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Tag Archives: self-publishing

So You Want to Self-Publish?

6 Questions to Ask Yourself First
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Julie Israel asks writers: You want total control? You want freedom? You want to be 100% in charge of your own destiny? Then go for it. You might end up finding that it’s the most fulfilling thing you have ever done – or you might end up with fifty one-star reviews and a permanent hangover.  Despite the fact that every person and their dog thinks that they can write a book, living the life of a writer is not for the faint of heart.  And whether you choose to publish through a traditional route or independently, the road to success is not an easy one.  Like I said, not for the faint of heart.”

Read Julie Israel’s blog  “6 Questions You Should Ask Yourself First“, such as:  Are you chasing someone else’s dream?  What are your intentions?  Do you have the stamina?  The money?  The talent and the drive to write book after book and publish them? 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on February 5, 2014 in Self-Publishing

 

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Are These YOUR Five Excuses?

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Power-or-sleep

Power or Sleep?

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The new year is just a month old, but what about your resolutions?  Are you sticking to them or do you have excuses why not? The less commitment you have to your resolution, the less likely you are to keep it. Are you really committed to write more – books, articles or blogs – and to establish your author platform and brand?  
Believe me:  it is do-able!  This is by chance my blog number 1,000 in 30 months. Sitting every day for an hour or two and write, 7 days a week, took me a couple of weeks or months to get used to, but soon it became a daily habit to write about a variety of topics – and have fun doing it : )
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Are These Your Excuses:

“I cannot find the time to write.”
Well, this is the truth: There’s no such thing as “finding time”. When you plan to write a book, you need to block out parts of your time to get it done. It might mean to avoid TV watching or to get up at 5am to write. Set up your writing as a priority! You have to create time focus on your project. If not, then forget about writing a book!
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“I don’t know where to start on my book …”
Make a layout, a frame of your novel, note details. Research, research, research… Where do you start?  Sitting in your chair every day at the same time. Start writing. Keep sitting. Write more. Your brain will come to expect it. Your mind will begin to loosen up, and cooperate.

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“I need to be inspired, in order to sit down and write.”
Truth: Inspiration often strikes while we write. So, sitting down and starting to write, or at least to make a layout, or write a short story is a great start to get into the “mood”. If you want to be a good writer, start by writing every day for at least a couple of hours

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“I don’t have time to market my book … I don’t know how or don’t want to do Social Media …” 
You can write as a hobby, no one forces you to sell your book!  And if you have lots of money, just buy advertising on TV or in magazines or hire a media publicist for thousands of dollars – even so they take on authors only, with huge amounts of followers on Social Media and lots of 5-star reviews for books.
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“I don’t have time to learn about the publishing business”
Why not just take on writing as a hobby – and forget about publishing!
Regardless of whether or not you work with a publishing consultant to learn about the business, it is something that MUST be done to ensure your book reaches the public. To have the most success: Before you write or at least before you finish your book.
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Starting a book (business) takes huge amounts of hard work and time, so you better enjoy doing it. Building a business is all about learning new subjects, you are eager to work on, or in hiring a bit professional help and together creating something you will be proud of.
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Psychologist Gary Foster, gives these tips for New Year’s resolutions:

  • Set small goals that are realistic, achievable and clearly defined.
  • Set specific plans that are simple, achievable and can lead to short-term success
  • Aim for and celebrate small short-term successes.
  • Build a simple and structured plan that answers the what, when, where and how questions.
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“Don’t let your New Year’s resolution flop (again). If you want to succeed, plan your goal in 12-week increments,” advise Brian Moran and Michael Lennington, co-authors of 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months.  “It is much more feasible to keep a commitment for 12 weeks than to keep it for 12 months. At the end of the 12 weeks you reassess your commitments and begin again,”
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Another consideration:  Are you a writer first? Or are you writing for money first? If you are writing for immediate income, writing that pays quicker, then choose writing for magazines, the internet or for newspapers, copy writing, resume writing, grant writing etc. which will provide much faster income.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/

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Posted by on February 3, 2014 in Publishing, Social Networks, Writing

 

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How to Cultivate Professional Publishing ?

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Book-Editing

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Authors are now often forced to hire their own editors – before even submitting their manuscripts for publication. Toronto literary agent Anne McDermid saw the landscape changing two years ago, when a publisher told her: “I cannot purchase a book (manuscript) for which I need to spend 40 hours editing. We are now advising our authors that the material they present has got to be closer to the final draft than it ever used to be.”
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Sometimes the agents themselves act as pre-editors. The biggest-growing sector in Canadian publishing (and in other countries as well) is the freelance editor. With more than 1,600 members, the freelance-dominated Editors Association of Canada is “the largest membership organization in the Canadian arts community.
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Along with booming self-publishing services that offer various levels of editing as value-added options, a cottage industry of independent contractors is quickly replacing the fabled tastemakers who once shaped literary destiny …
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Read the whole article from Globe&Mail:
http://www.theglobeandmail.com/arts/books-and-media/where-have-all-the-book-editors-gone/article565446/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : )  if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on December 29, 2013 in editing, Publishing, Self-Publishing

 

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How to Let Publicity Work For You

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News-Media
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Have you (and your book) been mentioned in a national newspaper, such as USA Today, Chicago Tribune or the NY Times? Or your hometown newspaper? Have you been interviewed by a local radio station? Endorsements of traditional media, even if it’s simply mentioning your name, is marketing gold if you are trying to get a book into more readers hands. Don’t miss to let everyone know about it:

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Post it on Your Author Pages
Authors barely ever use all the space they get on their Amazon or Goodreads author pages. Scan the article or parts of it and add it as a photo to your page. If it was a video interview, get a copy to place it on YouTube and all free video sharing sites and certainly on all your author pages at online retailers.
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Let People on Social Media Know
No matter if it was an article or a taped interview, post it on all the forums you are a member with, including a link, an image or a quote.
This can be done more frequently on Google+, Facebook, Twitter, LinkedIn – and with images on Pinterest. You can even mention and promote upcoming shows on your site – and on theirs. And certainly post after the show how awesome it was.
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Add it to Your e-Book
Why not adding snippets of the article (quote or image of the article, or a link to the video) as endorsement into your e-book, either in the first introduction pages or at the end of the book?
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Post it on Your Website and Blog
The endorsements implied by recognition from the media make you appear more trustworthy and credible – and thus more appealing – than your competition.
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Use it as Reference for Speaking Engagements
When applying you will greatly boost your chances of getting the gig if the people, hiring speakers know that you have received media attention. Make sure it’s on your speaker profile and in your marketing material.

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Whether you have paid someone to help you get media exposure or you have done the work yourself, you have made an investment in Public Relation. Get a great return on that investment and leverage the rewards for a long time, provided, you put it to work for you!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Did You Think About It, Before Writing Your Book?

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Cat-in-Basket
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There are a couple of hard questions you should ask yourself before writing and publishing a book. Having heard all these stories during the last years about (very few) authors who self-published their books and became famous / rich, might tempt you to follow their path.

90% of all authors I talk to, haven’t done their research. There are lots of questions any author should ask (and answer) before writing – not only as independent writer, but also before pitching to publishers:

  • how many books of this topic (sometimes even with the same title) are out there already
  • where are these books sold and for which price
  • who are the customers of these books
  • how are these books received and which ones are bestselling
  • in which categories / genres are these competitive books listed
  • what cover designs have been chosen for these books
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Research First and Build a Solid Foundation
Barely any author is really planning their book and its promotion. Only when frustration sets in, they think about getting help.  Becoming an author-publisher is a long-term commitment and requires hundreds of small steps on the path to success!  Before you even attempt to write, develop and market an e-book, or paper book for that matter, create yourself a road map.

The problem is that too many authors are in a hurry to start writing and don’t lay a foundation for book marketing. They spend all this time writing, and then they have no readers and customers to buy their books.
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Ask yourself some hard questions:

  • Who will be your e-book readers?
  • Is there a demand for your eBook product?
  • Is your e-book a “must have” purchase?
  • How much will people pay for your product?
  • Does the purchase of your eBook lead to additional e-book sales?
  • How much money will you need to fund your project?
  • How likely are you to excel among the competition?
  • How do you contact and “pitch” your product to your potential buyers?
  • How to you get the important book reviews?
  • Do you have already lots of followers in your social networks?

Writing your book is only 20% of the work, 80% is marketing! Having a plan on how you intend to market, publicize and sell your book before starting to write it is crucial.

• Choose your book content
• Start marketing your book, even before writing it
• Design and format it into a perfect downloadable file
• Create a professional cover for your e-book
• Select the e-book retailer to upload your book (Amazon, Apple, B&N, Sony…)
• Continue marketing your book

You are responsible for providing your own ongoing marketing for e-published work – the same as for paper books that are often not very well marketed. A book might be great, but if nobody knows about it, it won’t sell. Authors can’t count on the public seeing their books on shelves or in store windows – they have to find it on the internet.
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The Statistics are Dire 
There are more than one million books published in the USA alone every year.  Of those, some two thirds are self-published.  Book sales are declining, having peaked in 2007.  Your nonfiction book published in 2014 will, on average, sell less than 250 copies per year, fewer than 3,000 over its lifetime, which is increasingly short since publishers don’t back-list as much as they used to.
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Create Your Own Market 
More books, fewer sales means that publishers have less money to spend on marketing to try to reach those increasingly rare readers.  Less help from the publisher means that the author has to do more and more him/herself.  So you not only have to write the book, you also have to figure out how to sell it. How will anyone hear about your book?  They won’t see it – there’s a less than 1% chance that your book will be stocked in a bookstore.
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Establish Yourself as Expert
In an era of increasing specialization, and a daily explosion in knowledge, experts have clout and authority.  So if you want to be at the head of your field, you need that book – especially if you’re a consultant or something similar, who’s hired because of your expertise.  And then you’ll probably need another book in a few years’ time.  But let’s worry about the next book later.
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Become a Professional Public Speaker
Public speakers – the paid ones – still need a book to point to.  Even (former) President Clinton has had to write books to keep himself in the public eye. That’s why it’s important to get clear from the outset why you are writing this book.
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Don’t Let You Fool By These Bogus Stories
Writers claim to have sold hundred-thousands of their books in short time or claim bestseller status, and cash in on these stories.  When you look behind the scenes, they have either paid for hundreds of reviews or a service company bought ten-thousands of their own books (which these authors had to advance), catapulting them to New York Times bestseller status. All this false hype brings writers to think their book is a failure if not showing up in bestseller lists. Wrong!

Don’t Be Discouraged
Just do more research into your book market, learn everything about book publishing and marketing, and built step by step your author platform and brand.  And for your next book:  Do the research first!!! Before you start writing.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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99 Top Forums/Blogs to Post Your Book FREE

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Road-to-Success

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There are more than 46 Top Websites …, more than one road to success and here you get enough material to work on for many months. Remember:  as more your books information, order links and its cover is visible online, as more people will notice it.  Take advantage, that on some sites, for example on Pinterest, Google+ and some communities you can show your books cover more than once. However read carefully the guidelines on forums you want to join, and their policies.

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  1. http://pinterest.com/111publishing/
  2. http://bit.ly/VmtVAS
  3. http://bit.ly/1e1pCCN
  4. http://bit.ly/1a827Xv
  5. http://bit.ly/13NFyBT
  6. http://bit.ly/HwcJpA
  7. http://bit.ly/1dy6IU9
  8. http://bit.ly/1dy6IU9
  9.        http://www.kindlemojo.com
  10.        http://www.Wattpad.com
  11.        http://blog.booksontheknob.org/
  12.        http://www.askdavid.com/
  13.        http://www.goodreads.com/
  14.        http://www.booktalk.org/
  15.        http://www.booktalk.com/authors/
  16.        http://www.librarything.com/
  17.        http://www.shelfari.com/
  18.        http://authonomy.com
  19.        http://www.absolutewrite.com/forums
  20.        http://forums.onlinebookclub.org
  21.        http://www.bookandreader.com
  22.        http://thebookmarketingnetwork.com/forum
  23.        http://www.booktalk.org
  24.        http://authormarketingclub.com/members/submit-your-book/
  25.        http://addictedtoebooks.com/submission
  26.        http://thekindledailydeal.com/contact.cfm
  27.        http://www.freebooksy.com/about/
  28.        http://thefrugalereader.wufoo.com/forms/frugal-freebie-submissions
  29.        http://flurriesofwords.blogspot.ca/
  30.        http://www.booksie.com
  31.        http://www.bookbrowse.com/
  32.        http://www.nothingbinding.com
  33.        http://www.bookbuzzr.com
  34.        http://digitalbooktoday.com/join-our-team/
  35.        http://www.biblioconnection.com/
  36.        http://www.ebooksjustpublished.com/authors/
  37.        http://booknutter.heroku.com
  38.        http://books.google.com/googlebooks/tour
  39.        http://www.blackcaviar-bookclub.com/
  40.        http://www.markswriterbloc.com
  41.        http://www.jogena.com/ebookdir/ebookform.htm
  42.        http://jcphelps.blogspot.com/p/submit-content.html
  43.        http://www.authorsden.com/visit/cat_articles.asp
  44.        http://www.goodbookideas.com/
  45.        http://kindlepromo.com/list-book/
  46.        http://www.wisegreyowl.co.uk
  47.        http://www.blackcaviar-bookclub.com/
  48.        http://www.writers.net/
  49.        http://www.filedby.com/
  50.        http://www.bookhitch.com/
  51.        http://www.jacketflap.com/
  52.        http://www.script.com
  53.        http://www.booktalk.org/authors-publishers.html
  54.        http://www.scribd.com
  55.        http://www.askdavid.com/free-book-promotio
  56.        http://www.facebook.com/authorsbroadcast
  57.        http://www.bookmooch.com
  58.        http://thevirtualbookcase.wordpress.com/
  59.        http://www.bookjetty.com
  60.        http://www.bookcrossing.com
  61.        http://www.shelfari.com
  62.        http://www.bookmesh.com
  63.        http://www.whatsonmybookshelf.com
  64.        http://www.revish.com
  65.        http://www.online-literature.com/forums
  66.        http://forums.onlinebookclub.org
  67.        http://www.bookandreader.com/forums/
  68.        http://www.canadianbookclubs.com/forums
  69.        http://www.ebookforum.info
  70.        http://www.friends4brandt.com
  71.        http://www.bookgrouponline.com/forum
  72.        http://www.kindleboards.com
  73.        http://www.memyshelfandi.com/p/review-policy.html
  74.        http://thebookmarketingnetwork.com/
  75.        http://writersbreak.com
  76.        http://www.writersmarket.com
  77.        http://weread.com/
  78.        http://www.lindsayburoker.com
  79.        http://www.thepassivevoice.com
  80.        http://davidgaughran.wordpress.com
  81.        http://www.goodbookideas.com/
  82.        http://www.reading-forum.co.uk/forum
  83.        http://www.online-literature.com/forums
  84.        http://www.writing.com
  85.        http://www.whowrotewhat.net/
  86.        http://www.bookreportradio.com/
  87.        http://www.timgreatonforum.blogspot.ca/
  88.        http://www.figment.com
  89.        http://forums.onlinebookclub.org
  90.        http://www.bookandreader.com/forums/
  91.        http://www.ebookforum.info
  92.        http://www.friends4brandt.com
  93.        http://www.bookgrouponline.com/forum
  94.        http://mariefostino.weebly.com/books.html
  95.        http://independentauthorsinternational.org/iAi/Authors.html
  96.        http://addictivestory.wordpress.com/indie-book-promotions/
  97.        http://www.canadianbookclubs.com/forum
  98.        http://www.bowkerlink.com/corrections/common/home.asp (print books)
  99.        http://ebooksalon.blogspot.co.at/ (German)

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Our entire blog is copyrighted, including these link lists.  You are certainly invited to re-blog, but never copy-paste anything without our prior written permission, and without citing our sites.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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6 Bullets on How an Author and Book Find a Community

ebooksinternational:

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Experiences of a Writer in Print and eBook Publishing

Margaret Kell-Virany, one of the authors you can meet at the Ottawa, Canada, Book Fair this coming weekend (October 26 and 27 at the RA Center, free admission) writes about her path to becoming a self-publisher, both in print and digital. 

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Ottawa-Parliament

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HullMusHallTorsten

BigSpider_National GalleryOttawa.

Originally posted on cozybookbasics:

Writing books is all about community so beware of self publishing.
http://gilesbenaway.wordpress.com/2013/10/17/self-publishing-
wannabe-writers-beware/

Having read the above blog, I’m more excited than ever about being at the upcoming OIW Book Fair on Oct. 27 with fellow authors and readers. As for debates over whether to self-publish or with a traditional publisher, or as an e-book, I’d like to add these bullets from my 15 years of trying. As you will see, I come down on both sides of the fence, depending on where I’ve been able to find ‘community’:

  • Good, practical advice came in the otherwise-depressing rejection letters I got from traditional publishing companies. I had a maximum of a thousand dollars to put into my book and this advice was free. Structure, length and target audience were some of the trouble spots. I was angry and wanted to prove them wrong in rejecting me but, at the same time, I had to…

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How Much Does Self-Publishing Cost?

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What-are-the-costs-of-publishing?

How Much Does Publishing Cost?

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Launching a book is like starting a company. Putting together a quality book involves not just writing it, but also setting up a marketing strategy, and get editing, book formatting and cover-design for your book. See how much professional services will cost you to produce a high-quality book of about 65.000 to 80.000 words.

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SOCIAL MEDIA, MARKETING & PROMOTIONS
This is mentioned as the first step as marketing of your book and establishing an author platform can and should start before your book is even finished. You certainly can do some of the marketing yourself, for example your social media presence. Professional help should include an author interview, articles about you and your book, help with marketing campaigns, advertisements and most important of all: first establishing a book marketing plan and the author’s platform / brand. 111Publishing is offering all this for $159 for 3 months. Media publicists can get you radio spots and press articles/interviews for anywhere from $1,500 to $5,000 per month.

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EDITING
Once you’ve written your book, editing is important. Every writer needs at least some type of editor. She/he will evaluate and critique your manuscript, suggest and provide revisions, make sure that everything flows and is consistent, and shape it into a smooth, workable piece. If you write non-fiction consider also a fact-checker, to make sure there are no errors or broken links. 3-5 manuscript pages/hour for a manuscript page that’s approximately 250 words, will cost you, according to the Editorial Freelancers Association:
$45-65/hour based on the experience of the editor. Spell-check, get beta-readers or use inexpensive editing software to prepare your manuscript before you hand it over to an editor, who charges by the hour, in order to save editing time. However there are many professional editors, who charge you less and charge you by the page, sometimes even starting from $2/hour.

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COPY-EDITING
Once your manuscript is in good shape, the next thing you need to do is hire another editor called copy editor or line editor to go through and catch spelling mistakes and adjust for grammar, punctuation and consistency. Costs are approximately $20-50/hour.

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COVER DESIGN
Readers and even book reviewers judge how a book looks on Amazon, B&N or Kobo online sales pages or on bookstore shelves. For phone users, a thumbnail of the cover is probably the first thing a reader sees. It’s important that your cover design is optimized for print (TIFF) and digital (jpeg) thumbnail sizes, and how it looks on an e-reader or mobile device. Get lots of tips for cover design on Joel Friedlander’s website. If you are a professional photographer you might use your own images, or you might need to buy a license to use certain images. If you are lucky, you might find free images. Some e-book cover designers even sell pre-made cover designs for as low as $50.

But if you want to hire someone to make a custom cover design, you can expect to pay anywhere from $150 to $1,500. The higher end is for award-winning designers who have done very professional covers for big, traditional publishing houses.
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PRE-PUBLICATION REVIEWS
There are many resources for authors to get professional reviews. Sites like Kirkus, Blue Ink, and Publishers Weekly all sell review packages for indie or self-published authors. There’s also a great list of bloggers that you can reach out to for reviews for your book. 2012 review costs by Kirkus are $425, BlueInk Reviews $396, Publishers Weekly PW Select $149. More reviewers can be found in our former blog posts. You certainly can ask top authors in your genre if they would review your book and then use their comments/reviews as a blurb on your books cover.
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E-BOOK and PRINT FORMATTING
This is pre-publishing task that you should leave up to a professional, unless you are very tech-savvy, and learned html programming, as free programs, such as Sigil, Calibre or Pages don’t deliver always great conversions, especially if the text is not pre-formatted. If you’re looking to hire an expert, you can find print-on-demand conversions for as little as $150 or as much as $500 and over to convert your manuscript from Word or InDesign. Higher costs are if your book has a lot of pictures, is highly illustrated or if your original file is in PDF, which is more complex to convert.
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ISBN
An ISBN (International Standard Book Number) is necessary for a print book, upload it to Apple or you want to see it in libraries. A lot of third parties sell ISBNs, but if you don’t purchase your own ISBN you may not be listed as the publisher of your own work! Never buy it from someone else than the authorized seller in your country (Bowker for the USA).If you plan on selling your book in e-book format and don’t want to use Apple online retail, then you do have the option of skipping the ISBN, which will be $125 for one ISBN and $250 for ten ISBNs.
ONLINE RETAIL DISTRIBUTION
You can do this yourself by following the instructions to get your books distributed into the various retailers, which is easiest at Amazon, B&N and Kobo. There are service companies, among others:BookBaby, Autorems (for Apple only)  or eBookpartnershipThey all charge only a small yearly fee and your books’ revenue is 100% yours.

Never use a third party as they do take a percentage of each book sold – mostly between 10% and 15%, and if your book is successful you might loose quite a bit!
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PRINT DISTRIBUTION
A proud moment for every author: to discover their book in a bookstore or library. However, be aware that bookstores take high commissions 40-50%, and even have the right to return unsold books – unless they are printed in demand (which bookstores take only for pre-ordered books).

Many large US book distributors won’t take you on before you have at least five to ten books in print, and they charge a fee for their distribution, usually 20-30%. As an author-publishers with at least 3 books you might be better off with Lightning Source / Ingram and CreateSpace combined – also due to the print on demand possibilities that both companies offer.

Lightning Source connects you with the world’s largest distribution channel of book wholesalers and retailers. In addition to distributing books through their parent company Ingram Books, they print to order, which means, your book is printed and ready for shipment in 12 hours or less. With over 30,000 wholesalers, retailers and booksellers in over 100 countries your titles will gain the maximum exposure. They work with over 28,000 publishers of all sizes around the world. They deliver digital, print, wholesale and distribution services through a single source, and makes it easy for you to reach more customers in more places.
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GETTING YOUR BOOK PRINTED
For small amounts of print books an author is better off to have it POD, (printed on demand), done by CreateSpace or by Lightning Source, who are also the distributors. POD is produced only after receiving orders.The printing might be higher priced, but you can decide on discounts and there will not be any returns from book stores for unsold books, which can be costly. On the other hand, readers cannot find your book in stores, but have to order it there or order online. However, you save high upfront costs for printing.
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FAZIT:
You might also consider trading services with other authors, in order to get the help you need for your project and to save money. Or you could consider to raise funds through crowd funding, such as Kickstarter or Indogogo. As an author your can do some of pre-publishing, but spending money on quality editorial services will set your book apart from the majority of (self-) published books. It takes consistent, quality production over time. Don’t ever fall into the ‘overnight blockbuster’ mentality. Think of yourself as a writer who will never stop producing quality books.
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Self-publishing costs money. If you want readers to buy your book, you will need to make an investment in order to produce a quality product, above and beyond your beautiful writing. And don’t fall into the trap of the so-called “Publishing companies” or “Self-Publishing” providers, who offer you a bundle of services. Stay independent and carefully check out each pre-publishing provider, get in touch with their author customers to learn about their experience and compare editing, design and printing prices.

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Read also:

http://savvybookwriters.wordpress.com/2013/04/08/how-to-become-a-self-publisher-step-by-step-explained/
http://savvybookwriters.wordpress.com/2013/04/11/becoming-your-own-publisher-book-production/
http://savvybookwriters.wordpress.com/2013/04/12/how-to-organize-printing-or-print-on-demand/
http://savvybookwriters.wordpress.com/2013/04/13/distribution-of-your-print-book/
http://www.bookpromotion.com/how-much-does-it-cost-to-self-publish-a-book/
http://savvybookwriters.wordpress.com/2012/08/08/12-tips-for-your-crowdfunding-project/
http://reviews.cnet.com/8301-18438_7-10119891-82/self-publishing-a-book-25-things-you-need-to-know/
http://www.mint.com/blog/how-to/the-economics-of-self-publishing-an-e-book-part-1-0513/
http://www.mint.com/blog/how-to/the-economics-of-self-publishing-an-e-book-part-2-0613/

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 820 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Author Exploitation Business

ebooksinternational:

Penguin and Author Solutions
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We wrote in dozens of blog posts about the difference between publishers, self-publishing service companies and Vanity Publishing, recently in an article

A Must-Read for every author is David Gaughran’s article about Author Solutions, where he explains:
“Traditional publishing doesn’t talk about Penguin’s 116m purchase and ownership of Author Solutions. No-one wants to talk about how a supposedly legitimate publisher now owns the most successful author scamming organization on the planet, that has cheated 150,000 writers out of their savings.”

Unfortunately Author Solutions / Penguin also own  XLibris, Balboa, Trafford, iUniverse… ,collaborates with Lulu, and spams the internet with FindYourPublisher.com
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The good news: Three authors filed a class action complaint against Author Solutions Inc. and Penguin Group USA in US District Court for the Southern District of New York. Allegations include breach of contract, unjust enrichment, various violations of the California Business and Professional Code, and violation of New York General Business Law and request release of publishing rights for the class, and payment by the plaintiffs of restitution, court costs, and compensatory damages in excess of $5 million.
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Read David Gaughran’s extensive article and re-blog it, to warn as many writers as possible, so that they do not fall into their traps.

Originally posted on David Gaughran:

penguin (1)Writing is a glamorous occupation – at least from the outside. Popular depictions of our profession tend to leave out all the other stuff that comes with the territory: carpal tunnel syndrome, liver failure, penury, and madness.

Okay, okay, I jest. I love being a writer. Sharing stories with the world and getting paid for it is bloody brilliant. It’s a dream job, and like any profession with a horde of neophytes seeking to break in, there are plenty of sharks waiting to chew them to bits.

Publishing is a screwed up business. The often labyrinthine path to success makes it much easier for those with nefarious intentions to scam the unsuspecting. But it doesn’t help that so many organizations who claim to help writers, to respect them, to assist them along the path to publication are actually screwing them over.

Before the digital revolution made self-publishing viable on a…

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Weakness of the 5 Big Publishers

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… and what you can do better as an author-publisher.

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Book Staple
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Large traditional publishers have relationships with book stores and book chains. They have publicists working for them to promote their books and editors to polish the final products. They have established relationships with their customers over many years or even decades. They submit books to all the major book awards. Imagine trying to research, compile, address, and pay for 200 give-away books and shipping just to put them in the hands of jurors. And I’m sure there are a lot more things that they do to get books to the readers.
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To learn where they miss the boat is to gain access to a market segment and marketing ideas that you might have overlooked.
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1. New York Publishers Don’t Think Outside the Mainstream
Publishers have particular criteria they look for in a successful book; the first is mainstream appeal, which is understandable since they have to appeal to a larger bookstore-driven market. If you have a book that is outside the mainstream, this is actually good news, unless you’re trying to find a major house to pick you up. The idea here is to understand that traditional publishing dominates the mainstream, but it’s the niches that tend to do very well. You’ll see these books in places like book clubs or the Writer’s Digest book collection and smaller, niche publishing houses.
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2. New York Publishers Don’t Do Consumer Research
Yes, often publishers do not do consumer research. How do publishers know what to publish? They tend to rely on bookstores to direct their attention, as well as trends. What does this mean for you? If you have access to consumer data, you are light years ahead of the big six. Sometimes just having a mailing list on your website or even having a website where you interact with your consumer is sufficient. If you have access to this data and you are publishing mainstream, you are a very valuable writer to any publisher out there. Having access to this data is crucial for most of us and seen as a bonus when a publisher is considering a manuscript.
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3. New York Publishers Don’t Publish to Niche Markets
Niche markets have no appeal to publishers and ironically, that’s where the trend of successful authors is headed: into the niches. Niches can be powerful but New York publishers stay away from them. Their entire model is set up to cater to mainstream product, so to slot some obscure, niche work in there would never work.
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4. New York Publishers Don’t Sell Direct to Consumers
Publishers don’t sell from their websites; many have tried and failed. Why? Because the publisher isn’t the brand, the author is. This is starting to change in some areas as publishers seek to bypass Amazon and gather their share of the consumer market. Most consumers don’t really identify with a publisher as much as they do an author or a trusted online shopping portal like Amazon or BN.com.
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5. New York Publishers Only Promote Their Authors to the Top 30 Media Markets
When publishers develop marketing plans for their books, they don’t look at markets that aren’t in the top 30.  Knowing the landscape and marketplace will position you for success and you likely won’t get caught off guard by a stumbling block or situation that could have been avoided. Know your market – the more you do, the faster you will succeed!
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Excerpts, re-blogged from “The Book Marketing Expert newsletter,” a free eZine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 750 of them : )  if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Writing is an Art – Publishing is a Business!

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Tulips-in-Agassiz-BC

British Columbia, Canada


You might belong to these talented authors who have written a fantastic book – or several, but you just don’t have the sales numbers your book(s) deserves.

You realized that selling and marketing is a completely different process to writing and publishing your book. And you are not alone:

Very few writers have a degree in marketing / business or experience in publishing and selling on- and offline.

Barely any author is really planning their book and its promotion. Only when frustration sets in, they think about getting help.

However, throwing lots of money into advertising is very costly and in the best case, might be only a rather short-term solution.

Creating a brand long-term, and a platform from where you can communicate with your readers is more efficient, almost free and a solid base for future books and their sales numbers.

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The Internet is full of bogus stories.
Writers claim to have sold hundred-thousands of their books in short time or claim bestseller status, and cash in on these stories.  When you look behind the scenes, they have either paid for hundreds of reviews or a service company bought ten-thousands of their own books (which these authors had to advance), catapulting them to New York Times bestseller status.  All this false hype brings writers to think their book is a failure if not showing up in bestseller lists. Wrong!
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Becoming an author-publisher is a long-term commitment and requires hundreds of small steps on the path to success!
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An increasing number of authors gets book marketing help from us. You might already know that we

  • offer weekend classes, 
  • individual, yet very inexpensive online seminars, targeted to your needs, 
  • help authors with ads for KDP FREE days, Countdown Deals and Goodreads Giveaways
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What is included in this marketing training and help?
You might have seen the long list of support URL , we give authors. But what really is included in the marketing planning, the creation of a platform and your brand as an author? There is so much behind the scenes what’s involved, have a closer look at some of what we do:

We evaluate your current publishing situation:

  • What is the market for your book, your competition, your audience? Is it a popular genre, or more of a niche? Is your book in the right genre? Did you tap the full potential of categories – which can be boon or bust for your book?
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  • What is your publishing situation: traditional publishing, author-publishing or God forbid, vanity publishing or contracting with an aggregator? Do you own your ISBN, do you have access to your online retailers’ publishing account? How long lasts your publishing contract?
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  • Did you create separate author/book pages on Goodreads, Google+, Pinterest, Facebook and other communities? Does your author page at online retailers need improvement?
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  • What was your previous marketing strategy? What worked, what not? Did you have a book launch, re-launch, any special promotions? How often and how well was your book reviewed? In which promotion did your publisher invest? Is it positioned properly?
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  • What is your following on social media – and your involvement? Do you have at least 1,000 Goodreads friends, 2,000 twitter followers and the same on Google+, 500 Facebook friends and did you add your book to your Pinterest account? These might be numbers only, but did you choose the right keywords to find quality followers, such as readers, reading, book lovers, bookworms?
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  • Do you show off your writing skills? Are you writing regularly blogs? Does your website have a prominent button to your sales pages? Did you write guest blogs on influential book bloggers pages?
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  • What are your activities in getting book reviews? Have you sent out press releases in order to get interviews, radio / TV appearances or features in magazines / newspapers?
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  • How do you approach reviewers? And have you joined reader / writer communities on Goodreads or made friends with their most popular book reviewers?
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  • What are your long-term goals? Where will you be as a writer in 3 years? What will be your author brand and how will you be different from other authors in your genre?

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Getting a clear picture about your situation as an author
and that of your books, we can meet you by phone / skype and discuss details, including publishing possibilities, if your book is not yet finished, before we start customized promotion of your book through a series of articles, interviews and book recommendations.
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An important focus will be on support for Social Media communication:
Where and how can your presence be improved? How can you get more followers? How to implement your blog posts? This includes also lots of individual tips and links for your book project, explained in person or emailed to you regularly.

We certainly help you through our very well-established social media presence on all major sites to get the word out about your book and you as an author – as well as support for free KDP Select days and other promotions. Which means we tweet to our 40,000+ followers on these days, we place additional articles on social media sites and do everything for your book’s success

Most important:

Advertising your books, as well as the article and the interview we did with you and all the postings on our Social Media sites stay there FOREVER! This way it will have a long-term effect on your book sales. More details in a blog post or on http://www.111Publishing.com/seminar.
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And this is what former clients say:

“This was the best choice I have ever made! I have learned so very much from a person that has 30 years of experience in the book publishing industry!”
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“I’ve gotten more than my money’s worth with the great publicity you’ve already given me. I cannot stress enough just how grateful I am – I don’t think too many service providers are anywhere near as diligent as you are.”
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“This service is truly a one-on-one feature in that she works directly with the client, fine-tuning your social media platform contributing to the success of your business.”
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“Thank you so much. You are amazing, so helpful to all of us who are starting down the road of self publishing. I just printed that blog post off this morning and will start to act on it today. You are an inspiration.” Thanks again for everything.”
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“If ANYONE is self-publishing a book, I highly recommend using her for consulting. Thank you Doris for saving me $3,700″
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“Boy, you really provide a service. If you ever need a reference, count me in. Anything I can do to promote you back. You rock.
J. H.”
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“Doris “Thank you so much. You are amazing, so helpful to all of us who are starting down the road of self publishing. I just printed that blog post off this morning and will start to act on it today. You are an inspiration. Thanks again for everything.”

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We will show you how to market your book on a consistent and ongoing basis – for only a token fee of $159 for three months – less than $2 per day.  As you can see from the amount of time we invest for every author, we are not making money, rather see it as a service for like-minded folks. How can we help you as an author of a marvelous book – and hopefully many more to come?

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Posted by on April 1, 2013 in Marketing, Self-Publishing

 

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What Should Writers Do: Begging or Selling?

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Dean-Wesley-Smith

Dean Wesley Smith

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Dean Wesley Smith wrote a great, although somewhat blunt post:

“If you follow an old model, you send your manuscript to either an editor or an agent: Imagine yourself standing at the door of a restaurant in ragged clothes, hat-in-hand, begging for some food. You have no bargaining power, no position to try to get a decent contract (meal). And if you are with a slush-reading agent, imagine that you now only get a part of what little bit of food they are willing to toss you.

If you follow the new, indie-publishing model: Imagine you own your own business. You have money coming in the door, have customers, and a growing list of products. A representative of a major corporation shows up in your store and asks to buy some of your product for their company. You know what the product is worth and you know you can get decent contract terms. They have come to you, into your business, and it is an even bargaining position for both of you, business to business. They want what you are selling. You can decide if the money and terms are worth for you, selling it.”
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He writes (in a nutshell):
“I have no idea

  • why any writer would spend so much time writing a book and then not allow that book to earn for them while it was being looked at by traditional publishers.
  • why any writer would send any manuscript into a traditional, old-style slush pile.
  • why anyone would even think of sticking with the old model of begging at a publisher’s door with a manuscript in a  slush pile.

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Just as we had to learn how to do cover letters and synopsis of novels that would help our books sell, the writers of today need to learn how to do covers and cover blurbs and tag lines that will help their books sell.”
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Read the whole story, in which he explains where the word “Slush pile” comes from and how publishing / author-publishing evolved in the last 70 years. Very interesting read for authors, new and established:  http://www.deanwesleysmith.com/?p=8787

Dean Wesley Smith is also the Author of The New World of Publishing  A Hard Look at the New World of Indie and Traditional Publishing among dozens of others in a variety of genres.

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Traditional Published Authors Interested in Self-Publishing

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A third of traditionally published authors are interested in self-publishing their next book,
according to a new survey from Digital Book World and Writer’s Digest. The survey, “What Authors Want: A Comprehensive Survey of Authors to Understand Their Priorities in the Self-Publishing Era”, queried nearly 5,000 aspiring, self-published, traditionally published and “hybrid” authors (authors who have both self-published and traditionally published). It was presented at the Digital Book World Conference + Expo.

This trend should be worrisome for traditional publishers, which are struggling to demonstrate to the marketplace that they add value to the publishing process in an era where anyone can publish a book.  Perhaps of even more concern is that two-thirds of hybrid authors are interested in self-publishing their next book. It’s not surprising given the context of the rest of the survey: Time and again, hybrid authors had relatively negative opinions about publishing companies — that they keep too much money, don’t “get” digital and, generally, don’t add much to their publishing process.

At the same time, when offered the opportunity to publish traditionally, nearly three-quarters of hybrid authors are interested and — also good news for publishers — about two-thirds of self-published authors are interested. The prestige of a traditional publisher, the wide distribution a publisher can generate and help with marketing were all reasons cited.

Read the whole article by Jeremy Greenfield: 
What Authors Want: A Third of Published Authors Interested in Self-Publishing Next Book

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My thoughts on this excerpt, especially the last sentence: 
Both ways of publishing have their positives and vice versa. However the perception of traditional publishing is often not up to date in public , as the way of book marketing has totally changed. Only celebrity authors get the full PR treatment, other writers have to fend for themselves, and they often do not realize that their books have only a maximum of three months to survive on the bookstores shelves until they will be pulled out and returned to the publisher or discarded
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The prestige of a traditional publishers is also dwindling, as some of them, such as Penguin / Random House ally with dubious POD’s, establishing a subsidiary in an attempt to jump onto the self-publishing bandwagon and find a way to fleece unsuspecting writers.
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Even the wide distribution a publisher can generate is something, authors can organize these days by themselves: as soon as they have at least three print books (not necessarily their own, they can also partner with other writers) they can establish a publishing firm and work with Lightning Source / Ingram and have their print books distributed worldwide.

E-books can easily be uploaded at Amazon, Kobo, B&N, Apple and a dozen more online retailers. Proof-reading, copy editing, editing, book layout, cover design, translations, printing… just about everything can be outsourced by the author – including book marketing and PR.

Best advice for any author is to familiarize themselves with every aspect of the publishing
process, to consult a professional to get a clear picture of the time/financial involvement and
advice from a contract lawyer before they sign up any publishing contracts including those of
Print on Demand Publishing.

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10 Changes In Book Publishing

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Guest Blog by Rayne Hall


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How times changed… Self-publishing today is a completely different world. The publishing business suddenly transformed itself from bookstores / distribution model to an environment in which books were bought by consumers online – either as physical books or increasingly: e-books. And this has altered the entire modus operandi of the industry:
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1. In the past, most authors worked for editors. Today, most editors work for authors.
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2. Most books went from author to agent to publisher to distributor to bookseller to reader. Now, more and more go from author to distributor to reader, cutting out most middlemen.
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3. To be commercially viable, books had to sell enough copies to finance a big publishing apparatus. Now, many need to pay only one person: the author.
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4. Agents and editors acted as gatekeepers, ensuring that poorly written books did not get published. Now, it’s the authors’ responsibility to ensure their books are as good as they can make them.
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5. When books were printed, word counts were critical. Nowadays with e-books, lengths are flexible; only quality counts.
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6. Once a book was published, it was too late to correct errors, change the cover or tweak the blurb; any improvements had to wait until the print-run had sold out. With e-books, anything can be changed any time.

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7. Many publishers prevented communication between readers and authors. Today, direct reader-author communication is encouraged because it sells books.
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8. Mixing genres used to make a book impossible to sell. Today, genre cross-overs sell just fine.
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9. Writers used to spend much time courting agents. Now they spend much time courting readers.
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10. “Previously published” used to lessen the value of a story. Nowadays, it’s a quality mark.

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About Rayne Hall
A trained publishing manager, Rayne Hall has worked in the publishing industry for over three decades, mostly in editorial roles in Germany, Switzerland, Mongolia, Nepal, PR China and Great Britain. She has had over 40 books published under several pen names, in several genres (mostly fantasy, horror and non-fiction), under several pen names, in several languages, by several publishers.
For a list of currently published fiction under the Rayne Hall pen name, go to http://www.amazon.com/Rayne-Hall/e/B006BSJ5BK
She teaches online workshops for intermediate, advanced and professional level writers who are serious about improving their writing craft skills. For an up-to-date schedule of upcoming workshops see https://sites.google.com/site/writingworkshopswithraynehall/
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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 570 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Posted by on November 10, 2012 in Publishing, Self-Publishing

 

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How the Top Rich 400 Made Their Money:

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Maybe a little off-topic – yet, throughout this blog I posted quite frequently tips about entrepreneurship and self-publishing for authors. This morning I found by chance a great article at Inc.com that shows IRS data – and why it does not pay to be employed.

How the top 400 made their money:

Wages and salaries: 8.6%
Interest: 6.6%
Dividends: 13%
Partnerships and corporations: 19.9%
Capital gains: 45.8%
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Obvious conclusions:

  • Working for a salary won’t make you rich!!!
  • Neither will making only safe “income” investments.
  • Neither will investing only in large companies.
  • Owning a business or businesses, whether in part or partnership, could not only build a solid wealth foundation but could someday…
  • Generate a huge financial windfall.

Clearly, getting rich–in monetary terms–is the result of investing in yourself and others, taking risks, doing a lot of small things right… and then doing one big thing really, really right. And hopefully achieving other goals along the way–because then, even if you don’t get rich, you’ll still be wealthy.

Read the whole article:  http://www.inc.com/jeff-haden/how-the-rich-got-rich.html?nav=pop

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