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Why Don’t You Have a Business Card?

Don’t procrastinate it any longer.  Print business cards to advertise yourself as an author and add the web address(es) where your books can be found.

Hand the cards out to everyone you meet and post the cards on community bulletin boards at bookstores and add it to each book you ship out.

Pricing Example from some random Internet sites:
$12.95 – 1,000 cards – 4 color front – or $36.50 for 5,000 cards
$15.00 – 1,000 cards – 4 color front & back – or $39.90 for 5,000 cards

Other inexpensive options include:
http://www.digitalroom.com/secure/products.html
http://print24.com/us-en/product/business-cards/
http://www.veraprint.com/Default.aspx

http://www.vistaprint.ca/  or http://www.eprintfast.com/businesscards.html
(both Canada)

The blogger Robin Sullivan: “Here are some business card recommendations:

  • Include a picture of your book(s) – as much important as your name
  • Have a tagline that differentiates your book from others, and also the genre
  • Include your twitter, Google+, your blog and email – ways to reach you.
  • Don’t give out your phone number – as a writer you need to control if, when and how you are interrupted
  • Use your publishers logo – even if you’ve made your own publishing company putting a logo on the card, this will give you some added credibility (people won’t know it’s your own company)

If you have several books place them on the back of your business card. With one, put the cover on the front.

Once you have the cards get them out there. Here are some tips:

  • Leave your business card in every one of your books that is displayed in a library or a book store.
  • If you have any casual conversation and you happen to mention that you write don’t leave without passing out a card
  • Are you a speaker at a panel of a conference, tell people to come up afterward and get your card
  • Going out to dinner with a friend and a bunch of their friends you don’t know – given them a card when they ask you “what do you do”

For such a small expense, you really need to get yourself business cards. Make them attractive, and use them often. Besides, on those days when you are feeling kind of blue take out a card and remind yourself what you are in this for.”

 

 

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Hyper Smash

 

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