Some books are sold in the millions of copies and on the other hand authors you love, never make it out of the “mid-list” category or do not even reach that level. Readers and authors alike tend to think that a good story is all it takes to become a well known bestseller author.Sometimes it’s the publishing house with the biggest marketing budget or an already well-known person who wins, but you, as a reader or writer colleague, have also amazing power – thanks to the internet.
Amazon has more cool features to help an author get found. Amazon, the world’s biggest book seller, paper and e-books alike, can give your favorite author a big boost to “be discovered”.
The following are some little things you can do to make a big difference. Part of this list is a short version of an article by Lindsay Buroker, http://www.lindsayburoker.com. Some of the little things you can do for him or her (besides the review) takes only a few seconds:
Write at least a review on Amazon, even if the book already has lots of reviews already. As more reviews as better for the author and as more potential buyers can see the popularity of the work. Don’t worry about writing in-depth studies of the book; maybe you could just send in a few sentences with a couple of specifics about why you liked the book. Make a copy of your review and send it to all the other online book sellers as well!
“Tag” the book with genre-appropriate labels (i.e. thriller, paranormal romance, how-to book, travel guide). You don’t have to leave a review to do this; you just need an account at Amazon. A combination of the right tags and a good sales ranking can make a book come up when customers search for that type of story on Amazon.
Give the book a “thumb’s up” in clicking on the icon. This takes less than a second and probably doesn’t do much, but it may play into Amazon’s algorithms.
Make a List-Mania list and add your favorite authors’ books to it. This creates another avenue for new readers to find books. It’s better to create lists around similar types of books than a too eclectic list, and consider to title it appropriately so folks will be more inclined to check it out.
If you have a Kindle, highlight some wise or fun quotations from the book and share them publicvly. If enough people share their highlights, they’ll show up in this e-book.
Helping out with Social Media
If you’re involved with Twitter, Facebook, etc., you can mention your favorite authors when they release new books. If they blog, you can follow their site (through Google Reader or other RSS readers) and share the link when they post something that may be interesting to your friends. If they’re on Twitter, you can follow them and re-tweet their links now and then. If you like to be social about books, you can join sites such as Goodreads, Shelfari, or LibraryThing. You can help your favorite authors by posting reviews and talking about their books on those sites.
Helping out with Your Blog
Do you ever talk about books or what you’re reading on your blog? You might consider reviewing your favorite authors on your site (you could even make a few dollars if you signed up as an Amazon affiliate). You can also add an “author blog roll” list in your menu with links to their sites.
Good old-fashioned word of mouth
Tell every one of your friends and family about your favorite author and his/her books, or mention it in your emails with a link to their site or to Amazon.
Help with “blurbs”
These days, most authors have websites and contact forms so you can get in touch. If you enjoyed their work, consider sending them a short note to let them know. It does not only make their day, but it can help them sell more books, if you allow them to use your words in their “praise” section.
A little promotional help now and then is greatly appreciated. And if you are a writer yourself, let your readers, friends and family know how they can support you on your book sellers websites, copy and paste this 9-step-list or link this article.