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Tag Archives: GoodReads

How to Leverage Social Media

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Statistics have proven how important social media networks are for a business:

  • 8 out of 10 internet users are reached by social media sites and blogs.
  • 87% of small businesses claim that social media has helped their business.
  • Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
  • 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisionsHowever, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!

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Get The Most Out Of Your Social Media

Explore more infographics like this one on the web’s largest information design community – Visually.

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More info about Social Media Networks and how to use them:

6 Social Media Sites that are Important for Writers
http://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/

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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

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How to Get More Followers
http://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

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Prequels: Author’s Benefits of Writing Them

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Prequel

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J.K. Rowling did it for Harry Potter – every writer should create them too: Writing a Prequel for their upcoming book.  According to the FreeDictionary:  “A literary, dramatic, or cinematic work, whose narrative takes place before that of a pre-existing work or a sequel. [pre- + (se)quel.] prequel.” They are teasers in short story form that preview the key characters and settings of an upcoming novel.
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Prequels: Promote Your Future Book Through Short Stories
Savvy authors are building excitement and attract readers to their upcoming books. Editor Alan Rinzler describes them: “Back stories for the longer book to come. Others are like outtakes from the novel, standalone narratives that add to our knowledge of the characters but don’t appear in the books themselves.  Prequels provide readers with the flavor and quality of the forthcoming book in a way that makes them yearn to read more. This technique has had notable successes lately, like propelling a book from obscurity to six-figure advances, and building pre-publication buzz and momentum.”
Rinzler mentions two authors, published by the “Big Five”: Brittany Geragotelis and thriller author Mark Sullivan.
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When and What to Write?
It is never too early to write a prequel.  You might write it even before starting to write your book, using your research, character outlines or your first draft manuscript. Often your novel has to be shortened to create a faster pace. Don’t delete these text parts! Create your prequel out of it. Or use locations where your novel takes place to elaborate and write in detail about it. For example:  If you write a thriller and your protagonist is an art dealer in Paris, you can write several prequels how and where in Paris your mystery unfolded, a comprehensive description of the main character and his dealings or a pre-story of the events.

No Limit on the Number of Prequels
The prequel can be one story or a dozen. However, it should be an irresistible preview of the book itself, short, but with a revealing scene from the draft manuscript of the novel, and a great teaser for the upcoming work. The author’s goal should be: to make the reader want more…
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Where to Publish a Prequel?
There is no limit how you publish a prequel. It could be a short story in the form of a magazine or website / blog article, a short (free or inexpensive) e-book or a guest blog, and even a video or slide show.  Most import is that you post it in as many venues as possible, including your Social Media sites. Even better are reader communities or forums, where people tend to spend more time, including sites, such as Google+, Wattpad and Goodreads or FictionPress, and send an invitation to load it down to your readers on your mailing list.
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Prequels are beneficial for you and your readers: Show off the quality of your forthcoming book, build pre-publication buzz and momentum and create back stories for the longer book to come. Don’t see prequels as a marketing gig, they are valuable parts of your author platform and brand.
Don’t forget:  Promotion of your book must start long before you finish your manuscript if you don’t want to loose sales and success!  Competition is growing by the day… Do what you as a writer likes most:  WRITE!  Not only 90.000-word-manuscripts, but also short stories and blog articles.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing:  We offer all this and more for only $159 for three months – or less than $2 per day! Learn more about our individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Did You Know? e-Book Giveaways

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e-Book-Giveaway

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e-Book Givaways !!!
If you’re an independently published author, then book giveaways are a powerful way to get a lot of exposure – and your book in the hands of new readers, who might even write reviews.  We wrote several times about Goodreads Giveaways, here is one example of a Giveaway … Peter Standish Evans thriller OMINOUS: BORDERS: COFFEE: 
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On the other hand: Goodreads only allows print books as Giveaways. If you offer only e-books: there are ways to print a handful of books, once you have an ISBN. However, there are some competitors to Goodreads, who offer e-Book Giveaways for members, such as:

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BookLikes
In terms of features and functionality, BookLikes is similar to GoodReads. Of course, they don’t have nearly the traffic that Goodreads does, so you should not expect similar results if you have done a book giveaway there in the past. If GoodReads allowed e-Book giveaways, they would be almost perfect in my mind. But since they don’t, sites such as BookLikes are another alternative for authors who don’t publish print books.
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To list your book giveaway on BookLikes, sign up for a free account and click on the giveaways link when you are logged in. On the next page, there should be a tab at the top of the page in the main navigation that says “Create Your Giveaway.”
You will be asked for the same info as the other sites in the form on the following page.  Their rules seem to have been almost copied directly from Goodreads, as they appear to be identical.
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The only real (and great!) difference is, that you can choose to pick the winners of the giveaway yourself and BookLikes allows e-books!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Use the Dog Days of Summer to Meet Readers

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Nova-Scotia-South-Shore

Nova Scotia South Shore Beaches

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July and August are not the best months for book sales - at least not compared to November and December. Quite a few authors are feeling the summer slump. Author Marla Madison wrote a great blog post about it and gave seven useful tips, how you can overcome the Dog Days of summer.
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Starting with “Take a break without guilt.” to “Try something new to market your writing.” and five more ideas, how you can improve your writing and develop plans for fall. Read the whole article and all the comments here.
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Today I received an email from a client who worried about dwindling book sales and lower rankings on Amazon. My suggestion: “Don’t stress yourself with rankings and sales – what is needed first, is a wide and strong basis in terms of establishing quality connections with readers and – very important – potential reviewers. It is much easier to receive reviews from someone you “know”, such as “real” people – or through solid Social Media connections.
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Social Networks
Authors need more followers, especially READERS (not fellow writers) on all Social Media sites. I am talking about at least 2,000 on each of these sites! Those who do not follow, even when you re-tweet them, un-follow after one month. Un-following 25 people per days is free. See Just Unfollow.
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On Goodreads for example, it’s even more easy: you can load Facebook, Twitter and Google+ followers over to Goodreads with one click. No matter which campaign you create – Book Giveaways on Goodreads or free KDP days on Amazon – it is crucial to have lots of followers first, who know you and will help you to let your message go viral.
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I just read recently an article by a publicist “Are you ready for publicity?” who does not accept any customer who has not at least 5,000 followers on all Social Media sites.

Do you use Hootsuite.com?  Or any other site to automate part of scheduling tweets, thank you notes, welcome new followers etc.? This frees up time to interact personally with more of your followers.
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Reader Communities / Groups
There are quite a few communities / groups on Google+ and on Goodreads, where you can make connections and later! offer reviews of THEIR books – you might get the favor later reciprocated.

Let’s assume you are the author of children books, you could join these GOOGLE+ Communities:

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How to find Goodreads Groups:

Click on the link Groups, on top of the site.
Type into the search function: children or young readers for example, and there are hundreds of pages!!! with groups to join, such as these:

Write and then copy/paste a friendly introduction and even include a link to your website or blog. You don’t need to spend so much time on these groups, just a nice introduction and from time to time peaking in, or exchange some thoughts and see what people are talking about.
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To invite more friends on Goodreads:
click on Explore (top right), you will see “People”, click on it, then you will see:

“Meet People”
top users
top readers
top reviewers
most popular reviewers
best reviews
online now
most followed

Invite from these sections people to follow or friend.
You can send out 25 invitations a day according to Goodreads, which means per month 750 invitations! And each one is just a click! If only half of them follow, this means more than 300 new reader friends per month. However, usually 95% become followers/friends on Goodreads, when you invite them.
Once you have more than 1000 followers/friends you can relax and just sit back, as people come to YOU! I get about 20-30 friend-offers from Goodreads every week, sometimes lots more and don’t have to look for new followers anymore. You can just choose and pick : )

Being busy during the slow summer months, working on your author platform gives you an advantage for your higher book sales in fall and winter. That’s happening for sure, when days are getting shorter and people are more at home, reading. and the holidays are rolling in.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 815 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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12 Reasons to Get the Help of a Mentor

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12  Reasons

12 Reasons

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Writing a book and then promoting it, are two different things… Don’t forget: Writing is an art – publishing a business!  You are a very talented author who has written a fantastic book, or even several – but the publishing / promoting process is an adventure and it can take up quite some of your valuable writing time. So it is smart to get professional help, especially when it is so easy and inexpensive, and when you can learn a lot about publishing and publicizing your future books. 

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12 Main Reasons to Choose our Valuable Book Marketing Help:

  1. Introduction of your book on dozens of Google+ reader communities with a 60,000+ audience
  2. Unlimited book marketing consultations by email for up to three months
  3. Unlimited social media help for up to three months
  4. Three hours of one-on-one Book Marketing Online Seminar phone-consultations
  5. Instructions / checklist / links for you to use for your book promotions
  6. Advertising of your book on free days /promotions with Amazon KDP to 315.000+ readers
  7. Blog posts including cover image/author bio/book description on both, blog & our websites
  8. Author interview on our blog website – this article stays there forever!
  9. “Book of the Month” recommendation to more than 3,200 readers on Goodreads etc.
  10. Book ads several times/week for 3 months on all sites to more than 600.000+ readers
  11. Free e-book for you: “Book Marketing on a Shoestring” launch Summer 2013
  12. Plus one surprise gift we will reveal once you signed up!
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We certainly customize our Book Publishing and Marketing Support
directly to your book and your needs!
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What former clients say:

  • “Thank you so much. You are amazing, so helpful to all of us who are starting down the road of self publishing. I just printed that blog post off this morning and will start to act on it today. You are an inspiration. Thanks again for everything.”
  • “Your advice all along the way has been so very valuable to help me make those important decisions, thank you so much for that”
  • “Boy, you really provide a service. If you ever need a reference, count me in. Anything I can do to promote you back. You rock.”
  • “I am so happy with 111Publishing for helping me out. If ANYONE is self-publishing a book I highly recommend using her for consulting. Thank you Doris for saving me $3700

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And this is how it works:
It all starts with our purchase of your book and then an evaluation of your book’s sales page, your social media presence and your marketing activities so far. We will explain you the benefits of various steps in building the platform for you as an author and how you can establish a brand without incurring extra cost, such as expensive ads or how to avoid costly POD’s.
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Take advantage of our professional help, we have studied business, marketing and e-publishing and have 30 years publishing experience. We customize coaching to your needs and explain you:

  • researching your possible competition & popularity of genres/positioning
  • how to identify your target readers & plan your blog content & marketing strategies
  • how to find lots of readers, book bloggers & reviewers
  • the publishing and retail possibilities
  • all the pre-publishing book marketing steps
  • how you can establish a brand as a writer
  • blogging & posting of your articles to Twitter, Google+, Goodreads, Tumblr, Chime.in…
  • how to save a lot of time using social media sites for reader contacts
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You just wanted to write – and upload your book to Amazon, Kobo or Barnes&Noble, expecting that it becomes an instant hit. And now a new challenge comes up: book promotion.

Sign up today to take advantage of this limited offer for only a bit more than a dollar / per day (= $179 for 3 months):   http://www.111Publishing.com/seminars

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Our blog has had now 615,000 readers/visitors and 1,200 subscribers. On Twitter we have more than 40.000 followers on two accounts, in our Google+ circles & communities are 60,000+ people. On Goodreads we have 3.200 friends, not to mention Pinterest, Tumblr, StumpleUpon, Facebook with two accounts, 111Publishing.com  website… and some more … Why do we list all this? To show you how much visibility your book(s) can get when we help you to built a community/network platform and a brand for you as an author. We show your book constantly on all these sites!
Articles about your book, your author interview etc. will appear on two websites, one of them belongs to the 9% most visited sites in the USA, according to Alexa.com web ranking!

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Please feel free to check out all previous posts of this blog (there are more than 785 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Reader Statistics: How to Use them for Your Book’s Success

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statistics

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Did you know that the main driver of e-book purchases is “referral by a friend”.  Number two was Media (including Social Media) and number three of the answers was Goodreads – the world’s largest reader community – as well as the Goodreads Choice Awards
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Equally important for authors should be the follow-up question in this survey: “What do you want to do once you get to the end of a book?”
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83% wanted to see what else the author had written.
75% wanted to find more books similar to what they just read
69% wanted to discuss the book with friends
35% read other people’s reviews
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Why not give readers exactly what they are looking for?
How can you achieve this? Add a highly visible link to your upcoming e-book – and a link to your author page on Amazon, B&N, Kobo or wherever you sell your book, plus one to your website and your Goodreads page at the end of your first e-book!
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Equally important: link to your mailing list.
To be successful, you need to have a list of people who have signed up to hear about your new releases. You will benefit from more initial sales, which will boost your rank and push you higher on new releases lists, plus other genre lists on Amazon and in other retailers ranking.

To make sure, even people who browse only and read the “look inside” feature of the Amazon website, add these links at the beginning of your book as well.

Every time you publish a new e-book, update these front and back pages of your previous books, as well as your Author Central page on Amazon, and make sure that it is updated with every book.
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“What’s Going On With Readers Today?”

It was the title of the poll, which was introduced at the “Tools of Change Conference 2013” in New York last month. Interesting fact in these statistics: readers are about two times more likely to learn about a book on Goodreads, than on Amazon!

As you can see, this is exactly what Goodreads’ site offers to their 15 million book lovers / members:

  • browsing all the books of the author they read
  • finding similar books to what they liked
  • seeing what their friends read
  • reading other member’s reviews
  • deciding what to read next
  • discussing books in their numerous communities

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The best course of action for every author – if not already done – should be:

  1. Join Goodreads and invite / add as many friends as possible, which is very easy, just read a former blog post where we described it.
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  2. Don’t forget to add the “Top Readers”  and the “Top Reviewers”  on Goodreads to add as friends. Only friends can recommend your book to others, you can’t do it!
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  3. Fill your book shelves on Goodreads with lots of books from your friends, read, review and recommend these books to others (and let your friends know about it : ) Most likely they will return the favor.
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  4. Learn about and use the many free features on Goodreads, such as “events” for your book signings and KDP free days, join one or more of their book communities in your genre, create Listopia lists,  participate in “creative writing”, just to name a few fun activities on this site.
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  5. Make sure that each of your books is listed on Amazon, even upcoming ones are mentioned and that your author page is updated. Don’t forget all these other communities you might have joined, and update the list of your books there, e.g. in Amazon communities.
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  6. Add links for your next and all your already published books: on the first and the last page of your e-book, to send readers to your author sales pages of all online retailers your books are listed with, to your website / blog and to your Goodreads author page.
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  7. Try to get as many reviews on Goodreads as possible, do frequent giveaways, garnering reviews and recommendations.
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What an easy and totally free way of advertising! Yet, many authors are not using this small trick … Have you prepared your digital books already with links to your other books?

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://pinterest.com/111publishing/
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS    111Publishing @ Google+

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