How Can You Use Holidays to Sell More Books?

12 Jan

Valentine's Day Candy Box

It is not an easy task to convince newspaper editors or radio journalists to introduce your book to potential readers. They are usually overwhelmed with queries.  Pitching your book to newspaper editors – in the hope to get an invitation for an interview or a book review – benefits greatly when you can give it a hook in your query letter, such as a holiday that has a reference to your work.

Is your latest book about history, or is it one about a famous person in history (and everything related to it), such as President Washington, Martin Luther King or Queen Victoria and her time in history?  There are holidays, both in the USA and Canada, and also in Great Britain were your work fits well for an article or interview.  Even Columbus Day could be a great hook for your historicial writing.

Does your novel or non-fiction book capture the last wars, including Independence War, or soldiers of this or the last century?  Memorial / Remembrance Day / Veterans Day and Independence Day are great reasons to pitch to a journalist or editor and suggest an article about your book or an interview.

All writers of romantic (and even less romantic) love stories could contact newspapers or magazines due to a presentation of their book around Valentine’s Day.  For a magazine exposure plan at least 3-4 months in advance.

Mothers Day or Fathers Day are great hooks for family stories, memoires or books describing relationships with a parent.

Is the story in your book one that could only happen in Canada or during Confederation time? Or a story telling the life of immigrants to Canada. To pitch for coverage around Canada Day is your turn then.

Let it be the reason to mention Labor (Labour) Day in your query, should you write about labor relations or social aspects of workers or a story that happens on Labor Day.

Something written that covers early settlers or the Irish, the famine there and a difficult new beginning in North America? Or does part or the whole story happens around Thanksgiving or St. Patrick’s Day?  Mention it in your query and use it as a hook!  Same opportunity would be Christmas Day or New Year’s Day to cover your books story that is related or happens in the holiday season, including Black Friday or Boxing Day. Writers will easily find a hook to pitch interviews or book reviews during the holiday circle, just from using the connection between their story and the upcoming holiday.

Open with a statement that makes the editor want to keep reading. Is it really timely and in time? Send your query letter at least 6 weeks before the holiday (magazines 3-4 months) and follow up. Make the news paper editors work easy: Be sure to close with your contact information highly visible. Do you have any clips, or a website? Put it right out in plain sight.


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