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Why Big Publishers Need to Compete with Amazon

29 Jun

FORBES writer Jeremy Greenfield:
“A decade ago, the only way to have a book published and sold on store shelves was to sell it to a book publisher that would help edit, design and distribute it.

Today, anyone who can type and has an internet connection can have her book for sale at the world’s largest bookstore — Amazon — in a matter of hours.

If an author can go to Kindle Direct Publishing or Barnes & Noble’s PubIt!, instantly publish their own book and then collect up to 70% of the sale price as a royalty as opposed to the 15% to 25% that many traditional publishers offer on e-books, why wouldn’t they?

That’s a question that many authors are asking themselves in the e-book era. And publishers are answering it.

Several major book publishers have recently come out with aggressive statements asserting what they do and all the work that goes into publishing a successful book. Publishers are now openly competing for author talent with self-publishing sites.

So, what do publishers do?” Read more here:

http://www.forbes.com/sites/jeremygreenfield/2012/06/27/what-publishing-companies-do-in-a-world-where-anyone-can-publish-a-book/

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Hyper Smash

 

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