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Category Archives: Social Media Book Marketing

Why Follow these 3 Top Rules on Social Media?

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No one joins Twitter, FB, Google+ or Pinterest to constantly read about your book. That’s not very entertaining or interesting at all. Some writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning potential book buyers away.

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Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages… Authors should rather focus their promotional efforts on trying to get people to talk about things and yes, even about their fellow writer’s books:

  • by reviewing them,
  • reading and recommending them,
  • taking them to their book groups,
  • writing articles or blog posts about their friends books

instead of constantly trying to get people to sell their own books.  Great places to do this is on some of the hundreds (if not thousands) of reader forums for each type of literature can be found, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.

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1. Choose your following carefully:
You want to interact mainly with READERS, NOT writers. The question is: How to find readers?  All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, or YA readers, YA book bloggers, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian.  Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts. How to get more (reader) followers on Social Media sites is also explained in another blog post.

You can also type in the names of very successful books in your genre and find readers there, talking about this very book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets.  Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough. A subtle way to build your network and to promote your book…
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2. Be professional
Set-up your bio with a studio portrait, the same you use in your book(s) and create an inviting avatar. Use key words that will attract the type of people that you want to connect with. This bio (or an avatar, or “about me”) can be used for all your presences, for your Amazon website, your blog etc. Same as with your photograph: once established you can use it everywhere, even if you have to shorten it on some places, such as on Twitter. Use lots of keywords and add abbreviated links to your web site or Amazon page. And choose your username wisely!  More tips how to act like a professional are explained in a former article.
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3. Understand the meaning of Social Media
Being SOCIAL and NOT constantly talking about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic … For sure, I was not the only one who un-followed him.

  • Write about interesting things that are happening
  • Give valuable advice
  • Engage in a humorous way with your readers

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Following these three basic rules for your online platform: Finding the right followers “readers”, be “social” and have a professional appearance on Social Media is the key to successful promoting your books.

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To get more book marketing help, see what we can do for you in individual sessions. If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months of one-on-one instructions. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Feed Your Tweets

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Twitter-Logo

What, when and where to tweet


Are you sometimes scrambling what to tweet?  An important point with Twitter is to choose your passion, the topic you want to talk about and also to have your own brand, something people know you for.  

You certainly can send the occasional tweet about something completely different, but for the most part stick to your important topics.

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Content to Tweet About:

  • Re-tweet news in your field on the Internet (Internet & news papers/magazines)
  • Articles from your website, or your own blog posts & guest posts
  • Set up Google alerts (http://google.com/alerts) for news content

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How Often Send Out Tweets?
Unless you have ten-thousands of followers, the chances that many people will see all your tweets and click on links are very small.  The number of followers and the tweeting frequency should match.  As no one is 24/7 on Twitter, you might have to send your posts two or three times a day, maybe in the morning, around noon time and early evening.  As more followers you have and the more you want to build a brand, or announce events, the more you should tweet.
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Automate  and Save Time
First of all:  Create a file (Notepad or Word document) and create a long list of tweets, using your own blog, guest blog, news etc. from which you copy/paste tweets, using headlines and URL’s.  Second:  create a folder where you place all your images you might use on Twitter or Google+, some you used on your blog, but also new ones. See our blog about free images you can get on the Internet.  Automate your tweets so that you don’t have to sit in front of the computer all day long. There are several tools you can use: We are scheduling on Hootsuite and also on Futuretweets, other providers are Twitterfeed, and Twaitter (now Gemln). They are slightly different and they serve different purposes.
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Twitterfeed 
Twitterfeed.com feeds your blog to Twitter, Facebook etc.  A YouTube video shows you step by step how to start Twitter feeds, however there are approx. twenty more videos to watch on YouTube.
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Twaitter / Gremln
Twaitter.com – now Gremln is a free product that allows you to schedule your own tweets (up to 20 an hour) on a single or recurring basis. The process is very easy.  You will also find Twitter, Facebook, and LinkedIn integration, detailed analytics, customizable dashboards, stunning reports, multi-user management, and a whole lot more.

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Link Your Blog to Twitterfeed or Twaitter (Gremln)
Every time your blog – or website for that matter – has something new it will be sent to Twitter. The other two options, Twaitter and TwitterAdder are where you should put all your best blog posts. When you’ve built up thirty or fifty blog posts, you will have a handful of favorites that you would like to recommend others to read.  Post the links in Twaitter or Twitterfeed and schedule them.
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Important:

  • Re-tweets other content – a lot!
  • Decide what your brand is on social media sites
  • Set up automated tweets based on your sources
  • Post often on Google+ and connect it with Twitter (automatically transfers to Twitter)
  • Write a blog and feed the posts automatically to Twitter, FB, LinkedIn etc.

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Monitor Your Traffic
With the increased flow of tweets you will get more replies from people. Be prepared to answer them!  You’re also going to have to carefully monitor the traffic that’s coming to your blog and from which Social Media site or organic search it is coming.. This is a great way to understand which of your tweets are working and which are not.

Using the analytics on your blog, you can see how many hits you are getting:  When do you get peak traffic?
Re-arrange your tweets a little bit and don’t forget to use hashtags with relevant keywords. Try new things. A few video blogs from YouTube, or a series of special blog posts that you can link to.  Over time, you can get others to discover you and getting them to re-tweet your posts.

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Never Too Early
Building your brand on Twitter – or any other social media site – doesn’t work overnight. It takes time and as earlier you start as better for you as an author. You will want to have a big following long BEFORE your book is finished (maybe even before you start writing) in order to have a great start when launching your work.

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Hidden Gems: Google+ Hashtags

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Google+-Hashtags

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If you are a long-time reader of this blog you might have realized that I am a big fan of Google+ – or GooglePlus – however you want to write it.  And I am not the only fan of this Social Media site, more than a billion other people signed up and it won’t take long until Facebook is a thing of the past.  At least for professionals who realized how important their Google Search Engine ranking is.  Now let’s look at one of the most interesting features Google+ has to offer:

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#Hashtags
Do you know of any Social Media site that creates custom #hashtags for you? Well, Google+ does!
And they do even more: when starting to type a #hashtag, Google kicks in and offers in a drop-down menue with suggested hashtags starting with the letters you have typed so far. Isn’t that fantastic?
And the best is: these #hashtags offered by Google+ are significant to their search engine ranking.  If you add your own hashtags to a post, Google+ will display up to three of them in the upper right corner of your Google+ post.  Initially, one is visible, but hovering your mouse over that one will show readers the other two #hashtags.  Google+ users create in fact a #hashtag database and help establish what tags will be related. In a way it is up to Google+ users what’s relevant on Google’s search engine ranking.

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Forgot to Place #Hashtags?
No problem: If your post has a large amount of text, Google+ will often find main keywords within your text and convert them into #hashtags, which are visible at the upper right of your post, just as your own #hashtags would be.

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Google’s Search Algorithm
It determined in the past which pages should rank the highest, but now with implementing these #hashtags, Google added a “self-learning” aspect into its algorithm. How to find out what’s trending on Google+ go to “Explore Google”. See a short YouTube video https://www.youtube.com/watch?v=BAMrGAU0Jsw. Another YouTube video http://youtu.be/19BKS_hHKYY explains in details what #hashtags are about.
If you want to improve your ranking on Google’s Search Engines even more, use these #hashtags.  As a savvy writer you have already a Google+ account and you might have it connected with Twitter – which saves you a lot of time.  Let’s meet on GooglePlus: http://bit.ly/19PrQAz
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Read more about using Google+:

http://www.ducttapemarketing.com/blog/2013/11/07/hummingbird-hashtags-keeping-google-plus-content-strategy-alive/

http://www.googleplusdaily.com/2014/03/hashtags-on-google.html

http://www.gplusexpertise.com/2013/09/how-to-use-hashtags-on-google.html

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Leverage Social Media

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Statistics have proven how important social media networks are for a business:

  • 8 out of 10 internet users are reached by social media sites and blogs.
  • 87% of small businesses claim that social media has helped their business.
  • Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
  • 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisionsHowever, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!

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Get The Most Out Of Your Social Media

Explore more infographics like this one on the web’s largest information design community – Visually.

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More info about Social Media Networks and how to use them:

6 Social Media Sites that are Important for Writers
http://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/

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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

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How to Get More Followers
http://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Google+ Tips for Advanced Users

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GooglePlus

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Before I even joined Twitter, GooglePlus (Google+) was my first Social Media Network of choice. I loved the beautiful images and videos that appeared on my timeline. And I steel a couple of minutes every day to scroll down and share, or at least place a “plus sign”, on interesting posts.  Google+ has now the title of being the world’s second largest social network. It’s a non-brainer to use the many benefits for authors and publishers. And don’t forget the thousands of Google+ communities where you can place your post directly to your favorite audience. Here are five tips how to improve your success with GooglePlus.
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1. Curate Good Content – Share it!
Most users do not create enough of their own content to be active daily on Google+. By sharing other people’s content, you can effectively engage and inspire your followers. Google’s +1 button is used 5 million times a day, according to stats from Huffington Post. Sharing other posts and writing a short comment, will also show up on Google’s Search Engine, and consequently improving your Search Engine Ranking (SEO).

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2. Have Lots of Images – Less Links
Google+ is a visual social network. Posts with with a message and an uploaded image or video will get much higher engagement than shared links.

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3. Tag Other People’s Posts or Share Them
By adding a “+” symbol in front of page names, your exposure on Google Search engines increases as well as this with readers, bloggers, reviewers and your supporters. You will find a strong increase of new followers over time too.  Do check regularly your Google+ notifications, found at this little bell symbol on top of your Google+ page.

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4. Regularly Check Your Google+ Statistics at “Page Insights”.
Want to know when your page was visited most, from which country your visitors came from, or their gender and age? Google+ Insights will help you to find out what kind of content your followers engage with most, as well as their demographics. Insights offers you statistical information about how your target customers are engaging with your business on Google. In order to access this information, your business must have a verified local page. In an article, Search Engine Journal lists these useful features:

  • New followers on your Google+ page
  • +1 clicks on your posts, the number of re-shares your posts got from your Google+ page
  • The number of comments your post received from your Google + page
  • The number of times people clicked on Maps to get more info about your business location
  • The number of clicks received to get info on driving directions
  • The number of clicks to your website through local search results

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5. Connect Your YouTube With Your Google+ Page
Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your Google+ page. How it works is in detail, even with screenshots, described in an article from NPtechforgood.com:

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Step 1: Click on your profile photo, go to your YouTube Settings > Advanced.
Step 2: Select “Connect with a Google+ page”.
Step 3: Select your Google+ page.
Step 4: Confirm that you want to merge your channel and your Google+ page.
Step 5: Note the new YouTube tab on your Google+ page.
Step 6: Select “Use YouTube as ….
Step 7: Note the integration of of your Google+ page inside your YouTube channel.
More tips how it works can be found on Google’s help site.

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Google+ Benefits
According to the Digital Buzz and Huffington Post statistics, more than 625,000 People join Google+ EVERY DAY. There were over 500 million users on Google Plus in 2013 and the numbers are growing strong. Get a long list of benefits for Google+ users on Binkd.com.  For me personally the best reason to be on Google+ (beside the fun reading my timeline) is that Google Plus influences Search Rankings – a lot!!!  What is Your reason to be on GooglePlus?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Social Media and SEO: Did You Know?

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It’s not enough anymore to have a popular website with good content. If you want better search engine results for your business, it’s time to look at how social media influences those results, before hitting publish on your blog.  Make sure that you have optimized your post for search engines so you will be building your SEO. Make a list of key words and phrases that customers will be using to find you.  Then create content that includes them in the headline, content and meta description. 

Andy Crestodina explains:  Social appeals to PEOPLE. Search engine optimization appeals to ROBOTS.  Social Media and Search Engine Optimization have the same purpose: a meaningful CONNECTION with an audience.

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Social Media and SEO

 

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Andy Crestodina wrote:

  • Social: Marketing with social media involves many short-lived actions. Most visibility and traffic happens within minutes. This is why social media requires a continuous, ongoing effort.

  • Search: Once it’s working, search traffic can lead to durable visibility, creating an ongoing, passive source of visitors. Depending on the phrase and the page, high rankings may endure for weeks or months.
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Don’t try to sell your book via Social Media:
Visitors on Social Media sites are typically less likely to buy since they were likely browsing through a social network when they found you. But they are more likely to share and spread awareness. On the other hand: visitors from Search Engines are more likely to be ready to buy, but less likely to share and interact. These visitors enter with a specific purpose, need, or question.

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More info and resources:

http://www.orbitmedia.com/blog

http://savvybookwriters.wordpress.com/2014/01/08/3-simple-changes-to-improve-your-articles/

http://savvybookwriters.wordpress.com/2013/12/17/how-to-get-your-author-page-on-googles-page-1/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Pingate

 

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