Google keeps the exact process for measuring the quality and originality of content top secret. Instead Google asks webmasters and content producers to consider 23 questions (see below), to help better produce well-ranked content. Of those 23 questions, “Does the page provide substantial value when compared to other pages in search results?” best underlines the strategy that has the most potential for content producers.
Google has found a way to measure the appreciation of a site’s fans. Google accomplishes this partially through their +1 button, which can be used by Google search engine users with a Google account, to share with Google a recommendation for a website, page, or content item.
It’s essentially the same thing as the Facebook “Like”, but with more clout because it’s directly tied into a site’s Google SEO rank. To “+1” something in the Google search results, you do need a Google account, but it does not need to be a “Google+” account.
If you want to step into Google’s mindset, the 23 questions below provide some guidance on how they have been looking at the issue:
•Would you trust the information presented in this article?
•Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
•Does the site have duplicate, overlapping, or redundant articles on similar topics with slightly different keyword variations?
•Would you be comfortable giving your credit card information to this site?
•Does this article have spelling, stylistic, or factual errors?
•Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
•Does the article provide original content or information, original reporting, original research, or original analysis?
•Does the page provide substantial value when compared to other pages in search results?
•How much quality control is done on content?
•Does the article describe both sides of a story?
•Is the site a recognized authority on its topic?
•Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
•Was the article edited well, or does it appear sloppy or hastily produced?
•For a health related query, would you trust information from this site?
•Would you recognize this site as an authoritative source when mentioned by name?
•Does this article provide a complete or comprehensive description of the topic?
•Does this article contain insightful analysis or interesting information that is beyond obvious?
•Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
•Does this article have an excessive amount of ads that distract from or interfere with the main content?
•Would you expect to see this article in a printed magazine, encyclopedia or book?
•Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
•Are the pages produced with great care and attention to detail vs. less attention to detail?
•Would users complain when they see pages from this site?
Google hopes the questions above give some insight into how thet try to write algorithms that distinguish higher-quality sites from lower-quality sites.