111 Tips How to Market your Book

10 Mar


Your Book-Marketing Schedule

How and when to introduce your book to the world? Book Marketing is not a one-time action and is not done in a week, month or a year. It is an ongoing process, starting BEFORE and while you write your book. No matter if you go with a big publisher or self-publish, no matter if this will be a traditional print book or an e-book or audio-book, you as the creator of the manuscript will the best person to introduce your book – publishers barely do it anyway. They invest time and money only in famous, established writers.

Before and during your writing process: Have you done all these steps before you finished writing your book?

1. Start your social presence NOW – if you have not done already. Be at least on three sites! Google+ is a must as it has the greatest impact on Search Engines! And #2=Twitter, then Facebook or LinkedIn

2. Start a data bank of names/email addresses, of potential book customers, journalists, editors, literary agents etc.

3. Start your author blog and do SEO (Search Engine Optimization)

4. Send blog articles to newspapers / magazines and even to e-zines

5. Write guest blogs for other bloggers to get your name out

6. Create your website under ”yourname”.com

7. Join at least five of the book communities, #1 Goodreads, #2 Wattpads,
#3 KindleBoards, #4 BookTalk, #5 Scribd

8. Send single chapters to for readers’ reviews

9. Write your “elevator pitch”

10. Create an email signature & use it for every email you send out

11. Create a Google+ web page

12. Become a member on Kindle Boards

13. Create a Goodreads web page

14. If you write non-fiction, join HARO (Help a Reporter out)

15. Print business cards / book marks

16. Make a business plan if you author-publish AND a marketing plan

17. Get an ISBN number and register copyright

18. Gather reviews and blurbs

19. Get customer orders for special pre-launch sale

20. Choose the right genre (category) and tags for your book

21. Register with Bowker worldwide (free)


These are the first 21 tips – the remaining 90 are in my upcoming book: 111 Tips How to Market Your Book. They will be explained in detail and lots of useful links will be added.

Make sure you have done everyone of these steps to have a great start when your book is published.  Write for pleasure – publish for profit!


Hyper Smash



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7 responses to “111 Tips How to Market your Book

  1. Edward Smith

    March 13, 2012 at 4:38 pm

    Wow, great list, I bet the book will be fantastic. Another advantage to doing the items in your list is that it sets up up to be a desirable guest expert on a talk or morning show. OK, thanks again for the list and good luck with the book. Edward Smith.

  2. nightowlinil

    March 18, 2012 at 10:14 pm

    When will this book be available and what is the author name?

    • ebooksinternational

      March 20, 2012 at 5:36 pm

      Hello Nightowl,
      thanks for your note, this valuable marketing guide will be available at Amazon around mid to end of April, author Doris Heilmann (me! 🙂 It will contain a lot more than 111 tips, more like 1,111 – I stopped counting a while ago. And the best of all: none of these marketing efforts will cost you a dime – only your time.
      Ooops, this rhymes even… Stay tuned, and in the meantime read every one of the 400+ post in this blog. 80% is about book marketing – my hobby.
      I will announce the arrival of the book here and on my Twitter account @111publishing. If you are not yet a subscriber, sign up and you will get a note.

      All the very best and happy writing.

      • nightowlinil

        April 23, 2012 at 7:20 pm

        Hi Doris,
        Please let me know when your book comes out. I’m a book editor, not an author, but I help other authors out when I can.

        Thank you,
        Lea Ellen

        • ebooksinternational

          April 26, 2012 at 4:40 pm

          Thanks Lea Ellen,
          I will post it here on this blog.
          There will be actually two books coming out soon (plus a third one just conceiving : )

          Cheers, Doris

  3. Nereida Fernandez

    July 5, 2012 at 1:00 pm

    Thanks for this! I am 24 years old and I published a motivation book “My Sweet Vida: Make The Choice To Make Your LIfe Sweet” through Amazon! I want to learn all the ways I can promote my book.

  4. Elizabeth Seckman

    February 5, 2014 at 7:38 pm

    Excellent tips. Makes me feel a little tired, but def worth bookmarking!


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