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Category Archives: Self-Publishing

First Things First! What to Research Before Writing?

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Library-Book-Shelves

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“How to Research the Competition Before Your Write Your Book” was the title of a blog post that Stephanie Chandler wrote years ago.  I remembered it when I met a group of writers recently, talking with them about the book-writing and marketing process.

Imagine you build a house: You buy a property, but don’t care about zoning, you start building your home without any architectural or static plans, just erecting the beams or setting one stone over the other. The roof? The windows? You don’t care about these details, they will eventually fall in place … You may laugh to read about such a stupid way to start building a home – but it is equal to the way how some writers start their book, their publishing and book marketing.
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Research Is Not Popular
The word research is often not very popular with authors – but unfortunately many writers can relate the lack of success for their book to the lack of research before writing, publishing and marketing. There are millions of books published every year and chances are very high that a similar one – not matter if fiction or non-fiction – is already published. But why would anyone not care about:

  • Keywords and title for your future book?
  • Similar books that are published already (your competition)?
  • Prices of similar books in your genre?
  • Cover design of books in your genre?
  • How do these authors describe their books on the Internet?
  • The popularity of the genre and potential readership?
  • Which forums about your topic are on the internet?
  • Where on Social Media do you find readers of your genre?
  • Which magazines / newspapers write about / in your genre?
  • Who is your preferred reader / book purchaser and how can you reach them?
  • On which reader forums can you post single chapters of your book?
  • Websites / blogs of writers in your genre?
  • How does your competition promote their books?
  • Which tags / keywords / hashtags do they use?
  • To which magazines / newspapers / blogs could you offer short stories to promote your book?

More Questions
If you want to go with a trade publisher:

  • Do you have a large amount of followers on Social Media / you blog or website?
  • Do you have a marketing plan for your book prepared?
  • Where can you find a critique group for your book before you offer it to agents?
  • Do you have a perfect query letter / proposal written? (to be send out BEFORE the book is finished

All this research is necessary, no matter if you write fiction or non-fiction. For fiction you have to do even more research: locations, times, characters for your book…

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Where to Find All This Information?
Number one source is certainly the Internet. Just type in your genre or your future book title, keywords that readers would use to find a book like yours. Go to Amazon, Kobo, B&N, Sony, Apple and other online retailers and search for similar books and in the genre. Compare author websites and book sales pages. Find out how many books are in which categories, and what reviewers are writing about these books. Check out their books sales numbers, their covers and book blurbs.

Visit bookstores and libraries and check out your competition. Create a mock-up of your future book and compare its cover and spine, placing it among the bestsellers in your genre. Does it stand out? Ask sales personal which book is the most popular in your genre and find out why when reading it.

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There is No Such Thing as Too Much Research
Sheryl Clark gave this useful advice in one of her blogs: “No matter what information you find or where it is, record the source. I keep a big notebook and I put book titles and authors in it, as well as websites and journals. You never know when you might need it again, or might need to verify where you found it.”

Could you answer all these questions that I listed?  What did YOU do to research your future book, it’s competition and marketing possibilities?  Do YOU care about the success of your upcoming books?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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It’s this Time of the Year

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Income-Tax

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Benjamin Franklin said that “nothing is certain but death and taxes.”  It’s that time of the year again when we all must sit down and face the reality of just how much we did or did not earn during the last twelve months. Many writers are not aware of how they should be reporting certain income to get the greatest benefit.  Writers can get away with business tax deductions that ordinary people can’t get away with. Michael N. Marcus wrote a great article and showed samples of “tax avoidance”:
“If you are an author or a journalist, the key to creative tax avoidance is to write about things you like.”

 

  • If you like to travel, write about travel, and then deduct the cost of traveling.
  • If you like cars, rent some really cool cars, and write about them.
  • If you like to eat—and who doesn’t?—go to lots of restaurants, attend cooking schools, stock your pantry, and write about food.

Read his whole blog article here:  It’s Time to Think About Taxes

 

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Writers are presumed to be a professional if their writing made a profit in at least three out of the last five tax years, including the current year. Which means:  Not more than two years of expenses that are higher than the author income. Profits from your writing cannot be used to offset other income for tax purposes, such as a day job or other means of income, if you have more than two years of losses.

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Considerations of Profitability
There are a couple of other considerations that revenue agencies, such as the IRS, are listing, for example:

  • Have you made a profit in similar activities in the past? If you have a successful book under your belt — or even a series of articles in paid publications, such as newspapers, magazines or online publications, which can be a predictor that you are a professional writer.
  • Do you have the knowledge needed to carry on the activity as a successful business? How much do you know about running that business? Are you running it like a business, keeping records, keeping an eye to profitability? Did you take classes/seminars about the publishing business (e.g. marketing or tax etc.) no matter if online or offline?
  • Have you created a professional book marketing and publicity plan? This might even be shown by including affiliate programs on your website/blog. If there are losses, are they due to circumstances beyond your control or did they occur in the start-up phase of the business?

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Expenses You Can Deduct
Always try to pay from a separate account, set up for your writing business, to make book keeping easier. Keep receipts or / make copies of payments to contractors, freelancers and agency fees for book production, such as:

  • Proofreading
  • Editing
  • Illustrations
  • Photos
  • Graphic Design
  • Book Layout
  • Printing costs
  • eBook Formatting
  • Advanced Copy reviews
  • Book Trailer Design
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Book Promotion Costs, e.g.:

  • Advertisements, online and offline
  • Giveaways (free books, review copies, pens etc.)
  • Flyers, brochures, business cards, book marks
  • Book Fair expenses
  • Costs for newsletters (AWeber, MailChimp etc.)
  • Entry fee for writing contests
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Other costs, such as:

  • Transportation costs (note the dates, distance, reason)
  • Rental for book readings
  • Office rental or mortgage, heating, electricity for your home office by square feet
  • Phone / Internet / e-Reader costs
  • Website / blog costs, such as hosting or development
  • Office Supplies
  • Meal expenses: in the USA full for public events you might host, and 50% if it is for a business purpose (interview, writers conference, meeting with book professionals, publishers, agents etc.)
  • Transportation to meetings, events
  • Research costs
  • Copyright registration and ISBN fees
  • Your tax preparer or tax lawyer.
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Keep all your expense slips sorted by date and neatly filed to make it easier to find them
If you pay anyone of the above listed more than a couple of hundred dollars, you would need to include the contract and a form (in the United States it is IRS Form 1099-MISC). Note for each meal/entertainment expense the names, number of people participating and reason for meeting).

Further Reading:
http://www.freelancetaxation.com/deductions-writers
http://www.bus.lsu.edu/accounting/faculty/lcrumbley/tax_aspects.html

Disclaimer: These tips are meant to give general insight into tax information to writers, especially in the USA, and to give you an entry point so you can research further. While every effort was made to ensure the information in this article is accurate at the time it was written, we are not tax experts. Anyone filing taxes should consult a qualified tax prepare r for updated tax laws and further specifics on how these rules might apply to your individual tax situation.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 1.070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

 

 

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Prestigious Reviews and How to Get Them

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USA-Map

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Before you start reading these tips: Be aware that big media reviewers do not even accept 10% of the submissions they receive – and as an independent author you are competing with traditional publishers. However, if you don’t give it a try and query professionally, you will never know.  Book review editors are not the only ones who might accept your books for review, try columnists as well, especially if you write non-fiction. If your book is about an adventurous bike tour in Jamaica, you can send your review submission to both, the travel section editor of a major newspaper or to the sport editor of this publication.

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Always check carefully their submission rules!
Most review sites want hard copies of the book at least 3 months prior to publication. Even if you have planned to publish an e-book, get 30-50 copies printed at a digital printer, at CreateSpace or use any of the new Espresso-Publishing machines that you can find in major cities, but who also deliver via mail or UPS. Having print copies is not only important for reviewers, but also for your book launch or book signings and to sell them to people who prefer print instead of e-books. Other reviewers, especially top book bloggers take books also after their release and more and more accept e-books.
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Create an address database or any kind of list, where you type in the title, name, address, phone/email of the recipient, the date of submission, their guidelines. Never, ever sent your review query “to the editor” or “to whom it may concern…”  Verify that they review your genre of book before you submit. Follow their publication-date deadlines.

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When Should You Send Out Your Review Submission?
January / February for spring and July / August for fall, with less competition from major publishers. Don’t send out your query to arrive at the editors office on a Monday. Time it so, to be there at a Thursday or Friday.
Make sure that you include all your contact info: name, mailing address, website address, phone number, and email address. Use http://about.me to create an appealing info site about yourself and include it in your contact info. Important: Don’t forget the book’s  information: price, ISBN number, number of pages, and genre. Carefully pack your book in airfoil envelopes or boxes. You want them to look professional and brand new when they arrive at the editors office.
Add a media kit, including your biography, high-resolution and professional images, a book trailer link, a blurb, the synopsis of the book and contact information for you in an email.
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Some of the most reputable reviewers

Los Angeles Reviews
Armchair Reviews
ForeWord Reviews
Library Journal
Midwest Book Review
NY Times Reviews
Indie Reader
USA TODAY

Paid Reviews:
Kirkus
Publishers Weekly
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Say Thanks!
Send a thank-you note/email to anyone who reviews your book. They took a long time reading and reviewing your work, writing an article and get back to you,  so take five minutes and write them a thank-you letter!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,050 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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12 Amazon “Countries” in One Link

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World

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With the limited 140 characters on Twitter for example, character space counting is necessary.  To reach your potential worldwide readers, you have to tweet the link for each country separately. For some reason Amazon divides the world by countries and has separate platforms for each country, the wonderful Word-wide-Web seems not to exist for them…

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Great Amazon Link Shortener
A smart software developer created a program that lets you send out one link, and no matter where your readers are, they come to their own countries’ Amazon website, even though you give the link as viewbook …. It works great. Try it out with our own Amazon sales link. Just sign in with the developers site: http://www.viewbook.at, which is converting into http://www.booklinker.net/

Viewbook provides you with a link, which sends the customer to the Amazon site in your country, via their (viewbooks) site. It is a seamless process, and the customer doesn’t realize that it is happening. This is great for using on Twitter, as it does not matter where your potential customers live, because once they click on your link, they’ll be taken to the most appropriate Amazon store.
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Track the Progress of Your Link
Another great feature provided by Viewbook.at is the ability to track the progress of your book links.  Each link you post on Social Media gives you an estimate of how many clicks the books are receiving, and the countries they are coming from.  Two more companies currently offer a similar service: SmartURL and Georiot.

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Pro and Con’s
Yes, the service is free, or at least almost, as Viewbook is an Amazon affiliate and this way they receive a tiny commission from Amazon, for a $2.99 book about 6 cents.  If the customer orders more items within 24 hours through this initial Viewbook link certainly more. However, if you are an Amazon affiliate, you will not receive a commission on the sale of your book – Viewbook.at will receive this small amount for their great service.

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To Link or Not to Link?
On the other hand: you might even sell more, as more potential reader learn about your book by way of the “translation” of your sales page link. Your royalties will not be affected in any way. This single global link to many countries is really a superb invention, reducing lots of customer barriers, and it might improve your overall sales a little bit. There is some discussion on the Internet about Viewbook’s affiliate programs, on the other hand, if customers order free or 99cent books through referral of BookBub and similar services.  BookBub receives a commission too – on top of the hefty ad fees they charge for sending out a newsletter with advertisers’ book campaign info with a single click. That’s all they do!  I have never heard someone on the net discussing these affiliate commissions.
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I personally think the “worldwide” link helps book sales more – if you are not already an Amazon affiliate yourself.  And you can certainly use both links, your “old” ones from Amazon for each country and the “worldwide” Viewbook link.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing:  We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Publish With Your Own Imprint

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by Nicole Eva Fraser

I love my traditional publisher, Second Wind Publishing LLC in North Carolina. Second Wind released my first novel (The Hardest Thing in This World) in October 2013.  So why did I decide to self-publish my second novel and a nonfiction e-Book in 2014?  Simply because I wanted to learn the DIY side of the business, and take charge of getting my books to market at a faster pace.
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imprint

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To publish with my own imprint (= publishing business), I followed the basic steps below, which you can adapt for the state / province where you live and the self-publishing service company you work with.

First, the definition of “imprint”
An imprint is a publisher name. Your own imprint is simply the publisher name you choose, clear, and register according to your state business laws to use in self-publishing your own books. 

File your imprint name in your state
I live in Ohio, so once I settled on my imprint name—Bench Press—I had to check its availability in Ohio and register it as a trade name. The steps should be similar in your state.

  • I went to the Ohio Secretary of State website.
  • Went to Business Services page.
  • Reviewed their Guide to Business Name Availability.
  • Did a Business Search by Name and by Exact Name.
  • Bench Press didn’t come up in the searches, so I filed the Ohio “Trade Name (Name Registration)” form and paid the $50 fee to register the name.
  • I was granted the Trade Name Registration for Bench Press.
  • The registration must be renewed every five years.
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How does your self-publishing company handle author imprints?
Considering to use the POD services and retail arms of Amazon and Smashwords, I researched all their policies. You will need to research the policies of the company you will working with well before you are preparing to publish.  Here’s what I found in my research in February 2014:

Amazon CreateSpace (paperback): 

  • Yes, you may publish with your own imprint, but must buy your own ISBN to do so (more on ISBNs in a minute).

Amazon KDP (Kindle): 

  • Yes, you may publish with your own imprint and are not required to buy your own ISBN.

Smashwords: 

  • Yes, you may publish with your own imprint and are not required to buy your own ISBN. However, if you elect to get the free ISBN from Smashwords, be aware that: 

1.     Smashwords will be listed as the publisher in the Bowker Books in Print database; and

2.     Your imprint will be listed as the publisher in your e-Book.

 

ISBNs: to buy or not to buy?

I did decide to buy an ISBN for the paperback of my novel I Don’t Think It’s That Simple because I want Bench Press (not CreateSpace) to appear as the imprint in the paperback.

I decided not to buy ISBNs for GPS for New Novelists because I’m releasing it only as an e-Book, and I’m satisfied with the Smashwords arrangements regarding their free ISBNs.

To learn more about purchasing ISBNs, visit Bowker Identifier Services.

 

More opportunities to consider

  • You could choose and buy the domain name of your imprint and create an additional website for your book(s), with all the corresponding exposure and marketing opportunities.
  • You could incorporate under your imprint name. Incorporation is a complex legal process and you will need a lawyer.
  • You could invite other authors to publish under your imprint and build a collective. Consult a lawyer before you do.
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Conclusion
Publishing with your own imprint requires you to do your due diligence upfront.  Be sure to allow enough time in your pre-production schedule for the research and the decision-making that are involved.

About the Author
Nicole Eva Fraser is the author of I Don’t Think It’s That Simple, forthcoming in Summer 2014, The Hardest Thing in This World (2013), and GPS for New Novelists: Navigating the 5 routes to publication (2014).

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Top Earnings of Genre Books

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Road-to-Success

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Hugh Howey wrote a fantastic report about author earnings. He explains: “Sports stars, musicians, actors— their salaries are often discussed. This is less true for authors, and it creates unrealistic expectations for those who pursue writing as a career.  Now with every writer needing to choose between self-publishing and submitting to traditional publishers, the decision gets even more difficult. Online Book Retailers, such as Amazon and Barnes & Noble don’t share their e-book sales figures.”
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How Bestsellers are “Made”
We wrote several times in our former blogs about book statistics by Nielsen, who are counting only books from bookstore chains, large independent bookstore, mass markets – but not from online retailers, such as Amazon. We also explained how New York Times Bestsellers are “made
“ResultSource, a San Diego-based marketing consultancy, specializes in getting books onto bestseller lists, according to The Wall Street Journal. For clients willing to pay enough, it will even guarantee a No. 1 spot. It does this by taking bulk sales and breaking them up into more organic-looking individual purchases, defeating safeguards that are supposed to make it impossible to “buy” bestseller status.” Read the whole Forbes article by Jeff Bercovici.
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The 7K Report
Hugh Howey has lots of statistics on his elaborate blog http://authorearnings.com/the-report/
He is friends with an author who has advanced coding skills and who had created a software program that can crawl online bestseller lists and work with fast amounts of data. All of this data is public—it’s online for anyone to see—but until now it has been extremely difficult to gather, aggregate, and organize it.

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Excerpts of Statistics and Findings on Hugh Howey’s Report:
“The bestseller lists used were Mystery/Thriller, Science Fiction/Fantasy, and Romance. It turns out that 86% of the top 2,500 genre fiction bestsellers in the overall Amazon store are e-books. At the top of the charts, the dominance of e-books is even more extreme. 92% of the Top-100 best-selling books in these genres are e-books! Indie and small-publisher titles dominate the bestselling genres on Amazon. Indie authors are earning nearly half the total author revenue from genre fiction sales on Amazon.”
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“Self-publishing is not a gold rush. It isn’t a get-rich-quick scheme. There are no short cuts, just a lotof effort and a lot of luck. Those who do well often work ludicrous hours in order to publish several books a year. They do this while working day jobs until they no longer need day jobs. This is alsotrue of the writers earning hundreds or even thousands a month. However, authors are claiming tobe making more money now with self-publishing than they made in decades with traditional publishers, often with the same books. Read the whole report on author earnings at Hugh Howey’s blog.”

More Resources:

http://kdpcalculator.com/

http://www.theresaragan.com/2013/06/sales-ranking-chart.html

http://www.courtneymilan.com/ramblings/2013/08/19/know-what-your-rights-are-worth/

http://www.forbes.com/sites/jeffbercovici/2013/02/22/heres-how-you-buy-your-way-onto-the-new-york-times-bestsellers-list/

http://www.kboards.com/index.php/topic,134236.0.html

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on March 14, 2014 in Marketing, Self-Publishing

 

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Great Story Idea – But Too Short for a Book?

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Kindle-Singles
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Recently, The Guardian wrote about Amazon’s SINGLES and the New York Times ran a fascinating profile of David Blum, the editor of Amazon’s “Kindle Singles” store, and the whole phenomenon of Singles – and also what it means for the future of books.
Amazon has sold nearly 5 million Kindle Singles over the last 27 months, according to Teleread. Blum receives more than 1,000 unsolicited manuscripts each month, from which he “cherry-picks” the best ones.  Out of a couple hundred Singles, more than 5 million Singles have been sold in the last three years.  28 of these authors sold more than 50,000 copies.

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What’s the Benefit for Authors?
Writing articles is one of the most effective methods to attract website visitors. If a reader values the content we write, they will often pass it on to their friends through social media sites such as Google+, Facebook, Twitter or LinkedIn.  If we include the right keywords in our content, people will find our articles in the search engines. If we are smart, we submitted these articles to Online or print magazines, newspapers, guest blogs or even eZines, adding our web links and readers will click on these links and come to our website to buy books.

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Kindle Singles
Now it is possible to write 5,000 (better 10,000) to max. 30,000 word articles, Amazon calls them “Kindle Singles” and sell them online. A prominent author of these Kindle Singles is Stephen King, with his Single “Mile 81” a top seller. So, instead of submitting our work to reader forums or our blog, we can sell those articles to the internet giant Amazon website and receive 70% royalties, even for Singles priced under Dollar 2.99. To be precise for Singles priced between 99 cents and $4.99

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Other Criteria’s at Amazon are:

  • Original work, not previously published in other formats or publications
  • Self-contained work, not chapters excerpted from a longer work
  • Not published on any public website in its entirety
  • But they are currently not accepting how-to manuals, public domain works, reference books, travel guides, or children’s books!!!

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Amazon’s Submission Policy
“A Kindle Single can be on any topic. So far we’ve posted fiction, essays, memoirs, reporting, personal narratives, and profiles, and we’re expanding our selection every week.  We’re looking for high-quality writing, fresh and original ideas, and well-executed stories in all genres and subjects.  We will consider e-books recently published via Kindle Direct Publishing, manuscript submissions, or pitches.”

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Read more how to submit: http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000700491
Individual writers may benefit the most from the program, as it makes it easier for them to self-publish works that precisely for reasons of length can’t find support from traditional publishers.
What content is sitting on your computer, just waiting to become an e-book or a Kindle Single?  

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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How these 3 Self-Publishing Tools Help Authors

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Tools-for-Author-Publishers
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Improvements everywhere:  New tools and technology for author-publishers will help to navigate the process from manuscript to finished print book or e-book more easily. Just to make sure you know what’s available for writers now:
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1. Scribd Subscription Service: The “Netflix” of e-Books
Read unlimited amounts of Books: Scribd launched an e-book subscription service for their readers at $8.99/month with unlimited access to books. Everyone enrolled in the subscription program gets e-books in bulk. Readers can try Scribd for free for one month, and are encourage to try unknown authors.
Distributing of your own e-books  is offered in Scribd’s Subscription Program: “Contact us if you would like to make your e-books available via our subscription offering. Our content acquisition team would love to talk to you.”

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2. Bowker offers Self-Published Author resources
Bowker’s database of books in print is huge and their interface sometimes a bit clumbsy. After so many complaints from author-publishers, Bowker offers at least explanations for self-publishers e.g. how to fill out each field in their forms. But that’s not all: Bowker launched the Self-Published Author website, a great source of information with tools, advice, and resources to help authors through the publishing process.
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3. Templates for Book Layout – Interior Book Design
The Book Designer” Joel Friedlander offers templates in Microsoft Word that look as good as books that are professionally designed in Adobe InDesign. A custom-designed interior book might cost between $1,000 and $4,000 , the print book template is less than $40. There are over a dozen Word templates and counting to choose from and more are coming. Add your manuscript and create a PDF to upload to CreateSpace, Lightning Source, or any printing company. Using the e-book template in this series for another $10 and upload it to Amazon’s Kindle Direct Publishing, Apple iBooks, Kobo, Sony, B&N and others. All you need to know is how to apply styles in Word and how to copy/paste text. You certainly can customize your template. All you need to know is basic Word styles. Or you can hire a freelancer to help creating PDFs, upgrading or modifying templates and other tasks at Elance or Fiverr.
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Read about more tools in the publishing process, for example Dropbox:
http://kk.org/cooltools/archives/13359

For computer / software geeks and publishing professionals
http://voices.yahoo.com/top-5-software-programs-self-publishing-desktop-6465478.html?cat=15

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,010 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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Publishing News from All Over the World

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Flying

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The Guardian reported:
The University of Central Lancashire has announced the launch of what it describes as the world’s first degree in self-publishing.

The MA will begin in September, and course leader Debbie Williams believes it will help “legitimize” self-publishing. “Things have definitely changed. In the last two years, self-publishing has stopped being a dirty word, and is a legitimate option for authors,” she said. “Even the biggest authors are looking at it now.”

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Gook eReader reported:
The London-based Alliance of Independent Authors announced today that it has partnered with Kobo to release a guide to its newest author campaign, the Opening Up to Indie Authors guide. ALLi will use Kobo’s extensive global retail reach to make the guidebook available to its 190 international marketplaces.

Unlike initiatives that woke consumers up to the great titles being published by independent authors, this campaign is aimed at the local booksellers in hopes that they will finally see the benefits to taking risks on self-published books.

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Publishers Weekly reported:
The London Book Fair has announced the agenda for its Publishing for Digital Minds Conference, in alliance with the Publishers Association, and sponsored by the Copyright Clearance Center. The sixth edition of the conference will take place April 7, just before the opening of the fair.

Among the speakers confirmed for the 2014 edition are Dominique Raccah, CEO of Sourcebooks, who will appear in a session for industry thought leaders. Bill Thompson, the veteran technology journalist and head of partnership development at the BBC Archive will deliver a keynote speech, and the BBC Director of Children’s, Joe Godwin will participate in a discussion on targeting child and YA audiences online. Hugh Howey will talk about his experience of being a simultaneously conventionally published and self-published author.

Entrepreneurs from publishing start-ups will also be represented at the conference. Open Road Media’s Rachel Chou will explore the content marketing company’s experience of promoting e-books.
Read more about the London Book Fair’s program.

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Digital World reports:
The Competition Bureau of Canada, an independent law enforcement agency, announced that it has reached an agreement with four major trade book publishers that limits their use of agency ebook pricing in Canada.

Following an 18-month investigation into the ebook industry in Canada, the Competition Bureau concluded that Hachette, HarperCollins, Macmillan, and Simon & Schuster have engaged in conduct that resulted in reduced competition for ebooks in Canada, in contravention of the country’s Competition Act. The four publishers have signed a consent agreement to remove or amend clauses in their distribution agreements with individual ebook retailers that the bureau believes restrict retail price competition. Read the whole article here.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,000 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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So You Want to Self-Publish?

6 Questions to Ask Yourself First
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Julie Israel asks writers: You want total control? You want freedom? You want to be 100% in charge of your own destiny? Then go for it. You might end up finding that it’s the most fulfilling thing you have ever done – or you might end up with fifty one-star reviews and a permanent hangover.  Despite the fact that every person and their dog thinks that they can write a book, living the life of a writer is not for the faint of heart.  And whether you choose to publish through a traditional route or independently, the road to success is not an easy one.  Like I said, not for the faint of heart.”

Read Julie Israel’s blog  “6 Questions You Should Ask Yourself First“, such as:  Are you chasing someone else’s dream?  What are your intentions?  Do you have the stamina?  The money?  The talent and the drive to write book after book and publish them? 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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Posted by on February 5, 2014 in Self-Publishing

 

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Planning to Exhibit at a Book Fair? 15 Tips!

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Large book fairs in the U.S. and worldwide are geared toward booksellers and librarians. These shows offer big trade publishers, as well as smaller ones and author-publishers a chance to promote their books to bookstore buyers and librarians. See how authors can participate on a budget at small regional or national and even at major publishing industry trade shows.

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Major International Book Shows
Frankfurt Book Fair, London Book Fair, Bologna Children’s Book Fair, Abu Dhabi and Leipzig Book Fair, not to forget the book show in Edinburgh, focus mainly on international book sales and the sale of foreign and translation rights of books. Non-fiction books might often have a higher chance of success at these fairs. National or state-wide book fairs, such as the BEA in New York City, or the Texas Library Show  are attended by both, librarians and bookstore owners.

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How to Learn About Book Shows
First of all, find as much information about these shows as possible on their websites. Study their list of exhibitors and the genres of books displayed. Learn which audience is usually attending these shows. Check out the website of the American Library Association ALA where the library conferences are taking place throughout the year. Ideally attend book fairs first as a visitor and talk to as many people as you can – visitors and exhibitors alike, before you decide to rent a booth. It will be a great learning experience. Notice what other presenters are doing. Bring a notepad and paper, taking notes on what you appreciated in certain booths and what you thought other booths could have done better.

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How to Save Expenses
A great way to share expenses is to get together with other independent publisher/authors you know, and rent a table or a booth together. If you divide the cost for a booth through three or four, your partizipation is suddenly not prohibitive anymore. Beware of companies that offer to show your books at International Fairs, such as the one in Frankfurt. Their fees run often from well over $200 to $500 and they will claim that hundred-thousands of visitors will see your book and you might even get a foreign language contract. Truth is, your book will sit with hundreds of others in a shelf, and no one will promote it to potential publishers. Save the money! There are millions of books displayed at these fairs and the chance that a foreign publisher discovers your book is smaller than to win the lottery.
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What to Prepare
It is never too early, but often too late, to organize such a complex venue, especially for out-of-town shows. Here are just a few ideas for your checklist:

  • Sign up early. Apply and pay any fees ahead of time, too.
  • Contact event organizers with any special requests.
  • Need lighting or electricity in your booth? Request it well in advance.
  • Choose a booth location on a high-traffic spot.
  • Calculate expenses, such as booth rental, electricity, travel, hotel, giveaways etc.
  • Make reservations for hotel, flight and rental car if necessary.
  • If you are the sole exhibitor, organize at least one more person to help.
  • Order your displays and signs, flyers & business cards for your booth well in advance.
  • Check out all equipment that they work properly: laptop, overhead projector, displays, cables, lamps, spotlights, charger…
  • Giveaways such as book marks, peppermints, stickers, pens, even totes with your books title or cover image (if you want to splurge) should be ordered well in advance.
  • Folding chairs, a step ladder and a cart or dolly are useful items that you will be glad you brought.

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How to Attract Visitors

  • Display and let your book trailer run throughout the day. All you need is a laptop and projector and a white display for the background. It draws for sure more people to your booth.
  • To stay in contact with interested visitors, bring a fish bowl to collect business cards and email addresses / contact information. Offer a really attractive prize for this sweepstake and you can be sure to get lots of cards.
  • Offer interested visitors to sit down for a moment, to have a cool drink while talking with you. They will be happy to rest their burning feet …
  • Have a well-lit booth to attract visitors, dress professionally and never, ever! eat at your exhibition booth.

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Partizipating in a book fair means a lot of organizing, and it should be done well in advance, especially when the show is in another state or country.  These are just a couple of tips, check out these three sites for comprehensive checklists:
http://avee-angel18.hubpages.com/hub/8-Guidelines-to-Attract-Visitors-to-Your-Exhibition-Booth
http://www.julienrio.com/marketing/english/checklist-perfect-trade-show-consumer-fair
http://www.toptenwholesale.com/blog/tips-organize-trade-show-booth.htm

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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TILT: 7 Solutions To Be A Guilt-Free Working Mom

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TILT

TILT


Juggling work and family has never seemed more possible than in Marci Fair’s parenting guide, TILT.

It was written out of the difficult struggles and unexpected answers that Fair has found on her journey through the TILT of life, work, and motherhood.

A working mother of four children, Fair shares her decades of insight in an enlightening way that weaves in quotes from her children along with more than one hundred practical, guilt-free parenting tips for the challenges working mothers face.

Fair shows how mothers can live imperfectly on purpose. She inspires them to determine what matters the most for themselves and their families, and then to focus on what lasts beyond childhood.

The wisdom of more than 80 other working mothers also demonstrates how moms can grow through their journeys to find happiness and success along the way. Balance is impossible; Fair teaches us how to TILT instead.
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She encourages that helping our children dream, without giving up on ours, sets an important parenting leadership example. Through TILT, we learn how to choose, in the nucleus of our families, to set the example by shining our own light, so we can love, guide, and empower those little lights we brought into this world.

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Marci-Fair

Marci Fair


A practical parenting guide that brims with real life suggestions, 
to continue to reach for their own. It is filled with over 70 quotes
from the author’s children, over 100 practical guilt-free tips and
the wisdom of over 80 other amazing mothers.  

In 2005, Marci fulfilled one of her lifelong dreams and started a non-profit for kids in need – Kares 4 Kids. The NPO has since served over 15,000 children, through backpacks and school supplies, food for local children in need, summer camp sponsorship, holiday gift cards to overlooked teens and much more. 

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TILT: 7 Solutions To Be A Guilt-Free Working Mom Paperback, 318 pages,
$14.29 http://amzn.to/1dKsRMB - and the e-Book Version: $7.99 http://amzn.to/MnyAkV

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars   Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days, the new Kindle Countdown Deals or Goodreads Giveaways.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

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12 Tips for Your Professional Amazon Author Page

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kdp-select-controveryOnce your book goes live on Amazon you are eligible for an Amazon Author Central Account – and your very own web page on Amazon! Best of all: There is no advertising on your site, just a large image of your book(s), your reviews and your book’s description. 

Not only get your Amazon website a very high page rank, Author Central tools are very effective in marketing your books and promoting yourself as an author.

Use your Author Central page to provide more information for your readers: upcoming events, a complete listing of your books, more images and videos, your book trailer and even excerpts from your blog.

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How to Set Up Your Amazon Author Central Account
Amazon explains: once published, expect to receive an email from Kindle Direct Publishing announcing the news and inviting you to create your Amazon Author Central Account. Note your book’s ASIN enclosed in the email. You will need this to locate your book later and associate it to you as the author.  Just sign up for free accounts on both sites, and follow the instructions to set up your page:

Be the “Face” of Your Book:

  1. Add a professional author photo & biography
  2. Add all your books
  3. Add videos (e.g. trailers for your books)
  4. Add up to seven additional photos, e.g. you writing your books or scenes from your book
  5. Add images or graphics from your books content
  6. Add a biography – make sure to update it frequently
  7. List events, such as book readings or book launches
  8. Add your Twitter address so people can see your latest Tweet and easily follow you
  9. Set up the “Search Inside/Look Inside” feature
  10. Add an RSS feed, linking to your blog – a great way to get your blog in front of new people and encourage them to follow you
  11. View and edit the list of books you have written – the Amazon system doesn’t always get it right. If you have written more than one book, it will link your titles together, and allow your readers to find all of your work.
  12. Edit your product description and “about the author” section, add any professional reviews you have had.
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More Features
Track Your Sales – Find out where your sales are happening using the geographic location function and find out your Amazon ranking.
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One of the biggest advantages as an Amazon Kindle published Author is your own web page, complete with a URL, on a powerful Amazon website just for you!
You need a separate account, both for the UK and US versions of Amazon; you have to do everything twice, and be aware that the two versions vary slightly.
Amazon Author Central UK: http://authorcentral.amazon.co.uk
Amazon Author Central US: http://authorcentral.amazon.com

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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http://www.111publishing.com

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Stop: Vanity Publishing aka Subsidy Publishers

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Stop-Vanity-Publisher
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99% of All Manuscripts Will Be Accepted
Within half an hour I was asked today about two different “Self-Publishing” companies who had the authors’ manuscripts accepted. Both writers had tried to find a trade publisher and after receiving numerous rejections, they were glad to get an “offer” – as long as the authors are willing to pay totally inflated prices for printing, editing and cover art. It took me only one minute, using the word “complaint” along with the companies name to find long lists of complaints on author websites, blog posts and “Writer Beware” on Google.
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Vanity publishers are often working under several names, change addresses and their websites. Some trade publishers, up to at least one of the “Big Five”, affiliated recently with subsidy publishers and also directs authors, who’s manuscript they had previously rejected, to these companies. The main goal of these vanity publishers is to have their printing company busy, so they are not really into executing the work of a traditional publisher. A background check reveals in almost all cases that they are either printers or affiliated with a printing company. Even one of the best Canadian book printing companies went into vanity publishing a year ago.
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You often might have seen these small ads in literary magazines or on the internet: “If your book deserves publication, send your manuscript now to …”. And authors do not have to wait long for a response to their submission.  A real publisher doesn’t need to advertise!  They are overwhelmed with queries from authors.

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Money Upfront
Authors are certainly surprised when they encounter a “publisher” who wants money up-front. It should be the other way around shouldn’t it? After the author, having signed a hefty check, eventually learns that paying for publication is no guarantee that a single copy of his book will appear in any book shop, not even the local ones.
Many vanity publishers will charge somewhere between $8,000 to $20,000 (or even more) to publish a book depending upon its length. Why would an author pay $20,000 when he or she can have the same book printed for $2,000?
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Contract Full of (Empty) Promises
Nevertheless, the contract will be full of promises, it will state what exactly will be paid to the author for subsequent reprinting, subsidiary, for audio and e-books, mass-market paperback rights, for TV & Radio rights, merchandising and commercial rights and even film and foreign rights – to make the author believing that his “publisher” actively solicits his manuscript in Hollywood.
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Free Copies
Vanity contracts include usually a certain amount of “free” copies for the author; sometimes even as much as 10 books and if he/ she require more, they have to be paid.  Which means, that the author is paying for them twice…  I also have never met an author who goes into the print shop to watch his or her books manufactured or to see them stored in the warehouse. In most cases, only a certain number of copies (I suspect not even this will happen) in an edition will actually be bound; the rest will remain in the warehouse as flat printed sheets until required, which is probably never.
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Reviewers are Wary of Vanity Presses
Vanity / subsidy publishers are not concerned with editing, promotion, sales or distribution – unless the author pays additionally. For most vanity books, neither exists, and should review copies really being sent out: Reviewers are wary of vanity presses because they know that little attention is paid to the editing of the book. Unless the vanity house has a proven distribution and sales organization, authors will have to sell their printed book themselves and usually it will sell fewer than 200 copies.
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As seen in a Vanity publisher contract:
“In the event of bankruptcy or liquidation of the publisher for any cause whatever, the author shall have the right to buy back the publications at fair market value to be determined by agreement or arbitration.” (That means, die author has to pay a second time for all his unsold books). “If the author does not purchase remaining copies of the book, the representative of the publisher shall have the right to sell same at the best obtainable price without payment of royalty to the author.”
Unbelievable! Unethical! Criminal!
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Beware of These Signs:

  • Don’t trust flattering letters concerning your manuscript.
  • Be suspicious of vague promises of quality production. You will not get it in writing…
  • Be wary of promises to sell television and film rights, serial books and other money-making options.
  • Read, read and read once more the contract.
  • Don’t pay a dime, get a copy of the contract and show it to a lawyer that is specialized in contract / copyright law.
  • Watch out for contract clauses, that allow the publisher to renegotiate his initial pitch, and also where the “Publisher shall have the right to license the rights set forth”.

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Bound to the Vanity Publisher for Life!
Beside their over-the-top printing prices, Vanity publishers might cheat you in a contract that expires only 50 years after your death and with worldwide rights, even universe rights – a contract that a friend of mine signed in Renfrew, Ontario, Canada (and paid dearly) stated:

“The author hereby grants the publisher, during the full term of copyright, the sole and exclusive right to manufacture, print, publish and sell and to otherwise use, as set out further in this agreement, including, but not limited to, acting as agent and/or exercising any or all subsidiary rights, throughout the universe the work.” And: “The copyright remains with the author, until fifty (50) years after the death of the author. All covenants and grants of the author shall bind the author’s successors or assigns.”
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Vanity Publishers / Subsidy Publishers are not actively promoting books. Their business is not publishing, but printing and selling authors all kind of over-priced services. Despite so many warnings all over the Internet, there are still writers who fall into the trap of vanity / subsidy / self-publishing. And as soon as one vanity publisher stops his “business”, another fills the gap.

Please read also a comparison of Publishers – Vanity Publishers – and REAL Self-Publishing here:
http://savvybookwriters.wordpress.com/2013/11/13/comparison-of-trade-publishing-vanity-author-publishing/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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