Part 2: Improve Your Amazon Page

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…  Sell More Books.  In part 1 of “Improve Your Amazon Page” the importance of a great cover that reflects the books content was discussed.  What else can we do to sell more books:
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2. YOUR EDITORIAL REVIEW

Write as much about your book as possible and use all the space you get from Amazon:

• Editorial Review—350 characters
• From the Author, From the Inside Flap, and From the Back Cover—8000 characters
• About the Author—2000 characters (All characters are including spaces, single page in 12 point Arial font is approx. 2100 characters)

See also the detailed information on Amazon
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3. AUTHOR CENTRAL & AUTHOR PAGE

At the Author Central page on Amazon you will receive lots of free marketing help for your book set up your Author Central account if you haven’t already done so. In Author Central, click the “Profile” tab. You will see sections for adding or changing your biography, photos, videos, speaking or other events, and blog feeds. Sections are always available in Author Central, so you can add or change the information later.

It can take 3 to 5 days for the Author Page to appear on the Amazon.com site – so start right now adding content to your Author Page. If you add or make changes later, they will appear on the Author Page within 24 hours of the time you add them in Author Central. There are lots of features for you to choose from – as more you add, as better:

• Your Profile
• Your Biography
• Uploading Photos & Videos
• Managing Your Blog Feeds & Your Events
• Managing Your Bibliography
• Uploading Book Images
• Managing Editorial Reviews

Get all the information at: https://authorcentral.amazon.com/gp/help

Uploading Videos: You can share video interviews, book signing videos, and other videos with readers. Your videos should focus on specific features of your books or your experience as an author. If you publish at both, Amazon AND on Barnes&Noble, also use B&N’s video feature: “Interviews, Meet the Writers: Video”.

Create a trailer for more book promotion and upload the video to YouTube, as well as to your own website, your blog or these of your friends, your Facebook site (ask all your friends to spread the word and to re-tweet).
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4. CUSTOMER REVIEWS

Anyone registered as an Amazon.com customer is entitled to write customer reviews. They do not have to buy your book at Amazon, to write a review. Customer reviews are in order from newest to oldest with the exception of “Spotlight Reviews” that are based on how well the review was written and how helpful it was deemed by our customers.

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5. BRING MORE VISITORS

What else can you do, to bring visitors to you your Amazon page and sell more books?

1. Create a direct link from your book to your Amazon book’s page

2. Link from your personal webpage, your email addresses, your blog, Twitter, Facebook etc. to your
book’s page at Amazon.

3. Create a signature with your book link for your email and also for any forums in which you participate. Whenever you write and end with your name, you signature with the direct link is always inviting people to
go to your Amazon book page.

4. You can even put this link to your book’s page on your business card – not only on all social media site, on your email signature or your blog.

5. Join the Kindle Forum to ask questions, get help and support from other authors.
Use every bit of support you can get from Amazon, and also what you find on this blog, and your book – if
writen well – will be a success!

6. Participate in a book cover contest, such as the monthly one at TheBookDesigner.

Doing all this should result in a sharp rise of your book sales.  Let me show you in one of the next posts how your friends and family can help you to improve your ranking on Amazon even more. 

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 560 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

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And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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