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17 Tips How to Successful Run Book Giveaways

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Giveaway

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Book giveaways are a powerful way to get a lot of exposure – and your book in the hands of new readers, who might even write reviews. The success of your book giveaway depends very much on how you promote this event – and also how you leverage the networking possibilities you gain with new followers and contacts.
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Print Book Giveaways on Goodreads
Goodreads only allows print books as Giveaways. They offer all members: “Be the first to read new books! Pre-release books are listed for giveaway by publishers and authors, and members can enter to win. Winners are picked randomly at the end of the giveaway.”  The idea is that many of the people who win a free book will be good enough to write a review of it on Goodreads (some people are so enthusiastic that they write reviews on Goodreads, Amazon, Shelfari etc). Reviews help book sales, so publishers and authors are keen to do giveaways.  However, if your book is in digital format only: there are ways to print a handful of books, once you have an ISBN. However, there are some competitors to Goodreads, who offer e-Book Giveaways for members, such as:
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BookLikes Allows e-Book Giveaways
In terms of features and functionality, BookLikes is similar to Goodreads. Of course, they don’t have nearly the traffic that Goodreads does, so you should not expect similar results if you have done a book giveaway there in the past. If GoodReads allowed e-Book giveaways, they would be almost perfect in my mind. But since they don’t, sites such as BookLikes are another alternative for authors who don’t publish print books.
To list your book giveaway on BookLikes, sign up for a free account and click on the giveaways link when you are logged in. On the next page, there should be a tab at the top of the page in the main navigation that says “Create Your Giveaway.”
You will be asked for the same info as the other sites in the form on the following page. Their rules seem to have been almost copied directly from Goodreads, as they appear to be identical. For more questions go to their FAQ’s.  Best of all, you can choose to pick the winners of the giveaway yourself. It is certainly less expensive then to donate print books and you can offer easily a dozen or more copies. You can either send the winners a PDF or you can gift the e-book via Amazon and boost your sales ranking at the same time.
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Print and e-Book Giveaways Through Book Bloggers
Consider offering copies of your book to other bloggers you follow, or you have found through a Google search and have them host a giveaway. Book bloggers often really appreciate being able to do giveaways, and this can extend your reach outside of your previous networking!

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Giveaway on Your Website
Your blog or website are great places too for giveaways, especially if you have thousands of followers / readers there or an extensive newsletter email list. Use the same announcements and promotions as you would do for a Goodreads or BookLikes giveaway (see below).

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Do’s and Don’ts of Giveaways

Do: Enter your first giveaway 4-6 weeks before your book’s launch and then periodically every other month. Schedule your giveaway at least three days in advance.

Do: Write a compelling giveaway description with snippets of reviews and mentioning any awards the book won

Do: Offer always auto-graphed books, when it is a printed version.

Do: Follow everyone who applied for the giveaway. On Goodreads you can follow 25 people/day. These are the people who are interested in your book. Send a thank-you-note to everyone who entered, and offer 2-3 chapters of your book to the not-so-lucky ones, and invite them to join your newsletter.

Do: Use the free event feature at Goodreads and Google+ and invite everyone there to participate in the Giveaway.

Do: Announce the giveaway at least once a day on your Google+ timeline and share it with: public, your circles and extended circles – as well use the function “Also send email to Your circles” next to the sharing button (for your first post and then towards the end of the giveaway period to remind them).

Do: Post your giveaway regularly to all the Social Media sites, don’t forget Pinterest or Flickr (use not only your cover photo, but anything that fits to the theme of your book), and maybe create even a short video about this giveaway. Make arrangements for interviews in local newspapers, mentioning your giveaway (plan well in advance!)

Do: Write a blog about your giveaway – and post this blog article not only on Social Media, but also on free e-Zines.
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Do: Announce your Book Blog Giveaways in these listings / blogs too:

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Do: Vary the giveaway time length: One giveaway only for a week, and later another one for three weeks.

Don’t start or end your giveaway on a holiday or the days before. People are busy with other things around this time or they travel.

Don’t limit your giveaways to your own country, offer it worldwide. It means more exposure and if your giveaway is only one to three copies it’s affordable, especially if you let it send as a gift through Amazon – this way it helps your ranking too. But always include a friendly note, even when you gift it via the online retailer.

Don’t delay the delivery to the winner. Send or let it send the same minute the giveaway ends or you receive the name of the winner.
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Conclusion:
Using best practices, planning well ahead and using every kind of promotion will deliver a successful campaign for your book.  And don’t forget the benefits of connecting with new followers and readers of your books. And here you can find tips for readers, how to win books on Goodreads.

Which additional giveaway possibilities did you use – and how did you promote your own giveaway?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Show Off Your Writing Skills: Write Guest Blogs

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Valentines-Day

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Hi everyone : ) For the past 32 months I have written more than 1,060 blog posts for SavvyBookWriters.com/blog – which have been read by more than 450.000 individuals at
SavvyBookWriters. These posts are submitted several times to Google+, Twitter, Pinterest,
Facebook, Tumblr, StumpleUpon, dozens of Google+ Communities, Goodreads etc.
However, this blog would benefit from a variety of voices, additional advice and different points of view. I am now inviting guest posts on this blog.

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Guest Posting
It is a great way for your blog and your books sales page to get some fantastic exposure. You certainly can add links from your guest blog via the re-blog function to your website, your own blog or the online retailer where your book is sold.  At the same time you will be helping readers of this blog by providing them with useful and relevant information.  I welcome posts from writers or bloggers and others in the publishing industry, who know from their own experience what they are writing about.
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Here are Some Guidelines for You:

  • Topics should be related to writing, publishing and book marketing only. It doesn’t have to be specific to e-books. Write about victories and … in your writing career, or great tips you can give other writers or small publishers.
  • Your Guest Post must be original. It should be a new, original post, written entirely by you – No articles from article directories.
  • Length: Your guest blog should be at a minimum of somewhere between 500 words to 700 words.
    Longer posts are certainly welcomed.
  • Exclusivity will be for 30 Days. By submitting a guest post to us, you agree not to post it anywhere else online for a period of 30 days after it first appears on this blog- re-blogging on your page is fine.
  • Use examples and anecdotes to clarify your points
  • Offer fresh content that has not been published before
  • Send us a pitch only if you are a blogger with your own blog
  • Ensure that your post does not violate any copyright laws
  • Have a conclusion at the end of your article
  • Have a call to action for readers after the conclusion

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Important: Learn to Write for the Web & Social Media
Writing for blogs is totally differently from writing a novel. Learn how to write the “inverted pyramide” from most important on top to less further on. Is your text easy to read? Eye-tracking studies have shown that readers SCAN text (in an F-shaped pattern), rather than to READ it. And: website visitors read more slowly on the screen than in print. So, how to you use this knowledge for your writing?

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Use bullet lists, such as this one:

  • Create lots of short paragraphs, and give them all a headline
  • Keep sentences short, they should never be longer than one line
  • Use spell check and a beta reader / software
  • Readers like to interact on the Web, so give them lots of links
  • Illustrate your text, use lots of images
  • Don’t let your readers scroll on the screen, keep it to one page
  • Except prepositions and the words “and” and “the”, all major words in a headline should be capitalized

Online content is not just about words. When you write for the Internet, think “presentation”. Print content is formally written and a passively read. Online content is informally written, interactive and dynamic.
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Don’t Query or Inquire About Topics.
Just send your entire post to 111publishing *at* gmail . com – directly in the email-body – NO
Word or other attachments will be opened!!!
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Subject: Guest Post
Please include a short “About the Author” bio of approximately 70-80 words (not including the
link to your Web site. Include your Twitter, Google+ or FB ID with the post.
The link back to your blog or author sales page should be within the author bio, NOT within the
article itself. Your bio link must link to your own author site, writing- or publishing-related web
site or book sales page. No affiliate links and no links to unrelated sites.
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Please submit a polished post that you would be proud to have published. You will be contacted within three working days. Thank you for your interest and I do look forward to hearing from you!

Doris @111Publishing

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,010 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/

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Checklist for Successful Book Sales Campaigns

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Sales-Campaign
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No matter if you are organizing a book launch for your latest work (or your first book), planning your Goodreads Giveaway or if you prepare to have your book on sale, or for free for a couple of days:  these campaigns need to be well organized and promoted – and all that well in advance.

I have seen it too many times, that authors decide on Monday morning to have a book sale from Tuesday on and expect it to be a successful one. Or they hurry editing, formatting and slap a cover image together, in order to get the book on Amazon’s sales pages before Christmas.

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Start EARLY !!!
You have about three months to promote a new print book (paper back or hardcover) before the bookstores clear their shelves for the next bestseller. But if you can rack up enough pre-orders BEFORE the pub date, then you can kickstart your book launch. Once it hits the New York Times or other lists, then a couple of weeks on those lists become a self-fulfilling prophecy. Again: the more time you give your book to be listed on Amazon and other online retailers BEFORE your publication date, the better.
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The Minimum You Can Do To Make it a Success:

1. Write Several Blogs About Your Campaign Including Images
Tell potential readers the benefits, e.g.:

  • Low price or even free
  • Send as inexpensive gifts
  • Give them a great incentive for a review
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2. Write a FREE short e-Book About Your Book : )
Include all the sales links and an author biography, and if you will participate in Amazon’s “Matchbox”, bundles of print and e-book, explain your potential readers their benefit of ordering a “bundle“.
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3. Campaign Announcement
Cross promote your campaign: Always post and promote your event on your own website, blog and through email as well, so that non-Facebook/Twitter/Google+ users can learn about it and share your book sales campaign event without having to use these social media sites. What’s more: Use Twitter to generate buzz and use LinkedIn to leverage business communities and post the event to LinkedIn.

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4. Google+ Posts
Add your blogs about your book launch or your book sales campaign – not only on your own Google+ timeline and your author / book page, but also at the dozens of Google+ reader communities where you are (hopefully) a member.

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5. Tweets
At least one tweet per hour, each one in a variety of text and accompanied by a cover image photo of your book or photographs from book scenes or areas where it takes place. Sign up to several Twitter accounts. You can have up to five accounts. But don’t post the same tweets everywhere! And schedule well in advance, using Hootsuite or any other free scheduling service to find the best times to post on Twitter.

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6. Create a Re-tweet Button in a Free eBook
Give away the first chapter of your book as an immediately accessible PDF on your web page or on Amazon. Include a re-tweet button in several strategic locations in the chapter. This allows people who love what they read, to easily share with friends on Twitter.  When someone clicks on this re-tweet button, it shows a pre-crafted tweet that says: “I’m reading @……. new book: … Get the first chapter free here too: http://………” You get the idea?
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7. Announce the Campaign in Your Newsletter
It’s one of the reasons you ask your blog readers or website visitors to sign up for your newsletter: to inform them about specials and sales campaigns or book launches – beside giving them regularely useful and entertaining content.
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8. Most Important is to Have Your Event/Campaign on Google+
Google+ offers a great tool to invite people to your upcoming event. Are you still thinking about joining? Or are you one of the more than 300 Million users of Google+ yet?
Announce the event or book sales campaign on Google+ and also on Goodreads at least three weeks before the date. They both offer a free event function. A site that is very easy and fast to set up. Promote this event (can be real life or virtual) heavily on FB, Twitter, Pinterest, Google, your blog and to your email list. And if your local newspaper, neighborhood paper etc. has an event page, or if they have an online version, get your event in! Search the internet for events/websites in your area and announce it there too.
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9. Create a photo contest
It can be a fun and friendly competition to get people excited about your book. And there’s no better platform than Social Media sites to do just that. You can call it the “Know my Book?” photo contest. All participants need to do, is to take a creative photo with the words “Know my Book?” or “Help Me Launch.” The three best images might receive the book or you can offer an additional first prize for a Kindle or a digital camera.

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Create Your Campaign Well in Advance
Give your event promotion enough time to spare, this also gives you time to notify / invite the people who you know are most likely to attend. With so many book sales to choose from, the key is to know your potential customers. Create your invitations, posts and tweets so as to reach as many individuals as possible with your marketing message.
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A Lot of Work You Say?
Yes, sure, if you see it as WORK. But you like to write about your book, to tell people about it, to help your readers to find inexpensive copies of your book and to sell more books and get more reviews.  No one said that having a business involves only laughing all the way to the bank.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

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Posted by on January 28, 2014 in Marketing, Uncategorized

 

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Opportunities for Freelance Writers

Colorado Explorer

COLORADO EXPLORER
http://www.coloradoexplorer.com/submissions

Colorado Explorer Magazine is monthly magazine that promotes
travel and outdoor activities around the state of Colorado.
We publish photographs, and travel and adventure stories about
places, people, and things to do around Colorado. Colorado has
some of the most majestic scenery in the world and people want
to see photographs and read the accounts of others in these
areas. The maximum word length and fees paid for each feature
article is $0.15 a word. A feature article should be between
800 and 1,400 words. The maximum word length and fees paid for
department articles are $0.10 a word. The department articles
should be between 600 and 1,000 words. (from website – has been
known to pay more per other references)

COLUMBUS PARENT
http://www.columbusparent.com/content/pages/submissions.html

No longer accepting unsolicited material. However, if you are
a writer in central Ohio who is interested in being considered
for assignments, please submit your resume and three writing
samples which reflect our magazine’s writing style and content.
Articles run around 700 words and columns 300 words. Pays
up to 20 cents/word. Publication and website provides info
on raising children in the Columbus area. Topics include
education, health, child development, entertainment, and
recreation.

CONNECTICUT MAGAZINE
http://www.connecticutmag.com/Connecticut-Magazine/Contact-Us/

Connecticut Magazine is a general interest, service and
issue-oriented magazine that covers all aspects of life in
the state–arts, politics, travel, people, business, health,
environment and newsworthy issues. No fiction or poetry.
Deadline is two months prior to publication date. Pays 20%
kill fee. Pays $750 and up for features of 2,500+ words.
Short fillers up to 300 words pay up to $200. Departments
of 500 to 1,800 words pay up to $700.

 

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Show the Heart and Soul of Your Work in Your Book Covers

Schattenfrau

Font Lucida


A book that is brilliantly written, but lacks a good quality cover design will sadly remain unnoticed and undiscovered.

Therefore it is absolutely crucial, especially if you are publishing your own book, to have a book cover that grabs attention.

Book Covers are often challenging to design as they should show the heart and the soul of the book in one single image and at the same time should be visually striking, appealing and represent the book’s contents.

Will your e-book cover get judged in the same way? Certainly! This is why you really need to focus on the visual design aspect of your cover, because most people will not give it a second glance if it just does not look professional.

Here are some topics you should discuss with your designer.

• Use bold or complementary colors
• Use light on dark for dramatic effects (if it fits to your book content)
• Test the cover in thumbnail size to make sure it looks good at Amazon’s website
• Use not more than different two fonts in total
• Your name and book title should be distinguished from each other by either size, color, or font
• Use not too wide vertical spaces between lines of text
• Use very few shadow, bevel, gradient or glow – keep it subtle
• Align the cover text – centre, left or right
• Place text on plain background to stand out
• Use the same fonts for all your books and readers will be able to identify them easily
• People read left to right, top to bottom. Position your elements in appropriate levels of importance.
• Never, ever, use a white background! White on white is barely visible and your book will not stick out.

Schattenfrau

Font Arial

You never get a second chance for a first good impression!

  • Don’t use “flat” text – it is almost always better to add some shadow, bevel, gradient or glow.
  • Using various colors, filters, and effects available in Illustrator and Photoshop, you or your book designer can create book titles that are both, original and effective. Remember always: Your title and its appearance is the first, and perhaps only, impression you make on a prospective reader.

A great image on your e-book cover will undoubtedly catch your reader’s imagination, wondering what lies beyond the cover. It’s a great opportunity to draw people in.

 

 
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Posted by on January 30, 2012 in Uncategorized

 

Marketing by Writing Free Content for eZines?

e-Zines and all these content farms, such as 101, Answers.com, All About… are a really profitable business – alas not for the writers who create all the content, but for the owners of these websites. These content farms or eZines do not produce original content.

But why should you write for them?
Nevertheless you will profit too: Writing an article, using content from your book or blog and having a link to it, will result in traffic on your and/or on your Amazon page Author or Sales. Most e-Zines allow links, some are even up to three.

Here is a list of potential sites where you might submit your article:

http://www.amazines.com

http://blogcarnival.com/bc/submit.php

http://www.articlealley.com
http://www.goarticles.com
http://www.articlebase.com

http://www.articlesfactory.com
http://www.articlewarehouse.com
http://www.authorconnection.com
http://www.infojump.com
http://www.ezine-universe.com

http://www.buzzle.com
http://www.constant-content.com
http://www.ezinearticles.com
http://www.freezineweb.com
http://www.bestzines.com

For writing articles AND get paid (albeit not much) have a look at this precious blog that provides lots of links for freelance writing sources. If you can use parts of your book content in writing articles, all the better!  http://www.absolutewrite.com/freelance_writing/writing_for_the_web.htm

 

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What is Cloud Computing?

Image Vera Kratochvil

Not only for dummies:
Some people live and die by their email. The nice thing about your email is you do not have to log into your home computer to get your email. You can log into any computer, tablet, mobile device, anywhere in the world and get the contents of your email.

Your email is not stored just on your home PC. It is accessible anywhere, hosted by your service provider granting you access from a coffee shop or even the neighbors house. This is the basic premise of cloud computing.

In the past your writing could only be saved to the computer that created it. With cloud computing, you can access that document from any PC, tablet or mobile anywhere in the world.

Cloud security continues to be the number one concern with end users, but truthfully, Facebook releases more personal info then cloud storage does.

Just as you adapted to email services, you can adapt to cloud computing. There really is no difference. Now, it’s not just your email access, rather you have access to all of your documents and images anywhere, any time.

 
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Posted by on January 7, 2012 in Uncategorized

 

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