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Tag Archives: social media strategy

Remember the Time Before Social Media?

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Even your grandmother is now on Social Media. Do you remember the time before Facebook, Twitter and Google+?  See the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general.

Social Media Facts – did you know:

  • 53% of all employers research potential job candidates on Social Media?
  • 80% of companies use Social Media for Recruitment?
  • 43% of companies used blogs in 2012 and growing?
  • 33% of companies use YouTube videos for marketing?
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Readers are making book purchasing decisions every day based on social media interactions.  Social platforms are a way to connect with your readers. Use it and be social!

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The Growth of Social Media: An Infographic
Source: The Growth of Social Media: An Infographic
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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

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2013 and Beyond: Social Media Future

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Social Media Predictions 

Cheryl Burgess interviewed Social Media leaders and wrote a great post how small businesses, and I will add: including self-publishers, benefit from Social Media and how to use it. Here are some of the expert voices:

“Content will rise to the occasion in the vast sea of social media.”
Which means: don’t bore your readers with follow/un-follow statistics or with the same old
repetitions to buy your book – rather post interesting news or facts for them!

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“…realize that social media is also very important for Search Engine Optimization (SEO).
Companies will begin to understand that social content, and SEO are linked and more
integrated than ever.”
This is especially true for Google+. Your posts there go directly into Google’s search
engines (ranking).

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“… small businesses will realize they either get on that bus or they’ll be waving goodbye to
the opportunity to be in front of people … and some, if not all, of their business.”
Writers who are asking “why should I be on Social Media?”, could also ask “why should I
promote and sell my book?” See a recent blog post on this this.
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“Small businesses around the globe will learn valuable photo and video-editing skills to help
drive their social media marketing efforts”.
Get “111 Tips to Create Your Book Trailer” to prepare for this:  Amazon.com/dp/B008Y15YYO

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“Finally, the coming year will see a greater integration of social media into all marketing
practices so it becomes a part of a small business’ way of doing business.”

Read the whole article about Social Media’s future.

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