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Are You a Good Party Guest?

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When Thinking of Social Media, Think of a Big Party!

Imagine you are invited to a big party.  You are entering the room, you say hello to everyone, you small-talk a bit, you participate in a discussion, you listen what others say, you make some compliments or praise someone, you have fun and you show yourself from your best side – or at least that’s what it is supposed to be. However there are some who do not know or respect the unwritten party rules:
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There are these party guests who seem to be very uncomfortable: They don’t look at you, speak and look into another direction, you see only their back and their hair, or they wear a huge hat, pulled deep into their face or equally strange, they wear big sun glasses, so that you cannot see their eyes.
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Now imagine some of the party guests are not introducing themselves, they come in, don’t look at anyone, put up their business sign and tell everyone, who stops by: “This is my book, go get it”, pointing at their sign:  Nothing else… buy my book, buy my book, buy my book… and never have a conversation with others.
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Then there are these annoying braggers, who are constantly talking about their statistics, how many potential customers they have (followers/un-followers), something no one is interested in or wants to hear.
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Some of the guests are not very polite either, they only talk with one person during the whole party, even when they are surrounded with lots of other people, whom they just ignore.
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And then there are party guests who are totally involved into their parenting role, they are constantly showing total strangers pictures of their young ones and you can bet, at their social media accounts is not an image of them, but of their kids, or at least having their toddlers included in the photo (same with pets).  Others show anyone they meet (even in their avatars), pictures of their boat, car or motor home… Folks, no one is interested in your motor home, potential party guests (readers) want to see YOU or learn about you and not about your gadgets!
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Other party guests are literally glued to their partner, like Siamese twins, they adore each other and show the whole world how much they are in love. They barely have a conversation with someone else, but kiss and touch each other constantly.  Not sure why they came at all, maybe for the free drinks.
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Some party guests are telling a lot about their private life:  which diseases they survived, single parenthood they master etc. – not a party theme at all.  Would they tell the same if they are invited for an interview or a meeting with a potential publisher?
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Shine at the Social Media party! Be social! And use the same photo at Social Media sites that you use or would use on your book’s cover:  a professional one. You want to introduce yourself as a serious writer.  Don’t show kids, lovers, gadgets or beer bottles in your photos.
Here are some writers who show professionalism in their avatar: Lorijo Metz – Peter Standish Evans – Rose Edmunds – Brinda Carey or Cheryl Danielson, just to name a few.

 

You are at parties to have fun, including the big Social Media party, so be a good sport, be social with everyone and do represent your book business professionally. It’s a shop window for you and your books, even your business card… which you show there to total strangers, maybe agents, publishers, editors or to influential bloggers.

Which type of party guest / Social Media guests do you like best? Or who do you avoid?

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How to Successfully Use LinkedIn to Promote Your Publishing Business

 

Social Media posts that I never, ever read or click on, are those “feeds” as I consider them as spam. Participating in any social media site is all about, well, socializing.

Before you post anything related to your book or your publishing business, ask yourself: Is this really a relevant, valuable or interesting information for my readers? Promote your company page only when something important happens, such as

- rolling out a new book
- having a great sale going on
- announce a contest

You could even offer a benefit to people who come to your company page through your social media profile. By providing valuable information you’re more likely to turn these potential customers into actual customers.

When posting content your fellows find valuable, they are more likely to be interested when you post about your company. The key is to be genuine, instead of spamming links to your company page. LinkedIn and other social networks are not advertising platforms and should not be used for shoving links at participants.

Talking about your company page on your own profile is a great way to promote your business. However, this shouldn’t be the entire scope of your promotional efforts. LinkedIn makes it easy to promote your company page on your company website or blog, by adding a simple line of code. You can post about your new LinkedIn company page on other social networks, and offer an incentive for customers to follow your company page. This incentive doesn’t have to be a new iPad, Kindle or anything extravagant. Offer something related to your brand that your customers would find valuable, like an e-book with tons of useful tips.

The most effective use of any social media platform for business, be it LinkedIn, Twitter, Google+, Chime.in or Pinterest comes down to one thing: treating people online with the same consideration and respect you’d treat them in real life. People will always respond better to valuable information and content than to an endless stream of advertising. We’re all after conversions, and you will be more successful through social media by being human, and not just another social advertiser.

 
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Posted by on February 9, 2012 in Book Sales, Publishing

 

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