What is Social Commerce? Selling your books – additionally to Amazon or bookstores – on Facebook and Google? Social Commerce presents another opportunity for authors to get off the traditional publishing train – or sometimes drain.
Facebook is becoming a new kind of online shopping centre with many retailers setting up Facebook shops and taking sales through Facebook. Google+ is likely to follow with a ready-made payment system in GoogleCheckout – a bit similarely to PayPal, but offers a complete, instant store system that you can use with Blogger, Google Sites, and your website.
The opportunity Social Commerce presents to publishers and authors is significant. The ability to sell direct to readers effectively has lots of benefits. This is a channel that is made even more effective with the growth of eBooks, offering instant, direct sales with no warehousing.
It presents an opportunity to publishers to engage more directly with their readers and monetise this relationship. Benefits will be significant, not just through an increased knowledge of reader’s interests but also from increased margins in a channel where retailers are not necessary anymore
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