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… Sell More Books. In part 1 of “Improve Your Amazon Page” the importance of a great cover that reflects the books content was discussed. What else can we do to sell more books:
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2. YOUR EDITORIAL REVIEW
Write as much about your book as possible and use all the space you get from Amazon:
- Editorial Review—350 characters
- From the Author, From the Inside Flap, and From the Back Cover—8000 characters
- About the Author—2000 characters (All characters are including spaces, single page in 12 point Arial font is approx. 2100 characters)
See also the detailed information on Amazon
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3. AUTHOR CENTRAL & AUTHOR PAGE
At the Author Central page on Amazon you will receive lots of free marketing help for your book set up your Author Central account if you haven’t already done so. In Author Central, click the “Profile” tab. You will see sections for adding or changing your biography, photos, videos, speaking or other events, and blog feeds. Sections are always available in Author Central, so you can add or change the information later.
It can take 3 to 5 days for the Author Page to appear on the Amazon.com site – so start right now adding content to your Author Page. If you add or make changes later, they will appear on the Author Page within 24 hours of the time you add them in Author Central. There are lots of features for you to choose from – as more you add, as better:
- Your Profile
- Your Biography
- Uploading Photos & Videos
- Managing Your Blog Feeds & Your Events
- Managing Your Bibliography
- Uploading Book Images
- Managing Editorial Reviews
Get all the information at: https://authorcentral.amazon.com/gp/help
Uploading Videos: You can share video interviews, book signing videos, and other videos with readers. Your videos should focus on specific features of your books or your experience as an author. If you publish at both, Amazon AND on Barnes&Noble, also use B&N’s video feature: “Interviews, Meet the Writers: Video”.
Create a trailer for more book promotion and upload the video to YouTube, as well as to your own website, your blog or these of your friends, your Facebook site (ask all your friends to spread the word and to re-tweet).
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4. CUSTOMER REVIEWS
Anyone registered as an Amazon.com customer is entitled to write customer reviews. They do not have to buy your book at Amazon, to write a review. Customer reviews are in order from newest to oldest with the exception of “Spotlight Reviews” that are based on how well the review was written and how helpful it was deemed by our customers.
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5. BRING MORE VISITORS
What else can you do, to bring visitors to you your Amazon page and sell more books?
1. Create a direct link from your book to your Amazon book’s page
2. Link from your personal webpage, your email addresses, your blog, Twitter, Facebook etc. to your
book’s page at Amazon.
3. Create a signature with your book link for your email and also for any forums in which you participate. Whenever you write and end with your name, you signature with the direct link is always inviting people to
go to your Amazon book page.
4. You can even put this link to your book’s page on your business card – not only on all social media site, on your email signature or your blog.
5. Join the Kindle Forum to ask questions, get help and support from other authors.
Use every bit of support you can get from Amazon, and also what you find on this blog, and your book – if
writen well – will be a success!
6. Participate in a book cover contest, such as the monthly one at TheBookDesigner.
Doing all this should result in a sharp rise of your book sales. Let me show you in one of the next posts how your friends and family can help you to improve your ranking on Amazon even more.
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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 560 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.
Follow on Twitter: @111publishing
And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris
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Will Your Book Stand Out Against Millions of Others?
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Next year an estimated ten to fifteen million books will be published. How will you make your book standing out among them? Plus, authors are more and more under pressure from their publishers to promote their own books.
The good news: Help is on the way – and it doesn’t even cost you anything, other than your time. Nowadays authors have more opportunities to promote their book’s sales than ever before. Social media and the Internet allow authors to communicate directly with their audience.
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5 Tips for non-fiction authors to sell more books:
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Start planning publicity for your book nine months in advance
Just like preparing for a child, the birth of a book needs preparation time. Some authors tend not to think about marketing their book until it’s on Amazon already or in store shelves, which is way too late. Speak about your book, build awareness and excitement; start blogging about it or mention it in your newsletters.
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Smart writers are sharing sample content months in advance, collecting testimonials and getting blurbs from other writers and authorities in your field. Don’t assume any publisher will come up with a great marketing strategy. If you are not self-publishing your book, approach your publisher’s marketing team with lots of your own marketing ideas. Think and plan what you can bring to your publishers’ table.
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Never tell someone what your book is about
Rather tell your potential readers what’s in it for them and how it will help them to resolve problems and also overcome obstacles. Non-fiction book authors often get caught up in their idea, but customers only care about the results the book will produce for them. When talking about your book, tell them what is in it for them, share some tid bits from the book and explain: “if you are interested in the rest of this and in other stories, just read my new book.”
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Create a book trailer
Any smartphone these days has a built-in high definition video camera, so you don’t have to hire a professional company. You can bring in extra lights, put your smartphone on a tripod, and you can have a video running on YouTube, TubeMogul and other video sharing sites the same day. Create a powerful marketing tool on a budget with a good quality book trailer, and it can go viral really fast. Engage viewers by explaining the reason why the book is an important help for them, explain why they should trust your expertise and which results your book can create for your readers. Video content in web pages or in emails increases click-through rates by NINETY-SIX (96) percent! Find links to tutorials and listings of video sharing sites.
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Don’t over-estimate social media
Finally, resist the urge to go crazy with social media. Though it provides a good opportunity to reach readers, balance social media with public speaking e.g. at writers conferences, publishing lots of articles or being quoted in the media, or sending out regular newsletters. Sure, to get 5,000 followers or 25,000 email addresses, social media is invaluable. However, when you’re searching for a core group of committed partners for your book launch, a co-author for your next project, or in-depth feedback on your manuscript, your online followers are not your only best bet. Even “shy” or “introverted” authors are often naturals at networking, when placed in the right environment, such as writers conferences.
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Leverage the power of free
Giving resources away allows skeptical readers to get enough content to talk about your book – and to make it easy for them to share content with their friends. Sample chapters, quizzes, special reports, and how-to articles are all good giveaway possibilities. If you haven’t yet landed on the radar of most people, you need an entirely different strategy. If this is your first work, give away as many books as you can. Ask your publisher for a lower price on promotional copies and get your words out there.
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As an author of hopefully soon, several books, you are a brand. Start thinking and acting like one, and create a serious marketing strategy.
<><><><><>
If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 520 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.
Follow on Twitter: @111publishing
And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris
.
.
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Posted by ebooksinternational on August 28, 2012 in comment on posts, e-publishing, googling social, join the conversation, Marketing, Publishing, Self-Publishing, Social Networks
Tags: authors promote their books, book trailer, Bowker estimates, create a book trailer, Marketing Strategy, non-fiction authors, promotional book copies, publisher’s marketing team, Publishing estimates, TubeMogul, video content, Video Tutorials, YouTube