Amazon Book Promotion
You have listed your book on Amazon.com because it is the world’s largest book seller and everyone in the publishing field says you must. Once your book is published on Amazon, do you let it just sit, while waiting for sales? And then you are not making sales to anyone but family and friends. You need to learn “how to work Amazon”!
Discover how brilliant their book catalog sales pages are structured and how you can promote your book continually and on multiple levels – if you use their free promotion tools. Amazon structured their site for auto-promotion, promotion and more promotion for each and every book.
Unfortunately these automated systems and promotional layers are unknown to many authors. Also unknown is the importance of, and how easy it is, to rank to the top 100 in several high-profile lists, some without even selling one book. But being seen in these lists nearly always generates sales.
Category and subcategory best seller lists were created to highlight an item’s rank in the categories or subcategories where it really stands out. Choose the smaller categories that are more tightly targeted to your subject. This sounds simple but you would be surprised how many authors don’t pay attention to this. One example: instead of placing your book in the Business category choose the smaller, less competitive and more precise sub-category under it, Business-Budgeting.
Why are the proper categories so important? Without the right categories you may never earn a category bestseller, therefore never gain the publicity needed for higher visibility, never be recognized by Amazon’s algorithms which gains you better rankings in the numerous other Amazon top 100 lists, which generates more sales, which gains higher visibility, which gains rankings, which generates more…
You won’t believe how easy it is to rank in the first few pages, and you don’t have to sell even one book to earn placement. Choose tags that best describe your topic and ask friends to “agree” with them by clicking on them. Get as many as possible to click the checkboxes because this gives you higher ratings in those Tag Communities. The Tags section of Amazon sales pages are much more than just a search engine assistant.
Top Rated List
Here is another Amazon top 100 list, where you don’t need to outsell anyone to make the list. You don’t have to sell one book, yet inclusion in this list nearly guarantees sales.
Amazon’s search algorithm finds and tallies the number of reviews for each book and its star rating. The more good reviews your book has the higher up this reader’s choice Top Rated list you go. So be sure to urge all your readers to write a small review on your sales page.
Top Rated – for Kindle books only
The Amazon top rated calculation is based entirely on customer reviews. In addition to average star ratings, the calculation takes into account an item’s total number of reviews and compares it with other items within a category or subcategory. This allows books with strong star ratings across many reviews to outrank items with a better average rating but only a few reviews. The Top Rated calculation also gives less value to older ratings in favor of more recent ratings to ensure that the Top Rated lists highlight items that customers currently think are best.
Customer favorites Top 100 of the year
Customer orders per year are measured by this rating.
Best books of the month
These books are monthly picks of Amazon editors.
Bestsellers in Books
These lists contain the top 100 bestselling book sold by every author in every category combined, and are hourly updated.
Best Books of the Year
Books editors at Amazon read all year, considering every book, “Is this one worth telling people about?” These are the books they’ve been talking about all year, and have watched customers spread the word about too.
Top Rated – Kindle e-books only
The Amazon Top Rated calculation is based entirely on customer reviews. In addition to average star ratings, the calculation takes into account an item’s total number of reviews and compares it with other items within a category or subcategory. This allows books with strong star ratings across many reviews to outrank items with a better average rating but only a few reviews. The Top Rated calculation gives less value to older ratings in favor of more recent ratings to ensure that the Top Rated lists highlight items that customers currently think are best.
These lists, updated daily, contain books most often ordered as gifts.
Most Wished For
These lists, updated daily, contain books most often added to Wish Lists and registries.
Amazon created an ingenious marketing engine, in several layers of free and automated publicity, each layer completely unique, and each one reaching millions of readers every minute – but it helps authors only if they use it!