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Oprah Continues Her Popular Book Club Online

04 Jun

Oprah, the former daytime TV diva delivered the big news via video from her Chicago office. She is bringing the influential Book Club back – two years after her last pick.

She decided to revive the book club after reading “Wild” by Cheryl Strayed. “I was like, ‘where is the Oprah Winfrey show when you need to announce and tell everybody about this book? I need the book club,'” she described in the video.

The book is her first pick for Oprah’s Book Club 2.0, which officially launched today. Judging from the popularity of her first book club, it is expected that the initiative will provide a boon to OWN (Oprah Winfried Network TV) ratings and book sales.

The new version of the book club will also include digital and social media features. In a nod to its reincarnation, OWN president Sheri Salata said in a statement, “This is a book club for the way people live and read today. In addition to the traditional way, we also access books on smart phones, e-readers and tablets and we talk to our friends about them through social media.”

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Hyper Smash

 

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