James Altucher, formerly published by such traditional houses as Wiley and Penguin wrote in one of his blogs:
Publishers claim they do a lot of marketing for you. That’s laughable. Publishers do nothing to help 95% of their authors to build their platforms and their own brands. This would increase author loyalty and make the lack of a meaningful advance almost worth it.
I’ll give you a quick example. I have published five books with major publishers. The majority of books now are sold through Amazon. Not a single publisher told me I can log into:
- Amazon’s Author Central
- create an author’s page
- link my author’s page to my blog
- upload a Video
- have my Twitter feed in there
- have an FAQ in there
and all the other basic tools Amazon uses to market your book.
Why? This is the world’s biggest bookseller. Why wasn’t I told about a basic marketing platform I could use? I just learned about it last week after writing books for eight years. Now I have it all hooked up and I have a feeling I’ve only begun to explore the Author Central area and what Amazon can do for me.”
Read all the other reasons why he self-publishes: