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Did You Make These Book Marketing Mistakes?

27 Dec

books
Kickstarter.com “A new way to Fund & Follow Creativity” was the last resort for an emerging author to fund her POD book project which was previously sold in e-book version.

She wrote in an article: “At the time of writing this, I am franticly trying to raise another $1,658 to meet my Kickstarter goal. $4,400 didn’t seem like so much when I launched the campaign for my novel a few weeks ago.

I am quietly panicking, but I trudge on. I gave myself 30 days, which meant I needed to raise an average of $142/day. So far, I have exactly $2,742 with 46 backers. I continually work to keep visitors excited and donating for the duration of the campaign.

To cut down on costs, I started with an e-book on Amazon, and was able to get a bit of press here and there. However, I was missing a significant portion of my potential market only going the Kindle route, and I wanted, for example, my grandparents to be able to read my novel. So, I put $250 into a book cover, and pre-ordered copies from Createspace.com.

After all of my closest friends and family members bought their copies, I realized I needed marketing. Sales were declining…

Finally, I admit that working in social media, I tut-tutted email marketing as if it were so archaic. I was wrong. Most people are on Facebook, but pretty much EVERYONE has email.  Start building your list now!!! The day I emailed my contacts on my email list, I raised $350.”

My comment:  Have a marketing plan ready, BEFORE you publish your book. Shop around for cover design, layout, printing etc. early on, look at elance.com and Fiverr.com, start your authors platform and contacts even BEFORE you are writing your book. Every business has to have a business plan, even the book publishing business – in which you are after all as a self-publisher.

 

 

 
1 Comment

Posted by on December 27, 2011 in Marketing, Self-Publishing

 

Tags: , , , , , , , ,

One response to “Did You Make These Book Marketing Mistakes?

  1. Anton English

    December 27, 2011 at 10:26 pm

    Email lists are great for almost anything your marketing. Especially if the list is built from people that are all interested in what you are selling. The trick now is to try and attract those kinds of people to you. If you figure that secret out please let me know

     

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