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5 Tips for New Social Media Users

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Social media has been described as a “jungle” by many people.  The reason for this is that social media has its own technology, social etiquette, and unwritten rules of usage.  Many businesses have in-house social media experts, or outsource their social media needs.  However, what can a novice entrepreneur or author do to navigate the Amazon jungle of Social Media?  Here are some basic tips on getting started in social media:

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1. Don’t overload the system
Don’t flood the system with posts.  Most people enjoy posts of cute kids and animals, inspiring or amusing quotes, or beautiful landscapes—in moderation.  However, users may start to get frustrated if you share too many of them.
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2. Respect Your Audience
Respect Your Audience’s Belief System
If you want to be inclusive, make sure that you don’t post material that might beoffensive to some people.  I know people that have de-friended others on Facebook, and been de-friended, because of posts that were incompatible with their values. For example, if you want to attract followers from a variety of religious backgrounds, you might want to reconsider posting moralizing photos and text.  Keep in mind that your passion might not coincide with other users’ passion. For instance, some of your followers may not be interested in viewing numerous political posts–especially if they differ from their own political beliefs.

Respect Your Audience’s Time
Don’t share, or re-tweet, everything that you like; that overloads the system. It forces users to sift through more posts than they would like. “Like”ing “favorite”ing, and “1+”ing posts is sufficient, in many cases . I shared so many posts at one time—for weeks–that Google+ locked me out of the system for 24 hours.  Some Facebook friends may share every inspiring, or amusing, post that they find. Most people are too busy to glance through dozens of posts, especially YouTube videos.  I ignore some of their posts because I don’t have the time to look at them, or listen to them.
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3. Listen to the Experts
Members of the Google+ help community gave me valuable advice when I got locked out of Google+:

  • Send out fewer posts at a time, or people may delete you from their circles.
  • If you must send the same post out more than once a day, try to comment on it, or edit the text, in some way.
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4. Be Aware of the Distinction between the Social Media Sites:
Every social media site is unique in how it works. A Google+ friend compared Facebook to a group of friends sitting around chatting over a dinner table; Twitter is equivalent to a huge, noisy crowd in a football stadium, and; Google+ is similar to a few close friends eating pizza on a couch while watching a favorite movie.

  • Facebook is useful for sharing family news. It is also a platform for the discrete promotion of authors and other entrepreneurs.
  • Many people try to sell products and services on Twitter.  People may also mention what’s happening in their personal lives.
  • Google+ is not a site for aggressive sales. It’s a place to interact with people in a friendly manner. Other users won’t want to be bombarded with virtual commercials.  One man used this analogy: Would we want watch our favorite show and be interrupted constantly by commercials?
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5. Be Aware that Social Media Sites are more than Marketing Platforms:
People don’t want to hear constant sales pitches online, by phone, or on TV; that’s aggravating.  For example, I got frustrated when one of my favorite movies was split up with continual commercials. The entire movie consisted of ten minutes of movie alternating with ten minutes of commercials.  Frequent repeats of commercials, or advertisements, are also aggravating. An example of this is a certain reality show that is often interrupted by commercials that never change. In the same way, a flood of repetitive promotional posts will annoy online users.

Three experts have practical ideas on how to market yourself, your services, or your product on social media:

  • Jeff Bullas, in an article entitled “38 Tips on Social Media Etiquette for Business”, says that a good rule of thumb for Facebook is to divide posts in this manner: 80% personal and 20% business-related. He also states that Facebook users should respond to every comment, good or bad. On Google+, it’s important to thank people and add commentary.
  • Chris Makara, in his article titled “I’m Surprised by These Mistakes Made with Google+ Profiles” suggests that people engage other people, within reason. We don’t want to flood them with messages.
  • Krista Bunskoek has a helpful article entitled “10 Tips: How not to Use Google Plus” on SocialMediaToday.com. She also recommends Jeff Bullas’ 80% personal/20% business-related rule of thumb for posting.

In conclusion: Engagement is the main component of success on any social media site!
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About the Author:  Traci Lawrence writes about her passion: communication, relationships, the value of individuals and rising above verbal bullying, or trash talk. She lives in the Northern Virginia area of the USA and teaches English, among other subjects. Please find more on her blog, and read her book: Accept No Trash Talk

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

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Which Plug-Ins Are You Using For Your Website or Blog?

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Your website or blog is your online billboard and resume. You want to have it seen by as many readers as possible. There is no easier way to multiply the amount of readers or potential customers than with plug-ins and sharing buttons – up to seven times.
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Installing click-able buttons to offer the idea of sharing front and center to your readers, makes it incredibly simple for them to post your link to Facebook, Twitter, Google+, or other social networks and share the news or information with their peers. These little buttons are just too tempting to click on and tell all your peers about the wonderful article you just read or the great website you discovered.
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However, there are not only plug-ins to multiply your audience, there is a variety of well coded security plug-ins such as Bulletproof security, Wordfence, or Better WP security. Also very useful are the ones who help with Search Engine Optimization, for sample Google XML Sitemaps, a plug-in which will generate a special XML sitemap, supporting search engines like Google, Bing, Yahoo and Ask.com to better index your blog. With such a sitemap, it’s much easier for the search engine crawlers to see the complete structure of your site and retrieve it more efficiently.
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A quick overview gives an info-graphic by wptemplate.com, including short descriptions and ratings.

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WordPress Most Popular Plugins
WP Template
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Jeff Bullas wrote a great blog post again, listing the 30 most popular WP plug-ins, and their direct links to detailed information. Get the list of these most popular WP plug-ins here on his website.
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Visitors, who find your blog content valuable, can link to it with one click to their Google+, Twitter, Pinterest, Tumblr, Reddit, StumpleUpon and Facebook accounts – and even to several hundred smaller social media sites. Give them the chance to spread the word about you and your (book) business. Install your plug-ins now into your website and blog.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are
almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Posted by on February 5, 2013 in Marketing, Website & SEO

 

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2 More Reasons to Have a Blog for Book PR

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In one of my recent articles I have written about Content Marketing via your blog and how to write for the web. Another article encouraged writers to “Start a blog today!” as a New Years resolution.

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Jeff Bullas has written a fantastic article (well, blog) about Content Marketing (for authors, I call it blogging) and the benefits (for the author). He says:

Search
“It is vital for optimizing your website and blogs to rank higher in search engines. The better the content and the more it is shared tells Google and other search engines that your website is worth reading. So it is pushed up the search rankings. If it is really good content it may even appear on the first page or even at number one (by the way by obtaining top ranking it receives about 40% of all clicks).”

Social
“Important for driving social media sharing – the better the content the more it is shared. It is as simple as that. Crap content does not get shared. Fullstop!!”

Key Insights
“Content writing (blogging) provides a solid footing for your marketing as 70% of customers prefer getting to know a company through an article rather than an ad. Websites with blogs receive 55% more visitors. 63% of companies said posting content on social media has increased marketing effectiveness.” 


And then he adds a couple of really good info-graphics, so hop over to Jeff Bullas’ blog to see them and to read the whole article! 

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News from Pinterest

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Jeff Bullas has an interesting new article, written by Tehmina Zamanon, on his blog, how you can now brand your (writing) business on Pinterest.

So far your website / domain name / blog was hidden behind a planet earth icon in the About section on your Pinterest page.
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Pinterest’s new verification will let you display your full website URL on your Pinterest profile. Users will also see a red check mark next to your domain in search results and on your profile.

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You can follow this quick 3-step-process to help you verify your website on Pinterest, checking each step on the screen shots in this blog post: how to download your HTML verification file, how to upload it to the server and to verify your website on Pinterest.

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And these are the Benefits Of Verifying Your Website:

  • More engagement and traffic
  • You can boost your online visibility and SEO
  • Pinners can find out about you and your business quickly and easily.

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Read more at Jeff Bulla’s blog and see how easy it is to very your website.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 570 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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20 Amazing Social Media Stats

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Jeff Bullas just wrote in his blog: “These enticing, tempting distractions (by social media) are robbing us of time that should be spent doing productive work like washing your car, cleaning the house or doing your tax… and I know how much you all enjoy those activities!”

  • videos viewed on phones and embedded in websites)
  • Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
  • Wikipedia hosts 17 million articles
  • Wikipedia authors total over 91,000 contributors
  • People upload 3,000 images to Flickr (the photo sharing social media site) every minute
  • Flickr hosts over 5 billion images
  • 190 million average  Tweets per day occur on Twitter (May 2011)
  • Twitter is handling 1.6 billion queries per day
  • Twitter is adding nearly 500,000 users a day
  • Google+ has more than 25 million users
  • Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)

Read 10 more stunning stats on Jeff Bullas’ blog.

Statistics by SocialStatistics.com

Find more stats and see the fascinating info graphic  http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/#g8LfQ8Tvst2p8Tis.99

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If you enjoyed this blog post, please feel free to check out all previous posts (there are almost 500 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “Like” next to it.

Follow on Twitter: @111publishing

And don’t forget to spread the word on Twitter, Facebook, Google+, Tumblr or StumbleUpon – or other social networking sites of your choice) – other writers might also enjoy this blog and find it useful.

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