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Category Archives: Social Media Book Marketing

WRITERS SEMINAR, OTTAWA, CANADA, Nov 16

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Ottawa-Canada-Parliament

Ottawa Parliament from the Museum of Civilization

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Our Writers Seminar, in Ottawa, on Nov 16, next Saturday, shows established  A N D  aspiring authors how they can “promote their books on a shoestring”, using their previous manuscripts for content marketing. As a Canadian writer or small publisher, do you know about the Government Grants you might be eligible for? One of the interesting topics in this seminar – among many others.
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Prepare for an inspiring Workshop!
Participants will find out how to navigate the modern publishing world and get hundreds of
valuable marketing tips during this seminar while in the relaxed atmosphere of a group of
writers. Get to know how to promote books without even spending money for it. Get practical hands-on tips for content marketing – and get a chance to ask your own questions after the Seminar.
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These are the WRITER’S SEMINAR Main Topics:

  • Learn about Government Canada Grants for writers
  • Create your own brand and your platform
  • Leverage the content of your book into other markets
  • Learn about the pre-publishing & publishing process
  • Identify your target readers and their demographic
  • Find out how to reach these readers online and off-line
  • Choose the type of publishing that is right for you
  • Market and publicize your book successfully on a budget
  • Prepare your next bestseller & find free book publishing funding sources

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Read more here: http://www.111publishing.com/seminar-ottawa/

Admission is only $39 for online sign-up till November 14 – or cash at the door is $59.
THANKS a lot in advance for letting other writers know about this event.  See you there : )

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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3 Top Rules to Follow on Social Media

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Followers-on-Social-Media

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Are you promoting your book like crazy on Twitter, Google+, LinkedIn, Facebook or Goodreads … but nothing seems to happen, no book sales? Are you competing with other writers in “buy my book, buy my book, buy my book… Are you choosing to follow other writers, hoping they will buy your book?
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1. Choose your following very carefully:
You want to interact mainly with READERS, NOT writers. The question is: How to find readers?
All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, YA readers, YA book blogger, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian. Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts. How to get more (reader) followers on Social Media sites is also explained in a blog post from January.

Another method is to type in the name of a very successful book in your genre and find readers there, talking about this book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets. Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough.
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2. Understand the meaning of Social Media
Being SOCIAL and NOT constantly talking about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic … For sure, I was not the only one who un-followed him.

  • Write about interesting things that are happening,
  • Give valuable advice
  • Engage in a humerous way with your readers

No one joins Twitter, FB, Google+ or Pinterest to constantly read about your book. That’s not very entertaining or interesting at all. Many writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning potential book buyers away.
Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages… Authors should rather focus their promotional efforts on trying to get people to talk about their books (review them, read and recommend them, give them awards, take them to their book groups, write articles or blog posts about them) instead of constantly trying to get people to buy their books. A much better place to do this is on some of the hundreds (if not thousands of reader forums for each type of literature can be found, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.
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3. Be professional
Set-up your bio with a studio portrait, the same you use in your book(s) and create an inviting avatar. Use key words that will attract the type of people that you want to connect with. This bio (or an avatar, or “about me”) can be used for all your presences, for your Amazon website, your blog etc. Same as with your photograph: once established you can use it everywhere, even if you have to shorten it on some places, such as on Twitter. Use lots of keywords and add abbreviated links to your web site or Amazon page. And choose your username wisely!  More tips how to act like a professional are explained in a former article.
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So, following these three basic rules: Finding the right followers “readers”, be “social” and have a professional appearance on Social Media is the key to successful promoting your books.

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To get more book marketing help, see what we can do for you in individual sessions. 
If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/
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Social Media and YOU

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It is no secret that we use Social Media a lot – and all this social media usage can be hard to curtail. Resisting Twitter, Google+, Pinterest and other Social Media sites is harder than other urges, such as smoking, drinking, spending money, sleeping and even sex.  Posting about yourself on Social Media sites rewards the brain the same way food and sex do. Talking about ourselves or books we wrote became a tough habit to kick… Read and see more on this info graphic, created by OnlineCollegeCourses.com

Your Brain on Social  Media Infographic

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More about Social Media:

Social Media in 30 Minutes a Day
Well, maybe add a couple more minutes to these 30 minutes Social Media time, and learn about helpful programs, such as Hootsuite, Tweetadder, JustUnfollow, Manageflitter, Tweetdeck etc. to save time in order to win more time for interactions with your followers.
Read the Help Section
To take full advantage of the Social Media sites, study them well, read the “handbook”, helpful info and hints, set up to help users. Just from staring at the site and trying to figure out how it works, or trial and error actions, you will be only frustrated. Ask a fellow writer or your marketing coach to get even more user tips.
How to get more followers
The importance of having more followers (and following more) and how to find those precious friends has been …. Get lots of tips for your Social Media presence here:
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The Secret of Success with Social Media
Word-of-Mouth Content Marketing
If you’re in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you are going to market your book … because in today’s publishing environment, it’s up to you to build momentum for your work.  However, if all you do on Twitter, Google+ or Facebook is to hawk your book or try to interest agents and editors in your manuscript you are probably not going to get anywhere. This is not to say you can not ever talk about the interesting things you’re doing, this just can’t be all that you’re doing. People on Social Media want content, and sharing content has become one important aspect of it.
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Acting Like a Professional Author on Social Media?
Do you agree that selling books online or in stores is a business? You are getting money for writing and delivering your work, no matter how many books you have written, and no matter if you go with one of the big publishers or if you self-publish. And don’t forget: Many publishers and literary agents have a Social Media presence too. They are using Twitter, Google+, Pinterest, Facebook, Goodreads or LinkedIn and mingle on these sites with authors famous and unknown. Read more about professional Social Media use.
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How Social Media can Kill Students Success
Yet while social media has been lauded for its ability to connect people from all over the world, build friendships, support political causes, and even help people find work, it has also been blamed for a whole host of social problems. Some of this blame, subsequent research has shown, has been placed unfairly, but that doesn’t mean that social media doesn’t pose some real problems for its users.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are almost 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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The 15 World Top Websites in Alexa Ranking

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Alexa Ranking

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Alexa.com, the web information and measure company, let you know the traffic relation between your website / blog and the rest of the almost one billion sites worldwide. At www.Alexa.om you can search by country, by category and global. As lower your ranking is as better. Check out your own site: Just go to Alexa.com and type in your blog or website.
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Why is the Alexa Ranking so Relevant? 
Website ranking, as a concept, is stressed as an important component of search engines, particularly by Google themselves. Sites with higher Alexa Ranks become more likely to attract potential advertisers and/or marketing offers. And if you are looking for promotion of your books, compare the companies’ Alexa Ranking, among other variables, before you make a decision!
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The Examiner.com Wrote:
“The first thing you need to know about Alexa, that like a golf score, a lower number is better. What Alexa does is rank your website based on traffic.  Data collected provides a 3-month view of how many people visited your site, how long they stayed, how many pages were read and search queries used to find your site.  Most sites never go under 1 million, simply because they don’t rank well on search engines, others get really good scores (less than 100,000) because they are viewed so often.
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Tips to increase your Alexa Ranking:

  • The better the content of your blog or website, the stronger the readership. It would also attract good traffic and your Alexa ratings would soar. If you are a novice blogger, you need to regularly post at least a blog/day to keep your blog alive and breathing. Promote your blog on social networking sites and it will no longer clog.
  • A great way to increase the Alexa rank, is to write guest posts. The numbers of your Alexa rank will scale to a much higher level if you build the back links and your own readership will soar to great heights.
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Alexa-Ranking

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Our latest numbers on Alexa.com out of 1 Billion websites:
Global rank 105,556 for SavvyBookWriters @111Publishing
USA Rank 48,970

We welcome guest blogs from writers that fit into our topics. If you are interested, read the more about guest blogging.  Got some ideas? Drop us a line, including your own website / blog link at 111Publishing gmail com

Top 15 Websites as of October 22, 2013

  • 1

    google.com

    Enables users to search the world’s information, including webpages, images, and videos. Offers… More
  • 2

    facebook.com

    A social utility that connects people, to keep up with friends, upload photos, share links and … More
  • 3

    youtube.com

    YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your… More
  • 4

    yahoo.com

    A major internet portal and service provider offering search results, customizable content, cha… More
  • 5

    baidu.com

    The leading Chinese language search engine, provides “simple and reliable” search exp… More
  • 6

    wikipedia.org

    A free encyclopedia built collaboratively using wiki software. (Creative Commons Attribution-Sh… More
  • 7

    qq.com

    China’s largest and most used Internet service portal owned by Tencent, Inc founded in Nov… More
  • 8

    linkedin.com

    A networking tool to find connections to recommended job candidates, industry experts and busin… More
  • 9

    live.com

    Search engine from Microsoft.
  • 10

    twitter.com

    Social networking and microblogging service utilising instant messaging, SMS or a web interface.
  • 11

    amazon.com

    Amazon.com seeks to be Earth’s most customer-centric company, where customers can find and disc…More
  • 12

    taobao.com

    Launched in 2003, Taobao Marketplace (www.taobao.com) is a popular consumer-to-consumer (C2C) o…More
  • 13
  • 14

    google.co.in

    Indian version of this popular search engine. Search the whole web or only webpages from India…. More
  • 15

    wordpress.com

    Free blogs managed by the developers of the WordPress software. Includes custom design template…More
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are almost 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How Smart Writers Write to Market their Books

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Content-Writing

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Social Media has become part of our culture, and it helps to connect with your readers. However when scrawling through tweets and other posts on Social Media sites one gets the impression that 90% of all posts by writers are “buy my book, buy my book, buy my book ….”  Few links are pointing to interesting, entertaining or helpful content – despite the fact that there are so many talented writers out there who could write great articles or show snippets of their books. This would make their Social Media presence more valuable and would connect readers with their writing craft.

Question: Whom Would you Believe More:

a) advertisements
b) newspaper / magazine articles
c) samples to try out a product

Most consumers / readers are not excited by pure advertising, they prefer authentic content and like to read writing samples.

Why are authors trying to market their books only with a) when b) and c) are more authentic in the eyes of consumers – or at least a mixture of a, b and c?  I am not telling you a secret here: b and c are free … and sometimes authors can even make money with writing newspaper and magazine articles.
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It is Called CONTENT MARKETING
And it is nothing new, if you work in marketing. From Coca Cola to Volkswagen to IKEA, content marketing is getting more and more foot hold. Read an article “Why Content Marketing Works
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All these companies have to employ and pay a lot of money to “story tellers”. However, you as an author, you have done the “content” part already in writing your book, you just need to use your content and “market” it, in order to give your readers samples of your writing or make them curious about your new book. Study after study have shown that this marketing method can be hugely effective for turning your audience into paying customers. When it’s done well, a content marketing strategy entertains your readers and shows them how good you are at writing.

Coca-Cola Journey, asks a series of questions about each story.  Here are three of them:

  1. Does it pass the water cooler test?
  2. Does it surprise you?
  3. Does it have universal appeal?

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Learn from these Writers
In previous blogs we explained how: “Smart Authors Get Paid for Marketing Their Books!” and “FREE, Brilliant Book Marketing to a Million Audience“.
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Write Something of Value for Readers
– which is “by chance” part of your book, such as travel tips to the location of your books plot, museums, festivals or public transportation that are mentioned in your book. You have to do your research for your books anyway, why not use the material you gather and write several articles that you can offer – always mentioning your book. One more way of content writing: Try to write as many guest blogs as possible for top bloggers that are high on Google and Alexa rankings. It will give you and your books more exposure and new readers.
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Why Asking for (media) Book Reviews?
When you could get both: book promotion and at the same time (often) being paid? I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content – to create articles that you can pitch to both, print and online newspapers and magazines?” Read the examples of two writers who have just done that.
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Perfect for Shy Writers
Content book marketing is also perfect for shy writers who might cringe at stepping outside their comfort zone. They can promote their books at the end of each article they write and even add links to their website or book sales page. Use sentences from your articles to build interesting posts and tweets.
BTW: Traditional media is more and more outsourcing, barely any full-time writing staff is left, which means they are open to pitches from freelance contributors…
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Josh Pigford, a Social Media Marketing Guru Wrote Recently:
“The bottom line is that people trust editorial content more than they trust advertisements (only). Do the right mix. Whether your business is as big as Colgate or whether you are a one-person start up, there’s no reason why you shouldn’t be able to utilize this simple fact in order to engage your audience and build your customer base.” And Joe Chernov brought it to the point: “Creating content that is so valuable that people would pay for it, yet you give it away for free, is a reliable way to earn the public’s trust.”
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Do’s and Don’ts in Content Writing / Blogging

  • Headline attention – encourage readers to read the next line
  • Use keywords that resonate with your audience
  • Simple and direct works well
  • Exciting, interesting, controversial, sensational all work well
  • Numbers / lists / real data works well
  • Just don’t be boring
  • Don’t forget to install an opt-in email list to be able to contact your fans!

Writing content will not transform your book into an overnight success, but it is a wonderful option for a long-term strategy, to build an authors platform and it gives your readers a sample of your writing. In our online seminars (and also weekend seminars in Eastern Canada and in the New England States) we help you to get ideas how to use your books’ content to write, promote and how you can even make money with your articles.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are almost 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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7 Top Reasons for Writers to Be on Goodreads

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Seven-Top-Reasons
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How Can Goodreads Help Your Book Take-Off?
Goodreads is a kind of Facebook / Google+ for people who love to read books. A free website for book lovers. Bookshelves, reviews, ratings, reader communities, author pages, book giveaways  … all this is Goodreads. There is more offered on their website: join a discussion group, or start a book club, contact an author, and even post your own writing. More tips about the benefits of joining Goodreads and how you can use Goodreads to promote your blog.
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1. Goodreads Author Program
Use it to promote yourself and your books. What is the Goodreads Author Program? It is a
completely free feature designed to help authors reach their target audience — passionate
readers. This is the perfect place for new and established authors, to promote their books. What
Can You Do as a Goodreads Author?

a) Show Your Author Profile

  • Add a picture and bio.
  • Share your list of favorite books and recent reads with your fans!
  • Write a blog and generate a band of followers.
  • Publicize upcoming events, such as book signings and speaking engagements.
  • Share book excerpts and other writing.
  • Write a quiz about your book or a related topic.
  • Post videos. Add the Goodreads Author widget to to your personal website or blog to show off reviews of your books.

b) Promote Your Books

  • Sign up to advertise your book to up to the Goodreads Community—16,000,000 readers!
  • List a book giveaway to generate pre-launch buzz.
  • Lead a Q&A discussion group for readers.
  • Participate in discussions on your profile, in groups and in the discussion forums for your books.

How do I join and who can join is explained in detail in one of our former blog posts about Goodreads.
The Author Program is designed for people with published books, or who are just in the process of
publishing a book. It’s best if your work is on a bookseller’s website, such as Amazon.com or Barnes & Noble, but Goodreads will accept any author who has published a book. This includes authors from
other countries as well as authors who are self-published. If your book is self-published and is not yet in the Goodreads database, you may manually add it.

How To Use the Author Program
Learn more about how to promote your books with special tools on Goodreads. Each slideshow
demonstrates a different aspect of our Author Program.
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2. Reader and Writer Forums
Did you realize how many writer forums and groups are on Goodreads? Just go to the top of each page and click on Groups. A new page opens and shows “Recently Active Groups”, “Featured Groups”, “Goodreads Author Groups” etc. and one the right hand site of the page “Browse by Tag”. This is were all the groups are listed by over 1,000 keywords. For sample:

  • Book Club
  • Historical Fictionistas
  • Non-Fiction
  • Young Adult Book Groups
  • Suspense
  • Super-Natural
  • The Perks Of Being A Book Addict
  • Womankind Worldwide Book Group

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As you can see, when you scroll down on the right hand site, there are ten-thousands of groups!!!
Books & Literature (26598) Business (1393) Entertainment & Arts (2222) Friends & Common
Interest (6914) Geography (490) Goodreads Authors (2535) Just for Fun (22709) Organizations
(3365) Student Groups (6129)
There is even a group that encourages Author-Publishers (Indies) to promote their books – a rarity
at Goodreads, were obvious self-promotion is not well received otherwise. These groups are a hidden gem to meet readers and reviewers. Almost all are public groups. Anyone can join and invite others to join. However, it’s not a place to blatantly tout your books, with the exception I just mentioned. ”Authors are welcomed and Goodreads supports authors in many ways, but the groups are primarily geared towards readers. Authors should join and participate in the group as a reader first.” Once you are known in these forums, your author site and your books will automatically be read – and often reviewed.

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3. Get and Give Reviews
When I was talking recently with an author, who desperately wanted more reviews. When I asked him how many reviews he has written in the last year, he stumbled … and said: “well, NONE so far”. Shall I say more? Don’t forget: To be a Goodreads member and to benefit, especially from reviews, requires that you are a bit more active on this site, for sample in shelving books of other writers, in participating from time to time in forums, read books and review them. How could someone expect to receive reviews if they are not writing some for others? Be a good pal in this book community!
From a Goodreads statement: “Books with no written reviews are added, on average, by 7 people, while books with just five written reviews are added by more than 40 people.”

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4. Friends Can Recommend Your Book
And you can recommend books from your writer friends? To send out a book recommendation, go to the book’s page and click on the “recommend it” link at the top right side of the page. A new site appears with three possibilities: “friends” “manual” “facebook“.

Under the icon “friends” your Goodreads friends are listed and you click next to the name to whom
you want to send your book recommendation. Enter under “manual” single email addresses of readers that are not yet on Goodreads. The “Facebook” icon lists your FB friends, who are not yet members of Goodreads to recommend the book to.
Click on “My Books” in the top navigation menu and add away! You can add books into read, currently reading, to read categories or edit your bookshelf to add your own categories. Once you read them, write a review!  Many authors who’s books you recommended will return this favor to you.

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5. Share This Book
Another hidden gem on your Goodreads page, that your visitors, readers and friends can use in order to promote your books: “Share This Book“.  Did you realize that everyone of your Goodreads book’s pages has share buttons to submit your book to Google+, Pinterest, Twitter and to their Facebook page, even “like” it on Facebook?  Go to the right hand side of your books page and scroll down, until you see the button: “Share This Book
There is another possibility to spread the word about your book:  Next to these Social Media icons are two unassuming words: Your Website. When you click on it, a window appears with some code that one can be easily copy and paste onto their blog or website and will show an image of your book and a link.  Another way to spread the work about your book! Let your friends ping to Google+ and FB
On the left lower corner of Goodreads are icons to these two websites to which your friends can send your image, books name and a link for your book – as well as a comment, such as “must read”, “great book” or “you will love it”.
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6. Advertise Your Events for FREE
Goodreads encourages you to publicize upcoming events, such as book signings and speaking engagements. This is a feature, similar to the one which is offered on Google+  -  see our blog
http://savvybookwriters.wordpress.com/2012/11/14/announce-your-book-signing-on-google-for-free/. Start about 3 weeks before your book launch with your event announcement. Use Goodreads’ event listing form to start the process. It has an RVSP feature and people can state if they are “coming”.
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7. Give Away Copies of Your Print Book.
It makes sense to give away books – if your goal is to get reviews. More than 50% of giveaway winners review the books they win, so the more books you offer, the more reviews you are likely to get. Run your giveaway for two weeks to a month. Goodreads says, “Giveaways less than two weeks run the risk of not getting enough entries, while a four-week giveaway will generate more entries.

Goodreads recommends even two giveaways: one about three months before publication to build pre-release buzz and reviews, and a second to increase awareness when your book hits the stores. Both will result in a lot of people adding your book to their to-read shelves – visible for all their friends.” Read more about Goodreads Giveaway rules in a former blog post.

 

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are almost 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

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Use Upcoming Holidays to Promote Your Book

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Pumpkin-Halloween
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Pitching your book to newspaper editors – in the hope to get an invitation for an interview or a book review – benefits greatly when you add a hook in your query letter, such as a holiday that has a reference to your work. The same is true for mentioning your work on Social Media.

Which holidays, other than Christmas – or Christmas in July – can be used to promote your book?

  • New Years
  • Valentines
  • Spring Break
  • Easter
  • Mothers Day
  • Father’s Day
  • Christmas in July
  • Summer Reads
  • Back to School / Labourday
  • Columbus Day
  • Fall Colors
  • Halloween
  • Thanksgiving
  • Christmas

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Romance and Family
All writers of romantic (and even less romantic) love stories could contact newspapers or magazines well in advance due to a presentation of their book around Valentine’s Day. For a magazine exposure plan at least 3-4 months in advance.  Mothers Day or Fathers Day are great hooks for family stories, memoirs or books describing relationships with a parent.
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Christmas in July
And then there is July. A great time for summer specials or book sales, combined with donations for good causes.
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Politics and Social
Is the story in your book one that could only happen in Canada or during Confederation time? Or a story telling the life of immigrants to Canada. To pitch for coverage around Canada Day is your turn then.  Let it be the reason to mention Labor (Labor) Day in your query, should you write about labor relations or social aspects of workers or a story that happens on Labor Day.
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History and Wars
Is your latest book about history, or is it about a famous person in history (and everything related to it), such as President Washington, Martin Luther King, Columbus, or Queen Victoria and her time in history? There are holidays, both in the USA and Canada, and also in Great Britain or Australia were your work fits well for an article or interview. Even war dates could be a great hook for your historical writing.
Does your novel or non-fiction book capture the last wars, including Independence War, or soldiers of this or the last century? Memorial / Remembrance Day / Veterans Day and Independence Day are great reasons to pitch to a journalist or editor and suggest an article about your book or an interview.

Have you something written that covers early settlers or the Irish, the famine there and a difficult new beginning in North America? Or does part or the whole story happens around Thanksgiving or St. Patrick’s Day? Mention it in your query and use it as a hook!

Halloween
Does your novel contain keywords such as spooky, haunted, ghosts, paranormal, super natural, Gothic or even pumpkins – then fall would be perfect to promote your book extensively.
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The Holiday Season
Same opportunity would be Christmas Day or New Year’s Day to cover your books story that is related or happens in the holiday season, including Black Friday or Boxing Day. Writers will easily find a hook to pitch interviews or book reviews during the holiday circle, just from using the connection between their story and the upcoming holiday.
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Prepare well Ahead!
Open with a statement that makes the editor want to keep reading. Is it really timely and in time? Send your query letter at least 6 – 8 weeks before the holiday (magazines 3-4 months!) and follow up. Make the news paper editors work easy: Be sure to close with your contact information highly visible. Do you have any clips, or a website / blog? Put it right out in plain sight.
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Every Novel has dozens, if not hundreds of keywords, just comb through them and for sure you will find something related to a holiday!  Make a list and schedule your pitches / social media or blog posts in your calendar. This way you will not miss any opportunities.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are almost 900 of them : ) – if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

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3 Top Reasons to Be on Google’s Page 1

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Search Engine Optimization, short SEO,  is not about tricks or manipulating algorithms. It’s about understanding the online landscape and evolving to meet your customers where they are. It is essential to establish and/or increase your web presence as a writer.
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Why it is so Important to Be on Google’s Page 1:

  • 60% of clicks go to the Top 3 of the search results
  • 75% of all users never scroll past the first page of search results
  • 42% of all users click on the top-ranked result and only 23% on ads

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Think Seo Doesn

Explore more infographics like this one on the web’s largest information design community – Visually.
Source: http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/

Sources:
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://www.y2m.ae

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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Your Benefit: Get More Time to Write!

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E-Reader-640x360
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NEW: Introductory Price for Book Advertising & Social-Media-Promotion:
Some authors have already a great functioning platform with lots of followers and established their brand as a writer.  What they need:  time to write the next book, and a little help with Social Media promotion. Other writers plan their KDP Select FREE days or short-time reduced price for     their e-books, or the launch of a new novel.
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Exactly for these occasions we offer Advertising and Social Media Promotion:
Advertising and Social Media Promotion at a 50% lower, introductory price until
October 31, 2013.  For only $39  – and with only a three Five-Star-Requirement.*
This way, new books will get the same chances as established ones!

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Your Benefit for 3 months:

  • Introduction of your book (1 page, incl. links) on four web sites (stays forever!)
  • Posting of these articles (URL) on all our Social Media sites (see listing below)
  • Sales campaigns & KDP FREE days are heavily promoted
  • Your book will be on the front page for at least one week
  • IF announced 10 DAYS in advance your books goes into the Newsletter to
    ten-thousands of readers

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SIGN UP now!
Take advantage of this great, one-time introduction price of $39, click on the Buy Now button at

Use the secure PayPal ordering system! We will contact you by email (within 48 hrs) after signing up to get more info about your book and set up campaign dates.  PayPal – The safer, easier way to pay online!
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Why Should you Promote Your Books with Us?

  • We are known for valuable help to authors / publishers
  • We have a great ranking on Google and Alexa
  • We have lots of hundred-thousands of readers/followers
  • We are professionally-trained e-publishers/marketing specialists


You might have attended one of our Weekend Seminars or Publishing & Book Marketing Consulting
online. Many Readers, Writers and Author-Publishers also enjoy the almost 900 useful blog posts at http://SavvybookWriters.com, which have been read by 300,000 people, and which are mirrored now additionally in a new blog version. All these valuable blog post’s URL’s are submitted several times a day to many Social Media sites, such as Google+, Twitter, Pinterest, Tumblr, StumpleUpon, and to dozens of Google Communities as well as to Goodreads. Countless bloggers re-blog them to their sites as well.

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ALEXA Traffic Rank:
SavvyBookWriters: Our ALEXA Traffic Rank in the USA as of September 1, 2013 is at: 39,196 !!! out of of more than 500.000 sites, which means being in the top 8% in America. Our worldwide rank was 108,699  – out of almost 1 BILLION websites worldwide! SavvyBookWriters‘ ranking is in the top 1% of the world’s websites! This is only one of our websites / blogs. There are four more – plus all our Social Media sites. All these pages are connected with each other, which means your book and it’s cover will show up on dozens of places on the internet.

From http://www.freewebsitereport.org/
Savvybookwriters.com has ranked #114,726 in the world according to ALEXA.com website ranking, and has a Google page rank #3. Savvybookwriters.com receives 9,588 page views per day. The average page load time is 2.3 seconds, which is faster than 33% of sites around the world. Savvybookwriters.com has website back links from #331 websites.
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Our Social Media Presence 

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There is even more:  Online Publishing Seminar
If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help at: http://www.111Publishing.com/
Check out the benefits here http://bit.ly/1aKkpkK  - and to order the seminar, go to http://www.111Publishing.com/Seminars.

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*Sorry, no exceptions, three is the absolute minimum! Read our tips how to find reviewers:
Million Dollar Question: How to Get Book Reviews
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Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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9 Things Authors Should Never Do on Twitter

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Twitter-Social-Network

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If you want to become popular on Twitter and have your tweets go viral, avoid these errors, and check out the small, but significant issues you might not be aware of, and change your Social Media approach for the better.
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Having no Avatar – Instead an Image of your Pet
Who wants to talk with an egg, or a cat, child or your dog? OK, if you have a company, you can use the company logo, but for everyone else: get a great studio photo once in ten years and use it for all your marketing needs including your book cover or on your website. Would you send a potential employer a photo of your house pet, your book or a toddler’s image? No? Why then show these annoying images to your potential customers? Be professional! Sometimes I am inclined to publish a book with the worst avatars! Hope yours is not included. Use an attractive portrait or logo and stick with it everywhere, in order to have brand consistency.

Having no Bio or Real Name
Your name and @name, should be searchable on Twitter. It means people can type you into Twitter’s search engine and find you. Use your own name o try to get the actual name of your small publishing business on Twitter. Keep it as short as possible, to give tweeps more space to re-tweet your content or to communicate with you.

Choosing Other Writers as Followers (only)
Why would you not choose readers, reviewers or other interesting people to follow? If you are on Social Media to network, hang out with READERS! A no-brain-er … Use the search function to find like-minded Tweeps, e.g. type: reading, book lover, book worm, avid reader etc. You will want to get more readers, than other writers as Twitter followers, right?

Talking about Your Book (only)
Buy my book, buy my book, buy my book, buy my book – pretty boring, isn’t it?
Aim to send out entertaining, thoughtful, funny content or news, that are interesting for your fellow tweeps. You could for example improve these points:

  • Tweet the latest news
  • Pick the right time of day
  • Leave room for a retweet
  • Use top re-tweetable phrases
  • Write a tempting headline
  • Don’t make the tweet about you

Not Being Social – or Being too Social
In the process of choosing followers, one can sometimes scroll down their timeline for a whole week and don’t find a single re-tweet. Or the opposite: you want to re-tweet and cannot find anything the person ever tweeted … only re-tweets of others’ content.  Or they talk only with their friends, without ever turning to the rest of the Twitter-sphere.

Not Having at least 2,000 Followers – or Stuck With 2,000
Some books and blog articles advice to never follow anyone with less than 2,000 followers. Doesn’t sound fair, as everyone has to start somewhere. On the other hand some tweeps click on every name they see on Twitter to reach 2,000 followers very fast – and then stuck. For them, instead to un-follow successive those who do not follow, they just wait it out to get 2,000 people who follow them, in order to continue their growth. But this can take forever, as no one wants to to follow THEM – and then wait for months or even longer, until they reciprocate – or worse: never do.
Un-follow people who haven’t followed you back after a while. This is especially important to avoid “follow limits”.  If you have anything like these numbers – you are in trouble:  268 TWEETS – 2000 FOLLOWING – 345 FOLLOWERS

Barely Ever Re-tweeting Others, or Answering Them
Twitter is a SOCIAL network, don’t use it as a advertisement board only. Answer or re-tweet others – and they will return the favor. Stop your continuing posts, varying from three to six subjects, and this for pages and pages… What I found so far: 80% of these are male and/or are introvert writers or leadership business advisers.
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Greeting new followers with FB likes promotion / Book promotion
You get a message in your mailbox: Someone mentioned you. Curious you check it, but no, you are only summoned to go to their Facebook account and LIKE their page. Or they send you the link to their books sales page. And that’s the greeting for following them… Do they sign up with Twitter only to advertise their wares? Same: Sending DM’s with advertisements. You open the Direct message and you are greeted with advertising. My reaction: UNFOLLOW. Thanks and nice to meet you...

Never, ever, use TrueTwit Validation Service
Author Sean Munger reminded me of this one. Almost forgot about it, as I am not able anymore to read every email / Direct message with ten-thousands of followers (can’t make Twitter a full-time job : ). Some are nice Welcome messages, but 90 per cent are spam (see #8). But I read them in the past, first I answered, telling them that I DO NOT use TrueTwit Validation Service, but then I gave up and just ignored the sender.
The irony is, that these people are often following me, and then when I want to follow them back, their message appears!  Why did they choose to follow me and then want ME to validate??? Read Sean Munger’s blog post, especially if you ever used this useless “service”. Sean’s most important message, to which I fully agree: “Most importantly for you, it means I will never buy your book. You just lost a reader, a customer, a potential fan, a potential reviewer”.

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OK, enough said. Don’t want to go into further rants … : )  These are just a few of many issues that make it difficult to interact for others on Twitter – or prevents tweeps to click on FOLLOW you and for you to build social networks and your writer’s platform. To become successful and popular on Twitter do this:

Follow others, tweet something valuable for others and don’t use Twitter as a cheap way to advertise!  Create a nice mixture of your own, really interesting tweets and do some re-tweeting.
Choose a very short Twitter name.  Make it as easy and convenient as possible for your fellow tweeps to engage and interact with you.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are 980+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

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http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Make the Most Out of Photos

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First of All: Where to Find Inexpensive or even Free Photos?
You might be an avid photographer, just like me, taking often several hundred images a month. However, from time to time the need for a certain motive arises, and the question is, where to turn to for inexpensive images for a blog or a web site? A lot of research brought up a handful of online offers that I like to share with you.

How to Use Photos on Your Online Articles
Improve SEO through your photos: There is more to it, than just placing attractive photos on your blog or website. Here are some tips how you can optimize your photos to improve SEO (Search Engine Optimization) and to get more traffic to your website or blog.

Post LARGER Photos!
Use LARGER photos on Google+, Pinterest, Twitter, LinkedIn and Facebook. (Facebook shows them prominently in the Newsfeed). People love to share photos and you can now use #hashtags on Google+ and on Facebook. See also 11 Tips How to Create Web Content Without Writing
Getting more visual in your book marketing pays!

Find websites in these articles that provide good deals on royalty-free photographs or even free ones. If you don’t know the difference between royalty-free and free photos, take the time to read these articles below thoroughly.
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Stealing Images Online VS Using Images Fairly

by Imgembed.
Explore more infographics like this one on the web’s largest information design community – Visually.
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Where to find free photos and illustrations?

Part II of Free Image Sources

Part III of Free Image Sources

Part IV Free – Inexpensive Photo Sources

Why Steal When You Can Get it for Free ?

5 Laws Writers Should Know to Avoid Getting Sued

10 Rules of USA Copyright Infringement

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Our largest visitor stream we ever got on any blog was via Google Image Search. People were looking for a certain image on Google and found our website. The photo had the right size, motive and it was named with the right keywords. Images are an important part of the web presence!

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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Social Media in 30 Minutes a Day

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Well, maybe add a couple more minutes to these 30 minutes Social Media time, and learn about helpful programs, such as Hootsuite, Tweetadder, JustUnfollow, Manageflitter, Tweetdeck etc. to save time in order to win more time for interactions with your followers.

Read the Help Section
To take full advantage of the Social Media sites, study them well, read the “handbook”, helpful info and hints, set up to help users. Just from staring at the site and trying to figure out how it works, or trial and error actions, you will be only frustrated. Ask a fellow writer or your marketing coach to get even more user tips.

How to get more followers
The importance of having more followers (and following more) and how to find those precious friends has been stressed in a former blog post.  Take advantage of the great possibilities of sharing among all these sites. It is almost the same “work” if you are on one site, compared to having a presence on six or eight sites through the help of plug-ins and sharing buttons.  For example: visitors on your Goodreads page click on the Google+ or the Facebook icon and send a message about you and your book to thousands of their followers. Google+ then sends the message automatically to Twitter. To have lots of Twitter followers is beneficial for your Goodreads presence, as you can transfer Twitter followers with one click over to Goodreads!
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Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] - An Infographic from Pardot

Embedded from Pardot

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Your Profile is your “Shop Window”
No matter which sites you join, create an attractive profile, complete with an avatar that shows a favorable and professional portrait and a solid bio. Often people will read your bio before deciding whether to follow you. If you own a company and want to use your brand as your avatar instead of a photograph, this is fine. You have to create your profile only once, and then copy and paste into every new Social Media sites you join.

More followers also means people assume you are someone interesting or an expert. It extends your popularity, influence and more book sales.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

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http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Tips for Re-Blogging

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Number-Five
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One of the 11 Tips How to Create Web Content Without Writing was re-blogging of other writers blog posts.  Another article Re-Blogging vs Copyright Infringement in this blog explains the difference between re-blogging and copy / paste without attribution, which is theft.
WordPress.com set up an informative page, explaining: “You can re-blog posts directly from your Reader, which displays a stream of all the updates published on all the blogs you follow from your WordPress.com account. set up an informative page, explaining: “You can re-blog posts directly from your Reader, which displays a stream of all the updates published on all the blogs you follow from your WordPress.com account.

  • How does re-blogging work?
  • What happens when my posts get re-blogged, do I get credit for it?
  • What happens if I re-blog a re-blog?
  • Can I edit a post I’ve re-blogged?
  • Are there any restrictions on who can re-blog posts?

How does re-blogging work?
You can also use the re-blog button in the toolbar that appears at the top of the screen when you logged into the WordPress.com article. You’ll only see the like and re-blog buttons when you’re looking at individual posts, e.g. http://savvybookwriters.wordpress.com/2013/09/08/11-tips-how-to-create-web-content-without-writing/  - NOT on http://savvybookwriters.wordpress.com
Re-blogging is only available on WordPress.com posts, unfortunately not on Blogger / Blogspot, and not on WordPress.org, at least I haven’t found it so far, despite many searches.

Re-blogging is a quick way to share posts published by other WordPress.com users on your own blog. People have been re-blogging others’ posts since blogging started, but the new re-blogging system enables authors to retain greater control over their content.

When a post is re-blogged, it shows up with a link back to the blog it came from, the first image in the post, an excerpt of the post’s introduction (if it contains text), and thumbnails of any other images that the post contains. It also shows any comments left by the person who re-blogged the post.
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What happens when my posts get re-blogged?
An excerpt of your post will be published on the re-blogger’s site (with a link back to your original post), and you will receive a re-blog notification in the post comment. All re-blogs contain a link back to your original post, so the more people re-blog your posts, the more likely it is that you will attract new visitors – and perhaps new followers, too!
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What happens if I re-blog a re-blog?
It is better to always re-blog the post from the original source, in order to comment or add something of your own to the post.
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Can I edit a post I have re-blogged?
You can go back and edit the comments you left when you re-blogged a post, but you cannot edit any parts of the original post excerpt (including the post title). If you like, you can add categories or tags to the post. Re-blogs show up under Posts -> All Posts in your dashboard, and they can be edited the same way you edit your own posts.
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Are there any restrictions on who can re-blog posts?
If you aren’t sure if another blogger would want their post re-blogged on your own site, there’s no harm in asking them for permission first. Please note that re-blogging is not the same as lifting an entire post without attribution. If you’re not comfortable with others being able to re-blog your content, you may want to make your site private, under Privacy Settings. The Privacy Settings control who can and cannot view your blog. You can change your Privacy Settings via your Settings -> Reading page.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

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http://bit.ly/VmtVAS 111Publishing @ Google+

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Part 3: Custom-designed Websites

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Web- Planing-Designing

Website Planing and Designing

 

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Part 3 is the last in a series about website creation through a variety of platforms. Read these first Part 1: Choices of Websites and Part 2: Benefits of a WordPress.org Website

Custom-designed websites
Website design is split in three parts: the technical, programming and SEO (Search Engine Optimization) part:

  1. programmers who make websites run
  2. web designers who make websites pretty
  3. and SEO specialists who make websites popular -
    the art and science of getting a website to the top of Google or Bing.

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Planing is the most important step
Programmer, designer and SEO people can only work with the material you provide them. So,planning a website is just as important as creating one. The website must work in concert with your overall marketing plan. It might need a series of one-on-one meetings between you and an experienced designer in order to yield a great website.
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Question you should ask yourself:

  • why should there be certain features on the site
  • what will be the best possible result for visitors (and you)
  • where should the website be promoted
  • who should do what in the web creation process
  • which devices will be used to visit your website

Before you (or your web designer) start creating your website make a plan that should cover at least these points:

Checklist for Your Author Website

  • Domain Name
  • Web hosting
  • Programming language **
  • Font type*
  • Page layout
  • Website Title and Meta title
  • Meta description and Keywords
  • Text preparation and editing
  • Image preparation for web
  • Customer tracking system
  • Email opt-in buttons
  • Follow me buttons
  • Sharing buttons / plug-ins
  • Event calendar
  • About us
  • Privacy page
  • Payment systems
  • Site map and search function
  • Usability tests
  • Website marketing
  • Search Engine Optimization

* Arial or Verdana are available on all computers
** HTML or XHTML & CSS, if you sell your book(s) from your website: shopping cart PHP embedded
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Create a quality website, interesting content, be genuine and give your customers value. The following multimedia elements, will greatly enhance the appeal and usefulness of the website:

  • Images, illustrations – in high-quality
  • Documents (usually PDFs)
  • Audio
  • Video (i.e., embedded from YouTube or Vimeo, or self-hosted)
  • Content feeds (from other websites, or blogs)
  • Twitter stream
  • RSS feeds

How to Write Internet Content
Eye-tracking studies have shown that readers SCAN text (in an F-shaped pattern), rather than READ it. And: website visitors read more slowly on the screen than in print.
Reading on a screen is fatiguing. A screen, whether a massive 26-inch monitor or a diminutive smartphone, projects tiny points of light at your eyes. Reading long stretches of text can be very tiring. Users will scan for key points in the text, write short blocks of copy and bulleted or numbered lists to make it easy to scan your text.
Online content is not just about words. When you write for the Internet, think “presentation”. Print content is formally written and a passively read. Online content is informally written, interactive and dynamic:
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Use bullet lists, such as this one

  • Create lots of short paragraphs, and give them all a headline
  • Keep sentences short, they should never be longer than one line
  • Use spell check and a beta reader / software
  • Readers like to interact on the Web, so give them lots of links
  • Illustrate your text, use lots of images
  • Don’t let your readers scroll on the screen, keep it to one page
  • Except prepositions and the words “and” and “the”, all major words in a headline
  • should be capitalized

Webdesign books on Amazon:
The Web Designer’s Idea Book, Vol. 2, by Patrick McNeil
Learning Web Design: A Beginner’s Guide to (X)HTML, CSS, by Jennifer Niederst
Robbins
White Space is Not Your Enemy, by Kim Golombisky
The Principles of Beautiful Web Design, by Jason Beaird
Bulletproof Web Design: Improving flexibility and protecting against worst-case
scenarios with XHTML and CSS, by Dan Cederholm
Head First HTML with CSS & XHTML, by E. Freeman and E. Robson
Beginning HTML, XHTML, CSS, and JavaScript, by Jon Duckett

And this is the most important and useful book, you should read before anything else:
Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition, by
Steve Krug  http://www.amazon.com/dp/B000SEGQNS

Motto of the book: Usability as common courtesy – Why people really leave Web sites
“I thought usability was the enemy of design until I read the first edition of this book. Don’t Make Me Think! showed me how to put myself in the position of the person who uses my site.”

Another great resource for planning a website is a comprehensive article: Web Planning Guide 
by Ben Seigle.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Benefits of a WordPress.org Website

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WordPress.org-Benefits

Moving to a New Website / Blog

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Part 1 of the website series explained the possibilities of setting up a website and the pros and cons of free URL’s. In Part 2 you will learn about the differences between free WordPress.com and self-hosted WordPress.org websites / blogs and the benefits of having your OWN  website. WordPress started out as a blogging tool, focused on creating an easy user experience with nice design. It has since grown to be the largest self-hosted blogging platform in the world.
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Difference between WordPress.com – WordPress.org
A frequent point of confusion — what’s the difference between WordPress.com and WordPress.org?
Just some of the many: In a WordPress.org website you can install payment systems, you can sell your print books from your own website and earn more, all plug-ins are allowed. You get rid of the annoying ads that appeared on your WordPress.com site. If you want you can sell your own ads and monetize even on affiliate programs – which is all not possible on free WordPress.com blogs / websites.

The WordPress.org interface is clean and user-friendly. WordPress also offers a rich content editor, allowing immediate changes on the live website. Users can easily extend functionality with the use of plug-ins, adding features such as a shopping cart, contact form, gallery, or social media tools. WordPress is intuitively search engine-friendly. Built-in features and functions as well as a host of plug-ins aid a quick and easy search engine indexing of WordPress websites.

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Benefits of your own website
I love how relatively easy my new WordPress.org website works. You will need to learn the platform initially – done in minutes – as there is not much difference to a WordPress.com blog. Installing a PayPal button is done in seconds. Once you have done some editing to posts and pages, you will find how much you really have at your fingertips without having to sign-up for the big web maintenance plans of the past or have to wait for days and weeks for a non-responsive developer or coder to change an event date or update an article about your latest book on your site. You will become totally independent!

You can now update your own website in addition to adding fresh news, information, and posts about your books or add your latest blog post! It’s as easy as writing a blog! Google’s Search Engines love frequent updated websites! Good for your Search Engine Ranking (SEO) too! Find more reasons this article “7 Reasons to Convert Your WordPress.com Blog to WordPress.org“.

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Got rid of the dreaded Uploading…
I was always struggling to upload new content of our website to the web hosting, mixing up File-Zilla
panes and screwing up the website. As a “non-techie” it was always kind of trial & error for me, and I had to call more than once the web hosters technical help – including all the waiting times at the call center, having to listen to their annoying music or commercials… Now with the WordPress websites, I just delete the old text, and type in the new one or add/exchange images as easy as it is on my blog.
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Benefits of your own website
With your very own website or blog, you will get all the Search Engine Rankings – CONTRARY to “free” websites, such as Weebly, WordPress.com or Wix, where you are NOT even the owner of the site. You can add your own plug-ins, opt-in email address form for future newsletters, follow-me buttons, affiliate programs etc.
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Moving to WordPress.org using Guided Transfers
How to set up your WordPress.org website is explained in several YouTube videos, created by BlueHost. You find these step-by-step introductions in seven short videos. Being somewhat computer / web-savvy these instructions will help you. And there are also WordPress.org forums where you can find answers to possible questions.

If you move your WordPress.com blog or website to a new domain name, you will find that internal links to pages and references to images are not updated. Instead, these links and references will point to your old domain name. There is a free plug-in available that helps you change old URL’s and links in your website.
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In case you don’t want to do this yourself:
If you want to move your WordPress.com blog to a self-hosted blog using the WordPress.org software, you have the option to purchase a Guided Transfer. All your content will be moved, your domain(s) switched over, and support for your new WordPress.org provided for a two-week period. If you would like to get this help, the WordPress Guided Transfer is available for a one-time fee of $129.00 per blog.

… or for much less, if you find such a great web help as I found online:

Individual help for transfer
Changing existing websites / blog to WordPress.org, I was lucky to find a young British computer specialist over the Internet. He is a WordPress whizz and set-up three websites for us, but also transferred one of our existing websites to WordPress.org and the existing blog to the new address:
for a much more favorable fee. Drop me a line if you want to get his coordinates: 111Publishing a t gmail.com
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What we got: Blog or Website Set-up / Improvements

  • download WordPress website (free)
  • Email newsletter opt-in
  • Share buttons for Google+, Twitter, Facebook, Goodreads, Pinterest etc.
  • Follow-Me buttons
  • Background colors, font colors, font size change
  • contact form or set-up email
  • transfer of all images and text

Optional:
- Custom Logo (if you already have one)
- Transfer to Hosting (e.g. your own URL from GoDaddy.com to BlueHost.com)

Conclusion: If you run a professional web site – an author blog, a publishing business, a portfolio - then you are much more likely to need total control over your hosting, advertising, branding, sales and more.

Resources:

http://the247entrepreneur.com/list/wordpress-for-business/
http://mashable.com/2011/02/09/move-blog-wordpress-com-org/
http://diythemes.com/thesis/rtfm/differences-wordpress-com-org/
http://en.support.wordpress.com/moving-a-blog/#moving-to-wordpress-org
http://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-
wordpress-com-infograph/

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

.

.

Hyper Smash

Pingate

 

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