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Category Archives: Self-Publishing

It’s this Time of the Year

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Income-Tax

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Benjamin Franklin said that “nothing is certain but death and taxes.”  It’s that time of the year again when we all must sit down and face the reality of just how much we did or did not earn during the last twelve months. Many writers are not aware of how they should be reporting certain income to get the greatest benefit.  Writers can get away with business tax deductions that ordinary people can’t get away with. Michael N. Marcus wrote a great article and showed samples of “tax avoidance”:
“If you are an author or a journalist, the key to creative tax avoidance is to write about things you like.”

 

  • If you like to travel, write about travel, and then deduct the cost of traveling.
  • If you like cars, rent some really cool cars, and write about them.
  • If you like to eat—and who doesn’t?—go to lots of restaurants, attend cooking schools, stock your pantry, and write about food.

Read his whole blog article here:  It’s Time to Think About Taxes

 

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Writers are presumed to be a professional if their writing made a profit in at least three out of the last five tax years, including the current year. Which means:  Not more than two years of expenses that are higher than the author income. Profits from your writing cannot be used to offset other income for tax purposes, such as a day job or other means of income, if you have more than two years of losses.

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Considerations of Profitability
There are a couple of other considerations that revenue agencies, such as the IRS, are listing, for example:

  • Have you made a profit in similar activities in the past? If you have a successful book under your belt — or even a series of articles in paid publications, such as newspapers, magazines or online publications, which can be a predictor that you are a professional writer.
  • Do you have the knowledge needed to carry on the activity as a successful business? How much do you know about running that business? Are you running it like a business, keeping records, keeping an eye to profitability? Did you take classes/seminars about the publishing business (e.g. marketing or tax etc.) no matter if online or offline?
  • Have you created a professional book marketing and publicity plan? This might even be shown by including affiliate programs on your website/blog. If there are losses, are they due to circumstances beyond your control or did they occur in the start-up phase of the business?

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Expenses You Can Deduct
Always try to pay from a separate account, set up for your writing business, to make book keeping easier. Keep receipts or / make copies of payments to contractors, freelancers and agency fees for book production, such as:

  • Proofreading
  • Editing
  • Illustrations
  • Photos
  • Graphic Design
  • Book Layout
  • Printing costs
  • eBook Formatting
  • Advanced Copy reviews
  • Book Trailer Design
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Book Promotion Costs, e.g.:

  • Advertisements, online and offline
  • Giveaways (free books, review copies, pens etc.)
  • Flyers, brochures, business cards, book marks
  • Book Fair expenses
  • Costs for newsletters (AWeber, MailChimp etc.)
  • Entry fee for writing contests
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Other costs, such as:

  • Transportation costs (note the dates, distance, reason)
  • Rental for book readings
  • Office rental or mortgage, heating, electricity for your home office by square feet
  • Phone / Internet / e-Reader costs
  • Website / blog costs, such as hosting or development
  • Office Supplies
  • Meal expenses: in the USA full for public events you might host, and 50% if it is for a business purpose (interview, writers conference, meeting with book professionals, publishers, agents etc.)
  • Transportation to meetings, events
  • Research costs
  • Copyright registration and ISBN fees
  • Your tax preparer or tax lawyer.
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Keep all your expense slips sorted by date and neatly filed to make it easier to find them
If you pay anyone of the above listed more than a couple of hundred dollars, you would need to include the contract and a form (in the United States it is IRS Form 1099-MISC). Note for each meal/entertainment expense the names, number of people participating and reason for meeting).

Further Reading:
http://www.freelancetaxation.com/deductions-writers
http://www.bus.lsu.edu/accounting/faculty/lcrumbley/tax_aspects.html

Disclaimer: These tips are meant to give general insight into tax information to writers, especially in the USA, and to give you an entry point so you can research further. While every effort was made to ensure the information in this article is accurate at the time it was written, we are not tax experts. Anyone filing taxes should consult a qualified tax prepare r for updated tax laws and further specifics on how these rules might apply to your individual tax situation.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 1.070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

 

 

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Prestigious Reviews and How to Get Them

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USA-Map

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Before you start reading these tips: Be aware that big media reviewers do not even accept 10% of the submissions they receive – and as an independent author you are competing with traditional publishers. However, if you don’t give it a try and query professionally, you will never know.  Book review editors are not the only ones who might accept your books for review, try columnists as well, especially if you write non-fiction. If your book is about an adventurous bike tour in Jamaica, you can send your review submission to both, the travel section editor of a major newspaper or to the sport editor of this publication.

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Always check carefully their submission rules!
Most review sites want hard copies of the book at least 3 months prior to publication. Even if you have planned to publish an e-book, get 30-50 copies printed at a digital printer, at CreateSpace or use any of the new Espresso-Publishing machines that you can find in major cities, but who also deliver via mail or UPS. Having print copies is not only important for reviewers, but also for your book launch or book signings and to sell them to people who prefer print instead of e-books. Other reviewers, especially top book bloggers take books also after their release and more and more accept e-books.
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Create an address database or any kind of list, where you type in the title, name, address, phone/email of the recipient, the date of submission, their guidelines. Never, ever sent your review query “to the editor” or “to whom it may concern…”  Verify that they review your genre of book before you submit. Follow their publication-date deadlines.

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When Should You Send Out Your Review Submission?
January / February for spring and July / August for fall, with less competition from major publishers. Don’t send out your query to arrive at the editors office on a Monday. Time it so, to be there at a Thursday or Friday.
Make sure that you include all your contact info: name, mailing address, website address, phone number, and email address. Use http://about.me to create an appealing info site about yourself and include it in your contact info. Important: Don’t forget the book’s  information: price, ISBN number, number of pages, and genre. Carefully pack your book in airfoil envelopes or boxes. You want them to look professional and brand new when they arrive at the editors office.
Add a media kit, including your biography, high-resolution and professional images, a book trailer link, a blurb, the synopsis of the book and contact information for you in an email.
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Some of the most reputable reviewers

Los Angeles Reviews
Armchair Reviews
ForeWord Reviews
Library Journal
Midwest Book Review
NY Times Reviews
Indie Reader
USA TODAY

Paid Reviews:
Kirkus
Publishers Weekly
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Say Thanks!
Send a thank-you note/email to anyone who reviews your book. They took a long time reading and reviewing your work, writing an article and get back to you,  so take five minutes and write them a thank-you letter!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,050 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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12 Amazon “Countries” in One Link

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World

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With the limited 140 characters on Twitter for example, character space counting is necessary.  To reach your potential worldwide readers, you have to tweet the link for each country separately. For some reason Amazon divides the world by countries and has separate platforms for each country, the wonderful Word-wide-Web seems not to exist for them…

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Great Amazon Link Shortener
A smart software developer created a program that lets you send out one link, and no matter where your readers are, they come to their own countries’ Amazon website, even though you give the link as viewbook …. It works great. Try it out with our own Amazon sales link. Just sign in with the developers site: http://www.viewbook.at, which is converting into http://www.booklinker.net/

Viewbook provides you with a link, which sends the customer to the Amazon site in your country, via their (viewbooks) site. It is a seamless process, and the customer doesn’t realize that it is happening. This is great for using on Twitter, as it does not matter where your potential customers live, because once they click on your link, they’ll be taken to the most appropriate Amazon store.
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Track the Progress of Your Link
Another great feature provided by Viewbook.at is the ability to track the progress of your book links.  Each link you post on Social Media gives you an estimate of how many clicks the books are receiving, and the countries they are coming from.  Two more companies currently offer a similar service: SmartURL and Georiot.

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Pro and Con’s
Yes, the service is free, or at least almost, as Viewbook is an Amazon affiliate and this way they receive a tiny commission from Amazon, for a $2.99 book about 6 cents.  If the customer orders more items within 24 hours through this initial Viewbook link certainly more. However, if you are an Amazon affiliate, you will not receive a commission on the sale of your book – Viewbook.at will receive this small amount for their great service.

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To Link or Not to Link?
On the other hand: you might even sell more, as more potential reader learn about your book by way of the “translation” of your sales page link. Your royalties will not be affected in any way. This single global link to many countries is really a superb invention, reducing lots of customer barriers, and it might improve your overall sales a little bit. There is some discussion on the Internet about Viewbook’s affiliate programs, on the other hand, if customers order free or 99cent books through referral of BookBub and similar services.  BookBub receives a commission too – on top of the hefty ad fees they charge for sending out a newsletter with advertisers’ book campaign info with a single click. That’s all they do!  I have never heard someone on the net discussing these affiliate commissions.
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I personally think the “worldwide” link helps book sales more – if you are not already an Amazon affiliate yourself.  And you can certainly use both links, your “old” ones from Amazon for each country and the “worldwide” Viewbook link.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing:  We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Publish With Your Own Imprint

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by Nicole Eva Fraser

I love my traditional publisher, Second Wind Publishing LLC in North Carolina. Second Wind released my first novel (The Hardest Thing in This World) in October 2013.  So why did I decide to self-publish my second novel and a nonfiction e-Book in 2014?  Simply because I wanted to learn the DIY side of the business, and take charge of getting my books to market at a faster pace.
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imprint

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To publish with my own imprint (= publishing business), I followed the basic steps below, which you can adapt for the state / province where you live and the self-publishing service company you work with.

First, the definition of “imprint”
An imprint is a publisher name. Your own imprint is simply the publisher name you choose, clear, and register according to your state business laws to use in self-publishing your own books. 

File your imprint name in your state
I live in Ohio, so once I settled on my imprint name—Bench Press—I had to check its availability in Ohio and register it as a trade name. The steps should be similar in your state.

  • I went to the Ohio Secretary of State website.
  • Went to Business Services page.
  • Reviewed their Guide to Business Name Availability.
  • Did a Business Search by Name and by Exact Name.
  • Bench Press didn’t come up in the searches, so I filed the Ohio “Trade Name (Name Registration)” form and paid the $50 fee to register the name.
  • I was granted the Trade Name Registration for Bench Press.
  • The registration must be renewed every five years.
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How does your self-publishing company handle author imprints?
Considering to use the POD services and retail arms of Amazon and Smashwords, I researched all their policies. You will need to research the policies of the company you will working with well before you are preparing to publish.  Here’s what I found in my research in February 2014:

Amazon CreateSpace (paperback): 

  • Yes, you may publish with your own imprint, but must buy your own ISBN to do so (more on ISBNs in a minute).

Amazon KDP (Kindle): 

  • Yes, you may publish with your own imprint and are not required to buy your own ISBN.

Smashwords: 

  • Yes, you may publish with your own imprint and are not required to buy your own ISBN. However, if you elect to get the free ISBN from Smashwords, be aware that: 

1.     Smashwords will be listed as the publisher in the Bowker Books in Print database; and

2.     Your imprint will be listed as the publisher in your e-Book.

 

ISBNs: to buy or not to buy?

I did decide to buy an ISBN for the paperback of my novel I Don’t Think It’s That Simple because I want Bench Press (not CreateSpace) to appear as the imprint in the paperback.

I decided not to buy ISBNs for GPS for New Novelists because I’m releasing it only as an e-Book, and I’m satisfied with the Smashwords arrangements regarding their free ISBNs.

To learn more about purchasing ISBNs, visit Bowker Identifier Services.

 

More opportunities to consider

  • You could choose and buy the domain name of your imprint and create an additional website for your book(s), with all the corresponding exposure and marketing opportunities.
  • You could incorporate under your imprint name. Incorporation is a complex legal process and you will need a lawyer.
  • You could invite other authors to publish under your imprint and build a collective. Consult a lawyer before you do.
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Conclusion
Publishing with your own imprint requires you to do your due diligence upfront.  Be sure to allow enough time in your pre-production schedule for the research and the decision-making that are involved.

About the Author
Nicole Eva Fraser is the author of I Don’t Think It’s That Simple, forthcoming in Summer 2014, The Hardest Thing in This World (2013), and GPS for New Novelists: Navigating the 5 routes to publication (2014).

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Top Earnings of Genre Books

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Road-to-Success

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Hugh Howey wrote a fantastic report about author earnings. He explains: “Sports stars, musicians, actors— their salaries are often discussed. This is less true for authors, and it creates unrealistic expectations for those who pursue writing as a career.  Now with every writer needing to choose between self-publishing and submitting to traditional publishers, the decision gets even more difficult. Online Book Retailers, such as Amazon and Barnes & Noble don’t share their e-book sales figures.”
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How Bestsellers are “Made”
We wrote several times in our former blogs about book statistics by Nielsen, who are counting only books from bookstore chains, large independent bookstore, mass markets – but not from online retailers, such as Amazon. We also explained how New York Times Bestsellers are “made
“ResultSource, a San Diego-based marketing consultancy, specializes in getting books onto bestseller lists, according to The Wall Street Journal. For clients willing to pay enough, it will even guarantee a No. 1 spot. It does this by taking bulk sales and breaking them up into more organic-looking individual purchases, defeating safeguards that are supposed to make it impossible to “buy” bestseller status.” Read the whole Forbes article by Jeff Bercovici.
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The 7K Report
Hugh Howey has lots of statistics on his elaborate blog http://authorearnings.com/the-report/
He is friends with an author who has advanced coding skills and who had created a software program that can crawl online bestseller lists and work with fast amounts of data. All of this data is public—it’s online for anyone to see—but until now it has been extremely difficult to gather, aggregate, and organize it.

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Excerpts of Statistics and Findings on Hugh Howey’s Report:
“The bestseller lists used were Mystery/Thriller, Science Fiction/Fantasy, and Romance. It turns out that 86% of the top 2,500 genre fiction bestsellers in the overall Amazon store are e-books. At the top of the charts, the dominance of e-books is even more extreme. 92% of the Top-100 best-selling books in these genres are e-books! Indie and small-publisher titles dominate the bestselling genres on Amazon. Indie authors are earning nearly half the total author revenue from genre fiction sales on Amazon.”
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“Self-publishing is not a gold rush. It isn’t a get-rich-quick scheme. There are no short cuts, just a lotof effort and a lot of luck. Those who do well often work ludicrous hours in order to publish several books a year. They do this while working day jobs until they no longer need day jobs. This is alsotrue of the writers earning hundreds or even thousands a month. However, authors are claiming tobe making more money now with self-publishing than they made in decades with traditional publishers, often with the same books. Read the whole report on author earnings at Hugh Howey’s blog.”

More Resources:

http://kdpcalculator.com/

http://www.theresaragan.com/2013/06/sales-ranking-chart.html

http://www.courtneymilan.com/ramblings/2013/08/19/know-what-your-rights-are-worth/

http://www.forbes.com/sites/jeffbercovici/2013/02/22/heres-how-you-buy-your-way-onto-the-new-york-times-bestsellers-list/

http://www.kboards.com/index.php/topic,134236.0.html

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on March 14, 2014 in Marketing, Self-Publishing

 

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Great Story Idea – But Too Short for a Book?

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Kindle-Singles
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Recently, The Guardian wrote about Amazon’s SINGLES and the New York Times ran a fascinating profile of David Blum, the editor of Amazon’s “Kindle Singles” store, and the whole phenomenon of Singles – and also what it means for the future of books.
Amazon has sold nearly 5 million Kindle Singles over the last 27 months, according to Teleread. Blum receives more than 1,000 unsolicited manuscripts each month, from which he “cherry-picks” the best ones.  Out of a couple hundred Singles, more than 5 million Singles have been sold in the last three years.  28 of these authors sold more than 50,000 copies.

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What’s the Benefit for Authors?
Writing articles is one of the most effective methods to attract website visitors. If a reader values the content we write, they will often pass it on to their friends through social media sites such as Google+, Facebook, Twitter or LinkedIn.  If we include the right keywords in our content, people will find our articles in the search engines. If we are smart, we submitted these articles to Online or print magazines, newspapers, guest blogs or even eZines, adding our web links and readers will click on these links and come to our website to buy books.

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Kindle Singles
Now it is possible to write 5,000 (better 10,000) to max. 30,000 word articles, Amazon calls them “Kindle Singles” and sell them online. A prominent author of these Kindle Singles is Stephen King, with his Single “Mile 81” a top seller. So, instead of submitting our work to reader forums or our blog, we can sell those articles to the internet giant Amazon website and receive 70% royalties, even for Singles priced under Dollar 2.99. To be precise for Singles priced between 99 cents and $4.99

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Other Criteria’s at Amazon are:

  • Original work, not previously published in other formats or publications
  • Self-contained work, not chapters excerpted from a longer work
  • Not published on any public website in its entirety
  • But they are currently not accepting how-to manuals, public domain works, reference books, travel guides, or children’s books!!!

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Amazon’s Submission Policy
“A Kindle Single can be on any topic. So far we’ve posted fiction, essays, memoirs, reporting, personal narratives, and profiles, and we’re expanding our selection every week.  We’re looking for high-quality writing, fresh and original ideas, and well-executed stories in all genres and subjects.  We will consider e-books recently published via Kindle Direct Publishing, manuscript submissions, or pitches.”

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Read more how to submit: http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000700491
Individual writers may benefit the most from the program, as it makes it easier for them to self-publish works that precisely for reasons of length can’t find support from traditional publishers.
What content is sitting on your computer, just waiting to become an e-book or a Kindle Single?  

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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