manage Your Tags.

If you don’t have a purchase yet, your tags will not be publicly visible. However, as soon as you buy something and add a new tag, all your tags will become public. Your tags will help others find interesting products, and likewise you can see how other customers have tagged products.

Customers can search for products with a given tag from any product detail page or from any tag page. They can get recommendations based on items they have tagged: Items they tagged will be used as sources by Amazon to make personalized recommendations. Making tags private: Go to Your Profile page, find the Edit Profile area, and click on Manage Your Tags. From there you can select individual tags on the right of the screen and click “Share” to make the tag public or private, edit and delete tags

By getting a lot of tags for certain keywords on your book, you will rank well in the ‘products tagged with’ part of Amazon search.  Make sure your book is tagged on Amazon with a number of keywords that will help potential readers locate your book.  Although tags alone will not sell your book, they are a useful and supporting your marketing strategy.

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3 Comments

Posted by on December 7, 2012 in Marketing

 

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3 responses to “Are Tags Influencing Your Amazon Ranking?

  1. RachelintheOC

    December 7, 2012 at 8:16 pm

    Good article. Also helpful: Amazon provides a ‘tag cloud’ which can help guide authors. Check which tags are largest in font and darker: http://www.amazon.com/gp/tagging/cloud/ref=tag_dpp_pt_icld

     
    • ebooksinternational

      December 21, 2012 at 8:09 pm

      Hello Rachel,
      my link to the tag cloud is hidden in the third sentence, under “high volume”

      But your explanation is better: Amazon provides a ‘tag cloud’ which can help guide authors. Check which tags are largest in font and darker : )

      “Find the right keywords / tags for your book, the best ones have a high volume of people searching for them, yet a low volume of competition from other products or websites, and they should describe your product.”

       
  2. Penny Estelle

    December 18, 2012 at 11:10 am

    Great tip. Thanks so much. I’ve often if tags really do help or not.

     

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