Put Your Eggs in More Than One Basket!

17 Nov


Last month I wrote already about Kobo’s expansion.  In the meantime was a lot of talk about Amazon’s removal of book reviews from innocent author pages plus their author / customer-unfriendly attitude. This is just one more reason to go with as many book retailers as possible.  What would you think if a business sells their products only through one retailer?  Economic suicide!  Isn’t it?  Why sell books only to one company?  And it is not even selling, it is a kind of consignment… because they don’t pay you upfront, only when your book is sold, will you get money!

Authors would be wise to sell their books not only through Amazon, but as well on Barnes & Noble, Apple and especially Kobo and other online book retailer websites, to have their “eggs in more than one basket”.

However, there are many more online retailers for e-books and books than just Amazon, Apple, Sony, Diesel, Kobo  or Barnes & Noble. Oh, yes, even Google sells e-books, but they pay the author / publisher a lousy royalty.

I blogged about Kobo already:  they are paying 80% royalty until November 30, 2012, instead of the regular 70% by Amazon or Apple for books priced between $2.99 and $9.99.  Here are some of biggest online retailers for e-books:

Photograph: Anon, NZ


And here is a whole list of online book stores:
Get online book retailers here too.
And if you want to sell your book worldwide, get the list for online book retailers on all continents from my German author’s blog:

If all independent authors or small publishers, who sell through Amazon, would band together – and I am talking here about half a million individuals – we could sell e-books and books really INDEPENDENTLY !!! And if everyone would invest just $10 we could raise $5 Million, enough to set up a professional online book retail shop, including great marketing. It would not only mean business and independence, but also a competition not to underestimate by the Global Player(s).  Indie authors can and should be totally independent, not only from publishers, POD’s and vanity companies, but also have more than a single retail source.




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Hyper Smash



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One response to “Put Your Eggs in More Than One Basket!

  1. gord cummings (@gordwcummings)

    January 16, 2013 at 1:06 pm

    So what happens next then? What do we do to start something like this? Is Kickstarter an option? I’d totally be into something like that.


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