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Category Archives: Social Media Book Marketing

17 Social Media Mistakes to Avoid on Twitter

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Communication

Falkland Island Penguins Photo Stephan Westphal

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Want to become successful on Twitter and network with as many followers as possible? Here are are some basic principles to keep in mind when you tweet 140 characters to millions of people. Keep in mind that not only your followers, but also their followers can read it. Make your Twitter profile an irresistible force to your ideal audience. Who I would NOT follow:
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1. “Contributed” Twitter Accounts
Twitter accounts that are not run by the owner, but by his/her “team” – who sprinkle annoying advertisements between the tweets they schedule: “Contributed Tweets for @xxxxxx are delivered by @….Team https://……co” I don’t want to deal with a “team”, rather with real people.
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2. Missing or No Bio Information
Why should I follow someone who doesn’t even show anything to entice me following him/her? Twitter gives you 160 characters to fill in your profile. Use them. Make sure it yr;;d something about you
and/or your (writing) business, so people can decide whether or not they want to follow you. If you want  to stay anonymous, don’t use Social Media!

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3. No Avatar – Instead an Image of Your Pet
Who wants to talk with an egg, or a cat, child or your dog? OK, if you have a company, you can use the company logo, but for everyone else: get a great studio photo once in ten years and use it for all your marketing needs including your book cover or on your website. Would you send a potential employer a photo of your house pet, your book or a toddler’s image? No? Why then show these annoying images to your potential customers? Be professional! Sometimes I am inclined to publish a book with the worst avatars!
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4. “Private” Accounts
If you set your Twitter account to “private” status, prospective followers won’t be able to see your tweets. Why would anyone follow you if they cannot see what you Tweet about? I often get followers, and when attempting to follow back, I am stopped by their “lock”.
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5. No profile image
No matter how camera-shy you may be, don’t fail to upload a headshot or company logo. When people see the default Twitter image in your profile, they tend to assume a) that you don’t know what you’re
doing on Twitter yet; b) that you don’t care; or c) that you’re not a ‘real’ person but a spammer/robot. Say cheese!
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6. Never, Ever, Use TrueTwit Validation Service!
Some are nice Welcome messages, but 90 per cent are spam. But I read them in the past, first I answered, telling them that I DO NOT use TrueTwit Validation Service, but then I gave up and just
ignored the sender.The irony is, that these people are often following me, and then when I want to follow them back, their message appears! Why did they choose to follow me and then want ME to validate??? You just lost a reader, a customer, a potential fan, a potential reviewer.

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7. Not Following Back
Some Tweeps hardly ever bother to follow (legitimate) followers back. They seem to be proud to have more followers or want to show how “popular” they are – even buying twitter followers… I un-follow people if they haven’t followed me back after a couple of months. Others will un-follow you if you don’t follow back within the week – which is unfair, as someone could be in vacation, or ill, or just overwhelmed with work for a couple of days. But if I see 5000 people following you, and you are only following 300 of them, it shows me right away you are not very engaging.

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8. Greeting New followers with FB likes / Book Promotions
You get a message in your mailbox: Someone mentioned you. Curious you check it, but no, you are only summoned to go to their Facebook account and LIKE their page. Or they send you the link to their
books sales page. And that’s the greeting for following them… Do they sign up with Twitter only to advertise their wares? Same: Sending DM’s with advertisements. You open the Direct message and
you are greeted with advertising. My reaction: immediately UNFOLLOWING. Thanks and nice to meet you…

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9. Never Interacting With Others
If you post only about yourself and never take time to say ‘hi’ or ‘thank-you’ to people, or you never re-tweet or reply to people’s comments, your followers will get upset and are likely to un-follow you. If prospective followers see no engagement, they might not bother to follow you in the first place.  In the process of choosing followers, one can sometimes scroll down their timeline for a whole week
and don’t find a single re-tweet. Or the opposite: you want to re-tweet and cannot find anything the person ever tweeted … only re-tweets of others’ content.

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10. Talk Only to Their Friends
When someone only uses Twitter to chat-surf, others might not wish to follow you, when you are constantly chatting with your friends. Being social is great, but this is too much! Why should I re-tweet what you are talking with your friends? Not interesting for others.

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11. Having No Bio or Real Name
Your name and @name, should be searchable on Twitter. It means people can type you into Twitter’s search engine and find you. Use your own name or try to get the actual name of your small publishing
business on Twitter. Keep it as short as possible, to give tweeps more space to re-tweet your content or to communicate with you.

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12. Not Tweeting Regularly
There are several programs that can analyse which of your followers are totally inactive. JustUnfollow or Tweet Adder for example can identify them. I stop following people if I don’t see any action on their account for 2 months. If you want to keep your followers, be sure to stay active on Twitter. Avoid to barely ever re-tweeting others, or answering them. Twitter is a SOCIAL network, don’t use it as a advertisement board only. Answer or re-tweet others – and they will return the favor.

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13. Tweeting the Same Message Over and Over
Tweeting the same content over and over is a recipe to get un-followed. Why would I follow you if there is never anything new? Same with re-tweeting only other peoples content. If you want to grow your following, show others who YOU are and create your own presence. Stop your continuing posts, varying from three to six subjects, and this for pages and pages… What I found so far: 80% of these are male and/or are introvert writers or “leadership business advisers”.

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14. Broken Links
Click before you tweet – there is nothing that frustrates more than a link to a post or resource that does not work. If the link is broken, no one can re-tweet your message.

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15. Every Tweet is a Sales Tweet
If you do nothing but tweet “Get my book on Amazon” or “Like me on Facebook”, you are considered a spammer, only trying to sell to followers. Talking about your book (only): Buy my book, buy my book, buy my book, buy my book – pretty boring, isn’t it? Aim to send out entertaining, thoughtful, funny content or news, that are interesting for your fellow tweeps. You could for example improve these points:

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16. Not Having at Least 2,000 Followers – or Stuck With 2,000
Some books and blog articles advice to never follow anyone with less than 2,000 followers. Doesn’t sound fair, as everyone has to start somewhere. On the other hand some tweeps click on every name they see on Twitter to reach 2,000 followers very fast – and then stuck. For them, instead to un-follow successive those who do not follow, they just wait it out to get 2,000 people who follow them, in order to continue their growth.
But this can take forever, as no one wants to to follow THEM – and then wait for months or even longer, until they reciprocate – or worse: never do. Un-follow people who haven’t followed you back after a while. This is especially important to avoid “follow limits”. If you have anything like these numbers – you are in trouble: 268 TWEETS – 2000 FOLLOWING – 345 FOLLOWERS

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17. Too Few or Too Much Content
When people on Twitter are following close to 2000 people and they’ve only Tweeted a few times (or sometimes not at all). Without content, those you have followed are unlikely to follow you back. On the other hand, I see people with maybe a few hundred followers, and they are tweeting tens of thousands of times.

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These are just a few of many issues that make it difficult to interact for others on Twitter – or prevents tweeps to click on follow you – and also for you to build social networksand your writer’s platform. To become successful and popular on Twitter do this:

  • Pick the right time of day
  • Leave room for a re-tweet
  • Tweet the latest news in your field
  • Write a tempting tweet headline
  • Choose a short Twitter name
  • Don’t make the tweets only about you
  • Avoid not being social – or being too social

Follow others, tweet something valuable for others and don’t use Twitter only as a cheap way to advertise!  Create a nice mixture of your own, really interesting tweets and do some re-tweeting. If you want to become popular on Twitter and have your tweets go viral, learn how to use Twitter in a smart and social way, and nurse your relationships – that’s what Twitter is there for. Twitter is a tool that creates relationships and conversation – using it only for “advertising” would be devaluing the system

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Pay With a Tweet – And How it Works

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Twitter-Logo
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A great way to introduce your upcoming book to readers is to write a prequel in form of a short free book, including links to your book sales page or your website. But how to let as many readers as possible know about your free one – and at the same time about your new upcoming book?  Use the help of Social Media and let your free book or other written content go viral via Twitter by re-tweeting to your customers friends and followers. Nowadays it’s sometimes more valuable to have people talking about your book than the money you would earn for it.
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Sell Your Free Book for the Price of a Tweet
It’s a service that lets visitors access to your content without having to “pay” for it by giving up any personal information on a form — all they have to do is share it with their own networks orTwitter, LinkedIn or Facebook. Three steps is all it takes to get your book noticed!

  • Step 1: create a button and embed it on your website, e-mail or wherever.
  • Step 2: users access your content and ‘post’ about it.
  • Step 3: your users’ shares are re-tweeted and re-posted by their friends and followers.
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Easy to Set Up and Use
Not only is the tool super easy for your landing page visitors to use, but it’s also quite easy to set up. Pay With A Tweet http://www.paywithatweet.com allows you to stash content (a song or an e-book) and only allows access to it after a user has tweeted something about it. In other words, it’s like a paywall in which you pay by tweeting about something. If it’s true that attention is a scarce resource, drawing attention to something ought to be worth something, right?

The “social payment system” was developed by Christian Behrendt and Leif Abraham, who tested it on their own book, Oh My God What Happened and What Should We Do? After eight weeks, their book had been downloaded 113,000 times and they’d sold 1,300 copies on Amazon. It became a Twitter trending topic twice, and the only promotion they did for the book was Tweet a single time,
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Teaser Version for Your Book
Why not give away a teaser version of your ebook in exchange for some promotion? Authors and book sellers can post the exact message they want consumers to send, in exchange for the free book. Retailers can attach a URL to the Twitter message that directs consumers to the web page that has the “Pay with a Tweet” button.
If you use a WordPress.org theme for your website you can install their own plug-in: https://wordpress.org/plugins/pay-with-a-tweet/. While consumers can add short personal notes to the author’s message, consumers cannot edit the URL attached to the tweet. The Basic Version of Pay with a Tweet is free. Read more details in a Hubspot article.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Own a Small Publishing Business?

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If you are a small business person and do not have a blog, LinkedIn offers a sensational platform that you can use for free. If you do have a blog, you have the opportunity to link this platform to your existing blog to drive new traffic and attention to your author platform!

More and more Social Media sites open publishing platforms to all its members. LinkedIn’s platform was opened to about 25,000 users. More will be added gradually until every member
has publishing privileges. Posts you publish will appear as part of your professional profile.
From there they can be shared with your immediate network.
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The Year of the Social Small Business
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As one writer said:  “Just another thing to keep traditional media awake at night.”
What about you?  Are you going to publish/duplicate your blog on LinkedIn? 
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars   Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Problems with Facebook for Writers

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Multiple book author Randy Ross explains in one of his latest blogs: “Recent changes to Facebook make the social media site even less useful to writers looking to promote their work for free. His fantastic blog article includes an overview of the changes, plus some tips on how to use them to your advantage. 

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Facebook

Facebook-Logout by Ivo Quartiroli

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Recent Developments on Facebook that Affect Writers
1) It’s Harder to Get Your Posts Under the Noses of Your Readers

“Most of your friends, fans, and readers see your Facebook posts in their Newsfeeds. Facebook has been restricting what appears in Newsfeeds (censoring?).  Posts from pages, such as your Author or your Book pages, may not show up at all!!!”
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In one of his earlier posts he explains the difference between a personal Facebook page and a Fan Page (or author page) in detail:  “A Fan Page is supposed to offer several advantages over the standard personal Profile page, including:

  • Size: A Personal Page is limited to 5,000 Friends, while a Fan Page doesn’t have this limit.
  • Analytics: A Fan Page offers basic tools for analyzing your audience. If for example an agent or a publisher asks about my audience, I could quote these stats and appear knowledgeable.
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Limitations of Fan Pages
“You can’t reach all your Fans.  Facebook only allows you to reach a small portion of your hard-earned Fans — unless you pay.  Although I now have more than 2,000 Fans, Facebook will only allow me to reach about 200 of them with my posts — unless I pay $20.”

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Read more about limitations on Facebook in these great blog posts by Randy Ross. He is really extremely knowledgeable about Facebook and describes in detail how Facebook uses “Scare Tactics” to keep Mobile users from seeing links that you post.  He promises: “Next week’s post will focus on free tips and tricks for getting what you can, out of Facebook.”
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My advise:
Use Google+ to post your content, no limitations there, and you can connect directly with Twitter, so every post from Google+ shows automatically up on Twitter, which saves you lots of time and your content will you get a fantastic ranking in Google’s Search Engines – and more exposure for all of your books.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Social Media: Is it a Total Waste of Time?

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Airshow-Acrobatics

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It’s always surprising: when searching on Google for a certain word or topic, I often find our own articles and blog posts, as well as re-posted content from our Google+ sites on Google’s first page. This very high ranking on Google’s Search Engine means that users find easily our content. And if YOU, as an author, write a lot of posts, blog articles etc. – always with a link to your website or Amazon author page – you will be high in Google ranking too and more people will learn about your books.

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Total Waste of Time
Authors flock to Social Media sites to get the word out about their books. However, many writers see it as a waste of time and would rather write on their next book. Smart authors combine the best of the two worlds and post small snippets of their writing or interesting details of their research on Google+ posts. Think about it: if you combine your Google+ page with your Twitter presence, explained here in detail, you post only once on Google+ and it appears on Twitter as well. You save 50% of your time on Social Media!

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Your Goal for Being Online:
Unless you have ten-thousands of dollars every month to spend on advertising for your book, you might use the more subtle way of book marketing and meet your readers online on Social Media sites. But what would your (potential) readers be interested in or want to hear from you? They certainly want to learn more about you as a writer and they want to learn about your books and get samples of your writing. It means you can do what you like most: WRITING and at the same time give your potential readers and buyers of your book reasons to follow you and tell others, or re-post and re-tweet your content.

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Use Your Creativity
Authors often ask: “what should I post on Google+ or on Social Media sites in general?” Nothing easier than that. You can use every word, every fact, every location or scene in your book to write a short post, blog or even a long article. Even novels, such as a Science Fiction story has lots of potential to be used to write short articles. Just one example: I recently thumbed through a clients’ book and found on the first page, under acknowledgements, that she thanked the police chief of her town for giving her a tour and explaining her certain laws when she did the research for her book. Her meeting with the police chief and each one of the laws she learned about, could be the topic of a short article or blog!

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For Authors: It’s a Must to Be on Google+
Google has been using Google+ to discover new content, and many authors have discovered that URLs (links to their sites or articles), but also posts that they commented and shared on Google+ are indexed very quickly – and they find themselves often on page 1 on Google’s search results – one of the main reason to be on Google+ or to post on Google+ communities.
Compare this to Facebook, where privacy settings and restrictions on data sharing, make it rather often impossible for posts to never be crawled or indexed by Google at all. Unlike Facebook, which hides data from Google, or Twitter – which directs Google not to follow most of its links – Google+ data will be immediately and fully accessible on the Internet and readers can find you and your books easily. Each post on Google+ acts like a mini blog post and adds highly share-able, link-able context to the search engines. Last but not least: Don’t miss to link to all relevant profiles from your Google+ “About” page.

To sum it up:  Use your research and your manuscript to write lots of blog posts, articles and Social Media content and post it first on your Google+ page.  Combine your Social Media sites, linking to each of them.  Post with one click on several of your Social Media sites, which can be done by using scheduling sites, such as Hootsuite.com or Shortening Sites, such as Bit.ly. This is just for posting your articles – not for directly connecting with your followers or readers. The time you save when linking your Social Media sites is not only time you save to write, but also some time you can spend to connect directly with your readers!  Social Media = Social Networking.

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More About the Benefits of Google+

http://savvybookwriters.wordpress.com/2013/12/17/how-to-get-your-author-page-on-googles-page-1/

http://savvybookwriters.wordpress.com/2014/02/25/5-tips-for-a-successful-google-presence/

http://savvybookwriters.wordpress.com/2013/09/21/3-top-reasons-to-be-on-googles-page-1/

http://savvybookwriters.wordpress.com/2013/09/01/15-reasons-to-be-on-google/

http://savvybookwriters.wordpress.com/2013/01/25/how-to-get-more-followers-on-your-google-page/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars   Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/

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5 Tips for a Successful Google+ Presence

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Your presence at Google+ means you are high-ranked from the very moment you post something on your Google+ timeline, your Google+ author and book pages, and certainly when you post on Google+ community pages, even when you re-post and comment on other Google+ posts.

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64 Google+ Content Strategies [Infographic]

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  1. Use Hashtags on Google+ Too
    Just like Twitter, Google+ offers #hashtag benefits to make searching for topics easy. It’s a great way to get found, not only inside Google+, but in the larger world of Google search. If you create a separate page for each of your books and post frequently there, using keywords and #hashtags, your books will appear prominently on Google’s Search Engine – making it easy for potential readers to find you.
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  2. Link to Your Blog Posts
    As the main search engine Google indexes and ranks its own site much higher than any other content. Google+ posts are easily indexed by Google search, and unlike tweets or Facebook posts, are treated much like regular web pages. Whenever you have a new blog post, link to it from Google+, and make that post public. By doing this, you have made your post publicly available both inside Google+ and in Google search results worldwide.
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  3. Want Engagement? Write Resource-Type Articles
    Google+ posts that receive the most comments are resource-type articles with a lot of links. Those covering Google+ how-to information are heavily shared, along with any tutorials. Write a killer post and link back to your own blog for additional resources. Use #hashtags with relevant topics so it’s easily found, and you have created an outstanding resource that will get you noticed, and will increase traffic to your blog.
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  4. Connect Your Profile With Your Blog’s Homepage
    The first step in getting results from Google+ is connecting your profile with your blog’s home page. This is the gateway step to claiming your content in the eyes of Google. It will also go far in generating incredible results, including displaying your photo next to your blog post links and a Wikipedia-style profile listing in Google search results whenever anyone searches for your name. For WordPress blog publishers, there’s a very easy way to accomplish this. Google+ shows you how to use Google+ “Direct Connect“.
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  5. Display Your Photo in Google Search Results
    All you need is a Google+ page, and to connect it to the home page of your blog. See how important that #1 step was? Your photo will eventually appear next to your blog posts in Google search results, proofing your are the legitimate author of this content.

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What the Plus?
Take the time to learn Google+ (e.g. with Guy Kawasaki’s book What the Plus?) and engage with your community there. You’ll see results far beyond what any other social network can offer: both social engagement within Google+, and Search Engine Optimization (SEO) in Google.

Free Copies of What the Plus!
Courtesy of Google. Please share this post, so as many people as possible can get a copy. Read also a short description: How to Get More Followers on Your Google+ Page.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,020 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Show Off Your Writing Skills: Write Guest Blogs

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Valentines-Day

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Hi everyone : ) For the past 32 months I have written more than 1,060 blog posts for SavvyBookWriters.com/blog – which have been read by more than 450.000 individuals at
SavvyBookWriters. These posts are submitted several times to Google+, Twitter, Pinterest,
Facebook, Tumblr, StumpleUpon, dozens of Google+ Communities, Goodreads etc.
However, this blog would benefit from a variety of voices, additional advice and different points of view. I am now inviting guest posts on this blog.

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Guest Posting
It is a great way for your blog and your books sales page to get some fantastic exposure. You certainly can add links from your guest blog via the re-blog function to your website, your own blog or the online retailer where your book is sold.  At the same time you will be helping readers of this blog by providing them with useful and relevant information.  I welcome posts from writers or bloggers and others in the publishing industry, who know from their own experience what they are writing about.
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Here are Some Guidelines for You:

  • Topics should be related to writing, publishing and book marketing. It doesn’t have to be specific to e-books. Write about victories and … in your writing career, or great tips you can give other writers or small publishers.
  • Your Guest Post must be original. It should be a new, original post, written entirely by you – No articles from article directories.
  • Length: Your guest blog should be somewhere between 500 words to 700 words.
    Longer posts if your  subject requires it.
  • Exclusivity will be for 30 Days. By submitting a guest post to us, you agree not to post it anywhere else online for a period of 30 days after it first appears on this blog- re-blogging on your page is fine.
  • Use examples and anecdotes to clarify your points
  • Offer fresh content that has not been published before
  • Send us a pitch only if you are a blogger with your own blog
  • Ensure that your post does not violate any copyright laws
  • Have a conclusion at the end of your article
  • Have a call to action for readers after the conclusion

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Important: Learn to Write for the Web & Social Media
Writing for blogs is totally differently from writing a novel. Learn how to write the “inverted pyramide” from most important on top to less further on. Is your text easy to read? Eye-tracking studies have shown that readers SCAN text (in an F-shaped pattern), rather than to READ it. And: website visitors read more slowly on the screen than in print. So, how to you use this knowledge for your writing?

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Use bullet lists, such as this one:

  • Create lots of short paragraphs, and give them all a headline
  • Keep sentences short, they should never be longer than one line
  • Use spell check and a beta reader / software
  • Readers like to interact on the Web, so give them lots of links
  • Illustrate your text, use lots of images
  • Don’t let your readers scroll on the screen, keep it to one page
  • Except prepositions and the words “and” and “the”, all major words in a headline should be capitalized

Online content is not just about words. When you write for the Internet, think “presentation”. Print content is formally written and a passively read. Online content is informally written, interactive and dynamic.
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Don’t Query or Inquire About Topics.
Just send your entire post to 111publishing *at* gmail . com – directly in the email-body – NO
Word or other attachments will be opened!!!
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Subject: Guest Post
Please include a short “About the Author” bio of approximately 70-80 words (not including the
link to your Web site. Include your Twitter, Google+ or FB ID with the post.
The link back to your blog or author sales page should be within the author bio, not within the
article itself. Your bio link must link to your own author site, writing- or publishing-related web
site or book sales page. No affiliate links and no links to unrelated sites.
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Please submit a polished post that you would be proud to have published. You will be contacted within three working days. Thank you for your interest and I do look forward to hearing from you!

Doris

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,010 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Top 7 Regrets of Less Successful Authors

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Less-Successful

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If I would have known then, what I know now” or “why didn’t I listen to …” and yes there might be much to regret.  However, it is never too late and with your next book there is another chance to do the publishing and book marketing part much better planned and in time for the book launch. Authors are always “before the next book” so why not start today writing your prequels and use the content of your older books manuscript to create lots of short stories or blog posts, guest blogs or free chapters – in order to show off your writing and at the same time announce your next bestseller.
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These Are the Regrets I Often Hear or Read from Writers:

  • started too late with Social Networking 
  • did not learn about publishing and marketing
  • did not evaluate the market for my book
  • did not study the books’ competition 
  • did not get professionals to edit / proofread the book
  • did not pay enough attention to book layout 
  • did not check the formatting before publishing

You might even add two more regrets if you sold your manuscript to a trade publisher in order to be able to brag that you are a “published” author:

  • not to have an attorney checked your publishing contract and explained it to you
  • not to have realized the implications that your book has only 3 months to fly from the shelves at bookstores and online retailers
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What Can be Improved in the Future:

How to build a solid foundation to network with lots of followers, and how to find lots of readers for your short stories, newspaper articles and guest blogs long before starting to publish your book, is explained here: http://savvybookwriters.wordpress.com/2014/01/10/the-truth-about-author-platforms/ 

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Learn all about publishing possibilities and book marketing long before writing your book. It is so easy, either by attending a weekend seminar or one-on-one via a customized online Seminar in the comfort of your home:  http://savvybookwriters.wordpress.com/2013/10/28/the-latest-numbers-for-your-benefit/
http://savvybookwriters.wordpress.com/2014/02/10/publishing-seminar-in-decaturatlanta-ga-march-1/ 

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Answer yourself these questions:  How many similar books are on the market?  Go into Amazon’s categories to find out. What do you think about their book covers?  How are theirs, compared to your books’ price?  Who will be your readers? Where on Social Media did you find readers in your Genre / book category? Who are your target readers? Are you visible to the right audience for the work you are trying to sell?  http://www.rachellegardner.com/2012/02/know-your-competition/
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A few typos may look like a little matter – but they can cost you big business. The editors or the proof readers job is to partner with you on a journey to make your vision of your book working – in the way your prospective readers will see it. http://savvybookwriters.wordpress.com/2013/11/26/manuscript-finished-tips-for-pre-book-production/

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Suddenly confronted with fonts, typography, page and other book layout requirements? However, not only for printed books, but also for e-books it is essential to know a bit about the possibilities and rules.
http://www.thebookdesigner.com/understanding-fonts-typography/
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Test the formatting results on multiple devices. Get your hands on as many reading devices as possible — or, failing that, get in touch with people who have a number of different reading devices and get feedback from them. The desktop Kindle application, for instance, has quirks that the actual device does not, so it helps to know when problems like this are relevant.  Be prepared to repeat as necessary.
http://guidohenkel.com/2010/12/take-pride-in-your-ebook-formatting/

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Signing a “Standard” Publishing Contract can have serious consequences for authors. A publisher’s standard agreement could contain a one-sided non-competition clause that prevents the author from using material from his manuscript in day-to-day business, such as blogs posts, magazine articles, even tweets. Do use the comprehensive Book Contract Checklist by Attorney Lloyd J. Jassin!
http://www.copylaw.com/new_articles/final.three.html

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Your book has four months to fly off the shelves. If your book doesn’t sell in the first four months of its bookstore life, it will be remaindered and disappears from bookstores und could end up at “A Buck a Book”.  90 to 95% of books don’t pay back their advance. Royalty will only be paid if the advance is paid back. What you get up front as an advance is usually all you will ever get. If you screw up on your first book, you are out. If you do well with it, publishers will be eager to see your next title.
http://savvybookwriters.wordpress.com/2011/08/15/what-publishers-won%E2%80%99t-tell-you/

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Hope you found these tips useful and your next books publication goes smooth and successful. Let us know what was your regret from a former publishing experience.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,010 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Get an Additional FREE Website

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… and use the URL as email signature, which contains all your Social Media links, your website or blog address and works even well as a short author bio.

The two founders Ryan Freltas and Tony Conrad and their small team created an awesome service with their free URL and website.
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When I discovered About.Me, I admired their sites’ clean design, was curious and immediately created a website, which was the easiest thing I have ever done on the web. Sheer fun!  I am amazed, thinking about how much money I paid once for software that was so complicated to use, that I gave up to build a single page.  And these folks at About.Me created such an easy program!
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OK, this will not replace your author website or blog, but it is a great place to send people to learn more about you as an author, find all your links to Social Media sites and your web presence and can follow you on all your sites with one click. In the future you don’t need to have a long link list for your readers: You give them one single link as email signature.  And last but not least: it is a Social Media site in itself.  You can connect with lots of people on About.Me.
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As more potential readers find you and your book’s cover on the Internet as better, and as higher your ranking on search engines!

Community
There are now 4.25M people on the about.me platform. We had 1.6M when we bought back the company, +264% growth versus 2012.
Places
We’re on every continent except Antarctica! There is at least one about.meuser in every country on the planet.
Views
We generated nearly a billion Profile Page-views last year, +1,111% vs 2012 and we’ll do a lot, like a lot more this year. To put our growth in perspective, we did 4M Profile Page-views in January 2013 and 148M Profile Page-views in December 2013. Said another way, we’re now doing as many Profile Page-views in 2/3 of a day as we were doing in a full month before we bought back the company.
Compliments
We generated over 3M Compliments in 2013, +486% in Q4 vs Q3. In December, we did as many compliments in a week as we did in the whole month of August.
Collections
Our users love collections, as shown by a 1,114% increase in Q4 vs Q3.”
Connections
We helped a lot of you forge new Connections, +341% vs 2012 and total replies are now doubling month over month.
Activity
Logins (+656% vs 2012), Active Users (+401% vs 2012) and Time on Site are at all time highs.

Get featured by inviting a friend!
See examples here and learn more About.Me and their fantastic performance.

 

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Benefits of Using Bit.ly for Social Media

Bitly-Screenshot

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You might know Bit.ly as a tool to shorten lengthy URL’s, such as this posts’ web address from http://savvybookwriters.wordpress.com/2014/02/06/benefits-of-using-bit-ly-for-social-media/  to http://bit.ly/NbQgkw

When someone clicks on the Bit.ly shortened version, they are then redirected to the original long URL.  The good news: when search engines find links to your short URL’s, they will credit those links to the long URL – a great SEO benefit for your web page.  But that’s not all:  Bit.ly provides valuable statistics for each of your shortened URL’s in tweets and other Social Media posts. 

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More Than URL Shorts
Useful statistics (see the screenshot above) – here are examples:

  • Number of times your shortened URL was clicked on
  • Number of times other Bit.ly shortened versions of the same page were clicked on
  • Referring sites / applications from which your shortened URL was clicked
  • Country of the users who are clicking on your shortened URL
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Learn From Your Stats
This way you know how successful your tweet or post is, which site brings you the most visitors and from which country they came from.  For example, if you get most referrals from Twitter, just because you tweet the most links there, and you have the most followers on Twitter, you might decide to post a bit more on Google+ and invite more people into your circles on Google+ or you might improve the number of followers on Facebook or LinkedIn.
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Tweet and Post Via Bit.ly
A marvelous reason to use Bit.ly is for me the fact, that I can post to several Twitter and Facebook accounts with ONE click.  For example: I just wrote a blog post with an endless long URL, which I then copy / paste into the small window on top of the Bit.ly site.  Immediately an almost perfect tweet is created in front of my eyes and I can send this tweet / post - to all the previously set-up Social Media accounts – with ONE single click!
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Sure, links can be shortened directly by Twitter, and there are other websites that shorten links, such as http://Hootsuite.com, http://Ow.ly or http://tiny.cc.  But none of them offers Bit.ly’s useful advantages. 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,000 of them  : )  if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it.  There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Social Media: The Secrets of Success

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Social Network

Word of Mouth Marketing
If you are in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you are going to market your book … because in today’s publishing environment, it’s up to you to build momentum for your work.
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It is All About Relationships
Social media marketing is the darling of the marketing world. However it is NOT about selling – rather about building relationship with your readers, educating them about your writing and then making them love your books. Avoid that all you do on Twitter, Google+ or Facebook is to hawk your book or try to interest agents and editors in your manuscript. This is not to say you can not ever talk about the interesting things you’re doing.
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People on Social Media Want Content
Sharing content has become an important aspect of these networks. Create content that your readers love! Social sharing signals to Google’s Search Engines which content is high quality while Social Media provides networked, word-of-mouth publicity for your writing.
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10 Commands of Social Networking

…. such as Twitter, Google+, Goodreads, Pinterest, Facebook, LinkedIn, blogs, websites…

  • Schedule tweets in advance to gain time for interacting with your followers
  • Use Hootsuite to schedule your posts at the best times and also to several sites at the same time
  • Don’t expect fast results. Readers need time to become familiar with you and your books
  • Don’t try to do everything at once. Take it one Social Network at a time.
  • Treat connections with respect. Followers and friends are important.
  • It’s not about the most connections when it comes to Social Networking, It’s about having relevant connections.
  • Be comfortable in the network(s). Be able to be your authentic self.
  • Ask your readers to refer you to their friends and acquaintances.
  • Ask questions and share, share, share. Everyone has questions, some have answers. Get a dialog going…. After all, Social Media is about sharing.
  • Set-up your bio for keyword optimization. Use key words that will attract the type of people that you want to connect with.
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How Social Media has changed word-of-mouth marketing is shown in this slide-share.  Read also an article on Forbes: “7 Social Media Tips You Can Learn From Richard Branson”, who is still tweeting most of the content himself.
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Ask yourself ”if I go to a party will I listen to people who constantly talk how good their business products are, or when I turn on the TV, do I prefer to watch the movie or do I rather watch the commercials?” Compare this with Social Media…
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You will get really frustrated if you think it’s an immediate fix. Social media is important, maybe even crucial for writers today. Don’t forget: customers always buy from those they know and like. Create posts and tweets that are worthy, start by developing attainable goals, learn what your audience likes, create content that is useful, and make it easy to share.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Social Media Obsession? Building Your Networks?

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Jeff Bullas, Marketing and Social Media Guru, explained in a recent post:
“Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. It is a digital asset that grows every year.”

This info-graphic shows very clear that Google+ is becoming by far the second most popular Social Media Network on the planet, and Google+  should be at the top of your list when it comes to digital marketing. Check out our blog post: 15 Top Reasons for Writers to Be on Google+
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Take Advantage of FREE PDF copies of What the Plus! Courtesy of Google. Please, share this link with as many people as possible. Get a copy http://goo.gl/eRy6z
Read also a short description: How to Get More Followers on Your Google+ Page

The Growth of Social Media v2.0 [INFOGRAPHIC]
Source: The Growth of Social Media v2.0 [INFOGRAPHIC]
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Search Engine Journal wrote: “Social media has transitioned into an obsession and almost a way of life for online culture, changing the way we communicate with our colleagues, loved ones, and our favorite brands. As social media continues to grow in almost every market, the idea that social media is “just a fad” is no longer worth consideration as more and more demographics move toward utilizing social media on an every day basis.”

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Truth About Author Platforms

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Author-Platform

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A publisher’s or a literary agents’ first question she / he asks you: What is your platform? Editors and agents are for sure attracted to authors who have a “platform”. They are looking for someone with visibility and authority, who has a proven outreach to a target audience. Why? The short answer is: Money.
Publishing houses are everything but non-profit organizations, they want to earn as much money as possible from the manuscripts they buy. They can only sell a considerable amount of books and make money when lots of people know about the author and his or her work – provided the author is able to spread the word about the book to a huge audience.
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What is an Author Platform
…. which is not only important for authors who want to sell their manuscript to a trade publisher, but equally or even more important for independent writers who want to author-publish:

  • Authority:
    What other articles or books, blogs or articles for newspapers or magazines have you written previously? What’s your credibility? What are your credentials?
  • Proven reach:
    For example the size of your e-mail newsletter list, your website traffic, blog comments, high-profile reviews, testimonials or references for your writing from bestseller authors in your genre.
  • Visibility:
    What communities are you a part of? Who knows you? Who is aware of your work? Where does your work regularly appear? How many people see it? Who do you influence?
  • Target audience:
    Being visible to the right audience for the book you are publishing. For example, if you wrote a book how career women can combine work and parenthood, you should have a large target audience of parents, career women, mommy-bloggers, maybe even kindergarten teachers or psychologists.
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No Hard-Selling:
It’s not about hard selling or constant self-promotion.  And it is also not a one-time event or something you can create overnight or in a month. Creating your platform is a long-term project and it cannot be developed by posting “Follow me!” on Twitter or “Like me!” on Facebook… Compare it to opening a business or becoming self-employed: it takes many months, sometimes years, until a solid foundation is grown, one customer at a time.
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How Can You Grow Your Platform:
Publishing or distributing quality work online, on blogs, newsletters or websites, or articles in magazines and newspapers, taking part at social networks, producing pod casts, webinars or videos for your target audience. Speaking at and/or attending events where you meet new people and extend your network of contacts and your visibility.
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Don’t Give Up – it All Takes Time:
Write content and reach out: 
Building your author platform belongs to the same project as the book you write. Use your creativity , and again: write lots of content, such as guest posts, blogs and short stories for weblogs, websites, magazines, newspapers, and give speeches and presentations at writers conferences or at local libraries. Reach out to potential fans of your writing – one reader at a time.

Becoming an author-publisher is a long term commitment and requires hundreds of small steps on the path to success!  Read more about author platforms and how to establish them:

http://savvybookwriters.wordpress.com/2013/12/19/dont-give-up-it-just-takes-time/

http://savvybookwriters.wordpress.com/2013/10/30/how-to-create-your-author-platform/

http://savvybookwriters.wordpress.com/2014/01/03/a-new-way-of-book-marketing/


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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Let Publicity Work For You

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News-Media
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Have you (and your book) been mentioned in a national newspaper, such as USA Today, Chicago Tribune or the NY Times? Or your hometown newspaper? Have you been interviewed by a local radio station? Endorsements of traditional media, even if it’s simply mentioning your name, is marketing gold if you are trying to get a book into more readers hands. Don’t miss to let everyone know about it:

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Post it on Your Author Pages
Authors barely ever use all the space they get on their Amazon or Goodreads author pages. Scan the article or parts of it and add it as a photo to your page. If it was a video interview, get a copy to place it on YouTube and all free video sharing sites and certainly on all your author pages at online retailers.
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Let People on Social Media Know
No matter if it was an article or a taped interview, post it on all the forums you are a member with, including a link, an image or a quote.
This can be done more frequently on Google+, Facebook, Twitter, LinkedIn – and with images on Pinterest. You can even mention and promote upcoming shows on your site – and on theirs. And certainly post after the show how awesome it was.
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Add it to Your e-Book
Why not adding snippets of the article (quote or image of the article, or a link to the video) as endorsement into your e-book, either in the first introduction pages or at the end of the book?
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Post it on Your Website and Blog
The endorsements implied by recognition from the media make you appear more trustworthy and credible – and thus more appealing – than your competition.
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Use it as Reference for Speaking Engagements
When applying you will greatly boost your chances of getting the gig if the people, hiring speakers know that you have received media attention. Make sure it’s on your speaker profile and in your marketing material.

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Whether you have paid someone to help you get media exposure or you have done the work yourself, you have made an investment in Public Relation. Get a great return on that investment and leverage the rewards for a long time, provided, you put it to work for you!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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