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Category Archives: Social Networks

How to Leverage Social Media

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Statistics have proven how important social media networks are for a business:

  • 8 out of 10 internet users are reached by social media sites and blogs.
  • 87% of small businesses claim that social media has helped their business.
  • Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
  • 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisionsHowever, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!

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Get The Most Out Of Your Social Media

Explore more infographics like this one on the web’s largest information design community – Visually.

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More info about Social Media Networks and how to use them:

6 Social Media Sites that are Important for Writers
http://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/

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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

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How to Get More Followers
http://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Google+ Tips for Advanced Users

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GooglePlus

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Before I even joined Twitter, GooglePlus (Google+) was my first Social Media Network of choice. I loved the beautiful images and videos that appeared on my timeline. And I steel a couple of minutes every day to scroll down and share, or at least place a “plus sign”, on interesting posts.  Google+ has now the title of being the world’s second largest social network. It’s a non-brainer to use the many benefits for authors and publishers. And don’t forget the thousands of Google+ communities where you can place your post directly to your favorite audience. Here are five tips how to improve your success with GooglePlus.
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1. Curate Good Content – Share it!
Most users do not create enough of their own content to be active daily on Google+. By sharing other people’s content, you can effectively engage and inspire your followers. Google’s +1 button is used 5 million times a day, according to stats from Huffington Post. Sharing other posts and writing a short comment, will also show up on Google’s Search Engine, and consequently improving your Search Engine Ranking (SEO).

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2. Have Lots of Images – Less Links
Google+ is a visual social network. Posts with with a message and an uploaded image or video will get much higher engagement than shared links.

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3. Tag Other People’s Posts or Share Them
By adding a “+” symbol in front of page names, your exposure on Google Search engines increases as well as this with readers, bloggers, reviewers and your supporters. You will find a strong increase of new followers over time too.  Do check regularly your Google+ notifications, found at this little bell symbol on top of your Google+ page.

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4. Regularly Check Your Google+ Statistics at “Page Insights”.
Want to know when your page was visited most, from which country your visitors came from, or their gender and age? Google+ Insights will help you to find out what kind of content your followers engage with most, as well as their demographics. Insights offers you statistical information about how your target customers are engaging with your business on Google. In order to access this information, your business must have a verified local page. In an article, Search Engine Journal lists these useful features:

  • New followers on your Google+ page
  • +1 clicks on your posts, the number of re-shares your posts got from your Google+ page
  • The number of comments your post received from your Google + page
  • The number of times people clicked on Maps to get more info about your business location
  • The number of clicks received to get info on driving directions
  • The number of clicks to your website through local search results

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5. Connect Your YouTube With Your Google+ Page
Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your Google+ page. How it works is in detail, even with screenshots, described in an article from NPtechforgood.com:

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Step 1: Click on your profile photo, go to your YouTube Settings > Advanced.
Step 2: Select “Connect with a Google+ page”.
Step 3: Select your Google+ page.
Step 4: Confirm that you want to merge your channel and your Google+ page.
Step 5: Note the new YouTube tab on your Google+ page.
Step 6: Select “Use YouTube as ….
Step 7: Note the integration of of your Google+ page inside your YouTube channel.
More tips how it works can be found on Google’s help site.

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Google+ Benefits
According to the Digital Buzz and Huffington Post statistics, more than 625,000 People join Google+ EVERY DAY. There were over 500 million users on Google Plus in 2013 and the numbers are growing strong. Get a long list of benefits for Google+ users on Binkd.com.  For me personally the best reason to be on Google+ (beside the fun reading my timeline) is that Google Plus influences Search Rankings – a lot!!!  What is Your reason to be on GooglePlus?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Secret to Find Readers: Wattpad

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Wattpad-Reader-Community

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In a former blog post we wrote about Brittany Geragotelis’ six-figure-deal offer from Simon&Schuster, which she received after being “discovered” on Wattpad by millions of their readers, who downloaded chapter after chapter of Life’s a Bitch.  Canadian-based Wattpad.com, founded in 2007, was initially providing a mobile platform for public domain works from Project Gutenberg.  Within two years, the Wattpad app had been downloaded 5 million times. Writers post work in chapters, which tend to be short, to make them suitable mobile.

Wikipedia explains: As of April 2014:

  • 85 percent of its traffic and usage comes from mobile devices
  • 3 million stories total, with 250,000 new stories added every month
  • 1.3 Million registered users
  • Over 16,9 Million unique visitors per month
  • Users spend an average of an hour a day on Wattpad

The most frequently voted stories (every day) appear on the “What’s Hot List”. These stats change daily, due to reads and votes by other users. According to the profiles visible on the site, many of
these authors are young adults.
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Featured Story List and Contests
Wattpad also has a Featured Story list, which promotes content reviewed and approved by staff and an editorial review board. Many of these featured stories are written by self-published and
professional writers from different genres.
Wattpad holds several smaller contests a year and one major one. The large annual contest is called “The Watty Awards”. Contests are open to anyone who has a Wattpad account.

During the summer of 2012, Wattpad in collaboration with Margaret Atwood, Canadian poet/novelist/literary critic, held the “Attys”; the first major poetry contest offering a chance to poets on Wattpad to compete against each other in one of two categories, either as an “Enthusiast” or a “Competitor”.
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What is the Real Benefit?
With 16.9 million unique global visitors per month and an average of 30 minutes spent reading per visit, it’s easy to understand why it’s getting a lot of attention.  Authors can upload either the completed or working version of their books for readers to read. It is not possible to upload a book as one single file, it has to be done on a chapter-by-chapter basis.
Wattpad is entirely free for all of its users which means that authors are actually giving their work away for free – no sales on the Wattpad site! However if your readers ask you, send them a list with links to all your sales pages.
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Wattpad is a Social Media Site
Bronwyn Hemus gives this advice: “You have a captive audience. People who sign up to Wattpad are clearly interested in books, there are millions of engaged readers looking for their next great read. The golden rule applies:  Always actively engage with people who are reading your chapters. If someone has left a comment, make sure that you respond to their comment as soon as you can. Take the time to look at your reader’s profile so that you can engage with them on a personal level. Wattpad readers certainly seem very willing to engage with an author and provide feedback as a startling 5 million new comments are posted every month.  If you want to breed reader loyalty, spending a bit of time getting to know your audience will go  a long way to increasing sales. It will also help you better understand your readership which in turn will help you focus your marketing efforts outside of the site.”
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Serialization Keeps Readers Interested
Her second great advice:  “You have to release your content on a chapter-by-chapter basis which in turn encourages continuous engagement with readers. Loyal readers can register themselves as a “fan” and as such, will receive email alerts whenever their favorite author posts something new.  Consistency is crucial to the success of serialization so it is best not to join Wattpad if you don’t have
a completed book (even if only in the first draft) to share.

Readers like knowing that once they’ve invested in a book, they will be able to read the story to the end. And: Chapters that are posted on a Friday afternoon and a Saturday morning have the most visibility.
Dianne Greenlay wrote in Selfpublishing Advice:
Although Wattpad has a high proportion of YA users, it includes readers and writers of every age and genre, including the much-acclaimed Margaret Atwood. Several writers on Wattpad have caught the eye of literary agents and received offers based on the number of “reads” that their writing has accumulated.
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Read more how Wattpad is useful to writers:

http://outofprintwriting.blogspot.ca/2014/02/how-writers-can-build-following-on_6.html

http://www.theliteraryplatform.com/2012/10/wattpad-building-the-worlds-biggest-reader-and-writer-
community/

http://savvybookwriters.wordpress.com/2012/01/30/15-million-readers-before-her-book-was-even
-published/

http://savvybookwriters.wordpress.com/2012/10/30/author-brittany-geragotelis-got-a-six-figure-deal/

https://www.standoutbooks.com/6-things-every-author-needs-to-know-about-wattpad/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Why Join LinkedIn as a Writer?

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Almost 95 per cent of all editors and journalists are on LinkedIn, which makes it easy for writers to connect with them. Gone are the times of useless press releases. Now you can connect with the right people on LinkedIn – if you have a carefully created and appealing bio on your site – search-engine-optimized. And if you choose the right followers.

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The Value of LinkedIn Connections
Why don’t I just accept every connection to have a bigger network? you might ask. As more people you’re connected to, as better for your business. But in order for LinkedIn connections to have value to you, it is always better to be already connected through other Social Media sites or to have an offline connection, too. Can you offer any value to your LinkedIn connections or are they are able to offer any value to you in the long run?

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LinkedIn Groups
Pattie Hunt Sinacol wrote on Boston.com: “Joining groups is important on Linkedin. Groups should be related to your career interests and/or geography. Updates from these groups keep you connected and keep you current in your field.”

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LinkedIn Connection Request
What do I do with connections requests from unknown LinkedIn members? Accept or just ignore?  You might receive invitations to connect from coworkers, prior clients or a potential client who found your profile through a search, or just a sales person who tries this approach. View their profile first to decide before accepting.

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Send a Message First
One of the great features at LinkedIn is that you have the ability to send a message to everyone who requests to connect with you – before you respond to their connection. An arrow next to the “Accept” button says “Contact”. It is a great way to start a conversation, learn more about the person and to form a relationship.

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Skill Endorsements / Recommendations
Submitting a skill endorsement is similar to a recommendation, or a Like, and done in seconds. The number of endorsements you receive could eventually affect your search ranking and impact your word-of-mouth referrals.  Alex Pirouz advises on his great blog

  • Update or edit your skills regularely on your LinkedIn
  • Move your Skills and Expertise Section to the Top of Your Profile
  • Arrange Your “Skills” in order of importance to you, dragging them up (only 10 top skills are shown).  Once your connections start endorsing your skills, then the number of endorsements will dictate the rank of each of your skills. This also makes it important to eliminate any skills for which you don’t want to be ranked highly. The *best* you can do is ask your very best friends connected to you for “Endorsements” on specific “skills”. Of course, it helps when you also give “Endorsements” to your 1st level connections.
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How to Receive Endorsements?
When you endorse your connections they receive an email notification. That email notification also asks them to endorse you. Win-Win!
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Turning Off Endorsements
If you don’t think that endorsements add value to your profile, you can hide them from showing on your profile: Alex Pirouz explains exactly how to do this.
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LinkedIn mistakes you don’t want to make

  • Your profile has typos
  • You have no picture at all in your profile
  • You have a profile picture, but it’s a photo of you with your significant other, your dog or children…
  • You’re not reaching out to people through LinkedIn Groups

More on “14 things you shouldn’t do on LinkedIn” by Alyson Shontell

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars
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Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing

@ Google+

 

 

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A Myth: Selling Books Through Social Media?

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Social-Media
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I am getting this question so often: Do I sell more books when I am on Twitter? Or Facebook? Or Google+? Or LinkedIn? These social mediums are part of the long-term strategy of building your author platform – only one of several places where you can engage with readers and, eventually, possibly, maybe, sell books to some of them. Author Tim Grahl wrote in an article: “Social media is not a mass strategy. It’s a 1-to-1 strategy.”

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Social Media is Not for Hard-Selling – period!
It is what the name says: a Social Media place. You don’t go to a party because you want to sell your books there. You go to a party to meet people, to socialize, to have fun. Not all the Social Media places are equaly well situated to meet new people / future readers: Networks like Facebook and LinkedIn, often restrict their connections and information to people you already know. Choosing someone new on LinkedIn requires often that you have to give their email address, and on Facebook you are punished if you choose too many followers when you are not connected previously. More about the differences in Social Media can be found at a Bloomberg Businessweek article.

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What Twitter Is:
Twitter is more mobile-friendly. That’s because Twitter was born as a mobile network, like Instagram was. Twitter is not meant as a family or friends affair.  On Twitter are no relationship statuses, photo albums, public “likes,” or open forum conversations with easily track-able dialogue, e.g. for potential employers or new relationships. Facebook in contrast will always appeal to people looking to reconnect with fellow students, old friends and their family members. Twitter is more a professional networking tool – e.g. perfect for writers – rather than a way to communicate with family and friends. Rachel Sprung listed 11 Guarantied Ways to Get Others to Re-Tweet Your Content:
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Choose the Right Twitter Followers
If you want to connect with future readers on Social Media, then choose readers, book reviewers, book worms, avid readers, book bloggers and the like as followers. Get more tips in this blog post.
Twitter is meant for tailored follower groups, a world not made up of all of the people you have ever met but rather a community of people you admire or would like to know. How to avoid the wrong tweeps is explained in this blog post.

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Benefits of Twitter:
Tweeting is an easy way for someone to support you. You can even provide pre-written tweet-able messages and a Click to Tweet link, so that all they have to do is one click. You can even use this method on free e-books.  Create a nice mixture of your own, really interesting tweets and do some re-tweeting.Follow others, tweet something valuable for others and don’t use Twitter only as a cheap way to advertise!If you want to become popular on Twitter and have your tweets go viral, learn how to use Twitter in a smart and social way, nurse your relationships – that’s what Twitter is there for.  Twitter is a tool that creates relationships and conversation – using it only for “advertising” would be devaluing the system. Read more about Social Media mistakes to avoid on Twitter.

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Goodreads: Where Only Readers Meet
Not really considered widely as a Social Media site is Goodreads – even though they have more than 20 million users that chose Goodreads to learn more about books and their authors. Not to forget the ten-thousands of communities and groups for every kind of literature one can think of. Smart authors use and benefit from the countless features on Goodreads to connect with readers and reviewers, and to introduce their books to a really wide targeted audience.

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What Else Can You Do to Increase Your Books’ Success?
To make yourself a name as a writer – and more important than to be on Social Media is to WRITE MORE. Your readers want to see content from you.  Write your next book! Write blogs, magazine and newspaper articles! Readers want to get more of your writing.  And if writing is really what you like to do, then write more!!!  Don’t limit yourself only to books!

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- Place your book into the right category / genre and sub-genre (important for its success!)
- Create a second, separate BOOK PAGE on Amazon, Goodreads, Google+ and FB
- Set up a media press kit on your website with a link to your book trailer
- Start a Goodreads Giveaway a month before book launch (print book only)
- Write a blog post about the upcoming launch

- Ask friends to list your book under “Listmania” on Amazon & to LIKE your author page
- Exchange books for book shelves with your friends on Goodreads
- Participate in “Carnival of the Indies” blog carnival to promote your blog URL
- Send your books’ cover to cover contests http://www.thebookdesigner.com
- Submit your blogs including a bio and URL link to even more e-Zines

- Offer interviews at Radio (www.blogtalkradio.com) / local or national TV stations
- Make arrangements for interviews in newspapers or on book blogger’s sites
- Try to set you up to become a desirable guest expert on a talk or morning show
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- Befriend influential book bloggers for even more reviews and articles
- Gather writing friends for cross-promotions and blog tours
- Add press clippings and articles, already published, to your website
- Get a new business card with images of all your books and sales links

- Place the books’ cover image & description daily on your Google+ stream
- Announce your book launch or book signing on Google+ for FREE
- Get even more friends, followers and people in your circles on social media sites
as you need lots of audience to spread the word about your new book!

- Sell your book to libraries (find out how the library orders)
- Let your book translate in other languages or sell foreign rights
- Split your (non-fiction) book in pieces and sell single articles to magazines
- Participate in writing contests and book awards
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Tips for Publishing on LinkedIn

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A great possibility to find new readers:  Blogging on LinkedIn.

1. Use this new, free feature to get more exposure for your writing and your books.  

This is how it works:  If you go to your LinkedIn homepage you will need to look for an “share an update” box in the upper part of your page and look for a pencil symbol next to the paper clip. If this is visible, you are ready to publish on Linkedin! Hover over the symbol and it will show “create a post“. If you click it, you will be taken to a page ready to put your title in, write a new post or paste an article from your blog, website or a previously created content.
It means you can start publishing articles, images and links to potentially 300 million users on LinkedIn.
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Find four more ideas how LinkedIn can help you in your writing / publishing career in this info-graphic.  Or read Jeff Bulla’s tips for using LinkedIn.

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Linkedin Infographic
Via: PowerFormula for Linkedin Success
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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#Hashtag or Not?

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                                                   Hashtag-Symbol

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Did you know: One single hashtag can increase engagement by 100%!  Wikipedia explains what a hashtag is: A word or an un-spaced phrase prefixed with the number sign “#”. It is a form of metadata tag. Words in messages on micro-blogging and social networking services may be tagged by putting “#” before them.  When you click on a hashtag, you’ll see a feed of what other people and pages are saying about an event or topic.

Hashtags have pretty much taken over social media by storm. Twitter, Facebook, Google+, Pinterest and Tumblr, all are using hashtags to organize content. However, using it improperly isn’t going to help you at all. It is not a tool to attract attention to your content.  How to use hashtags in Social Media marketing:
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Organize and Find Content Easier
Don’t use it for simple and frequently used words!  And not for every word in your tweet!  Just because you can use more than one hashtag in a message doesn’t necessarily mean that you should. Readers would see an abundance of hashtags as spam. While they can be an incredibly effective marketing tool, you may do yourself a disservice if you use them too frequently.
The true power of hash-tagging is the ability to connect your tweets and posts with various popular and incredibly visible topics, which will drive new viewers to your social media presence, as well as to give you the opportunity to engage with them. When well-crafted andused sparingly, hashtags can help increase your visibility. The more comfortable your followers feel with your brand, the more likely they will be tempted to interact with you via Social Media.
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Don’t Over-Use
For example: You don’t need to use a hashtag in every Google+ post. It’s particularly important to remember that you should not use them while responding to someone. Whether it’s a re-tweet or a reply, avoid adding these characters in when they are not needed. Using hashtags sparingly – not more than 1 or 2 per post – and wisely has shown to be an effective means of marketing your book. Send your message with the power of the hashtag!
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40 Hashtags for Writers
Daily Writing Tips compiled a list of some of the hashtags that will be of interest to writers and publishers. The list can never be exhaustive because anyone can invent a new tag at any time. Most are self-explanatory, although some need explanation:

#amediting posts from people who are editing
#amwriting posts from people who are writing
#askagent agent questions and answers
#author
Get the complete hashtag list on their site.
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More Resources:

Visit Hashtags.org to see which hashtags are trending in popularity and/or are already in use.

Using #Hashtags on Twitter

See a slideshow of #HashtagEtiquette

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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17 Social Media Mistakes to Avoid on Twitter

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Communication

Falkland Island Penguins Photo Stephan Westphal

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Want to become successful on Twitter and network with as many followers as possible? Here are are some basic principles to keep in mind when you tweet 140 characters to millions of people. Keep in mind that not only your followers, but also their followers can read it. Make your Twitter profile an irresistible force to your ideal audience. Who I would NOT follow:
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1. “Contributed” Twitter Accounts
Twitter accounts that are not run by the owner, but by his/her “team” – who sprinkle annoying advertisements between the tweets they schedule: “Contributed Tweets for @xxxxxx are delivered by @….Team https://……co&#8221; I don’t want to deal with a “team”, rather with real people.
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2. Missing or No Bio Information
Why should I follow someone who doesn’t even show anything to entice me following him/her? Twitter gives you 160 characters to fill in your profile. Use them. Make sure it yr;;d something about you
and/or your (writing) business, so people can decide whether or not they want to follow you. If you want  to stay anonymous, don’t use Social Media!

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3. No Avatar – Instead an Image of Your Pet
Who wants to talk with an egg, or a cat, child or your dog? OK, if you have a company, you can use the company logo, but for everyone else: get a great studio photo once in ten years and use it for all your marketing needs including your book cover or on your website. Would you send a potential employer a photo of your house pet, your book or a toddler’s image? No? Why then show these annoying images to your potential customers? Be professional! Sometimes I am inclined to publish a book with the worst avatars!
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4. “Private” Accounts
If you set your Twitter account to “private” status, prospective followers won’t be able to see your tweets. Why would anyone follow you if they cannot see what you Tweet about? I often get followers, and when attempting to follow back, I am stopped by their “lock”.
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5. No profile image
No matter how camera-shy you may be, don’t fail to upload a headshot or company logo. When people see the default Twitter image in your profile, they tend to assume a) that you don’t know what you’re
doing on Twitter yet; b) that you don’t care; or c) that you’re not a ‘real’ person but a spammer/robot. Say cheese!
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6. Never, Ever, Use TrueTwit Validation Service!
Some are nice Welcome messages, but 90 per cent are spam. But I read them in the past, first I answered, telling them that I DO NOT use TrueTwit Validation Service, but then I gave up and just
ignored the sender.The irony is, that these people are often following me, and then when I want to follow them back, their message appears! Why did they choose to follow me and then want ME to validate??? You just lost a reader, a customer, a potential fan, a potential reviewer.

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7. Not Following Back
Some Tweeps hardly ever bother to follow (legitimate) followers back. They seem to be proud to have more followers or want to show how “popular” they are – even buying twitter followers… I un-follow people if they haven’t followed me back after a couple of months. Others will un-follow you if you don’t follow back within the week – which is unfair, as someone could be in vacation, or ill, or just overwhelmed with work for a couple of days. But if I see 5000 people following you, and you are only following 300 of them, it shows me right away you are not very engaging.

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8. Greeting New followers with FB likes / Book Promotions
You get a message in your mailbox: Someone mentioned you. Curious you check it, but no, you are only summoned to go to their Facebook account and LIKE their page. Or they send you the link to their
books sales page. And that’s the greeting for following them… Do they sign up with Twitter only to advertise their wares? Same: Sending DM’s with advertisements. You open the Direct message and
you are greeted with advertising. My reaction: immediately UNFOLLOWING. Thanks and nice to meet you…

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9. Never Interacting With Others
If you post only about yourself and never take time to say ‘hi’ or ‘thank-you’ to people, or you never re-tweet or reply to people’s comments, your followers will get upset and are likely to un-follow you. If prospective followers see no engagement, they might not bother to follow you in the first place.  In the process of choosing followers, one can sometimes scroll down their timeline for a whole week
and don’t find a single re-tweet. Or the opposite: you want to re-tweet and cannot find anything the person ever tweeted … only re-tweets of others’ content.

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10. Talk Only to Their Friends
When someone only uses Twitter to chat-surf, others might not wish to follow you, when you are constantly chatting with your friends. Being social is great, but this is too much! Why should I re-tweet what you are talking with your friends? Not interesting for others.

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11. Having No Bio or Real Name
Your name and @name, should be searchable on Twitter. It means people can type you into Twitter’s search engine and find you. Use your own name or try to get the actual name of your small publishing
business on Twitter. Keep it as short as possible, to give tweeps more space to re-tweet your content or to communicate with you.

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12. Not Tweeting Regularly
There are several programs that can analyse which of your followers are totally inactive. JustUnfollow or Tweet Adder for example can identify them. I stop following people if I don’t see any action on their account for 2 months. If you want to keep your followers, be sure to stay active on Twitter. Avoid to barely ever re-tweeting others, or answering them. Twitter is a SOCIAL network, don’t use it as a advertisement board only. Answer or re-tweet others – and they will return the favor.

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13. Tweeting the Same Message Over and Over
Tweeting the same content over and over is a recipe to get un-followed. Why would I follow you if there is never anything new? Same with re-tweeting only other peoples content. If you want to grow your following, show others who YOU are and create your own presence. Stop your continuing posts, varying from three to six subjects, and this for pages and pages… What I found so far: 80% of these are male and/or are introvert writers or “leadership business advisers”.

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14. Broken Links
Click before you tweet – there is nothing that frustrates more than a link to a post or resource that does not work. If the link is broken, no one can re-tweet your message.

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15. Every Tweet is a Sales Tweet
If you do nothing but tweet “Get my book on Amazon” or “Like me on Facebook”, you are considered a spammer, only trying to sell to followers. Talking about your book (only): Buy my book, buy my book, buy my book, buy my book – pretty boring, isn’t it? Aim to send out entertaining, thoughtful, funny content or news, that are interesting for your fellow tweeps. You could for example improve these points:

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16. Not Having at Least 2,000 Followers – or Stuck With 2,000
Some books and blog articles advice to never follow anyone with less than 2,000 followers. Doesn’t sound fair, as everyone has to start somewhere. On the other hand some tweeps click on every name they see on Twitter to reach 2,000 followers very fast – and then stuck. For them, instead to un-follow successive those who do not follow, they just wait it out to get 2,000 people who follow them, in order to continue their growth.
But this can take forever, as no one wants to to follow THEM – and then wait for months or even longer, until they reciprocate – or worse: never do. Un-follow people who haven’t followed you back after a while. This is especially important to avoid “follow limits”. If you have anything like these numbers – you are in trouble: 268 TWEETS – 2000 FOLLOWING – 345 FOLLOWERS

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17. Too Few or Too Much Content
When people on Twitter are following close to 2000 people and they’ve only Tweeted a few times (or sometimes not at all). Without content, those you have followed are unlikely to follow you back. On the other hand, I see people with maybe a few hundred followers, and they are tweeting tens of thousands of times.

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These are just a few of many issues that make it difficult to interact for others on Twitter – or prevents tweeps to click on follow you – and also for you to build social networksand your writer’s platform. To become successful and popular on Twitter do this:

  • Pick the right time of day
  • Leave room for a re-tweet
  • Tweet the latest news in your field
  • Write a tempting tweet headline
  • Choose a short Twitter name
  • Don’t make the tweets only about you
  • Avoid not being social – or being too social

Follow others, tweet something valuable for others and don’t use Twitter only as a cheap way to advertise!  Create a nice mixture of your own, really interesting tweets and do some re-tweeting. If you want to become popular on Twitter and have your tweets go viral, learn how to use Twitter in a smart and social way, and nurse your relationships – that’s what Twitter is there for. Twitter is a tool that creates relationships and conversation – using it only for “advertising” would be devaluing the system

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Pay With a Tweet – And How it Works

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Twitter-Logo
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A great way to introduce your upcoming book to readers is to write a prequel in form of a short free book, including links to your book sales page or your website. But how to let as many readers as possible know about your free one – and at the same time about your new upcoming book?  Use the help of Social Media and let your free book or other written content go viral via Twitter by re-tweeting to your customers friends and followers. Nowadays it’s sometimes more valuable to have people talking about your book than the money you would earn for it.
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Sell Your Free Book for the Price of a Tweet
It’s a service that lets visitors access to your content without having to “pay” for it by giving up any personal information on a form — all they have to do is share it with their own networks orTwitter, LinkedIn or Facebook. Three steps is all it takes to get your book noticed!

  • Step 1: create a button and embed it on your website, e-mail or wherever.
  • Step 2: users access your content and ‘post’ about it.
  • Step 3: your users’ shares are re-tweeted and re-posted by their friends and followers.
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Easy to Set Up and Use
Not only is the tool super easy for your landing page visitors to use, but it’s also quite easy to set up. Pay With A Tweet http://www.paywithatweet.com allows you to stash content (a song or an e-book) and only allows access to it after a user has tweeted something about it. In other words, it’s like a paywall in which you pay by tweeting about something. If it’s true that attention is a scarce resource, drawing attention to something ought to be worth something, right?

The “social payment system” was developed by Christian Behrendt and Leif Abraham, who tested it on their own book, Oh My God What Happened and What Should We Do? After eight weeks, their book had been downloaded 113,000 times and they’d sold 1,300 copies on Amazon. It became a Twitter trending topic twice, and the only promotion they did for the book was Tweet a single time,
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Teaser Version for Your Book
Why not give away a teaser version of your ebook in exchange for some promotion? Authors and book sellers can post the exact message they want consumers to send, in exchange for the free book. Retailers can attach a URL to the Twitter message that directs consumers to the web page that has the “Pay with a Tweet” button.
If you use a WordPress.org theme for your website you can install their own plug-in: https://wordpress.org/plugins/pay-with-a-tweet/. While consumers can add short personal notes to the author’s message, consumers cannot edit the URL attached to the tweet. The Basic Version of Pay with a Tweet is free. Read more details in a Hubspot article.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Own a Small Publishing Business?

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If you are a small business person and do not have a blog, LinkedIn offers a sensational platform that you can use for free. If you do have a blog, you have the opportunity to link this platform to your existing blog to drive new traffic and attention to your author platform!

More and more Social Media sites open publishing platforms to all its members. LinkedIn’s platform was opened to about 25,000 users. More will be added gradually until every member
has publishing privileges. Posts you publish will appear as part of your professional profile.
From there they can be shared with your immediate network.
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The Year of the Social Small Business
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As one writer said:  “Just another thing to keep traditional media awake at night.”
What about you?  Are you going to publish/duplicate your blog on LinkedIn? 
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars   Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Problems with Facebook for Writers

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Multiple book author Randy Ross explains in one of his latest blogs: “Recent changes to Facebook make the social media site even less useful to writers looking to promote their work for free. His fantastic blog article includes an overview of the changes, plus some tips on how to use them to your advantage. 

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Facebook

Facebook-Logout by Ivo Quartiroli

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Recent Developments on Facebook that Affect Writers
1) It’s Harder to Get Your Posts Under the Noses of Your Readers

“Most of your friends, fans, and readers see your Facebook posts in their Newsfeeds. Facebook has been restricting what appears in Newsfeeds (censoring?).  Posts from pages, such as your Author or your Book pages, may not show up at all!!!”
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In one of his earlier posts he explains the difference between a personal Facebook page and a Fan Page (or author page) in detail:  “A Fan Page is supposed to offer several advantages over the standard personal Profile page, including:

  • Size: A Personal Page is limited to 5,000 Friends, while a Fan Page doesn’t have this limit.
  • Analytics: A Fan Page offers basic tools for analyzing your audience. If for example an agent or a publisher asks about my audience, I could quote these stats and appear knowledgeable.
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Limitations of Fan Pages
“You can’t reach all your Fans.  Facebook only allows you to reach a small portion of your hard-earned Fans — unless you pay.  Although I now have more than 2,000 Fans, Facebook will only allow me to reach about 200 of them with my posts — unless I pay $20.”

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Read more about limitations on Facebook in these great blog posts by Randy Ross. He is really extremely knowledgeable about Facebook and describes in detail how Facebook uses “Scare Tactics” to keep Mobile users from seeing links that you post.  He promises: “Next week’s post will focus on free tips and tricks for getting what you can, out of Facebook.”
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My advise:
Use Google+ to post your content, no limitations there, and you can connect directly with Twitter, so every post from Google+ shows automatically up on Twitter, which saves you lots of time and your content will you get a fantastic ranking in Google’s Search Engines – and more exposure for all of your books.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Social Media: Is it a Total Waste of Time?

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Airshow-Acrobatics

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It’s always surprising: when searching on Google for a certain word or topic, I often find our own articles and blog posts, as well as re-posted content from our Google+ sites on Google’s first page. This very high ranking on Google’s Search Engine means that users find easily our content. And if YOU, as an author, write a lot of posts, blog articles etc. – always with a link to your website or Amazon author page – you will be high in Google ranking too and more people will learn about your books.

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Total Waste of Time
Authors flock to Social Media sites to get the word out about their books. However, many writers see it as a waste of time and would rather write on their next book. Smart authors combine the best of the two worlds and post small snippets of their writing or interesting details of their research on Google+ posts. Think about it: if you combine your Google+ page with your Twitter presence, explained here in detail, you post only once on Google+ and it appears on Twitter as well. You save 50% of your time on Social Media!

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Your Goal for Being Online:
Unless you have ten-thousands of dollars every month to spend on advertising for your book, you might use the more subtle way of book marketing and meet your readers online on Social Media sites. But what would your (potential) readers be interested in or want to hear from you? They certainly want to learn more about you as a writer and they want to learn about your books and get samples of your writing. It means you can do what you like most: WRITING and at the same time give your potential readers and buyers of your book reasons to follow you and tell others, or re-post and re-tweet your content.

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Use Your Creativity
Authors often ask: “what should I post on Google+ or on Social Media sites in general?” Nothing easier than that. You can use every word, every fact, every location or scene in your book to write a short post, blog or even a long article. Even novels, such as a Science Fiction story has lots of potential to be used to write short articles. Just one example: I recently thumbed through a clients’ book and found on the first page, under acknowledgements, that she thanked the police chief of her town for giving her a tour and explaining her certain laws when she did the research for her book. Her meeting with the police chief and each one of the laws she learned about, could be the topic of a short article or blog!

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For Authors: It’s a Must to Be on Google+
Google has been using Google+ to discover new content, and many authors have discovered that URLs (links to their sites or articles), but also posts that they commented and shared on Google+ are indexed very quickly – and they find themselves often on page 1 on Google’s search results – one of the main reason to be on Google+ or to post on Google+ communities.
Compare this to Facebook, where privacy settings and restrictions on data sharing, make it rather often impossible for posts to never be crawled or indexed by Google at all. Unlike Facebook, which hides data from Google, or Twitter – which directs Google not to follow most of its links – Google+ data will be immediately and fully accessible on the Internet and readers can find you and your books easily. Each post on Google+ acts like a mini blog post and adds highly share-able, link-able context to the search engines. Last but not least: Don’t miss to link to all relevant profiles from your Google+ “About” page.

To sum it up:  Use your research and your manuscript to write lots of blog posts, articles and Social Media content and post it first on your Google+ page.  Combine your Social Media sites, linking to each of them.  Post with one click on several of your Social Media sites, which can be done by using scheduling sites, such as Hootsuite.com or Shortening Sites, such as Bit.ly. This is just for posting your articles – not for directly connecting with your followers or readers. The time you save when linking your Social Media sites is not only time you save to write, but also some time you can spend to connect directly with your readers!  Social Media = Social Networking.

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More About the Benefits of Google+

http://savvybookwriters.wordpress.com/2013/12/17/how-to-get-your-author-page-on-googles-page-1/

http://savvybookwriters.wordpress.com/2014/02/25/5-tips-for-a-successful-google-presence/

http://savvybookwriters.wordpress.com/2013/09/21/3-top-reasons-to-be-on-googles-page-1/

http://savvybookwriters.wordpress.com/2013/09/01/15-reasons-to-be-on-google/

http://savvybookwriters.wordpress.com/2013/01/25/how-to-get-more-followers-on-your-google-page/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars   Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/

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5 Tips for a Successful Google+ Presence

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Your presence at Google+ means you are high-ranked from the very moment you post something on your Google+ timeline, your Google+ author and book pages, and certainly when you post on Google+ community pages, even when you re-post and comment on other Google+ posts.

Treat Your Google Plus Page Like a Micro Blog, and Post Valuable Content wrote Stephen Walsh at Entrepreneur.com
Don’t just comment and “Plus One” the content of others. Post your own engaging content.  Make sure you are updating your Google Plus page on a regular basis. The content needs to be exclusive, valuable, and compelling, both in terms of visuals and substance. Knowing that Google Plus posts are searchable, you should treat them like a micro blog (and a very powerful one at that). For your business page, you should keep the content strictly on topic, but you can use your personal profile to post content on other areas of interest.

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64 Google+ Content Strategies [Infographic]

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  1. Use Hashtags on Google+ Too
    Just like Twitter, Google+ offers #hashtag benefits to make searching for topics easy. It’s a great way to get found, not only inside Google+, but in the larger world of Google search. If you create a separate page for each of your books and post frequently there, using keywords and #hashtags, your books will appear prominently on Google’s Search Engine – making it easy for potential readers to find you.
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  2. Link to Your Blog Posts
    As the main search engine Google indexes and ranks its own site much higher than any other content. Google+ posts are easily indexed by Google search, and unlike tweets or Facebook posts, are treated much like regular web pages. Whenever you have a new blog post, link to it from Google+, and make that post public. By doing this, you have made your post publicly available both inside Google+ and in Google search results worldwide.
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  3. Want Engagement? Write Resource-Type Articles
    Google+ posts that receive the most comments are resource-type articles with a lot of links. Those covering Google+ how-to information are heavily shared, along with any tutorials. Write a killer post and link back to your own blog for additional resources. Use #hashtags with relevant topics so it’s easily found, and you have created an outstanding resource that will get you noticed, and will increase traffic to your blog.
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  4. Connect Your Profile With Your Blog’s Homepage
    The first step in getting results from Google+ is connecting your profile with your blog’s home page. This is the gateway step to claiming your content in the eyes of Google. It will also go far in generating incredible results, including displaying your photo next to your blog post links and a Wikipedia-style profile listing in Google search results whenever anyone searches for your name. For WordPress blog publishers, there’s a very easy way to accomplish this. Google+ shows you how to use Google+ “Direct Connect“.
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  5. Display Your Photo in Google Search Results
    All you need is a Google+ page, and to connect it to the home page of your blog. See how important that #1 step was? Your photo will eventually appear next to your blog posts in Google search results, proofing your are the legitimate author of this content.

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What the Plus?
Take the time to learn Google+ (e.g. with Guy Kawasaki’s book What the Plus?) and engage with your community there. You’ll see results far beyond what any other social network can offer: both social engagement within Google+, and Search Engine Optimization (SEO) in Google.

Free Copies of What the Plus!
Courtesy of Google. Please share this post, so as many people as possible can get a copy. Read also a short description: How to Get More Followers on Your Google+ Page.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,020 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Top 7 Regrets of Less Successful Authors

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Less-Successful

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If I would have known then, what I know now” or “why didn’t I listen to …” and yes there might be much to regret.  However, it is never too late and with your next book there is another chance to do the publishing and book marketing part much better planned and in time for the book launch. Authors are always “before the next book” so why not start today writing your prequels and use the content of your older books manuscript to create lots of short stories or blog posts, guest blogs or free chapters – in order to show off your writing and at the same time announce your next bestseller.
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These Are the Regrets I Often Hear or Read from Writers:

  • started too late with Social Networking 
  • did not learn about publishing and marketing
  • did not evaluate the market for my book
  • did not study the books’ competition 
  • did not get professionals to edit / proofread the book
  • did not pay enough attention to book layout 
  • did not check the formatting before publishing

You might even add two more regrets if you sold your manuscript to a trade publisher in order to be able to brag that you are a “published” author:

  • not to have an attorney checked your publishing contract and explained it to you
  • not to have realized the implications that your book has only 3 months to fly from the shelves at bookstores and online retailers
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What Can be Improved in the Future:

How to build a solid foundation to network with lots of followers, and how to find lots of readers for your short stories, newspaper articles and guest blogs long before starting to publish your book, is explained here: http://savvybookwriters.wordpress.com/2014/01/10/the-truth-about-author-platforms/ 

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Learn all about publishing possibilities and book marketing long before writing your book. It is so easy, either by attending a weekend seminar or one-on-one via a customized online Seminar in the comfort of your home:  http://savvybookwriters.wordpress.com/2013/10/28/the-latest-numbers-for-your-benefit/
http://savvybookwriters.wordpress.com/2014/02/10/publishing-seminar-in-decaturatlanta-ga-march-1/ 

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Answer yourself these questions:  How many similar books are on the market?  Go into Amazon’s categories to find out. What do you think about their book covers?  How are theirs, compared to your books’ price?  Who will be your readers? Where on Social Media did you find readers in your Genre / book category? Who are your target readers? Are you visible to the right audience for the work you are trying to sell?  http://www.rachellegardner.com/2012/02/know-your-competition/
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A few typos may look like a little matter – but they can cost you big business. The editors or the proof readers job is to partner with you on a journey to make your vision of your book working – in the way your prospective readers will see it. http://savvybookwriters.wordpress.com/2013/11/26/manuscript-finished-tips-for-pre-book-production/

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Suddenly confronted with fonts, typography, page and other book layout requirements? However, not only for printed books, but also for e-books it is essential to know a bit about the possibilities and rules.
http://www.thebookdesigner.com/understanding-fonts-typography/
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Test the formatting results on multiple devices. Get your hands on as many reading devices as possible — or, failing that, get in touch with people who have a number of different reading devices and get feedback from them. The desktop Kindle application, for instance, has quirks that the actual device does not, so it helps to know when problems like this are relevant.  Be prepared to repeat as necessary.
http://guidohenkel.com/2010/12/take-pride-in-your-ebook-formatting/

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Signing a “Standard” Publishing Contract can have serious consequences for authors. A publisher’s standard agreement could contain a one-sided non-competition clause that prevents the author from using material from his manuscript in day-to-day business, such as blogs posts, magazine articles, even tweets. Do use the comprehensive Book Contract Checklist by Attorney Lloyd J. Jassin!
http://www.copylaw.com/new_articles/final.three.html

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Your book has four months to fly off the shelves. If your book doesn’t sell in the first four months of its bookstore life, it will be remaindered and disappears from bookstores und could end up at “A Buck a Book”.  90 to 95% of books don’t pay back their advance. Royalty will only be paid if the advance is paid back. What you get up front as an advance is usually all you will ever get. If you screw up on your first book, you are out. If you do well with it, publishers will be eager to see your next title.
http://savvybookwriters.wordpress.com/2011/08/15/what-publishers-won%E2%80%99t-tell-you/

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Hope you found these tips useful and your next books publication goes smooth and successful. Let us know what was your regret from a former publishing experience.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

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How to Get an Additional FREE Website

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… and use the URL as email signature, which contains all your Social Media links, your website or blog address and works even well as a short author bio.

The two founders Ryan Freltas and Tony Conrad and their small team created an awesome service with their free URL and website.
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When I discovered About.Me, I admired their sites’ clean design, was curious and immediately created a website, which was the easiest thing I have ever done on the web. Sheer fun!  I am amazed, thinking about how much money I paid once for software that was so complicated to use, that I gave up to build a single page.  And these folks at About.Me created such an easy program!
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OK, this will not replace your author website or blog, but it is a great place to send people to learn more about you as an author, find all your links to Social Media sites and your web presence and can follow you on all your sites with one click. In the future you don’t need to have a long link list for your readers: You give them one single link as email signature.  And last but not least: it is a Social Media site in itself.  You can connect with lots of people on About.Me.
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As more potential readers find you and your book’s cover on the Internet as better, and as higher your ranking on search engines!

Community
There are now 4.25M people on the about.me platform. We had 1.6M when we bought back the company, +264% growth versus 2012.
Places
We’re on every continent except Antarctica! There is at least one about.meuser in every country on the planet.
Views
We generated nearly a billion Profile Page-views last year, +1,111% vs 2012 and we’ll do a lot, like a lot more this year. To put our growth in perspective, we did 4M Profile Page-views in January 2013 and 148M Profile Page-views in December 2013. Said another way, we’re now doing as many Profile Page-views in 2/3 of a day as we were doing in a full month before we bought back the company.
Compliments
We generated over 3M Compliments in 2013, +486% in Q4 vs Q3. In December, we did as many compliments in a week as we did in the whole month of August.
Collections
Our users love collections, as shown by a 1,114% increase in Q4 vs Q3.”
Connections
We helped a lot of you forge new Connections, +341% vs 2012 and total replies are now doubling month over month.
Activity
Logins (+656% vs 2012), Active Users (+401% vs 2012) and Time on Site are at all time highs.

Get featured by inviting a friend!
See examples here and learn more About.Me and their fantastic performance.

 

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