The only way to get your paper book(s) both, into the major chains, as well as Amazon, and in individual book stores is through Lightning Source. This company is not only international distributor of books and affiliated with Ingram, the biggest U.S. book wholesaler, which delivers basically all bookstores in the country, as well as many libraries and schools.
But Lightning Source also prints on demand (POD) for self-publishing COMPANIES, small and big ones. In fact they are printing almost two million books per month! But how can you get your foot in the door of this valuable distribution system? Lightning prefers to deal with publishers and self publishing companies rather than with authors directly as they do not provide support to newbies.
If you want to cut out all these middleman in POD publishing, order a package of ISBN’s (International Standard Book Numbers) and register your own small publishing company and get a savvy computer guy (or girl) helping you to deal with uploading your files etc. if you are not already a computer whiz.
How dealing with Lightning Source exactly works can be learned “by the book”, actually two books, written by Aaron Shepard: “Aiming at Amazon” and “POD for Profit: More on the NEW Business of Self Publishing”.
October 17, 2012 at 1:02 pm
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October 17, 2012 at 8:38 pm
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