Not only on LinkedIn, but on every other Social Media: posts that I never, ever read or click on, are those “feeds” as I consider them as spam. Participating in any social media site is all about, well, socializing. Before you post anything related to your book or your publishing business, ask yourself: Is this really a relevant, valuable or interesting information for my readers? Promote your company page only when something important happens, such as:
- rolling out a new book
- having a great sale going on
- announcing a contest
You could even offer a benefit to people who come to your company page through your social media profile. By providing valuable information you’re more likely to turn these potential customers into actual customers.
When posting content your fellows find valuable, they are more likely to be interested when you post about your company. The key is to be genuine, instead of spamming links to your company page. LinkedIn and other social networks are not advertising platforms and should not be used for shoving links at participants.
Lots of Useful Tips for Your Readers & Customers
Talking about your company page on your own profile is a great way to promote your business. However, this shouldn’t be the entire scope of your promotional efforts. LinkedIn makes it easy to promote your company page on your company website or blog, by adding a simple line of code. You can post about your new LinkedIn company page on other social networks, and offer an incentive for customers to follow your company page. This incentive doesn’t have to be a new iPad, Kindle or anything extravagant. Offer something related to your brand that your customers would find valuable, like an e-book with tons of useful tips.
Treat People With Respect
The most effective use of any social media platform for business, be it LinkedIn, Twitter, Google+, Chime.in or Pinterest, comes down to one thing: treating people online with the same consideration and respect you’d treat them in real life. People will always respond better to valuable information and content than to an endless stream of advertising. We’re all after conversions, and you will be more successful through social media by being human, and not just another social advertiser.
These are just some basics, read more about LinkedIn on these blog articles:
Why Join LinkedIn As a Writer?
5 Tips for Publishing on LinkedIn
Power Formula for LinkedIn Success
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