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Pay What You Want … for a Bundle of eBooks

25 Oct

Readers in the UK who could choose a bundle of e-books and spend more than $1.1 Million (£700,000) in under two weeks as they were allowed to choose the price they want to pay. The Humble e-book Bundle works on a revolutionary pay-what-you-want scheme, to raise money for authors and charities, wrote the Guardian recently.

This experiment from major authors including Neil Gaiman, Lauren Beukes, Paolo Bacigalupi, John Scalzi, Kelly Linkand Cory Doctorow, allowed readers not only to choose the price for a collection of e-books, but also how it should be distributed between the author, the retailer and several charities. The result has shattered all expectations.

The Humble e-book Bundle is an extension to e-books of an experiment in pricing from Humble Bundle which has already been applied to music and games.  So far, 80,625 bundles of books have been sold, for an average price of $14.18 at a total of $1,143,151.85. People feel like they’re getting a great deal and helping good causes.  Humble Bundle is now planning future e-book bundles. Its business development director Robert Martinez said the last two weeks’ experiment had made an impact on the e-book scene “that cannot be ignored”.

“What Humble Bundle has believed since their launch in 2010 is if you simply treat the customer with respect, then they will reciprocate in kind. It was a risk for sure, but a risk everyone involved felt was worth taking.  The authors are thrilled, publishers are shocked, customers are thankful, and Humble Bundle is…well, humbled” wrote Huffington Posts’ Robert Martinez.

John Scalzi, one of the authors wrote a comment to the monetary side of the experiment. And he gives the real reasons  why the “bundle” was such a success. Author Stephen Woodfin wrote: “Sites like Humble Bundle are a really cool twist on eBook buying.”

Visit www.humblebundle.com to buy your bundle.

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Posted by on October 25, 2012 in Book Sales, e-Books, Marketing

 

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