Sheryl Steines describes in a guest post at Lindsay Buroker’s blog how she re-invented her first work with the help of a marketing pro.
She writes: “Always measure twice, cut once. It’s far less work if you do the job right in the first place. Besides selling to friends and family, I didn’t have much luck in the way of marketing.
I spent much time on the internet trying to figure it out. I had book marks, business cards, and posters. I sent letters to independent bookstores, hoping for book signings. I had a Twitter account, a Facebook author page and a blog. Why wasn’t I selling any books?
So I hired marketing help. Sometimes, it’s far better to ask for help than think you can figure it out on your own. I realize my limitations. Her plan to sell my second book actually started with my first book and thankfully I put my trust in her when she suggested we re-issue the first book.
I started the process a little sad; as if someone told me there was something wrong with my child. But it was the right decision. The book needed to be re-edited. While my manuscript was at the editor, the next goal was to work on my new cover, something far more eye catching. I did like my cover, but it blended together, nothing stood out. But my artist was a genius, took what I liked about my first cover and improved it. I couldn’t stop looking at it, realizing that sometimes, it helps to have an extra set of eyes.
As we worked on the physical book, I needed to work on my internet presence. Not just getting noticed, but being more professional…….” Read the whole story here: