How to Prepare for and Announce Your Free KDP Select Days

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In the last blog post “Free Days on KDP Select - is it for you?” the pro’s and con’s of joining Amazon’s KDP Select program have been shown.  Today let’s look at how to prepare and advertise the free days for your Kindle e-book.
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A month before your free days:

• Make sure you have at least a handful of book reviews on Amazon
• Update the books file and add some promotional links
• Check that your book is in the right categories
• Set up the best days for your “free” promotion
• Write to all the free book websites and ask to announce your free days
• Write an article about your books free days on your own blog
• Raise the price for your book
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Twitter
A week before the big day, prepare a list with at least two dozen tweets (to post them at least every half hour), so you have them handy to schedule in Twuffer, Futuretweets, Hootsuite or whatever Twitter scheduler you use. Incorporate these hashtags into your messages: #FreeKindleBook, #freekindle, #freebook, #free, #kindlepromo, #freeE-books or #freeKindledays, just to name a few.
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Google+, Pinterest and News Release to blogs
Prepare lots of photos of you book cover, at least in 600 x 800 pixel (not the small one from your Amazon site).
Write a short description about your book and it’s free days with exact Amazon links for each country! and offer it to other bloggers, including your books photo. Do this at least a week before the free days, to give bloggers time to incorporate your article into their blogging schedule. A couple of them will post it, especially if you wrote guest posts for them before and you offer them a reciprocal.
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On your free days post your books cover and description several times on your Google+ site, with a variation of text and headline. Same with Pinterest, Chime.in and Facebook. Ask your friends on all these sites to submit it for you to their friends as well.
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Goodreads
Ask a couple of your peers at Goodreads to send out a book recommendation with a note of the free days to all of their friends (you cannot recommend your own books on Goodreads). Choose those with the most friends to reach a maximum audience.
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FREE Event ads
Both, Goodreads and Google+ have a free tool to advertise this event. Just type “event” into the search function on Goodreads, and on Google+ you can see the event planner on the right hand side of your timeline. Set it up a couple of days in advance and send out an email, to all your peers, write about it on FB, tweet it several times before the free days begin and don’t forget to announce it on Pinterest with a nice cover photo of your book.
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Double-Check everything!
Make sure your dates at the free book lists are correct! Most of these posts are scheduled in advance so if your book is not free, you could be blacklisted. Double-check your Amazon ASIN number if the link is correct when you submit to sites (copy and paste from Amazon rather than type it in). You certainly can shorten your Amazon link, e.g. Amazon.com/dp/B008Y15YYO.  However, do not use any of these commercial link shorteners (bit.ly, wp etc. or Amazon affiliate links) for submission to promotional free book websites, they will not accept them.
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Here are ten sites where you can advertise your free days – for free – there are certainly many more. Please drop us an email: 111Publishing a t gmail.com and we will email them to you.

• Pixel Of Ink 
• FKB Books and Tips 
• eReader News Today 
• Free Booksy 
• Bargain eBook Hunter 
• Kindle Book Review 
• Ebook Deal of the Day 
• Book Goodies 
• KindleMojo 
• Indie Book Promo 

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Twitter accounts that re-tweet your free books – get more from us, send us an email!

@DigitalBkToday
@kindleebooks
@Kindlestuff
@KindleEbooksUK
@KindleBookKing
@KindleFreeBook
@free_kindle
@FreeReadFeed
@freebookdude
@4FreeKindleBook
@FreeKindleStuff

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Amazon has an abundance of lists, such as Top Rated lists, Bestsellers List, Hot New Release list, Gift Idea lists, Top-100 lists for each category, “If you like this you may …” lists, “So you want to” lists and Top Rated Author Lists. When someone downloads your book (for free or paid), it moves up the charts. A lot more people will see it then, compared to before your free days.  Being more visible when the book is reverted back to a paid download, means more people can find it, and will results in more sales.  When people download your book, it starts appearing in the “People who bought this book also bought..” and “Recommended for you” sections, even more increasing visibility.

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Once the free days are over, start to promote heavily lending/borrowing of your e-book, in order to get Amazons Prime members to borrow your book.

Possible Tweets could be:

• Did you know? Amazon Prime Membership allows you to borrow …..
• Amazon Prime Members can borrow …. for free
• The benefit of Amazons Prime Membership is: you can borrow ….
• Amazon Prime Members in the UK and Ireland:
• Amazon Prime Members in Canada: you can….
• Amazon Prime Members in Germany:
• Amazon Prime Members in Spain:

You get the idea…. Use the remaining weeks and months to further promote your books for lending. You will be paid for that!

Good luck for your KDP Select promotion and let us know if you have more ideas how to publicize your book during this time.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email?
Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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How to Write a Press Release for Your Book

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A book launch, a book award received, the sale of more than 100,000 copies, a new version of an existing book into digital format or audio book and even a holiday that fits to the books content, are reasons to send out a press releases.

A successful press release campaign needs to be well planned:

• research of recipients
• research of key words
• research of benefits for readers
• creating a compelling headline
• get stunning photos
• write first paragraph
• write a catchy text 
• editing, editing, editing
• proof-reading
• set up the format
• contact the recipient
• prepare for the interview
• create more buzz

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Put together a file of contact people at newspapers, radio stations, TV stations and other organizations that would be a good fit. Make sure you email the right person. Before sending a release, do as much research as you can about the people you’re sending it to, and find out their name and their phone number for follow-up. A focused and tailored mailing list will garner more results.

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Write your release in a way that helps searchers find you online. Compile a list of the keywords and phrases that are most relevant to your book, and then cross-check these terms using Google’s keyword tool to assess search volume and competition for your core keywords in your headline and body text, and to find suggestions for other related keywords.
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To include images to your press release can make a huge difference in coverage. 80% of journalists and bloggers admitted to likely cover news that includes an image. Photographs also help your search strategy if you optimize the images for search by naming and tagging them with keywords.  If a picture is worth a thousand words, how much is a video worth? Adding a video along with a photo doubles the engagement rate. One more reason to create a marvelous book trailer.
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Write “tweetable” press release headlines. Data shows press releases that are shared via social media bring an average of six people back to the news distribution site to view the release.

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Journalists don’t read Press Releases!

They only “scan” them and if they don’t catch their interest in less than 5 seconds… they will delete it. In this fast-paced world, no one reads the entire press release – if the start of the article doesn’t garner interest. What can you do to get journalists reading?  Deal with actual facts––events, people, plans, projects. A simple method for writing an effective press release is to make a list of following points:  Who, what, when, where, why, and how.
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The content of the press release,
beginning with the date and city of origin, should be typed in a clear, basic font (Times New Roman, Arial, etc.) and double-spaced. Keep your Press Release short, one page is enough. Start with the date and city in which the press release originates.

The headline:
It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Headlines written in bold! A bold headline also typically uses a larger font size than the body copy.
First word capitalized. As are all proper nouns.
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The first paragraph
(not more than three sentences) should sum up the press release, and the additional content must elaborate it.
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The lead, or first sentence,
should grab the reader and tell concisely what is happening. For example, if the headline is “Norton Publishing releases new legal thriller,” the first sentence might be something like, “Norton Publishing, Ltd., today released their first legal thriller by celebrated writer Cindy Smith.” It expands the headline enough to fill in some of the details, and brings the reader further into the story. The next one to two sentences should then expand upon the lead.

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The press release body:
copy should be compact. Avoid using very long sentences and paragraphs. Avoid repetition and overuse of fancy language and jargon. Strive for simplicity, and no wasted words.
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The last paragraph
can summarize your news and be followed up with further information on your company, a paragraph known as the “boilerplate” which lists relevant information about your publishing company and includes the website for more information.
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Follow up quickly
Don’t send out your news release and forget about it. Call within a day or two to make sure the announcement was received. However, don’t call an editor or reporter when they are on a deadline. When calling, verify that they have time to talk. Be available when a reporter calls and have an “elevator pitch” ready: why your release is important to their readers and viewers.

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Post the news on your web site
The more back-links point to your content, the more value search engines will assign to it … so you should consider executing a mini social media blitz right after your news hits the wire:

1. Do not only send out a Press Release, tweet the news with a link to the announcement on your web site (and have friends and family tweet it too)
2. Post your news with a link to the announcement on Facebook, Twitter, Pinterest, Google+ (very important for SEO)
3. Create and post a video on YouTube, talking about the announcement and link back to the article
4. Embed the YouTube video into a blog post and link back to the announcement pages on other social networks such as Reddit, Digg and StumbleUpon.

The combined effect of all of this promotion, as soon as the announcement is made, will be a four to five times increase in traffic  - thanks to the improved search engine rankings of the news.
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Find sample Press Releases here:

http://www.publicityinsider.com/release.asp

http://www.lunareclipse.net/book-press-release-example.htm

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As with everything you learn now as author-publisher-entrepreneur:  When you do it the first time, it is a bit of en effort, but from the second Press Release on the learning curve is very steep, you have already a prototype, you have your checklist, you have a number of journalists, reporter and blogger coordinates in your files and now you just need to craft the article, which should be a breeze.  After all you are a writer, right?

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are 670 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on ”LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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7 Errors To Avoid When Dealing With the Media

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You have written this fantastic thriller, perfectly edited, your book has a stunning cover and already received praise from reviewers.

Still your books’ sales are not what you envisioned when you started your author-publishing… I am talking here not only about author-published books, but also those who are published traditionally. In print your book has only a very small window of three months to make or break it in bookstores. After that, remaining copies will be returned to the publisher (the bookstore will not order it again, if it did not “make it”) and sold by your publisher for a very low price to mass markets (in the best case) or trashed.

To get the word out about the upcoming book launch, to receive positive articles in newspapers., magazine, book blogs, or to get interviews, writers should professionally deal with anyone who could tout their book – not only national press or TV. Often book bloggers can do more than a newspaper for your book to be discovered. After all, they have the right audience. Don’t be surprised when you never get an answer to your press releases if you don’t provide a compelling reason for the journalist or interviewer how their listeners/readers profit from your information.

Don’t make these common errors:

1. Not having a press page on your website
   Unfortunately most writers are not aware that journalists, bloggers or radio hosts need a bit more information than what they see on your Amazon page. And they won’t just copy and paste your “about the author” or the description of your book on the sales page. Check out Stephen Kings website, one of the best of all authors. His whole website is almost a press release, but see how he organized his page for the media: http://www.stephenking.com/press.php
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2. Not offering a variety of cover photos
   For internet articles media people need images in jpeg or gif and for print a TIFF version is necessary. As more pixels as better. Offer several versions / sizes on your website for download or copy/paste. Get this versions from your cover designer when creating your books cover, which is often included. When ordering it later, they (rightfully) charge you for a second order. See again Stephen Kings website how he deals with press photos and how easy he makes it for journalists.
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3. Not giving full information
   Journalists are usually lousy paid. They work hard, always under deadline pressures. Make it easy for them and provide exact links about anything that was ever written about your book, any interviews, and links to videos, from your book trailer to taped interviews. Don’t hide these links, write them open. This way it is easy to copy and paste it for the blogger or journalist and to work with your information. It happens so many times that I ask authors if they had any interviews. They write back “yes”, but not when, where, with whom and if there is any documentation, such as a blog, a newspaper interview or a video available. There is more:
   Show prominently on the front of your web page a link or a button to your book order page. Not everyone wants to browse through the whole website and search for purchase information.
   A good idea is to think about possible questions and what could be interesting for the interviewer and listeners/readers and offer this list. Sometimes the interviewer didn’t even have time to read your book and will be thankful for any help you can provide.
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4. Not having a (virtual) portfolio at all
   Visual artists have usually wonderful portfolios including snippets from media articles about their work or praise from art collectors and customers. Why not writers? Why not collecting (copy/paste) everything that was ever written about your book or excerpts of book reviews and add it to your website. Maybe offering a chapter or part of it for readers before they order your book. Providing website visitors with exact links to all of your sales pages. It is called world wide web, which means if you book is available to customers in Japan, India, Brazil or the UK, they are thankful to immediately find out where on Amazon, Kobo or any other online retailer they can buy your book and important: getting the exact link to your sales page.
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5. Not following up
   Don’t send out your news release and forget about it. Follow up quickly. You searched and found the right person to send your press release, so call within a day or two to make sure the announcement was received. However, don’t call an editor or reporter when they are on a deadline. A general rule of thumb is not to contact a newsroom in the late afternoon. Ask their secretary which time is best. When calling, verify that they have time to talk. Be available when a reporter calls and tell them why your release is important to their readers and viewers.
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6. Not being prepared for one-on-one interviews
   OK you worked hard to send out these press releases and your finally get the call for a radio show interview – this afternoon. You almost faint, as you are not prepared at all… You know, if you decline, you will not be invited – ever.
   So better be prepared, start before you even sent out your press releases. Good interviewing skills and techniques can be learned. There are quite a few books out there, just to mention one, by Sharyn Doolan, “Media Training and Presentation Skills. How to deal with the Media for Business and Profit.” And it costs … $0.99
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7. Not becoming familiar with the media outlet
   No matter if you deal with a newspaper/magazine, radio or TV: do your homework and get familiar with their former articles and possible interview questions, their writing style, the names of their interviewers, journalists etc. If you are to be interviewed in person, get to know how you can reach their studio and allow plenty of time. Calculate to be there at least an hour or two before the interview starts.
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Rule # 1
Build relationships months in advance of pitching! Patrick Garmoe wrote a great article on Copyblogger, geared to small businesses, but his great advise how to pitch the media can be used by writers as well. Some of his most important tips here:

• Connect on Twitter, LinkedIn, Facebook, or in real life more than six months in advance of pitching a reporter.
• Monitor the Twitter hash tags of your community. Often reporters chat with the public on Twitter, and you can respond to comments they make.
• Compliment a reporter via Twitter, Facebook, or e-mail on a story he or she did.
• Introduce yourself to reporters at big public events. Pass along your card, but don’t try and sell them the idea on the spot. Just connect with them.
• Leave a comment at the end of the online version of a story a reporter did, which you genuinely liked.
• Congratulate them on personal news they post.
• Write a positive blog post, highlighting their story, and e-mail them the link.
• Respond regularly to posts they’ve written either on their blog, or on a local community blog you have noticed they post on.
• Visit city council meetings in your town. Typically there’s a reporter sitting around, bored, that you can build a relationship with. But wait and meet them several times before pitching anything.
• Sign up on helpareporter.com. Several e-mail lists are sent out daily, full of reporters needing experts for stories. Jump on those that fall within your expertise.
• Scout publications with smaller and more targeted readerships, such as a local weekly publications. These media outlets are often run by just two or three people, and they often jump at a guest column or article by you because it will save them the time of tracking down a story on their own.
• Listen to AM radio stations, especially on weekday mornings or on Saturdays. Befriend one of the regular show hosts. Often they sometimes highlight a writer/artist/business that is doing something the public might find interesting.
• Don’t spend money on an online press release site early on. Those online press release systems are more useful for building inbound links, or if you are already a recognized expert with a track record, and there’s a major news event breaking that you could discuss.

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Many writers dream of the exposure their book could receive in print or online articles, or on a popular radio or TV show. It is one step more in your book PR efforts – not the start of a million book sales avalanche – rather an opportunity to maybe get a free video recording of your interview or another article for your book’s portfolio. It also increases your recognition as an author and is a great sales argument when dealing with libraries or bookstores. Don’t forget: PR is a long-term strategy!
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To be considered for an article or interview you have to show that you are a professional author. No media employee or book blogger wants to deal with clueless beginners and help them with every detail in the process. More about how to write successful press releases in an upcoming blog post.

Further reading:
http://www.gdrc.org/ngo/media/index.html
http://www.staashpress.com/article21.html
http://hughespr.wordpress.com/2011/09/09/going-it-alone/
http://www.copyblogger.com/irresistible-pr/

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Two Great New Features in the Marketing Mix

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Those who have already signed up for our individual, customized Book Marketing Online Seminar and Publishing Consulting will get a nice (and free) extra surprise soon. Two great new features have been added to the marketing mix, which will improve their and (maybe soon your?) author platform. Everyone who joins our very affordable – 3 months for $98 = $1/day – marketing support will now get:

• Three hours of one-on-one Book Marketing Online Seminar phone-consultations
• Unlimited book marketing consultations by email for up to three months
• Unlimited social media help by email for up to three months
• Instructions / Checklist / Hundreds of links for you to use for your free book promotions
• Free e-book: “Book Marketing on a Shoestring” launch in January 2013
• Blog post including cover image/author bio/book description on both, blog and our websites
• NEW: Author interview on our blog website (105,000 visitors so far, 500+ subscribers)
• NEW: “Book of the Month” recommendation major book lover sites
• Plus one surprise gift we will reveal once you sign up!
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  .As you can see our Book Marketing Help is customized for you, the author and we will individually work with you. It all starts with a purchase of your book and then an evaluation of your book’s sales page and your marketing activities so far. We will explain you the benefits of various steps in building the platform for you as an author and how you can establish a brand without incurring extra cost, such as expensive ads or how to avoid costly POD’s.
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  Our Book Marketing is personalized to your needs and we do NOT sell any videos, pre-recorded Webinars or DVD’s!  We really work one-on-one with you!!! In some cases we worked up to 20 hours at this customized marketing help per client – it is not only the time we talk with everyone, it is the research in each case and the amount of time we invest in individual programs we create for each of our clients.
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The blog article about your book will be posted, often several times / week for 3 months to all these
sites:

• http:www.twitter.com/111publishing (more than 50,000 followers)
• http://pinterest.com/111publishing
• http://on.fb.me/TvqDaK (111Publishing on Facebook)
• http://bit.ly/VmtVAS     (111Publishing on Google+) *
• http://savvybookwriters.wordpress.com (so far 117,000! visitors, ca. 500 subscribers)
• http://chime.in/user/ebooksinternational (2.600 followers)
• http://www.stumbleupon.com/stumbler/111publishing
• http://www.goodreads.com/user/show/13413016-111publishing *

* These are only our official business accounts, our private time-line on these Social Media
has 5,000 followers on Google+ and almost 1,100 in Goodreads pages and counting…

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We thrive to support you and your book. If you are not yet finished with your manuscript, join now to have a great start. As earlier you begin with marketing activities for your work, as better!
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Authors can even combine a leisurely Caribbean Cruise at the Carnival Breeze and have their Book Marketing Seminar not online, but “on sea”.  Get details about this exciting Cruise Event.

Related articles

• The Foundation for Your Publishing Success (savvybookwriters.wordpress.com)
• 9 Reasons to Get Help Boosting Your Books Succes (savvybookwriters.wordpress.com)
• Have You Got a Marketing Plan for Your Book? (savvybookwriters.wordpress.com)
• 6 Social Media Sites, Essential for Writers (savvybookwriters.wordpress.com)

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What’s Wrong With Marketing Your Book?

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Are you aware, how expensive advertisements are, even if they are online?
And that these ads are only visible for the time you ordered & paid them?

If you would have the possibility to advertise many months or even years for free, presenting your book to ten-thousands or even hundred thousand of readers and often at the same time even improve your Search Engine ranking through back links – would you take on this offer? YES? NO?

Would you take advantage of this free advertisement offer, even if you would have to upload an image of your book and a short description (such as the blurb, and the authors bio) that is already written and in your computer files. A time investment of five minutes. Still YES ???  Authors may not have the necessary skills, time or desire to take this on. We offer Book Marketing packages in order to help them to establish a platform and to cement their author brand. However what we cannot do during this marketing coaching period is to sign up for authors on forums or book websites under their email address and choosing a password.

We compiled initially “65 Top Websites to announce your book for free”  and now even 95 !!! links where you can show your book for FREE, split in two blog posts http://bit.ly/XbgqpG and http://bit.ly/TyboBh

For authors to take advantage of this lists and to submit your book (if not done already) – use a larger size image of the books cover than on Amazon in jpeg format, a description and an author bio (just as you did on Amazon) and upload them to these 95 websites.

This is a wonderful possibility to have your book advertised on many sites for free!
The website owners are supporting independent writers and are often book bloggers and reviewers themselves. The best way to get the word out without having to spend money! We took a lot of effort to create this list for you. Once you registered everywhere, you are done, it’s only a one-time-effort!

The first 15 websites are forums, which will take a bit longer, but all the others are sites: you just friendly ask (and thank) the website owner to add your book to their site. The site often states how exactly they want your submission.

I read on a writers blog recently: ….“when it comes to promotion we should all heed the old seemingly paradoxical advertiser’s maxim: less is more”. And someone commented this: “I’ve definitely come to the conclusion that if I have to do THAT, keeping up with all this ‘STUFF’ out there, then it ain’t worth it.” In another blog post this writer of one book complaint about slow sales… He got my free list but did not even bother to check the websites out, otherwise he would have seen that it is mostly a one-time effort and not complaint in his article, that it is just to tedious to interact with so many people in forums.

If you submit your book just to four or five websites a day, you are through the lists in a month. But I am sure you will do it even faster : )   And if you are really very busy with your next book, just ask your computer-savvy youngsters to do it for you – offering them a small bribe : )

After you have finished submitting your book to all these websites, start contacting book reviewers. Begin with your social networks at Twitter, Google+, Facebook, Goodreads, Shelfari, LibraryThing, Wattpad etc. and then contact these 45 reviewers we listed for you on our former blog: How to Find Reviewers for Your Book.

More links to reviewers can be found in our upcoming e-book (launch in February) “111 Tips to Get Book Reviews”. We certainly provide even more help to those who sign up for our book marketing coaching.

It often takes months before your book is reviewed, in the meantime just try to find even more avid readers who are willing to take on your book. Use the search function on top of your Twitter or Google+ page and type in “review”, “book review” or “reviewer” and when the list appears, click on “people”. You will find a cornucopia of book review possibilities!

Comment on blog posts
However, there is so much more you can do: Comment on, or praise interesting and useful articles of other bloggers. Don’t just write: “Nice post “. Rather add some intelligent and interesting idea – and don’t forget to add a link to your own blog. Most bloggers allow a link in comments, especially if you left a positive message.

Show off your writings skills
and offer guest blogs. Just go to WordPress.com and type in: writing, or publishing or any other topic of your (500-word) blog post, that you have written for a guest post and contact the blog owners. Offer them also to visit your own blog and encourage to re-blog anything they like. It will link back to your web site / blog and increase your search engine ranking, but more important the amount of visitors, and potential book buyers and readers.

The amount of tasks seems to be overwhelming, but if split in hundreds of small steps, just dedicating 15 minutes every day for submitting your book or contacting book reviewers or comment on blogs it is really manageable  And better for your writing career than watching stupid sitcoms or TV commercials. So: take this advice – or leave it. You decide!

Predictions are that 50% of all books soon will be e-books, purchased  online from readers for themselves or as a gift for friends and family of all ages. Getting many readers and lots of reviews can only be accomplished if they know of the authors book.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Just Write the Damned Book Already

Reblogged from Meyer Lane's Short Attention Span Press:

You wouldn’t believe how many people I meet who tell me they’ve got a great idea for a novel ... if only they had the time to write!
“You know,” I say, “You’re right. That’s my secret. I have all this free time.”
And if only I had the time to run for President, I’d be in the White House.

Read more… 1,435 more words

. . . Great post by Meyer Lane. And it is not only true for writing the book, yet even for promoting and marketing  your work. . <><><><><> .  

 

Have Your Chocolate – And Loose Weight Too

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Recently I read this sentence somewhere on Twitter:

“I’m a positive writer and when that doesn’t work, I eat chocolate.”

Made me laugh, as it fit’s perfectly to me, even I am not a writer per se, more a blogger and compiler of non-fiction guide books.  E-book formatting companies often dread non-fiction as they are the hardest to convert into an appealing layout and they sometimes charge more for this kind of e-books. Well, it is more work for sure than to convert a novel due to many small chapters, all with their own headline and lots of lists, often numerous images…

Short after I read this “chocolate” sentence, I discovered a non-fiction e-book on Amazon which touted the benefits of chocolate:  How to Have Your Chocolate and Lose Weight Too!  Written by Michelle Van Otten.  Well, I was hooked and after discovering the 5-star reviews, I ordered it. 

Eat Your Chocolate…

I was up for a nice surprise.  Not only by its content, which I just scanned, as I had no time yet to read it yet, but more by the great formatting job of this e-book. One of the very few books which has a really beautiful, clean layout. Easy to read and very appealing to the eye. An amazing e-book design job!

See for yourself on Amazon:  Click on the books cover and you can “Look Inside”.  Prime Members: borrow for free from their Kindle. And if you need an affirmation for your chocolate cravings:  It is only $2.99 for Kindle.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on ”Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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The Birth of a Book

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Life & Times of “The Fix”

Author Keith Nixon describes in this guest blog his experiences in writing, creating and promoting his latest work, but his first self-published book: “The Fix”.
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Keith Nixon “The Fix”

Conception & Birth
“I’m pretty comfortable with my writing process, over time and a process of elimination I’ve worked out what suits me. Once I have an initial plot idea and some characters (usually behaviors) the fleshing out tends to be evolutionary. I build the outline of both premise and characters and some activities broken down into chapters in a Word document. I then add to it (usually scribbling ideas as they come to me on a handy bit of paper then adding to the Word document later) and modify over a few days and weeks. I’ve found that if I have a decent structure to hang the story on the writing flows and vice versa.

The other significant activity is that of writing itself. I’d suggest, particularly to new writers, to put something down on paper every day and not to edit as you go. If it’s rubbish, so what? That’s not the point. Good will come out of it – this is the basis for future re-writes (which is what takes up the majority of time when producing a novel). The reason for not editing on the fly is, from personal experience, you can end up polishing the same few words over and over without making any overall progress with the plot itself, i.e. the result is a literary eddy. Lots of activity, very little forward motion.
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Growing & Maturing
Although I’ve written several books The Fix is my first experience of editing and self publishing. I’ve been fortunate enough to find a really good copy editor, I almost didn’t use one but I now know going to print without editing would have been a significant mistake. Although the editing didn’t change anything significant in the structure of the story it helped the flow, dealt with consistency errors and improved the punctuation (I have a tendency to be underweight in commas). I’d suggest editing is one of the most important tasks following the completion of your novel.

Publishing on Amazon I found fairly straightforward, but I spent quite a bit of time formatting the layout as what looked fine in Word did not once transformed onto my Kindle. I managed to iron out the issues but at the expense of time. What I should have done was to use a tool such as Calibre and then uploaded the book as a .mobi file. I’ve since done this myself. Calibre has been great for modifying the file into different formats, for example ePub is preferred by the Goodreads site if publishing an excerpt for others to views.
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With independent publishing instead I have complete control of where and how I sell The Fix, the pricing strategy, everything. It’s daunting, but at the same time empowering.  I went down the independent publishing route after I tried to get interest in an earlier book, a historical fiction story, through the traditional route of agents and publishers. Although I received some warm words of support, none were interested in picking it up. Feedback was very slow and I wasted around a year to get …nowhere. Very disheartening.
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Fleeing The Nest
“The Fix” is only recently launched and although it is selling steadily and the feedback has been very positive, there’s still plenty to do in getting it visible to a wider audience. On the subject of marketing, I made some effort to get my name and that of my book into the public domain before publication. However my activity was limited because I felt I needed something solid to promote first although this flies in the face of advice I have seen elsewhere. I now have Facebook, Twitter and Goodreads accounts to promote The Fix. Although I can’t say this has led to a measurable increase in sales I have built a good network of contacts and learnt plenty from others far more experienced than I.
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For example I’ve picked up guest blogging opportunities such as this. Secondly I have become a reviewer on the site Big Al’s Books & Pals  which focuses purely on indie authors. As a result I get to indulge in my other passion – reading. The downside of social media is it can be obsessive and therefore leaves less time for writing. However overall I’m really pleased to have used social media, there are some great people out there I won’t have otherwise met.”
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The Father Figure
Keith Nixon has been writing since he was a child. In fact some of his friends (& his wife) say he’s never really grown up. Keith is currently gainfully employed in a global sales management role for a UK based high-tech company meaning he regularly gets to use his one skill, talking too much. He also gets to meet lots of interesting people, some of which may be in his books. However Keith spends much of his time by the sea in a small town called Broadstairs, where Charles Dickens briefly lived & also inspired The 39 Steps.
Keith has published a crime / humour novel,”The Fix” (Murder. Theft. Sociopaths. Just another day in banking then…)  and has a historical fiction series on the way soon. He has also written comedy and drama screenplays. His measure of achieving success is when he can ditch his socks, watch and tie forever (still waiting). Oh yes, & he likes to read. A lot. Crime, thrillers, humour, mystery or fantasy – as long as they’re well written of course…
He can be found on Twitter (@knntom) and Goodreads if you would like to contact him.  ”The Fix” is on Amazon: Amazon.co.uk/dp/B009ZITONW  or http://amzn.com/B009ZITONW for the USA readers.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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How to Find Reviewers for Your Book

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Reader / Writer Forums and Social Media seem to be the best places to solicit book reviews.  Why, you might ask?  Well, as a member you are known and appreciated and you have “personal” contact with these folks. So they are way more inclined to do something for you, the writer.  Joining Twitter, Wattpad,Wattpad, Google+, Goodreads, Shelfari, Facebook etc. and network on these sites is the only option to make a name for a self-publishing writer anyway. 

Another possibility is to contact magazines and newspapers who regularly review books – or use the fee-based professionally reviewers, such as Kirkus Reviews.  Authors can also contact these forums and book reviewers / bloggers. They are randomly taken from my upcoming book “111 Tips to Get Book Reviews”:

1. http://bookvisions.blogspot.co.uk/
2. http://www.bookpleasures.com
3. http://worldliterarycafe.com/forum/169
4. http://www.nantambu.blogspot.ca/
5. http://www.bookbrowse.com
6. http://haveyouheardbookreview.blogspot.ca/p/to-be-read-pile.html
7. http://readingthepast.blogspot.com
8. https://www.facebook.com/BookReviewsByLynn
9. http://bookreviewersclub.com/request-a-review/
10. http://www.hipsterbookclub.com
11. http://mercury205.wordpress.com/
12. http://geekeryandbooks.com/policies/
13. http://blogcritics.org/books
14. http://www.bookblitzer.com/home.aspx
15. http://writermirandastork.wordpress.com/interviewreview-guidelines/
16. http://www.blacklilackitty.com/contact.html
17. http://www.libraryjournal.com
18. http://rebeccavance.com/
19. http://www.blog.boysonthebrink.com/review-policy
20. http://www.forewordmagazine.com
21. http://www.smblooding.com/faq/
22. http://www.selfpublishingreview.com
23. http://www.celticladysreviews.blogspot.com
    
24. http://www.bookblitzer.com/home.aspx
25. http://writermirandastork.wordpress.com/interviewreview-guidelines/
26. http://www.blacklilackitty.com/contact.html
27. http://www.libraryjournal.com
28. http://rebeccavance.com/
29. http://www.blog.boysonthebrink.com/review-policy
30. http://www.forewordmagazine.com
31. http://www.smblooding.com/faq/
32. http://thebookaddictreviews.blogspot.com/
    
33. http://www.annaleeeverhart.blogspot.ca/
34. http://www.theindieview.com/
35. http://blog.jessnickel.com/
36. http://www.quality-books.com/publishers.htm
37. http://bookreviewclub.blogspot.ca/
38. http://bookishwhimsy.blogspot.ca/
39. http://juliahughes.weebly.com/recommended-reviewers.html
40. http://reviewingromance.com/review-policy/
41. http://www.memyshelfandi.com/p/review-policy.htm
42. http://yabookbridges.com/
43. http://indiewritenet.com/
44. http://www.chaptersandchats.com/index.php
45. http://mariefostino.weebly.com/.

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Here are some tips when soliciting reviews by Theresa Braun, taken from her guest blog where she explained possibilities to find reviewers:

“Most bloggers are willing to not only post a review of your book on their blog, but also will post it on Amazon and Goodreads. You really need to find out from their web sites where they will post.”

“Check out reviewers’ websites and find out what genres they are willing to read and what their guide lines are.”

“Each reviewer probably has a long list of books they are already reading, and may not respond to your email right away—or ever. It will sometimes take weeks or even months before you will see a review. So get in touch with reviewers even before your book is available. As earlier you have reviews as better.”

“Don’t forget to thank all your reviewers personally.  Keep in mind that these wonderful people are taking the time to read and write up a review.  Many of them are donating their precious leisure time, and sometimes money, to you and your book.”

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Almost every book reviewer has a blog. Why not offer a well-written guest blog? Show off your writing skills and get a back link to your own website / blog.  Reviewers are for sure more willing to review your book when you started the relationship in this beneficial way.  Reviewers are always time-strapped and receiving a blog post gives them more time – to read your book and write the much needed review.

Some good additional advice, for sample “What is good etiquette in interacting with reviewers?” is answered by Rel Mollet in Jody Hedlands blog on literary reviews.
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And now the most important question:
“How many books of fellow writers have YOU reviewed?”  

It is all a give and take. Reviews don’t have to be very elaborate. Amazon requires that they are at least two sentences long. Give back to the community!  And don’t worry to give or to receive less than five stars in a book review. More important is to have lots of reviews. Many famous bestseller authors received even one-star reviews, some up to 150!!!  Read who is in this list. You will be very surprised…

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Get a FREE Beta-Reader for Your Manuscript

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Even so the program does not substitute a professional editor, this free software will save you a lot of editing costs if you pay your editor by the hour.  And it can help you to improve your writing – tremendously.

Travis Luedke, author of The Nightlife New York  writes:

“It finds all the sticky sentences, all the repetitive word use errors, all the instances of was, had, could, should, would, and that….that need to be reconsidered or removed from your manuscript.

It does not editing for me, but it is teaching me to look at my own material like an editor.”
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Read more in Travis’ blog about http://prowritingaid.com

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Be Spoiled for Choice …

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… how you want to learn book promotion.  And there is a lot to learn: Publishing evolves constantly and the success of your book(s) is very much depending on you, no matter if you self-publish or if you go with one of the big publishers. 

Choices in publishing, essentials of book / e-book layout and design, your platform and brand,  optimizing social media, use of non-traditional ways of book marketing, book distribution, online retailers, learning about  marketing on a shoestring… it’s over-whelming.  But not if you get help from someone who has studied e-publishing and marketing for many years – and practices it all.

Choose between weekend seminars or sign-up for customized online marketing training (special offer in December)  

… or plan ahead for a publishing and book marketing seminar on a 5-day Caribbean Cruise on board of the Carnival Breeze, a brand new cruise liner, taking off in Miami, FL, on November 3, 2013.  Make your travel plans soon, bookings for this offer start at the end of this month!  

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Hello, I’m Doris-Maria Heilmann with 111 Publishing.  We are not only publishers of traditional and eBooks, we extensively market our authors books.  We also host informative seminars for authors on the “art” of promotion. 

During the last years, publishing books has totally changed. Nowadays we writers need to build our own platforms, identify our own demographics, and find our own market share – even if we are with a traditional publishing house!  The profession has changed and we need to adapt in order to succeed.   

Our unique “Seminar-At-Sea” will help authors to:

• Strategically establish a writing career
• Create our own brand
• Identify our target readers
• Find out how to reach these readers
• Market and publicize our books on a budget
• Find free book publishing funding sources

Soon I will be announcing all the details of this spectacular opportunity.  But for now…mark November 3, 2013 on your calendars!!  Connect with your peers and learn invaluable information to enhance your writing career…all while having the time of your life on an exotic Caribbean Cruise!!

Doris-Maria Heilmann

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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First Penguin – now Simon & Schuster Wants Your Money

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… or how reputable publishers turn into “Vanity Publishers”
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They will not publish authors in the first place – and then they try to fleece them and charge them for “self-publishing” which is also called “Vanity Publishing”.   Simon & Schuster, four largest English-language publishers, through its Archway Publishing seeks writers who “self-publish” fiction, nonfiction, business and children’s books and let them pay for author services.

Archway Publishing will be run with help from Author Solutions and includes “editorial, design, distribution and marketing services” for authors.  The cost for these “services” range from $1,999 Author package to $14,999.   Read about their pricing / royalties in the FAQ’s.
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Their royalty samples :

Book Retail Price $17.95
- $9.87 (55% Wholesale Discount)
= $8.08 (Net after Wholesale Discount)
- $4.97 Printing costs
= $3.11 Net
x 50% (Royalty Rate)
= $1.56 Royalty Earned from a retail sale
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Book Retail Price $17.95
- $4.97 Printing costs
= $12.98 Net
x 50% (Royalty Rate)
= $6.49 Royalty Earned from their website sales
(My comment: If ever anyone buys from their un-known website)
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When do they pay royalties? After five! months… e.g. First Quarter: January 1 to March 31 (checks are mailed in late May)

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Here are more snippets from their press release:
The following services will be Archway Publishing exclusives:
Concierge Service – Authors will have the option to work with a dedicated publishing guide who will coordinate each step of the book production process.
Bookseller Catalog – Archway titles will be included in Edelweiss, the leading, industry-wide online catalog available to major retailers, wholesalers, libraries, bloggers and thousands of industry professionals.
The Archway Speakers Bureau, powered by Speakerfile, helps authors connect to a world of potential speaking “opportunities” and establish themselves as credible voices in their fields.
Premier Video Production and Distribution – Archway authors will have the “opportunity” to create high-quality videos and book trailers for distribution to major online video networks.
All these “services” can easily done by an author – they don’t need to employ a vanity publisher for it.

Another press release from Penguin tells “150K writers have used the services of Author Solutions” and sold total of 190K books, which means a little bit more than 1 book per author.  Go figure…

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Secret of a Terrific Guest Blog

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There is a fantastic way to gain exposure for your book here on this blog: Guest Posting.
Authors asked me so many times about the concept of guest blog posting, that I am summarizing it here again:
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The whole idea is to create a well-written article and contribute to a successful blog that has many readers to whom you can introduce yourself as an author. Get not only your name out, show off your writing skills, give useful tips (or write about mistakes you learned from) but also have a link to your book sales page, included in a short bio, to invite readers to check out your book and buy it.  Your guest blog will not only appear on this site, but also dozens of times over a period of months on Twitter, Facebook, Pinterest, Tumblr, Chime.in, StumpleUpon and Google+ to ten thousands of readers.

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Do some brainstorming:

• What would you have done differently while writing / editing / publishing
• Is there any advice you would give new writers
• What was your biggest book marketing success so far
• What are your experiences with editors, publishers, book cover artists etc.
• Are there any publishing news you would like to share
• What is the secret of your books success

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There is so much to write about your experience!

Blog articles should be new and unpublished, content rich and pertain to the craft or business of writing, editing, publishing, or book marketing. Best length is between 500 and 800 words. Get more tips here in former blog posts:

http://savvybookwriters.wordpress.com/2012/10/23/authors-want-pr-for-your-book/

http://savvybookwriters.wordpress.com/2012/08/15/guest-blogging-etikette/

http://savvybookwriters.wordpress.com/2011/11/12/3-surefire-ways-to-get-more-traffic-at-no-cost/

http://savvybookwriters.wordpress.com/2012/06/20/would-you-like-to-write-a-guest-post/

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Guest Blogging is one of the many steps you can take to establish your brand as an author.  As more steps you take, as higher you will climb…  If you like to write ab guest post just drop me a line:  111publishing  a t   gmail.com

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 600 of them : )  if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Lots of Competition for Your Book

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In 2012 an estimated 10 to 15 million books will be published. Lots of competition… 

Life as an author can be a lonely one. You can feel overwhelmed by all the choices and options available to you, not sure which direction to go.  Ask yourself: “Are you as well known as you could be as an author?”  ”Are your books selling as well as they should do?”  Learn about the difference between the top 3% of bestseller authors and everyone else!

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You worked very hard to write your book and now it needs to be introduced to your readers. In the last two blog posts I explained how I can help you in individual sessions – customized to your needs – how to establish an author platform, learn the ropes of social media and promote your book at a “next to ZERO” budget.
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Additionally to this intensive one-on-one Book Marketing Training you will get an article about your book, which will be posted 5 times / week for 3 months to Social Media outlets and blogs – see a complete list in the “About” section – approx. 500 x in total and to at least 125,000 readers, reviewers, followers and friends – and for sure, they will send it to their friends and followers as well.
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Why should you take advantage of this Book Marketing Training offer?

ONLY sign up when you are really serious about the success of your books!
Please, NOT because of its incredible low introduction price.  And only, if you REALLY want to get professional help for the promoting-part of your book(s)!
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And here is how it works:

You will be introduced to the seminar page.

1. Step: Click on “Sign up” for this Book Marketing Training
2. Step: Send me your online book sales page link, synopsis of your book & to whom you want to sell it
3. Step: I will buy your book, read it and …. (surprise
4. Step: Write your list of questions and give me the best time for an initial consultation
5. Step: Two or three phone consultations (for a total of three hours)
6. Step: You implement the first steps, and we will have more consultations via phone and email
7. Step: You will receive my new e-book, and an individual to-do lists for further book marketing
8. Step: The article about your book will intensively be distributed via Internet
9. Step: You will be interviewed and this article will be well publicized
10. Step: Your book will be “Book of the Month” as recommendation on a major book lover site

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Finally: ENJOY YOUR SUCCESS! And don’t forget to tell your fellow writers about this learning opportunity and marketing help, thanks.

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For any questions you might have, please drop me a line:  111publishing  a t   gmail.com

or go directly to the website 111Publishing

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How to Bring More Fun in Promoting Your Book

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The Road to Success – Photo by Michael Gras

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Planing to write a book – or having one or more books already on the market?
Wouldn’t it be nice to have someone helping you to promote your book and show you: 

• How to navigate all these Social Media sites?
• And teaching you successful book marketing? 
• Making it all fun – and not a daunting task?
• Publicizing your book on all major social media sites for you?
• Having someone you can ask all the questions you might have about self-publishing and book promotion?  

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We will show you how easy it can be, once you learn the insider tricks!  

And most important: You will get this professional help for  just a dollar per day for a full three months! Actually only $98 for the whole package during the next three months! We are offering all this to authors, new and experienced. Besides writing useful free blogs and books to help authors navigate self-publishing, we are providing seminars and workshops. However, not everyone has the time to come for a whole weekend or longer to attend these courses. And there are writers everywhere in all parts of the world who cannot attend seminars easily.

For those we created an individual ONLINE BOOK MARKETING SEMINAR with one-on-one instruction over the phone (Skype) and through email, plus three month of advertising your book several times a day on all major social media sites.  To introduce this new marketing help, we are offering it for almost “next to nothing”.

Stay tuned for tomorrow’s blog post, when I explain

in detail how I can help you to achieve your goals

or visit: http://www.111publishing.com/seminar/

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