Top 6 Tips to Successful Self-Publishing

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Opportunity

Beat the “Print-on-Demand” industry!  You can do so much better on your own! Don’t be fooled by POD Services.

Are you ready to publish your first book? Get to know the pros and cons of Print-on-Demand and of real self-publishing. Follow these few tips, and you will find the road to success as an author-publisher so much smoother!
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1. Bookstores don’t buy POD books.  Many novice self-publishers are opting for the heavily-advertised Print-On-Demand companies, which promise publication at low fees. For a niche book with an easily-found audience POD can be an option. But what the POD companies won’t tell you,  is that neither bookstores nor libraries will generally buy a POD book. However, if you are savvy enough,and have written at least three books (or join with another author) you can find the right wholesale arrangement through Lightning Source / Ingram and Baker&Taylor as outlined in Aaron Shepard’s website and guide book http://www.newselfpublishing.com. But don’t expect to get the same retail discount from “brick and mortar stores” as from Amazon.
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2. You can judge a book by its cover.  That’s what most people do.  You never get a second chance for a great first impression!  You can get a decent book cover for as little as $100 and a fantastic cover for around $ 500 or more.  Just shop around and find out who makes great covers.
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3. Act like a professional publisher.  Nothing is more embarrassing as finding reviews of your book on Amazon that complain about typing and grammar errors in your work. Make sure your book is complete, well-edited, and thoroughly proof-read. Use spell checks, let it copy-edit, content edit and proofread by professionals – not your family or friends.  These services provide you with a manuscript that makes you look like the professional you are.
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4. Don’t use the print shop down the road.  Search for a printer that specializes in printing books. You will not only have fewer problems with production, but the prices will be much less expensive.  You should be able to print 300 copies of a 250-page soft cover book for approx. $ 2.90 per copy. Digital printers or espresso book machines are useful only for very small amounts of print books, such as for gifts or a book launch party – if you plan to sell mostly e-books.
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5. Get 100 ISBN’s if possible.  ISBN is the International Standard Book Number, and every book sold in bookstores and at most online retailers must have an ISBN. They are the global standard for identifying titles and used world-wide as a unique identifier for books. They simplify distribution and purchase of books throughout the global supply chain. Without an ISBN, you will not be found in most book stores, nor online.  In the U.S. ISBN’s are available only from Bowker.com, and you can buy them in blocks of ten, hundred, or even thousand. The fewer you buy the less it costs, but buying just a block of ten marks you as a one-book publisher. And everyone in the publishing industry can figure out how many ISBN’s you’ve purchased by looking at your ISBN number. Lucky if you are a writer from Canada: ISBN’s are free!
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6. Don’t wait to start marketing until your book is finished. Many first-time writers and self-publishers focus on the writing and the publishing process, and postpone thinking about the book  marketing until they have books in hand (or hundreds in their garage). A book – no matter if it is an e-book or a traditional paper book – will succeed or fail on its marketing plan. Before starting your self-publishing project, find out who your audience is, and where and how you will find them. Get to know your competition, search the internet and in bookstores for similar books. Only move forward on your writing project after you have finished your research and your marketing plan. Even find book reviewers before you start writing the book, and blog at least for one year to build an audience for your work. I don’t know of any self-published writer who is successful, without having a blog. Once your book manuscript is finished, don’t forget to use the end of one book to promote another book you have written or you write on currently.
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Self-publishing can not only be lucrative, it can be a lot of fun too. But you need to be somewhat entrepreneurial and do lots of careful planning to really enjoy success with true self-publishing.

Read more about author-publishing and POD’s:

http://savvybookwriters.wordpress.com/2011/08/21/the-truth-about-pod-publishing/

http://savvybookwriters.wordpress.com/2012/03/03/why-pod-contracts-are-bad-for-authors/

http://savvybookwriters.wordpress.com/2011/12/11/comparison-of-major-print-on-demand-pod-services/

http://savvybookwriters.wordpress.com/2013/05/07/pros-and-cons-of-print-on-demand/

http://www.theauthorsredroom.com/top-10-self-publishing-tips/

http://www.sfwa.org/other-resources/for-authors/writer-beware/pod/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 750 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Improve Your Amazon Sales Page

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One of the greatest benefits of selling your e-book (or paper book) at Amazon is the space they provide you to “advertise” your work.  If you are a savvy author, take advantage of this marvelous opportunity and insert as much information about your writing and yourself as you can. 

Look at it from the standpoint of a reader; which e-book or book would you buy: The one that shows just a boring cover, name of the author, and a very short introduction to the book – or the one that:

- has a beautiful cover
- an all-embracing editorial review
- an authors bio with a portrait
- lots of customer reviews

So, what can you do to improve your appearance on Amazon and improve book sales? A lot indeed! Starting with an appealing cover, detailed editorial review, a marvelous author’s bio and lots and lots of customer reviews from readers and journalists that are writing for newspapers book review articles.
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APPEALING COVER
Rule # 1 for your book cover at Amazon is NEVER to use a white background! White on white is barely visible and your book will not stick out, especially when you chose to have the text in black.  Your book cover should be:

• be aesthetically appealing
• appeal to the book’s intended audience
• represent the book’s contents
• clean, readable font
• bold or complementary colors
• light on dark for dramatic effects
• visit a bookstore to research book cover designs
• test the cover in thumbnail size to make sure it looks good at Amazon’s website
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Hire a professional with a portfolio of great book covers you have admired, or one at Freelancer  or Elance  or just get in touch with your local college / graphic design class to find a young and eager cover artist.
An appealing book cover can be even done through the use software, such as Bookcoverpro.com,  if you are computer-savvy and creative / artsy.
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YOUR EDITORIAL REVIEW
Write as much about your book as possible and use all the space you get from Amazon:Editorial Review—350 characters

From the Author, From the Inside Flap, and From the Back Cover—8000 characters
About the Author—2000 characters (All characters are including spaces, single page in 12point arial font is approx. 2100 characters)

See the detailed information on Amazon:
https://authorcentral.amazon.com/gp/help?ie=UTF8&topicID=200649600

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AUTHOR CENTRAL & AUTHOR PAGE
At the Author Central page on Amazon you get lots of free marketing help for your book set up your Author Central account if you haven’t already done so.  In Author Central, click the “Profile” tab. You will see sections for adding or changing your biography, photos, videos, speaking or other events, and blog feeds.  Sections are always available in Author Central, so you can add or change the information later.

It can take 3 to 5 days for the Author Page to appear on the Amazon.com site – so start right now adding content to your Author Page. If you add or make changes later, they will appear on the Author Page within 24 hours of the time you add them in Author Central.  There are lots of features for you to choose from – as more you add, as better:

• Your Profile
• Your Biography
• Uploading Photos & Videos
• Managing Your Blog Feeds & Your Events
• Managing Your Bibliography
• Uploading Book Images
• Managing Editorial Reviews

Get all the information at: https://authorcentral.amazon.com/gp/help

Uploading Videos: You can share video interviews, book signing videos, and other videos with readers. Your videos should focus on specific features of your books or your experience as an author. If you publish at both, Amazon AND on Barnes&Noble, also use B&N’s video feature: “Interviews, Meet the Writers: Video”.

Hire a professional video maker to create your book promotion and upload the video to YouTube, as well as your own website, your blog or these of your friends, your Facebook site (ask all your friends to spread the word and to re-tweet).
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CHOOSE THE RIGHT BOOK CATEGORY
Readers have to FIND your book first to buy it. There is a large list of possible categories to put your book in:  the categories that best match your books based on their content. Study carefully each book that is competitive to yours and see in which categories the bestsellers among them are listed. Narrow down your list as much as possible. You can email Amazon’s KDP and ask them to get your book into the proper categories, telling them the exact line, such as this:

Kindle Store > Kindle eBooks > Nonfiction > Reference > Writing > Writing Skills
More about the right genre in a former article on this blog.
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CUSTOMER REVIEWS
Anyone registered as an Amazon.com customer is entitled to write customer reviews. They do not have to buy your book at Amazon, to write a review. Customer reviews are in order from newest to oldest with the exception of “Spotlight Reviews” that are based on how well the review was written and how helpful it was deemed by our customers.
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BRING IN MORE VISITORS:
What else can you do to bring visitors to you your Amazon page?

1. Create a direct link from your book to your Amazon book’s page
2. Link from your personal webpage, your email addresses, your blog, Twitter, Facebook etc. to your book’s page at Amazon
3. Create a signature with your book link for your email and also for any forums in which you participate. Whenever you write and end with your name, your signature with the direct link is always inviting people to go to your Amazon book page.
4. You can even put your Amazon link to your book’s page on your business card
5. Join the Kindle Forum to ask questions, get help and support from other authors.

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Use every bit of support you can get from Amazon, and also what you can find on this blog, and your book – if written well – will be a success! These tips are (mostly) valid on other book sales pages, such as Kobo, Barnes & Noble or Apple.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 750 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

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http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Where Can You Find FREE Photos and Illustrations?

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Even though I am an avid photographer, taking often several hundred images a month, from time to time the need for a certain motive arises.  The question was, where can I find inexpensive photographs?  A lot of research brought up a handful of online offers that I like to share with you. Maybe you need a certain image for your website, your blog or your book.  Please see some websites below that provide good deals on royalty-free photographs or even free ones.

But what is the difference between free, royalty-free and rights-managed?

Free images can be downloaded without any rules or agreement and are in the public domain. The creator offers his work public and free, there are no legal rights or restrictions for his or her work and it can be duplicated.  Images which have been copyrighted can still be considered as free when they are explicitly announced by the artist to be used, copied, distributed or modified.

Royalty-free images are given the right to use. There is an agreement that the licensee can use the photo without paying additional royalty charges, but it does not mean that the licensee can use the image for what ever he/she wants.

Rights Managed images means a contract between the licencor and licensee, regarding licensing the rights to use photographs, specifying to use the content in a certain way. This can include the length of time, the medium, the size, the format and the location of use. Unlike images under royalty-free licenses, the licencor is in control or has history of the rights granted involving the image.
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FREE IMAGE SOURCES

I am only on page 15 of about 3,000 pages of free photos and have downloaded dozens of beautiful images that I can use for websites, books and yes, also for this blog. This is the best of all websites I found so far:

http://www.morguefile.com

An amazing hidden treasure on the internet, ten, no hundred thousands of free images (almost 300,000) and you are allowed to copy, distribute, transmit and to adapt the work. No “accounts” necessary as on other websites, just go to “free photos”, choose an image and download it.
Some of the photos are in such a high resolution that you can use them for your book cover image.
A real treasure trove!

http://www.Flickr.com

http://www.Freedigitalphotos.net

http://www.deviantArt.com

http://www.istockphoto.com

http://www.dreamstime.com

http://www.shutterstock.com

http://www.fotosearch.com/

http://www.photogen.com

http://www.imageafter.com/images.php

http://www.stockvault.net/

http://www.sxc.hu/

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As you browse, pull any images that catch your eye. Don’t assume you’ll be able to return to that page later. Chances are, you’ll never find it again. (most sites are constantly rotating, to show new images) – save the ones you like and cull them later. 

What is your favored website for free photos?

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

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Please feel free to check out all previous posts of this blog (there are more than 740 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Is Your Book Listed Worldwide?

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Few authors have ever heard about BowkerLink:  a source for publishers and distributors seeking to update or add to title listings, found in Books In Print, Global Books In Print, and the Publisher Authority Database.  How can readers, bookstores or librarians in Japan, Australia, UK or Belize find your book and read, buy or lend it?

This  FREE portal allows you to market titles through Bowker products to many sectors of the book industry including wholesalers, distributors, retail chains, independent retailers, online retailers, schools, libraries, and universities.

You may know Bowker from ordering your ISBN numbers, but they are also the provider for Books In Print and Global Books In Print that contain listings of bibliographical information for international book titles available in the USA or any other part of the world.

In addition, Bowker sells its products worldwide to retailers and libraries, so your titles are exposed to many facets of the book industry through a single web application including other Bowker products like inventory status checks, library catalogue information, and sales data reporting services. Your data is circulated to all of these customers free of charge. To market you book successfully worldwide you need to have it listed worldwide! Their website http://www.bowkerlink.com

Setting Up A New Book on Bowkerlink is easy, just fill in:

ISBN
Title
Subtitle
Translated title
Number of pages
Number of illustrations
Binding type
Language
Subject (1 or 2)
Contributors names and functions
Length, Width and Height
Weight
Year of copyright
Year of original publication
Library of Congress Card Number
Annotation (description)
Country of Sale
Imprint
Title status
Publication date
Price
Price type
Currency
Target market
Age range of the readers

Items in bold are required, the others optional. You should try to fill as many of these fields as possible, as completely as possible, in order to be found easily.

Why register with BowkerLink?
Listing your titles is absolutely free. The BowkerLink Publisher Access System allows you to announce your new release titles, as well as price and status updates to a wide audience of book, audio and video buyers. Your titles are WORLDWIDE exposed to many facets of the book industry through this single web application.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 740 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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What’s an Elevator Pitch for Your Book?

You Never Get a Second Chance

….. for a First Good Impression!
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Book Marketing – Elevator Pitch

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Tips for a Winning Elevator Pitch

What is an Elevator Pitch? This is the 30-60 second description of your book and why someone should buy your book or work with you. It’s called an “Elevator Pitch” because it describes the challenge: “How would you explain your book or your business, if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the bottom of the building to the top?”

• The purpose of an elevator pitch is not to close a deal. It’s to interest the other person in continuing to talk, or to get someone to want to hear more. That’s IT. There is no other purpose. It is one of the most important parts of the marketing strategy for your book (business).

• Your pitch should be 30 to 60 seconds, and it needs to end with a question, “call to action” or other appropriate closer. Consider a generic closer such as, “Does that sound like something you would look at or that interests you?” That lets the listener respond and if they are interested, they will ask questions. • Content is as important as your delivery. If the content of a pitch is uninspiring or uninteresting it won’t matter if it’s well-delivered and the perfect length.

• There are differences between verbal and written pitches, between the way people speak and the way they write. Many people have trouble with this. But as a writer you are able to write a dialogue then you are also able to tell your elevator pitch to someone in a natural and conversational way.

• Show your passion. Act like a parent showing off pictures of their newborn or their star little children’s fashion model. If you’re not excited about your project, nobody else will be.

• Use your time wisely. Most people are way too busy and constantly overloaded with information. They have to make quick decisions about what deserves their attention and what doesn’t. Grab their attention immediately, work hard at making your pitch as compelling or intriguing as possible.
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See examples of elevator pitches on YouTube:

http://www.youtube.com/watch?v=98WlZJqscVk

http://www.youtube.com/watch?v=mMYD6snLI5g

http://www.youtube.com/watch?v=GqsWKaR9Q6M

http://www.youtube.com/watch?v=5-ZpP4j09s0

http://www.youtube.com/watch?v=KMFFZ0lj41I

You never know when you are going to come across someone who will ask, “What’s your book about?” At conferences, there are mealtimes, hallway chatting times and countless other times when someone might ask you this question. Always have yours ready! Always be prepared: you never have a second chance for a first good impression!

Read more: 

http://www.forbes.com/sites/carminegallo/2013/03/26/six-simple-and-irresistible-alternatives-to-the-elevator-pitch/

http://www.businessnewsdaily.com/4034-elevator-pitch-tips.html 

http://www.inc.com/marla-tabaka/fix-your-elevator-speech.html

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Become a Self-Publisher – Step-by-Step Explained

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Dear Reader:
This weeks blog posts will be dedicated to one subject only: REAL Self-Publishing.
Keeping all your rights, being your own publisher, play by your own rules… During the last weeks you found quite a few articles here on this blog, related to “Author Beware!” What could happen if you contract with so -called “publishers”.
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Now I will show you HOW you can become a publisher yourself, without contracting, and how you
can publish on your own terms. And it is not theoretical: I began as a publisher of books and an
aviation magazine almost 30 years ago (print) and still do it (print and digital). I also have seen many authors giving the rights to their fabulous work away for a pittance and now are trapped their whole life in very unfavorable contracts.
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Why should you be your own publisher?
Consulting and coaching authors, I can see every day how difficult it is for authors when they don’t own full rights to their books, even their own book marketing efforts are limited and they have to rely on the mercy of their “publishers” where their books are sold, how long their book is listed, to which price it is listed etc. I know an author who is waiting for more than two years that her books are converted into e-books by her publisher.
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Being your own publisher

• it costs less than you think to publish
• you “shop around”, check quotes and decide your service providers
• you earn 100% of your net income, don’t have to split it with anyone else
• your book will be faster on the market, compared to traditional publishing
• you retain all rights, worldwide and forever for your books
• you can sell your book as long as you want – not as someone else dictates
• everything in the publishing process can be easily learned
• you will have to do your own marketing – no matter if you self-publish or go the traditional route
• author-publishing is about taking personal responsibility for the management and production of your writing content
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Listen to the interview with Hugh Howey,  author of “WOOL” where he explains the benefits of being an author-publisher of his (digital rights) e-books: “No compete clause, having more time to write and you can take your time until your books take off.”
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James Altucher, another bestseller author wrote in an article about self-publishing:
“I have published eight books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), one comic book, and the last two I have self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Although the jury is still out on my self-published books, “How to be the Luckiest Man Alive” and “I Was Blind But Now I See” I can tell you, these two have already sold more than my five books with traditional publishers, combined.”
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James Altucher lists the con-site of going the traditional route:

• Advances are going to zero
• Marketing by trade publishers is almost zero
• Grueling long process until the book comes out
• No control over content and design

… and most amazing: “Often bookstores will look at what’s hot on Amazon and then order the books wholesale from the publishers” - which could be you!
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Do as most authors did before the 1920′s: they published their own books – before clever business men discovered this as a lucrative way of income. And told writers in the past “no self-respecting writer would self-publish. It’s for losers who couldn’t get their work published by a publishing house.” Why? To get the book rights and make the money – on the expense of authors.
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It seems self-publishers approach the publishing process more and more confidently, are well-informed, and aware of how much publishing will cost and how long it is likely to take. Finalizing a project you have long planned feels good, and it never was easier to be your own publisher!
This morning the British Guardian had an article, geared to traditional publishers, who are flocking to the London Book Fair,  about the cultural significance what’s going on in the publishing world.

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Read in the next blog posts:

• How to plan your publishing “business”
• Where to find all the necessary information – with lots of links
• Editing, cover design and book layout
• Printing and the distribution of your printed book
• Marketing, communication with readers and book promotions

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 710 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

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Must-Read for Every Author!

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How Writers Outsmart Big New York Publishers

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Hugh Howey: Self-publishing is the future — and great for writers

“The new top-down approach for authors is to self-publish and retain ownership. The course of last resort would be to sign away your rights for the rest of your life.”

“But I only want to write,” you might say. “I don’t want to be a publisher.”  ”Well, good luck. Even if you land with a major publishing house, the success of your work will depend on you knowing this business and embracing all the challenges that a self-published author faces.”

“Promotion will be up to you anyway. Your publisher will want to see your social media presence before they offer you a book deal.”

“I have been shocked to discover, having worked with major publishers, that many of my self-published friends know more about the current publishing landscape than industry veterans with decades of experience.”

“The more authors learn and the more they keep an open mind, the better their chances for success.”

Read Hugh Howey’s complete article on Salon.com 

Starting on Monday, we will run a series of blog posts how writers can became REAL self-publishers, becoming totally independent and eventually run their own publishing endeavor and maximize their writing  income.

Stay tuned! If you have not already, sign up to not miss any of these articles.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help http://www.111Publishing.com/seminar

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Writing is an Art – Publishing is a Business!

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British Columbia, Canada

You might belong to these talented authors who have written a fantastic book – or several, but you just don’t have the sales numbers your book(s) deserves.

You realized that selling and marketing is a completely different process to writing and publishing your book. And you are not alone:

Very few writers have a degree in marketing / business or experience in publishing and selling on- and offline.

Barely any author is really planning their book and its promotion. Only when frustration sets in, they think about getting help.

However, throwing lots of money into advertising is very costly and in the best case, might be only a rather short-term solution.

Creating a brand long-term, and a platform from where you can communicate with your readers is more efficient, almost free and a solid base for future books and their sales numbers.

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The Internet is full of bogus stories.
Writers claim to have sold hundred-thousands of their books in short time or claim bestseller status, and cash in on these stories.  When you look behind the scenes, they have either paid for hundreds of reviews or a service company bought ten-thousands of their own books (which these authors had to advance), catapulting them to New York Times bestseller status. All this false hype brings writers to think their book is a failure if not showing up in bestseller lists. Wrong!
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Becoming an author-publisher is a long-term commitment and requires hundreds of small steps on the path to success!
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An increasing number of authors gets book marketing help from us. You might know that we

• offer weekend classes, 
• individual, yet very inexpensive online seminars, targeted to your needs, 
• and even a publishing / book marketing seminar at sea.
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What is included in this marketing training and help?
You might have seen the long list of support URL , we give authors. But what really is included in the marketing planning, the creation of a platform and the brand of you as an author? There is so much behind the scenes what’s involved, have a closer look at some of what we do:

We evaluate your current publishing situation:

• What is the market for your book, your competition, your audience? Is it a popular genre, or more of a niche? Is your book in the right genre? Did you tap the full potential of categories – which can be boon or bust for your book?
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• What is your publishing situation: traditional publishing, author-publishing or God forbid, vanity publishing or contracting with an aggregator? Do you own your ISBN, do you have access to your online retailers’ publishing account? How long lasts your publishing contract?
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• Did you create separate author/book pages on Goodreads, Google+, Pinterest, Facebook and other communities? Does your author page at online retailers need improvement?
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• What was your previous marketing strategy? What worked, what not? Did you have a book launch, re-launch, any special promotions? How often and how well was your book reviewed? In which promotion did your publisher invest? Is it positioned properly?
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• What is your following on social media – and your involvement? Do you have at least 1,000 Goodreads friends, 2,000 twitter followers and the same on Google+, 500 Facebook friends and did you add your book to your Pinterest account? These might be numbers only, but did you choose the right keywords to find quality followers, such as readers, reading, book lovers, bookworms?
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• Do you show off your writing skills? Are you writing regularly blogs? Does your website have a prominent button to your sales pages? Did you write guest blogs on influential book bloggers pages?
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• What are your activities in getting book reviews? Have you sent out press releases in order to get interviews, radio / TV appearances or features in magazines / newspapers?
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• How do you approach reviewers? And have you joined reader / writer communities on Goodreads or made friends with their most popular book reviewers?
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• What are your long-term goals? Where will you be as a writer in 3 years? What will be your author brand and how will you be different from other authors in your genre?

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Getting a clear picture about your situation as an author
and that of your books, we can meet you by phone / skype and discuss details, including publishing possibilities, if your book is not yet finished, before we start customized promotion of your book through a series of articles, interviews and book recommendations.
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An important focus will be on support for Social Media communication:
Where and how can your presence be improved? How can you get more followers? How to implement your blog posts? This includes also lots of individual tips and links for your book project, explained in person or emailed to you regularly.

We certainly help you through our very well-established social media presence on all major sites to get the word out about your book and you as an author – as well as support for free KDP Select days and other promotions. Which means we tweet to our 40,000+ followers on these days, we place additional articles on social media sites and do everything for your book’s success

Most important:

Advertising your books, as well as the article and the interview we did with you and all the postings on our Social Media sites stay there FOREVER! This way it will have a long-term effect on your book sales. More details in a blog post or on http://www.111Publishing.com/seminar.
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And this is what former clients say:

“This was the best choice I have ever made! I have learned so very much from a person that has 30 years of experience in the book publishing industry!”
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“I’ve gotten more than my money’s worth with the great publicity you’ve already given me. I cannot stress enough just how grateful I am – I don’t think too many service providers are anywhere near as diligent as you are.”
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“This service is truly a one-on-one feature in that she works directly with the client, fine-tuning your social media platform contributing to the success of your business.”
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“Thank you so much. You are amazing, so helpful to all of us who are starting down the road of self publishing. I just printed that blog post off this morning and will start to act on it today. You are an inspiration.” Thanks again for everything.”
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“If ANYONE is self-publishing a book, I highly recommend using her for consulting. Thank you Doris for saving me $3,700″
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“Boy, you really provide a service. If you ever need a reference, count me in. Anything I can do to promote you back. You rock.
J. H.”
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“Doris “Thank you so much. You are amazing, so helpful to all of us who are starting down the road of self publishing. I just printed that blog post off this morning and will start to act on it today. You are an inspiration. Thanks again for everything.”

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We will show you how to market your book on a consistent and ongoing basis – for only a token fee of $98 for three months.  As you can see from the amount of time we invest for every author, we are not making money, rather see it as a service for like-minded folks. So, how can we help you as an author of a marvelous book – and hopefully many more to come?

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Tips to Get National Media Book Reviews

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How to get the much needed book reviews. Before you start reading these tips: Be aware that big media reviewers do not even accept 10% of the submissions they receive – and as an independent author you are competing with well-known traditional publishers. So, to whom to you send your submission, when, how and what?
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Start with preparing an Excel spread sheet or any kind of list, where you type in the title, name, address, phone/email of the recipient, the date of submission, their guidelines. Never, ever sent it: “to the editor” or “to whom it may…”
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Book review editors are not the only ones who might accept your books for review, try columnists as well, especially if you write non-fiction. If your book is about an adventurous bike tour in Jamaica, you can send your review submission to both, the travel section editor of a major newspaper or to the sport editor of this publication.
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Always check carefully submission rules!
Most review sites want hard copies of the book at least 3 months prior to publication. Even if you have planned to publish an e-book, get 30-50 copies printed at a digital printer, at CreateSpace or use any of the new Espresso-Publishers that are in major cities, but also deliver via mail or UPS. Having print copies is not only important for reviewers, but also for your book launch or book signings and to sell them to people who prefer print instead of e-books. Other reviewers, especially top book bloggers take books also after their release and more and more accept e-books.
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Don’t reveal right away that it is a self-published book. If you will be asked, by all means be honest. If your book can pass the it-looks-like-it-was-professionally-published test, then not mentioning it’s self-published will increase your chances of getting a review.
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You may start sending out your review submission to your local newspapers, even weekly papers or to your former alumni magazine and test the waters first before you head out to the nationals. A review is serving your purpose as well as a feature article, mentioning your book.
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There are a tons of books vying for attention, however, there is only so much space/time in a reviewer’s calendar. You may call or email a reviewer first to see if they have an interest in your book. It will save yourself time and money if they tell you no. If you have been given an okay, address it to the specific person you corresponded with and write Requested Material on the envelope.
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Follow their directions carefully. Don’t give reviewers a reason to disqualify your book right off the bat. If they want a press release, make sure you send one. Don’t send galleys, if they want finished books. Verify that they review your genre of book before you submit. Follow their publication-date deadlines.
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When should you send out your review submission?
January & February for spring and July & August for fall, because there’ll be less competition from major publishers. Avoid October and November as you will have too much competition. Don’t send it out to arrive at the editors office on a Monday. Best arrival days are Thursday or Friday.
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Make sure that you include all your contact info: name, mailing address, website address, phone number, and email address. Use http://about.me to create an appealing info site about yourself and include it in your contact info. Important: Don’t forget all the book information: price, ISBN number, number of pages, and genre. Carefully pack your book in padded envelopes or in boxes. You want them to look professional and brand new when they arrive at the editors office.
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Add a media kit, including your biography, high-resolution (600 dpi) pictures of both, you and your book cover(s), a book trailer link, a synopsis of the book, any press releases you may have, and contact information for you. Everything in your media kit/press release should look professional and polished.
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Here a couple of useful links to reputable reviewers

• Los Angeles Reviews 
• Armchair Reviews 
• ForeWord Reviews 
• Library Journal 
• Midwest Book Review 
• NY Times Reviews 
• Indie Reader 
• USA TODAY

Paid Reviews:

• Kirkus 
• Publishers Weekly 

For more addresses send us an email to 111Publishing Gmail.com

Most important: send a thank-you note/email to anyone who reviews your book. They took a long time reading and reviewing your work so you take five minutes and write them a thank-you!

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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What Should Writers Do: Begging or Selling?

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Dean Wesley Smith

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Dean Wesley Smith wrote a great, although somewhat blunt post:

“If you follow an old model, you send your manuscript to either an editor or an agent: Imagine yourself standing at the door of a restaurant in ragged clothes, hat-in-hand, begging for some food. You have no bargaining power, no position to try to get a decent contract (meal). And if you are with a slush-reading agent, imagine that you now only get a part of what little bit of food they are willing to toss you.

If you follow the new, indie-publishing model: Imagine you own your own business. You have money coming in the door, have customers, and a growing list of products. A representative of a major corporation shows up in your store and asks to buy some of your product for their company. You know what the product is worth and you know you can get decent contract terms. They have come to you, into your business, and it is an even bargaining position for both of you, business to business. They want what you are selling. You can decide if the money and terms are worth for you, selling it.”
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He writes (in a nutshell):
“I have no idea

• why any writer would spend so much time writing a book and then not allow that book to earn for them while it was being looked at by traditional publishers.
• why any writer would send any manuscript into a traditional, old-style slush pile.
• why anyone would even think of sticking with the old model of begging at a publisher’s door with a manuscript in a  slush pile.

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Just as we had to learn how to do cover letters and synopsis of novels that would help our books sell, the writers of today need to learn how to do covers and cover blurbs and tag lines that will help their books sell.”
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Read the whole story, in which he explains where the word “Slush pile” comes from and how publishing / author-publishing evolved in the last 70 years. Very interesting read for authors, new and established:  http://www.deanwesleysmith.com/?p=8787

Dean Wesley Smith is also the Author of The New World of Publishing  A Hard Look at the New World of Indie and Traditional Publishing among dozens of others in a variety of genres.

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MUST READ for Authors to Avoid Pitfalls

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Writing is an art. Publishing is a business. If you want to sell your book(s) and not just write for your own fun, better get a thorough understanding of the publishing business and what to look out for when making decisions how to get your book to readers.

Kristine Kathryn Rusch wrote a fantastic blog – a warning to all authors, who are thinking about having a service provider (who call themselves publisher) to handle e-book formatting and posting the e-book to all online retailers – for 10 – 15% of your royalties.

Seems convenient to the author… So convenient that they don’t even bother to read the agreement, which can be VERY COSTLY in the long term.

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The essence of her warning: “If you don’t have the time to self-publish and you don’t have the
money to pay someone up front, then don’t do it. That’s so much better than signing with one of
these scam artists.

Please, please, people. Be smart. Don’t sign with any company to design your e-books and handle
your social media for a percentage of royalties. And please, please, please read all the
agreements that concern your books before you sign or click “agree” on anything.

Make sure you understand what you’re agreeing to, and if you don’t understand it, ask an
un-involved third party like a lawyer to help you understand. Don’t call the e-service and ask them to
explain their agreement to you. They’ll tell you not to worry your pretty little head about it. And if you
listen to them, the mistake is yours.”

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Read her blog post and if you have signed up with any of these “service” companies, take out your contract (if you printed it out) or go to their website and read it line for line to learn what you gave con sense to – and self-publish your next book by yourself – real self-publishing by you, the author!  Get more help in reading publishing contracts from us in individual book marketing sessions with you.
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Kristine wrote a lot more articles, each one giving authors insights into the publishing world, along
with lots of warnings:

Trust me – Whenever you hear this – RUN

Royalty Statements

Use common sense

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://pinterest.com/111publishing/
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS        111Publishing @ Google+

If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help.

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As an Author-Publisher You Are Not Alone

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It’s an adventure for sure … and you never wanted to become an entrepreneur! You just wanted to write. Publishing and marketing are almost scary tasks for you. It seems, as if you have to learn a complete new profession. The writing is finished, yet there are so many new challenges approaching:

• proofreading and editing
• cover design and ebook formatting
• uploading to all online retailers
• choosing a print form and get a layouter
• getting articles published about you and your book

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And more questions are coming up:

• why do I have to market my book, even it is on Amazon?
• what on earth is a “platform”?
• why should I create a brand as author?
• why and how should I create a blog/website?
• why do I have to be on these social media sites?
• why join several reader forums?

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So, how can you make self-publishing and book marketing an enjoyable journey, how can you learn it all, without even studying economy, marketing, e-publishing etc ?
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Take advantage of our professional help to learn:

• how you can establish a brand as a writer
• the publishing and retail possibilities
• all the pre-publishing book marketing steps
• blogging & automatic posting of your articles to Twitter, FB, Google+, Goodreads…
• how to make lots of reader contacts on several social media sites
• researching your possible competition & popularity of genres/positioning
• how to identify your target readers & plan your blog content & marketing strategies
• how to get lots of readers & reviewers

… and the list goes on and on
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Would you learn to drive a car or fly a plane without instructor?
Compare learning to be a successful author-publisher to getting a drivers licence or learning a new language or to fly an airplane: It is frightening first, but once you have learned it – with a professional instructor on your site – and you gain self-confidence, it becomes sheer pleasure. Would you learn to drive a car, learn a new language or fly a plane without instructor?

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Everything you accomplished in life makes you proud and is fun doing! So will be author-publishing and book marketing.
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“Nobody ever made money writing a book – only by selling it”
If you want to get help and valuable support, for less than $1/per day: Sign up now for an individual Book Marketing online seminar & coaching, customized to YOUR book and your needs. Get practical support to market your book almost for free. Get all the details: www.111Publishing.com/seminar

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9 Reasons to Get Help Boosting Your Books Success

3 Options for Authors to Sell their Books

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2 Basic Rules To Follow for Your Books Success

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… on Social Media
Are you promoting your book like crazy on Twitter, LinkedIn, Facebook … but nothing seems to happen, no book sales? Are you competing with other writers in “buy my book, buy my book, buy my book… Are you choosing to follow other writers, hoping they will buy your book?

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1. Choose your following very carefully: You want to interact mainly with READERS, NOT writers. The question is: How to find readers?

All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, YA readers, YA book blogger, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian. Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts.

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Another method is to type in the name of a very successful book in your genre and find readers there, talking about this book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets. Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough.

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2. Understand the meaning of Social Media – being SOCIAL and STOP talking constantly about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic .. For sure, I was not the only one who un-followed him. Write about interesting things that are happening, give valuable advice or engage in a humerus way with your readers. No one goes on Twitter, FB, Google+ or Pinterest to read constantly about your book. That’s not entertaining or interesting. Many writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning them away.

Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages…
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Authors should rather focus their promotional efforts on trying to get people to talk about their books (review them, read and recommend them, give them awards, take them to their book groups, write articles or blog posts about them) instead of trying to get people to buy them. A much better place to do this is on reader forums, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.

So, following these two basic rules: Finding the right followers “readers” and be “social” on Social Media is key to successful promoting your books.

To get more book marketing help, see what we can do for you in individual sessions.

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Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks  http://about.me/ebookPR

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The Foundation for Your Publishing Success

Platform wikimedia.org

When building a house, no one would start with the walls or the roof.  The first step is in preparing the ground and building the foundation that carries the home. Same with your publishing endeavor, you start from scratch to build a platform.

Platform, a buzz word these days… “What’s Your Author’ Platform”? the famous question you will be asked by agents and publishers before they even consider to read your query or manuscript.

Read the blog post about Bestseller author Trey Ratcliff,  mentioned in a former article

“I am sitting in a nice restaurant in San Francisco with all these executives of a major publishing house. It’s one of these power dinners of lore. We are to discuss the upcoming launch of my book, and I’ll never forget what happened. They asked me, “OK, Trey, what are you going to do to market this book?”  You could have knocked me over with a feather.  My young publishing life flashed in front of my eyes…  I ended up putting together a robust launch campaign. Luckily I already had thousands of people who came to my blog every month, a healthy Twitter following (this is before Google+) and a great network of people to help. I did everything, including….”

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So, what are the essentials of a platform?

• Blog / website with a large readership
• Guest blogging to successful websites, blog, magazines, and other media 
• Public speaking – the bigger the better, however at least at your local library 
• Smart connected social media presences (Google+, Twitter, FB, LinkedIn etc.) 
• Forum memberships, starting with Goodreads, Bibliophil, Wattpad … 
• Media appearances/interviews online and in print, TV, radio
• and …. more than one book!

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Even if your book is excellent, has received great reviews, a marvelous cover – if readers don’t know about it, you are stuck.

And if you go with a major publisher and they would receive – within three month from your books’ launch – lots of unsold copies returned by the bookstores, they would never publish anything from you again. That’s why they ask, “how will you market your book” or “what’s your platform.”
You might think, this is the publishers job. Not even for very famous authors they will do the blogging or social media part, they only advertise celebrities way more than unknown writers and pay for exposed space in bookstores, or send these authors on book signing tours.
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Publishers will do:
- editing, transforming a good manuscript to a great one
- design the book (layout) and its cover
- organize the printing process / e-book formatting
- distribute your book in stores, speciality retailers and online
- carry out all the necessary book keeping with retailers and your royalty payments
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Publishing houses laid off a huge amount of their staff within the last years. Remaining over-worked publicists are not able to give your book’s marketing the attention it needs.
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Jane Friedman, e-media professor and former publisher of Writer’s Digest brought it to the point: “Getting a book published does not equate to readership. You must cultivate a readership every day – and start today. Audience development doesn’t happen overnight, or in six months or a year. It continues for as long as you want to have people read your books.”
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Without having a clear idea of which methods of promoting yourself and your work are really worth the investment of time, you might be tempted to avoid the subject entirely. But in today’s publishing world, neglecting your platform, even before you have a book deal, can be a precarious mistake. The most successful authors are those who have created ways of finding lasting fans – and of reaching out to new ones every day.
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Spend less time promoting – and more time writing.
Most writers are not marketing specialists by trade, so if you need help and assistance in building a platform, read all our former blog posts or book us for a while  (it’s just $98 for 3 months) to get all the individual support for your book and the knowledge, necessary to continue on your own.  We studied for years e-publishing and book marketing, so that YOU don’t have to.

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If you enjoyed this blog post, please feel free to check out all previous posts (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.  Feel free to re-blog on your own WordPress blog

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS      = 111Publishing @ Google+

Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks

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Pingates

Related articles

• The Seven (Deadly) Sins to Avoid When Marketing Your Book (barefootbasics.com)
• Drive Successful Content Marketing with a 3-Part Media Plan (contentmarketinginstitute.com)

 

6 Social Media Sites, Essential for Writers

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Going through my list of tweets for the day, I paused at this one:
1. Why engage in yet another social media when I am already on Twitter, Pinterest & Facebook ?
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It reminded me of other statements from new writers, I hear on a daily basis:
2. None of my friends is on Google+ …
3. I have a website, why should I additionally have a blog?
4. Writing my book, I don’t have time for all these Social Media…

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Answer for question 1 and 2 – Google+
This says it all: Google+ = Google, the famous Search Engine… You don’t join Google+ to meet your friends and family as you do on Facebook!  You join to improve your Search Engine Ranking: As the main search engine, Google indexes and ranks its own site much higher than any other content. Google+ posts – with a main keyword in the first sentence / title – will rank well in Google search and often show up on the first page, for a long time.  And now Google+ outranks Twitter as no. 2 social network, having more active users than Twitter!

On Google+ authors can create a separate page for each of their books. You have immense space to show images, such as your books cover, even if it has 36 MB and you can show your book as often as you want. More reasons to be on Google+ can be found in a former article: “7 Reasons Why Google+ is Perfect for Writers“

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Answer to question 3 – Why should I have a blog?
Your website is something very static. You usually don’t do many changes or new content writing. A blog – either on your website – which would increase SEO – or on WordPress or BlogSpot is adding constantly new content. This means search engines index your blog site higher.
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Writing is fun – why else would you have written this novel!  As a writer, it is only a matter of minutes to write a blog post.  And you don’t need much fantasy to come up with topics. You can write about, well, writing, your writers life, the publishing process, what you have learned about marketing your book… the subjects you can write about are endless.

An important reason for a blog is that you can use snippets from the content to fill your social media sites. For sample: use one sentence and a link to your blog and post it as a tweet.  Readers see your post and click on your blog or website – and voila! they learn about your book. Here are two samples from the blog page you are just reading:

Author of “The Wolf’s Moon” Patrick Jones, in an Interview, talking about the characters in his book http://wp.me/p1uIFg-1il

9 Compelling Reasons to Get Marketing Help, Boosting Your Books Success
bit.ly/X3rwul
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Readers and fans have a reason to come back to your blog, as often as you write a new post, and will re-tweet your blogs and spread the message about your book. Plug-ins and share buttons automatically send your blog posts to all your social media sites.
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Answer to statement 4:
What you are just reading here, was automatically send to Google+, Facebook, Twitter, Pinterest, Stumbleupon, Tumblr, Reddit, Triberr, Yahoo and Goodreads – at the same moment I hit the “publish” button! I don’t need to go to all these sites to fill them with content. What more could you wish for? Writing one blog post, it can be as short as 300 – 500 words an it will be found all over the internet! You certainly can add more Social Media sites to your blogs sharing button, to spread the word even more.

Your post is yet sent more often among Social Media sites:

• Google+ can send your post automatically to Facebook and Twitter, I wrote in December how authors can set up this function. 
• Twitter gets feeds from Google+ and Pinterest, among others
• Facebook for sample gets feeds from Pinterest and Goodreads and your blog
• Pinterest feeds Twitter and Facebook

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SUMMARY: To have maximum exposure for your book and you, as an author, and to save lots of time, join: 

• Google+
• Twitter
• Goodreads
• Facebook
• Pinterest
• Write a blog.

How to get more followers on your social media sites is explained in one of last months’ blogs, and also at How to Get More Followers on Google+
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Be very selective when choosing followers:
You want READERS and REVIEWERS as followers. NOT your friends. Type into the search functions on top of these pages: readers, book lovers, book worms, reading, love to read etc. to find the right people as your following.
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One last tip: Set up a second page on Google+, Twitter, Facebook and Pinterest – only for your book. Separate it from your existing private presence.
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Part of our Book Marketing package we offer, is dedicated to help you to create or improve your reader community platform, such as:

• create an attractive media presence
• increase the amount of followers
• learn how to connect all these sites 
• and how to save time on Social Media

Find out how else we can help you to have more success  for your books and more fun in marketing.

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