RSS

Tag Archives: kickstarter.com

5 Tips and Funding Ideas for Your Book or Writing Project


Using popular websites such as Kickstarter and IndieGoGo, authors can send out worldwide calls for funding. Don’t limit yourself to applying for official grants – which can be worthwhile, but treacherous to procure. Why not open the door to the exciting possibility of having your latest literary project funded by loyal fans?

Better your chances of getting funded

  • It is fundamental for running a successful fundraising campaign to engage your audience with a well-crafted proposal. Spend plenty of time honing your pitch, explaining why someone should support your literary endeavor.
  • Give supporters unique and valuable incentives to do so. One author for sample offered the chance to name a character in her novel to anyone donating $50 or more. This sparked a lot of interest, as readers love to be involved in the writing process.
  • Choose carefully the total amount you are requesting. If you can give exact figures for your expenses it will show your professionalism of your campaign.
  • Keep tweeting, chiming, googling and posting updates about your campaign and how much you have achieved as events progress. A social media presence is vital to getting your message out, gently reminding your readers and followers that you have a set time limit, like: “Just a week left to contribute to my campaign!” or “only $10 to save the day, please spread the word” to show how close you are to your target line.
  • Most important: Don’t forget to send each of your supporters a friendly thank-you-note as their contributions come in. You might even inform them about the progress of your campaign, every time you reach a milestone. This way they might even contribute more or at least spread the word. Everyone likes to be graciously acknowledged, even if they send as little as five dollars to support your campaign.

 Did you ever try this funding route? And what was your success?

 

Tags: , , , , , ,

Did You Make These Book Marketing Mistakes?

books
Kickstarter.com “A new way to Fund & Follow Creativity” was the last resort for an emerging author to fund her POD book project which was previously sold in e-book version.

She wrote in an article: “At the time of writing this, I am franticly trying to raise another $1,658 to meet my Kickstarter goal. $4,400 didn’t seem like so much when I launched the campaign for my novel a few weeks ago.

I am quietly panicking, but I trudge on. I gave myself 30 days, which meant I needed to raise an average of $142/day. So far, I have exactly $2,742 with 46 backers. I continually work to keep visitors excited and donating for the duration of the campaign.

To cut down on costs, I started with an e-book on Amazon, and was able to get a bit of press here and there. However, I was missing a significant portion of my potential market only going the Kindle route, and I wanted, for example, my grandparents to be able to read my novel. So, I put $250 into a book cover, and pre-ordered copies from Createspace.com.

After all of my closest friends and family members bought their copies, I realized I needed marketing. Sales were declining…

Finally, I admit that working in social media, I tut-tutted email marketing as if it were so archaic. I was wrong. Most people are on Facebook, but pretty much EVERYONE has email.  Start building your list now!!! The day I emailed my contacts on my email list, I raised $350.”

My comment:  Have a marketing plan ready, BEFORE you publish your book. Shop around for cover design, layout, printing etc. early on, look at elance.com and Fiverr.com, start your authors platform and contacts even BEFORE you are writing your book. Every business has to have a business plan, even the book publishing business – in which you are after all as a self-publisher.

 

 

 
1 Comment

Posted by on December 27, 2011 in Marketing, Self-Publishing

 

Tags: , , , , , , , ,

 
Follow

Get every new post delivered to your Inbox.

Join 23,385 other followers

%d bloggers like this: