The Value of Publicity – by J.A. Konrath.

20 Jan

J.A. Konrath says: “People consider me to be one of the mouthpieces of the self-publishing movement. As such, I often get interviewed. I’ve been mentioned in the Wall Street Journal, the LA Times, the Washington Post, Forbes, Newsweek, USAToday, etc.  You’d think all of this publicity has lead to increased sales of my ebooks. You’d think wrong.

His tips for new authors:

  • Focus, as always, on writing good books and presenting them in a professional way. The more books, the better!
  • Social media and word of mouth are helpful, but you have to reach a lot of people before these become a factor. Less tweeting, more writing.
  • Reviews don’t have the gravitas they used to. Certain ebook review sites can help sales, but even better is giving away free books to fans in exchange for an honest review.
  • Study Amazon and how it sells ebooks. Experiment. Take chances. If one of Amazon’s imprints offers to publish you, accept. Right now they are the only publisher who can increase your sales.

He also gives this advice: Avoid all legacy publishers. You can do everything they can, faster, and you don’t have to give away the majority of your income.  Don’t give up. It can take years before you get to where you want to be. Luck plays a part. Stick with it until you get lucky.”

More on his blog:

BTW: One does NOT need to have a Kindle to read Kindle formatted e-books from Amazon. Amazon provides a wide variety of FREE ways to read on your PC, smartphone, iPad, iPhone, Blackberry, Android device, Mac, etc. Including the ability to read from any web browser via the Kindle Cloud Reader:


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