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Category Archives: Social Networks

7 Tips to Promote Your Book for FREE

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Do you want more readers for your books and articles?  There is a cornucopia of free and effective promotion tools for writers on the Internet. You can achieve these marketing goals through online activities in a fun way, as most writers already like to hang out in cyberspace, networking and blogging.

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1. Join Book Communities

As an author it is a MUST to be a member of these communities and a free (other than your time) way to introduce your book(s) and show your book titles. Join GoodreadsWattpadScribdBookMoch or Shelfari. More on my blog about book communities and for direct links. Post snippets (or chapters) of your book to excite potential readers at Wattpad – see my blog about Wattpad: 15 million readers before the book was even published.
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2. Use your signature
Never send out an email without your author’s signature. You have probably heard this advice before, but: do you use the gains of e-mail signatures to market and promote your books?
Every day you send out emails to friends, business colleagues, your lawyer or accountant, potential clients, potential readers … If you have an email signature, you are constantly sending people “passive” marketing, spreading the word about you, your brand and your books. Create your email signature right now!
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3. Involve social networks.
Show up on Google+, Twitter, Pinterest, Tumblr, Facebook and Linkedin (be at least on Google+ and one more of these networking sites).  Click on “public” when posting on Google+ and your content will be immediately picked up by Google’s search engines. If you share interesting links (and your blog posts), and offer great free information, you will quickly become a favorite in these social networks. Your followers and connections on Social Media will later become your fan base, read and subscribe to your blog posts and newsletters and read / buy your books.
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4. Comment on other blogs.
Take the time to find bloggers who write about topics similar to those you write about. When they have something good to say or you can add something to what they have written, leave a comment on their blog. Each time you do so, you leave behind a link to yourself, your website, or your blog. If people who read your comment find what you have written interesting, they will click on the link to find out more about you. They may then decide to become regular blog readers or subscribers, newsletter subscribers, or book buyers.
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5. Start and maintain a blog yourself.
Blogs serve as the best tool for increasing online visibility as these are constantly updated and thus attractive for search engines. The more visible you, your book, your website, and your blog become, the more traffic (readers) your blog will attract. This means more buyers for your book now or when it is released. To create a successful blog, write about something you feel passionate about and do so often and consistently. That’s all it takes.
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6. Contribute content to e-zine article directories.
Recycle parts of your blogged book manuscript or blog posts into short articles you can post in content farms or e-zine article directories, such as Ezinearticles.com, Amazines.com, Freezine-articles.com and many more.  Almost all have a resource box for a short bio and a link back to your website, book, blog, or subscription form. These articles are picked up by other bloggers, newsletter editors, e-zine editors, etc., and each time your resource box is featured. Readers click on your links to find out more about you, subscribe to your blog and newsletter or purchase your book.  You can even use an e-zine article distribution services, such as http://www.submityourarticle.com, and get your articles distributed to hundreds of e-zine directories at once, making it available to hundred- thousands of new readers and possible book fans.
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7. Optimize your Amazon Page
The first step of all you can do to climb up to bestseller status:

- “autograph” Kindle books
– choose the best categories for your books and update them regularely
– add tags/keywords/subjects to your book listing for more exposure
– add lots of reviews, “About the Author” and additional information to your Amazon sales page
– get the most out of your Amazon Central account, create a brilliant authors page
– find out which part of your books your customers highlight the most on the Kindle and post it on your website or blog.
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No Money? No Problem!
Success in social media book marketing, using the tools described here, doesn’t require any financial investment.  Depending on your level of involvement, it may demand a time commitment, at least in the beginning.  Yet, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Let’s Meet Here Too:

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Social Media Networking
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Thanks to all our visitors, readers and subscribers on http://www.Savvybookwriters.wordpress.com.
650,000 people saw, read, subscribed or commented on our publishing and book marketing blog articles.

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Let’s Meet Here Too:

http://www.twitter.com/111publishing
http://www.twitter.com/ebookPR
http://www.twitter.com/ebooksIntl

http://bit.ly/VmtVAS 111Publishing @ Google+
http://bit.ly/13NFyBT ebookPR @ Google+
http://bit.ly/1e1pCCN 111publishingWorld @ Google+
http://bit.ly/19PrQAz Doris-Maria Heilmann @ Google+

http://on.fb.me/TvqDaK

http://www.goodreads.com/111publishing
http://ebooksinternational.tumblr.com/
http://www.stumbleupon.com/stumbler/111publishing

http://www.111Publishing.com
http://www.international-ebooks.com
http://www.e-book-pr.com/
http://www.Savvybookwriters.com
http://www.content-on-demand.blogspot.ca

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The goal for future blogs is to bring you always fresh and valuable information.  Take advantage of these free tips on publishing and marketing your books and subscribe, just click on FOLLOW.  As a blogger feel free to re-blog one of the more than 1,100 valuable articles that you think are useful for your own readers.  And yes, interesting guest blogs are certainly always welcome!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Why Follow these 3 Top Rules on Social Media?

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No one joins Twitter, FB, Google+ or Pinterest to constantly read about your book. That’s not very entertaining or interesting at all. Some writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning potential book buyers away.

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Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages… Authors should rather focus their promotional efforts on trying to get people to talk about things and yes, even about their fellow writer’s books:

  • by reviewing them,
  • reading and recommending them,
  • taking them to their book groups,
  • writing articles or blog posts about their friends books

instead of constantly trying to get people to sell their own books.  Great places to do this is on some of the hundreds (if not thousands) of reader forums for each type of literature can be found, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.

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1. Choose your following carefully:
You want to interact mainly with READERS, NOT writers. The question is: How to find readers?  All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, or YA readers, YA book bloggers, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian.  Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts. How to get more (reader) followers on Social Media sites is also explained in another blog post.

You can also type in the names of very successful books in your genre and find readers there, talking about this very book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets.  Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough. A subtle way to build your network and to promote your book…
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2. Be professional
Set-up your bio with a studio portrait, the same you use in your book(s) and create an inviting avatar. Use key words that will attract the type of people that you want to connect with. This bio (or an avatar, or “about me”) can be used for all your presences, for your Amazon website, your blog etc. Same as with your photograph: once established you can use it everywhere, even if you have to shorten it on some places, such as on Twitter. Use lots of keywords and add abbreviated links to your web site or Amazon page. And choose your username wisely!  More tips how to act like a professional are explained in a former article.
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3. Understand the meaning of Social Media
Being SOCIAL and NOT constantly talking about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic … For sure, I was not the only one who un-followed him.

  • Write about interesting things that are happening
  • Give valuable advice
  • Engage in a humorous way with your readers

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Following these three basic rules for your online platform: Finding the right followers “readers”, be “social” and have a professional appearance on Social Media is the key to successful promoting your books.

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To get more book marketing help, see what we can do for you in individual sessions. If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months of one-on-one instructions. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Feed Your Tweets

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Twitter-Logo

What, when and where to tweet


Are you sometimes scrambling what to tweet?  An important point with Twitter is to choose your passion, the topic you want to talk about and also to have your own brand, something people know you for.  

You certainly can send the occasional tweet about something completely different, but for the most part stick to your important topics.

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Content to Tweet About:

  • Re-tweet news in your field on the Internet (Internet & news papers/magazines)
  • Articles from your website, or your own blog posts & guest posts
  • Set up Google alerts (http://google.com/alerts) for news content

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How Often Send Out Tweets?
Unless you have ten-thousands of followers, the chances that many people will see all your tweets and click on links are very small.  The number of followers and the tweeting frequency should match.  As no one is 24/7 on Twitter, you might have to send your posts two or three times a day, maybe in the morning, around noon time and early evening.  As more followers you have and the more you want to build a brand, or announce events, the more you should tweet.
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Automate  and Save Time
First of all:  Create a file (Notepad or Word document) and create a long list of tweets, using your own blog, guest blog, news etc. from which you copy/paste tweets, using headlines and URL’s.  Second:  create a folder where you place all your images you might use on Twitter or Google+, some you used on your blog, but also new ones. See our blog about free images you can get on the Internet.  Automate your tweets so that you don’t have to sit in front of the computer all day long. There are several tools you can use: We are scheduling on Hootsuite and also on Futuretweets, other providers are Twitterfeed, and Twaitter (now Gemln). They are slightly different and they serve different purposes.
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Twitterfeed 
Twitterfeed.com feeds your blog to Twitter, Facebook etc.  A YouTube video shows you step by step how to start Twitter feeds, however there are approx. twenty more videos to watch on YouTube.
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Twaitter / Gremln
Twaitter.com – now Gremln is a free product that allows you to schedule your own tweets (up to 20 an hour) on a single or recurring basis. The process is very easy.  You will also find Twitter, Facebook, and LinkedIn integration, detailed analytics, customizable dashboards, stunning reports, multi-user management, and a whole lot more.

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Link Your Blog to Twitterfeed or Twaitter (Gremln)
Every time your blog – or website for that matter – has something new it will be sent to Twitter. The other two options, Twaitter and TwitterAdder are where you should put all your best blog posts. When you’ve built up thirty or fifty blog posts, you will have a handful of favorites that you would like to recommend others to read.  Post the links in Twaitter or Twitterfeed and schedule them.
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Important:

  • Re-tweets other content – a lot!
  • Decide what your brand is on social media sites
  • Set up automated tweets based on your sources
  • Post often on Google+ and connect it with Twitter (automatically transfers to Twitter)
  • Write a blog and feed the posts automatically to Twitter, FB, LinkedIn etc.

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Monitor Your Traffic
With the increased flow of tweets you will get more replies from people. Be prepared to answer them!  You’re also going to have to carefully monitor the traffic that’s coming to your blog and from which Social Media site or organic search it is coming.. This is a great way to understand which of your tweets are working and which are not.

Using the analytics on your blog, you can see how many hits you are getting:  When do you get peak traffic?
Re-arrange your tweets a little bit and don’t forget to use hashtags with relevant keywords. Try new things. A few video blogs from YouTube, or a series of special blog posts that you can link to.  Over time, you can get others to discover you and getting them to re-tweet your posts.

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Never Too Early
Building your brand on Twitter – or any other social media site – doesn’t work overnight. It takes time and as earlier you start as better for you as an author. You will want to have a big following long BEFORE your book is finished (maybe even before you start writing) in order to have a great start when launching your work.

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Hidden Gems: Google+ Hashtags

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Google+-Hashtags

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If you are a long-time reader of this blog you might have realized that I am a big fan of Google+ – or GooglePlus – however you want to write it.  And I am not the only fan of this Social Media site, more than a billion other people signed up and it won’t take long until Facebook is a thing of the past.  At least for professionals who realized how important their Google Search Engine ranking is.  Now let’s look at one of the most interesting features Google+ has to offer:

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#Hashtags
Do you know of any Social Media site that creates custom #hashtags for you? Well, Google+ does!
And they do even more: when starting to type a #hashtag, Google kicks in and offers in a drop-down menue with suggested hashtags starting with the letters you have typed so far. Isn’t that fantastic?
And the best is: these #hashtags offered by Google+ are significant to their search engine ranking.  If you add your own hashtags to a post, Google+ will display up to three of them in the upper right corner of your Google+ post.  Initially, one is visible, but hovering your mouse over that one will show readers the other two #hashtags.  Google+ users create in fact a #hashtag database and help establish what tags will be related. In a way it is up to Google+ users what’s relevant on Google’s search engine ranking.

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Forgot to Place #Hashtags?
No problem: If your post has a large amount of text, Google+ will often find main keywords within your text and convert them into #hashtags, which are visible at the upper right of your post, just as your own #hashtags would be.

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Google’s Search Algorithm
It determined in the past which pages should rank the highest, but now with implementing these #hashtags, Google added a “self-learning” aspect into its algorithm. How to find out what’s trending on Google+ go to “Explore Google”. See a short YouTube video https://www.youtube.com/watch?v=BAMrGAU0Jsw. Another YouTube video http://youtu.be/19BKS_hHKYY explains in details what #hashtags are about.
If you want to improve your ranking on Google’s Search Engines even more, use these #hashtags.  As a savvy writer you have already a Google+ account and you might have it connected with Twitter – which saves you a lot of time.  Let’s meet on GooglePlus: http://bit.ly/19PrQAz
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Read more about using Google+:

http://www.ducttapemarketing.com/blog/2013/11/07/hummingbird-hashtags-keeping-google-plus-content-strategy-alive/

http://www.googleplusdaily.com/2014/03/hashtags-on-google.html

http://www.gplusexpertise.com/2013/09/how-to-use-hashtags-on-google.html

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Leverage Social Media

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Statistics have proven how important social media networks are for a business:

  • 8 out of 10 internet users are reached by social media sites and blogs.
  • 87% of small businesses claim that social media has helped their business.
  • Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
  • 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisionsHowever, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!

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Get The Most Out Of Your Social Media

Explore more infographics like this one on the web’s largest information design community – Visually.

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More info about Social Media Networks and how to use them:

6 Social Media Sites that are Important for Writers
http://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/

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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

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How to Get More Followers
http://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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