What is Social Commerce?

14 Oct


Selling your books – additionally – on Facebook and Google? Social Commerce presents another opportunity for authors to do away with traditional publishing. 

Facebook is becoming a new kind of online shopping centre with many retailers setting up Facebook shops and taking sales through Facebook. An initial goal is to allow users to build personalised shops based on their Facebook profile. This will present them with products that are specifically targeted to them. This personal shop will consist of multiple retailers, brands and individuals all selling directly via Facebook but appearing in one place. The next-generation social shopping experiences will get more personal, allowing consumers to share more.  While e-commerce sites are still able to attract visitors to their sites, reports suggest that it’s only a matter of time until both Facebook and the mobile web catch up.



Google+ is likely to follow with a ready-made payment system in GoogleCheckout – a bit similarely to PayPal, but offers a complete, instant store system that you can use with Blogger, Google Sites, and your website.

The Google Checkout store gadget   
allows you to quickly and easily create an online store using a GoogleDocs spreadsheet. No complicated coding or technical tasks are required. You can get your first online store up-and-running in under five minutes.

Currently Google checkout is available to US residents and in the UK. Many big merchants so far added GoogleCheckout to the company’s site, seeing tremendous potential for increased traffic and lower processing costs, especially in reducing the cost of fraud.

They are just the beginning…

The opportunity Social Commerce presents to publishers and authors is significant. The ability to sell direct to readers effectively has lots of benefits. This is a channel that is made even more effective with the growth of eBooks, offering instant, direct sales with no warehousing.

It presents an opportunity to publishers to engage more directly with their readers and monetise this relationship. The benefits will be significant, not just through an increased knowledge of reader’s interests but also from increased margins in a channel where retailers are not necessary.

Top 50 Facebook Stores
Want to know who’s doing what, and with which technology partner in the fabulous world of f-commerce?  Here are the top (most liked) 50 e-commerce enabled Facebook pages, such as Starbucks,  Old Navy, Lady Gaga or JCPenney and the store solutions they are using, compiled by

Some of these facebook stores are basically no more than glorified banner ads linking to product pages on external websites – whilst others are fully fledged stores that handle transactions within the Facebook environment. Check out their immensly important post “The Psychology of Facebook: Implications for Social Commerce” here.

Social Commerce, like e-Commerce, will be relatively easy to move into. The experience of retailers over the last ten years is a good source of learning for publishers and authors starting down the “multi-channel” path.




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One response to “What is Social Commerce?

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