Video content in web pages or in emails increases click-through rates by NINETY-SIX (96) percent!
You might have seen many movie trailers, but did you know that book trailers have the same success rate and that they have the potential to go viral? Book trailers are one of the best ways to introduce your book to millions of readers worldwide. It will help you to find your audience online.
Learn how to plan, download free software, create and most important market your video from this brand new e-book: 111 Tips to Create Your Book Trailer
available at Amazon.com, Amazon.de, Amazon.co.uk, Amazon.fr, Amazon.es, Amazon.it
Book trailers are quickly gaining popularity among publishers and successful authors to help promote books and encourage people to read them. Similar to a movie trailer, some of them can even have live actors playing parts of the book to catch readers’ interest.
The content can range from quasi power-point-presentation to an animation movie. Trailers with humour or special offers have many more views, same with short one to two-minute videos. Some are still pictures set to music to tell the mood of the books. And there are some with the author reading a passage from the book.
Viewers / readers care what experience your book will deliver. Don’t make the mistake to show the whole time the back cover blurb instead of expressing the emotional experience your book conveys. The viewer should feel the emotions the will feel when they read your book. The more emotional their experience, the higher the likelihood of buying your book. Don’t miss to show also some snippets of reviews.
Book promotion via trailer:
You have written a superb book that has the potential for a bestseller? The possibility that internet users click on a short video or slide show is much, much higher than they will read a text description. They will also more likely send a link of your book trailer to their friends or to a social media site – more likely than to copy / paste and send out a text description of your book. An earlier survey found that video content in web pages or emails increased click-through rates by ninety-six (96) percent!
Video engages your audience more than text because it includes sights and sound. Thanks to the upload-site TubeMogul.com and popular video sharing sites, such as YouTube.com and iTunes, Google Video and Yahoo, which have millions of views per day, publishers and writers can post their trailers for the whole world to see. The key is to create a video that people want to pass on to their friends and connections.
This “how-to” guide book gives you all the information and hands-on tips to produce your own book trailer – or the background knowledge to talk to a video producer and to choose images, text and music for your video.
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