You don’t need to be a familiar name or face to someone to request comments on your book – or on your business for that matter. Ordinary people have received blurbs from writer celebrities, politicians or church leaders .
Whether you’re self-publishing or publishing through a traditional publisher, it’s wise to jazz up your back book cover, web site and promotional material with endorsements – little quotes from authors and other prominent people whose opinions have weight.
Keep some basic principles in mind and to use courtesy in dealing with potential blurb writers, advises Marcia Yudkin in her blog “7 Keys to Getting Book Blurbs“.
Important ones are: DON’T assume that the person will write a quote without seeing the whole book manuscript and be prepared to provide a printout of the whole manuscript. And … DO offer unsolicited endorsements yourself when the opportunity arises.