Hopefully not your family name! Or the exact name of your book! It just doesn’t project a professional image and screams “Self-Published”. So, how do you choose a great publishing business name? You want a unique name, and need to make sure it is not already taken.
Choose a name for which the .com domain is available. That’s not a requirement, but you need definitely a website and it’s best to have a domain that matches your company name. Furthermore choose a business name that is memorable. Create a name that’s easy for your customers to remember and good for business promotion too. A winning business name:
- has to be memorable – but easy to spell
- needs a visual element
- has to have positive meaning
- needs to include info what your business does
- it has to be fairly short
A name that relates to your topic, but is not so narrow, that you name it after your book. For example, a book titled “Vegetarian Sushi” should not have a company name like “Sushi Press”. It also limits your opportunity to publish books on different topics. A narrowly focused name makes you look small. Think big: Asian Gourmet Press or CookingJoyPublishing, or the like.
How to Find the Right Name
Here are some examples of free tools:
Google’s Keyword Planner might be the first step, but WordStream has launched a free keyword research tool that is better than Google’s limited one, they have over a trillion keywords in their database. Another option is the KeyWord Density Analyzer. All of them are helpful when you brainstorm your business name.
Register Your Business Name
In Canada, a business name search can be done on the Internet. In a former blog article you will find all the details on setting up a publishing business, and the appropriate links to government pages. Joel Friedlander explains in an article on his website how it works in his Northern Californian county in the US:
- “You pick a name and conduct a search in the county records, and the state records, to see whether anyone else is operating under that name.
- You file the form and pay a fee.
- You publish a legal notice in one of the newspapers approved by the County Clerk, for three or four weeks.
- You receive a document certifying that you are operating under the name.”
He advises also: “Bowker provides the Bowkerlink.com tool for publishers. This free portal allows you to market titles through Bowker products to many sectors of the book industry including wholesalers, distributors, retail chains, independent retailers, online retailers, schools, libraries, and universities.
Bowker’s online listings Books In Print® and Global Books In Print® websites have over 3000 subscribers including retailers, libraries and publishers.
Bowker has over 1800 library customers including The New York Public Library, Harvard University Library, and the British Library. Including branch libraries, over 5000 different locations can access your data.
When you complete the Title Information for Bowker, your book will automatically be entered in their system, and recoverable with the unique ISBN that you assign to it.”
Get an ISBN for Your OWN Publishing Company
ISBN for example are always associated with the publishing company. Something you might not realize is that if you go with a vanity press and have them assign your ISBN, and THEY ARE technically the publisher, not you. This does not infringe on your copyright as an author, but it does limit your ability as a publisher and inflicts often with your marketing plans.
Publishing Company Logo
Crafting great company logos is a separate skill set to creating a book cover. Unless you are a graphic designer with logo experience, please don’t attempt to do this on your own. Choose a graphic designer who can show you a portfolio of logo designs. Your publishing logo should be simple and easy to recognize – even at a very small size. The color of your logo will have an immediate impact on the viewer. If you choose a color logo, also get a black and white version made to use for photocopying and black & white publications.
A back cover/spine of your print book that bears your publishing name and a professionally designed logo are what let’s you stand out from the crowd.
Publisher Name & Logo Will Support Your Author Brand
Your publishing name and logo will not only appear on the spine and copyright page of your book. It can be used for your website, business cards and marketing materials, as well as all your business correspondence including emails, letters and invoices. This helps create a brand that people will recognize, remember and associate with your business.
If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars
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