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Category Archives: Publishing

Social Media: The Secrets of Success

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Social Network

Word of Mouth Marketing
If you are in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you are going to market your book … because in today’s publishing environment, it’s up to you to build momentum for your work.
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It is All About Relationships
Social media marketing is the darling of the marketing world. However it is NOT about selling – rather about building relationship with your readers, educating them about your writing and then making them love your books. Avoid that all you do on Twitter, Google+ or Facebook is to hawk your book or try to interest agents and editors in your manuscript. This is not to say you can not ever talk about the interesting things you’re doing.
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People on Social Media Want Content
Sharing content has become an important aspect of these networks. Create content that your readers love! Social sharing signals to Google’s Search Engines which content is high quality while Social Media provides networked, word-of-mouth publicity for your writing.
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10 Commands of Social Networking

…. such as Twitter, Google+, Goodreads, Pinterest, Facebook, LinkedIn, blogs, websites…

  • Schedule tweets in advance to gain time for interacting with your followers
  • Use Hootsuite to schedule your posts at the best times and also to several sites at the same time
  • Don’t expect fast results. Readers need time to become familiar with you and your books
  • Don’t try to do everything at once. Take it one Social Network at a time.
  • Treat connections with respect. Followers and friends are important.
  • It’s not about the most connections when it comes to Social Networking, It’s about having relevant connections.
  • Be comfortable in the network(s). Be able to be your authentic self.
  • Ask your readers to refer you to their friends and acquaintances.
  • Ask questions and share, share, share. Everyone has questions, some have answers. Get a dialog going…. After all, Social Media is about sharing.
  • Set-up your bio for keyword optimization. Use key words that will attract the type of people that you want to connect with.
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How Social Media has changed word-of-mouth marketing is shown in this slide-share.  Read also an article on Forbes: “7 Social Media Tips You Can Learn From Richard Branson”, who is still tweeting most of the content himself.
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Ask yourself ”if I go to a party will I listen to people who constantly talk how good their business products are, or when I turn on the TV, do I prefer to watch the movie or do I rather watch the commercials?” Compare this with Social Media…
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You will get really frustrated if you think it’s an immediate fix. Social media is important, maybe even crucial for writers today. Don’t forget: customers always buy from those they know and like. Create posts and tweets that are worthy, start by developing attainable goals, learn what your audience likes, create content that is useful, and make it easy to share.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Disappointing Results and a Scandal: Amazon’s Withdrawal

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Road-Closed

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Promoting local public libraries since fifteen years, and running a great website, PublicLibraries http://www.publiclibraries.com/  reported about Amazon’s withdrawal from becoming a big trade publisher:  “Amazon is toning down its plans to become a full scale publisher. The retreat from publishing appears to be a result of black listing of author’s signed with Amazon by brick and mortar book retailers.”

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Opposition from Bookstores
“Amazon has struggled to gain traction for its publishing division. It appears that Amazon underestimated the amount of opposition that it would experience from the traditional publishing and book retailing world. Major book retailer Barnes & Noble refused to carry any of the titles published by Amazon. Amazon has also had trouble attracting major authors to its division.”
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Disappointing Results and a Scandal
“Authors that have signed with Amazon have experienced disappointing results. Amazon’s first big title, Penny Marshall’s My Mother Was Nuts, performed poorly in print sales. This was largely due to the fact that brick and mortar books refused to carry the Amazon title. Even the eBook edition was effectively blocked outside of the Amazon marketplace as Google, Barnes & Noble Nook Store and Apple iBookstore all refused to distribute the digital version.”

Industry Newsletter Shelf Awareness also said that “In connection with [Kirshbaum's] departure, the most ambitious part of Amazon’s publishing operations will be scaled back. Already several editorial people have left or been let go, and Amazon has not been a factor in bidding on major books the way it had been just two years ago.”

Wallstreet Journal Online wrote: “In quick succession, Mr. Kirshbaum signed up a number of well-known writers and personalities, among them actress and director Penny Marshall and best-selling writer Timothy Ferriss. The signings worried rival publishers who were concerned that Amazon’s deep coffers would enable it to pluck many of the book industry’s biggest stars.  In January 2012, Mr. Kirshbaum’s efforts were effectively checkmated when rival bookseller Barnes & Noble Inc. said it wouldn’t put titles published by Amazon on its shelves. A number of other retailers followed suit, making Amazon a less attractive alternative for many writers and their agents. The big-name signings stopped…”

Read the whole story how bookstores and trade publishers fought back here on PublicLibraries, NY Times, Gigaom.com and PublishersWeekly.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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7 Free Photo Sources For Authors

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Snow-Shoes

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In former blog posts we wrote already about free photo sources. To keep you updated, here
are seven websites added, which offer free, professionally taken and Photoshop-enhanced
images, together with everyday shots. Carefully choose the resolution that you need,
especially if the the image is for print of a high-quality book cover. Some of these photo sites
require registration (free), but it’s more than worth it.

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Microsoft Image Gallery
Did you know: Microsoft has a superb online photographic resource – all free, and every
photograph is of high quality. Great for book covers.

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Kozzi Free Photo Library
One of the most popular stock photo libraries on the net. Photographs have been
professionally shot for the most part, and dramatically enhanced in photoshop.

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Stock.xchnge
The first and largest free stock-photo site online. Easy to navigate with over 350,000 images,
contributed by 30,000 photographers. This photograph is typical of the high impact imagery
available at no cost:

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Dreamstime Free
Professional quality photographs. This is the free section of the Dreamstime paid site. The
photographs are of superb quality and great for cover backgrounds.

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Free Range Stock
Most images on this site are color improved by professional photographers. Not quite as
large a collection as other sites, but mostly high-quality images.

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RGB Free Stock Photos
RGB Free Stock has an extremely user-friendly interface. A huge number of dynamic
photographs, most at a highly professional level.

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MorgueFile Free Photos
Once more our favorite, we mentioned it in earlier blogs:  Morguefile is a gorgeous photo library full of sumptuous images – all contributed by creatives, for use by creatives. The library offers a huge number of photographs, most of high resolution. Use several terms / keywords to search for particular photos.
These images are all free to use. A fantastic offer for authors – including freelance writers and bloggers!
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What About Google Images?
Avoid using any images taken directly from “Google Images” search. Almost all belong to someone and you would infringe copyright. If you definitely want to use an image from
Google Images, track down the owner and ask for permission, and pay if required.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Truth About Author Platforms

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Author-Platform

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A publisher’s or a literary agents’ first question she / he asks you: What is your platform? Editors and agents are for sure attracted to authors who have a “platform”. They are looking for someone with visibility and authority, who has a proven outreach to a target audience. Why? The short answer is: Money.
Publishing houses are everything but non-profit organizations, they want to earn as much money as possible from the manuscripts they buy. They can only sell a considerable amount of books and make money when lots of people know about the author and his or her work – provided the author is able to spread the word about the book to a huge audience.
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What is an Author Platform
…. which is not only important for authors who want to sell their manuscript to a trade publisher, but equally or even more important for independent writers who want to author-publish:

  • Authority:
    What other articles or books, blogs or articles for newspapers or magazines have you written previously? What’s your credibility? What are your credentials?
  • Proven reach:
    For example the size of your e-mail newsletter list, your website traffic, blog comments, high-profile reviews, testimonials or references for your writing from bestseller authors in your genre.
  • Visibility:
    What communities are you a part of? Who knows you? Who is aware of your work? Where does your work regularly appear? How many people see it? Who do you influence?
  • Target audience:
    Being visible to the right audience for the book you are publishing. For example, if you wrote a book how career women can combine work and parenthood, you should have a large target audience of parents, career women, mommy-bloggers, maybe even kindergarten teachers or psychologists.
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No Hard-Selling:
It’s not about hard selling or constant self-promotion.  And it is also not a one-time event or something you can create overnight or in a month. Creating your platform is a long-term project and it cannot be developed by posting “Follow me!” on Twitter or “Like me!” on Facebook… Compare it to opening a business or becoming self-employed: it takes many months, sometimes years, until a solid foundation is grown, one customer at a time.
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How Can You Grow Your Platform:
Publishing or distributing quality work online, on blogs, newsletters or websites, or articles in magazines and newspapers, taking part at social networks, producing pod casts, webinars or videos for your target audience. Speaking at and/or attending events where you meet new people and extend your network of contacts and your visibility.
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Don’t Give Up – it All Takes Time:
Write content and reach out: 
Building your author platform belongs to the same project as the book you write. Use your creativity , and again: write lots of content, such as guest posts, blogs and short stories for weblogs, websites, magazines, newspapers, and give speeches and presentations at writers conferences or at local libraries. Reach out to potential fans of your writing – one reader at a time.

Becoming an author-publisher is a long term commitment and requires hundreds of small steps on the path to success!  Read more about author platforms and how to establish them:

http://savvybookwriters.wordpress.com/2013/12/19/dont-give-up-it-just-takes-time/

http://savvybookwriters.wordpress.com/2013/10/30/how-to-create-your-author-platform/

http://savvybookwriters.wordpress.com/2014/01/03/a-new-way-of-book-marketing/


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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How Readers Can Find Your Book

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Book-Shelf

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At Barnes&Noble, Waterstones or local indie bookstores, customers can browse in categories where book covers, titles and blurbs help them to discover great books. Finding books at online retailers readers have to type phrases and keywords into the search bar in order to have the right books – the reason for author in selecting relevant keywords.
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Keywords for Title or Sub-Title
Marketers state that 80% of the effectiveness of ads depend on your headline. The same is true for book titles. Especially for non-fiction books, your book’s title is most important for search results and must be well-related to search terms. Not easy for fiction books… If your title is “Annabel’s Secret”, a short sub-title, such as “A Victorian Era Mystery” will help with keywords to make it easier being found by readers.
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Create a List of Words and Phrases
Imagine what customers type into the search bar to find what they want to read – not your name or book title. More important are subjects in your book, such as “business writing” or “historic romance” or “finding academic jobs” for example. Kindle Direct Publishing (KDP) explains it: “Along with factors like sales history and Amazon Best Seller Rank, relevant keywords can boost your placement in search results on Amazon.com.”
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Test Your Keywords at Amazon
Type them into the search bar slowly, one letter at a time and watch as prompts appear with words, you might be looking for in the search field. The most popular searches will be on top of the list.
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Use Google’s Keyword Planner
Amazon’s search bar gives no data how often a term is searched, it’s wise to check these and similar ones with Google and see if one word or phrase is more popular than the other.
By testing similar terms at Google, you will find the numbers of each search term.
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Categories with Keyword Requirements
The following genres are designed to be linked with keyword suggestions that will help to rank books in certain categories.  Amazon writes: “In order to list your title in certain sub-categories, you’ll need to add Search Keywords in addition to the categories you choose for your title. Click a category in this list to see the keyword requirements.”

Examples from Amazon for each of these categories can be found here:
https://kdp.amazon.com/help?topicId=A200PDGPEIQX41

  • Romance
  • Science Fiction & Fantasy
  • Children’s
  • Teen & Young Adult
  • Mystery, Thriller, & Suspense
  • Comics & Graphic Novels
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Important: Keywords
Kindle Direct Publishing (KDP) allows (only) SEVEN keyword choices Use short phrases, two to three words long, mixed with single words, such as “publishing,” “pets” or “airplanes.” Combine them with phrases like “children’s bedtime stories” and “glider flying” for example. Imagine you are a reader searching by subjects for a book. Never use words or phrases, such as “best”, “latest”, “most important”, “new,” “on sale,” “available now” “fiction” “novel” “book” or your author name or the category or title of the book.
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Keep the Title Short
The book’s description should be related to the book’s content and keywords to the setting, character, theme and plot of the book. Always use description consistent across all your book formats, for your e-book, print and audio-book.
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A Word of Caution
Amazon states: “Selecting a category for your book is a lot like deciding where your book should be shelved in a library. KDP uses BISAC Subject Codes, an industry standard system, to help determine where your book should show up for browsing and searching customers.”
However, the “browsing path” that Amazon generates from your choice is not always the same as the BISAC category you chose – and even more confusing: the browsing categories for books and e-books are NOT identical! Author Louise Locke describes in her blog how she could find the right category for her book on Amazon, only because as an independent author she was able to – which is rarely the case when going with a trade publisher.

As book discovery moves more and more to digital databases and online searches, your book’s success will also rely on the right keywords, phrases and the best category.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on January 9, 2014 in Marketing, Publishing

 

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5 Tips for Successful Book Submissions

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Dictionary

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Don’t give agents or publishers a reason to reject your manuscript submission.  I could write a book and fill it with these dreadful “submissions” that came to my inbox/mailbox in the last years. On one site I feel pity for the sender, on the other hand I just can’t understand why they don’t make the effort to read submission guidelines on publishers websites, get it right and learn how to write submissions to publishers. Why do authors work many months or even years on a manuscript, and then don’t learn how to sell it? There are just a few basics to be familiar with:
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Genre / Category
Most publishers or agents are specialized in certain genres. It also gets harder for authors if they do cross-genres. However, sending a query for poetry to a publisher, who explicitly states on his website under submission guidelines, that they only accept non-fiction and how-to-guides, is a waste of your and their time and money to ask “if they take on poetry”.  Not researching what genres an agent or publisher is interested in, is not only impolite, but will for sure result in rejection.

Many resources such as PublishersGlobal, PublishingWeekly, Writer’s Market or AgentQuery.com will help you to find the right places / agents / publishers for your genre.  Another possibility is to perform a Google search for the words literary agent and your genre. Carefully study your selected agents’ website to find more information.
A word of caution: In former blogs we wrote that – as in many other publishing fields – there are a few “rotten apples”, meaning agents that are charging authors for reading their manuscripts or demand a fee for his or her “evaluation” of their manuscript.
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Follow Submission Guidelines
Not reading and acting accordingly to an agent’s or publishers individual submission guidelines will end your query letter immediately in the recycle bin. Find answers to questions like these in the agents’ guidelines:

  • Do they want a query letter only?
  • Do they want a query with the first pages of your manuscript?
  • Do they want a query and the first three chapters?
  • Do they accept queries via e-mail or via regular mail?
  • Read and follow their guidelines in detail!

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How to Write a Query Letter
First of all: find out the name of the agent or editor at the publishing house you will query. Never, ever, write “To whom it may concern”. It only shows your are not caring whoever will receive it. Maybe the intern … Don’t forget to add all of your contact information: address, e-mail address, and phone number.

The QueryShark advises:

  • “The opening paragraph is meant to make a pitch regarding your protagonist and your book in a way that the agent will fall in love with them.”
  • “The second paragraph provides the synopsis. Do not include every little detail, it is meant to summarize the essence of the obstacles in the story. Stick to the big picture.”
  • “The third paragraph is all about you. What relevant credentials, honors, and awards have you or your books achieved? In other words, why you and not another author should be published.”
  • “The closing paragraph should recognize the agent’s submission guidelines, why you felt they were a good fit for your novel, and an action to take…i.e. requesting the full manuscript.”

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Your Query
You will need a complete book proposal, three sample chapters and a cover letter (the query). A book proposal is made up of several components, such as an overview, competitive titles, marketing of your book, etc., and should be at least 10 pages long – a kind of business plan for your book. BTW: This is something that every writer should do for their work, no matter if they pitch an agent or publisher or if they intend to self-publish their book.

Most writers don’t know that they need only three chapters written, not the entire manuscript when pitching to an agent or publishing house. Once the offer is accepted, the rest of the manuscript has to follow within a certain time frame.
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Spelling and Grammar
When submitting a query letter to agents, ensure that all spelling and grammar issues are resolved. Typos or even shortcuts are a turnoff. Do hire a professional to read your letter!
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Following these tips will help you in landing an agent. Read about all the famous authors who were rejected, but, it was their persistence that paid off in the long run.  Get lots of tips from literary agents here.  Consider not only to submit your manuscript to publishing houses, but to author-publish it, in order to earn more and if successfully, agents and publishers will approach YOU!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Your Big Vision for 2014

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Your-Vision

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Questions You Might Think About at the End of the Year:

What is your vision for you and your books?
What will be your next activity, how will you publish and promote it?
What steps are you taking immediately to implement it?
What is holding you back from going that next step?
What will happen if you would start today – bringing your vision to life?
Does procrastination make anyone happy?

I stopped ten years ago to watch TV – and it saves me at least 10-15 hours every week.
Would it be a big loss for you to miss those dump sit-coms on TV (which consist to 50% of advertising) and instead write blogs and articles in order to improve your career as an author?

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Success

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Jonathan Gunson wrote: “Success is based on patience and the willingness to devote decades of your life to building an audience as a writer. Something a lot of new self-publishers don’t (want to) seem to understand. One of the most common questions I get is: “I published a book, but can’t figure out how to get it in front of people.” That’s because it takes time. Time that includes daily attention to promotion  … for years.”
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“But if you are wanting an income from books, then give it the time it deserves. Every other profession requires an internship, a journeyman level, then eventually a master of expertise. Same with writing/publishing!”
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Richard Branson, the founder of the Virgin Group, a worldwide brand, …. said in an interview:
“Most of us have barriers that can pull us off track – and in some cases, stop us flat. When your vision is in play, they become mere detours – something that you will figure out, how to quickly redirect and keep on going.”

The mega success that Richard Branson has enjoyed had plenty of hiccups, you can count on it! But Branson had this big picture – now what is YOUR big picture?  May we help you to achieve your goals?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Book Fairs: The Do’s and Don’ts

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Chicago

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During these last days of the old year, equipped with brand new calendars, you might be sitting down to plan the marketing for your book(s) in 2014. Which Book Fairs or other Literary Events will you attend in the coming months to present your work?
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Carefully Check Out the Fair Organizer
Before you sign up and spend any money, let the organizers show you how they promote this book fair in detail. Don’t settle for general statements, such as: “We advertise everywhere in the area” or “Our clients post it all over the Internet and on Social Media”. Rather inquire and ask detailed questions:

  • How many shows did they previously organize and how was the outcome?
  • Which advertisements did they purchase for this upcoming book fair?
  • To which audience (in follower numbers) and how often do they announce it on Social Media?
  • Which articles did they prepare and where will it be published, and to how many readers?
  • What is the percentage of recurring exhibitors?
  • Can they give you names of exhibitors / authors you might contact about their experience?
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Make sure that organizing a book fair is not an attempt for this company to make a fast buck, but rather to promote authors and their books, considering that you have the cost of buying a table, transportation / parking costs, promoting, maybe accommodation and restaurant bills or even expenses to have a helper at your booth.
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These tips might help you to evaluate if it is worth to attend the book fair.  I visited lots of great organized and promoted exhibitions – but here is an example how the event organizers and even authors can spoil the experience for visitors:
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Can it Get Any Worse?
Last Fall I attended a Book Fair, organized by a large group of author-publishers. My expectations were pretty low, as I feared, it was not sufficiently advertised, such as in their earlier book events.  And it was in fact even worse…
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Barely Advertised:
Instead of writing articles about the show, listing the authors that were present and rave about their books – and distribute these articles at least through all the local papers for free – there was nothing publicized…. Not even on Google+ nor on Goodreads’ free event sites was this book fair advertised, which would have cost them not a dime.
Only one promotional article about one of the organizers was published, also not directly about the show, but rather about his achievements in writing a huge number of books (which averaged exactly 72 copies sold per title…).
The book fair was neither advertised at local online magazines nor in print (for a very low fee) in newspaper event pages. Even their own website did not show a proper invitation for the public – instead an announcement for members to purchase a table at the show.  Members were encouraged to send out tweets to the public to purchase a table!  Did they mean instead of visiting a book fair to rent their tables? A promotional disaster!
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Inconvenient Layout:
The book fair was set up on the second floor of a recreational facility. The room itself was very long and narrow, a wheel chair could barely roll through between the tables, without touching books and throwing them to the floor. I watched as visitors were polite and stepped back or sidewards to let wheel chairs pass. When looking at the books or purchase something, the people in wheelchairs felt embarrassed as they blocked inadvertenly the whole aisle.

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Self-Published-Looking Book Covers
Only two of about 150 books showed a professional cover – all others screamed: “self-published”. OK, some of the covers could work for a print book, potential customers in bookstores could read all the details on the front and back cover, but they were mostly available as e-books too, and I imagined them on Internet retailer sites, among many other books with professional covers displayed … where they would be difficult to read due to the small print.

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Lack of Displays
Most of the books were laid out flat on the tables and visitors had to lean over in order to read the title. There are so many inexpensive Acryl presentations available to show books upright!  Just visit a trade book fair, such as Book Expo NY, Frankfurt Book Fair and see how professional publishing houses present their books. Or get a video from these fairs on YouTube to see how a book presentation should look like.

Only one of the authors at the show had a background display – a real attention-grabber – showcasing the cover of one of his titles. It was one of these roll-out display posters that one can carry very easily, being not much bigger than a golf umbrella when dissembled ……. URL
Other book exhibitors did not invest a single dollar in display and had in the best case a copy of their book cover or a 8×11′ black & white computer print-out “poster” with the book title on it, pinned to the wall behind them.

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No Credit Cards
Everybody knows how easy it is to spend money when you don’t have to pay with cash. I overheard several times that patrons said: “I have to leave it with this one book, as I don’t have enough cash with me”. Another said: “I just found out by chance about this book exhibition, but I don’t have any money with me”.
So, why not making it easy for customers and accept credit cards or any of the new ways of paying digitally? Nothing easier than this: use one of these “Square Cards” or bring your smart phone of iPad with you and let people pay, using their PayPal account – or even better, sending you the money by email / online banking (available at Canadian bank accounts, not sure if available in other countries) – right at your exhibition booth! Make it as easy as possible for people to buy your books!

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Approachable or Unfriendly?
For a couple of hours I watched authors how they approached potential patrons, at their book tables. I asked everyone of the authors, why they wrote this book (lots of memoirs there!), what’s the background of their novel, or how long it took them to write it, how they were promoted it. It was a mixed bag: Some where cheerful talking about their writing process, the background story etc., while others only asked which one of their books I wanted to buy, and when I was not taking out my purse right away, they turned around and talked with their neighbors. Wow, I was pretty astonished – and guess who’s books I bought?

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One Book Seller Stood Out
Her book, Kathleen’s Cariole Ride was available in print and digital form. She bundled both, similar to the book bundles that Amazon offers now. And almost everyone of her print book customers bought a digital version too, which she offered for only $1 at a promotional price, either for themselves or as a gift. How she did it? She brought two tools her: an iPad and a small poster. As soon as someone declared to buy the paperback, she pointed out to her poster and showed them her Amazon page on her iPad. When readers saw the official book price on Amazon and compared it to her offer at the book show, they could not resist to get the e-book too.
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Conclusion:
Why make all the effort to write and spend the money to publish a book?  I know that some of these authors at the book show had paid thousands of dollars to a Vanity book company to get their book(s) “published”. Why then not invest a couple of dollars in presenting their work properly?
Again: Writing is an art – Publishing is a business! I hope these examples give you food for thought and encourage you to present your books professional at this year’s book shows. And a word to book show organizers: Don’t just fleece authors and sell tables, but offer them value in promoting the book event professionally. You can do it even for free, using all these new media possibilities out there!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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How to Cultivate Professional Publishing ?

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Book-Editing

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Authors are now often forced to hire their own editors – before even submitting their manuscripts for publication. Toronto literary agent Anne McDermid saw the landscape changing two years ago, when a publisher told her: “I cannot purchase a book (manuscript) for which I need to spend 40 hours editing. We are now advising our authors that the material they present has got to be closer to the final draft than it ever used to be.”
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Sometimes the agents themselves act as pre-editors. The biggest-growing sector in Canadian publishing (and in other countries as well) is the freelance editor. With more than 1,600 members, the freelance-dominated Editors Association of Canada is “the largest membership organization in the Canadian arts community.
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Along with booming self-publishing services that offer various levels of editing as value-added options, a cottage industry of independent contractors is quickly replacing the fabled tastemakers who once shaped literary destiny …
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Read the whole article from Globe&Mail:
http://www.theglobeandmail.com/arts/books-and-media/where-have-all-the-book-editors-gone/article565446/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : )  if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

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Posted by on December 29, 2013 in editing, Publishing, Self-Publishing

 

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Goodreads Giveaway: Thriller by Peter Standish Evans

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OMINOUS: BORDERS: COFFEE:   
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Ominous:-Borders:-Coffee
Set in PARIS, this thriller surges ominously through the psyche of modern Europe. …transport yourself to the mean streets… set in the vibrant suburbs of PARIS, this thriller surges ominously through the psyche of modern Europe… conflict is rife; danger is everywhere. Be warned, watch your back …

Tension ramps as borders, emotional, sexual & psychotic are stormed, and these threats weave danger for the fanatic lovers of coffee and the creative arts.

An obsessive and beautiful classical violinist is pitted against a malevolent killer; it’s summer in modern Europe & the cafés and bistros hum with robust and colorful activity. Inspector Vasseur sits at his favorite table on a battered sidewalk. Alone he drinks on hot summer nights, his instincts grappling with the mysterious case of innocent deaths along the River Seine.
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OMINOUS: BORDERS: COFFEE:   (The Paris Thriller) will be a dog-eared and red wine stained addition to your book collection.

Paperback, 280 pages, $8.99
e-book $4.99
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About the Author:
Peter Standish Evans lives with a deep love of both creative writing and vibrant reading. He spends significant time exploring the works of new writers, buying first editions where able.

Writing his novel ‘Ominous: Borders: Coffee’ (The Paris Thriller) was an exploration into the borders of ‘characterisation’, and an occasion to fuse ominous fiction with a touch of dangerous poetry, so lending depth to a troubled character. In this novel, the author explores the emotional, sexual and psychotic traits of those pitted for and against evil.

He is currently writing the second novel in the series, with the working title ‘the circle of dark squares’… once again featuring the Parisian Inspector, Jean-Luc Vasseur.

He has a published poetry collection ‘Red Winds Howl’, which has been described as “a blend of 303 bullets and tequila”. A second poetry compilation is being readied for release, featuring his poems from the 21st century. This collection titled ‘Deep Red Lands’ will be published in 2014.
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ENTER to WIN the GOODREADS GIVEAWAY:
Peter Standish Evans’ Thriller “Ominous: Borders: Coffee”
Giveaway dates: December 20 – January 05, 2014
https://www.goodreads.com/book/show/18158959-ominous?ac=1

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Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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Book Cover: You Never Get a Second Chance …

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file4881234132904
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… for a first good impression!  Always remember : 
Your books’ title and its appearance is the first, and perhaps only impression you make on a prospective reader.  A great image on your book cover will undoubtedly catch your reader’s imagination, wondering what lies beyond it. A fantastic opportunity to draw readers in.

Not that an appealing cover means automatically a great book, but a book that is accurately and even interestingly represented by its cover, is more likely to catch the eye of someone who is going to enjoy reading it.  Interesting covers are going to get more time on shelf-displays, online and off-line.  We are a visual culture; naturally that is going to influence our book-buying habits.
A stunning book cover is one of the best marketing tools for any writer!
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Bali Rai wrote in one of his blogs:  ”In 2002, as one of the judges on the Guardian’s Teenage prize, I remember a book called Thursday’s Child by Sonya Hartnett.  It’s a simple yet wonderful story of 1930′s Depression-era Australia, and it went on to win the award. However, it was not my choice for winner, simply because I thought the cover illustration would deter people from reading it. It was drab and old-fashioned in my opinion and had I not been reading and judging the book, it would have put me off completely.”
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Here are some points you should discuss with your designer.

  • Use bold or complementary colors
  • Use light on dark for dramatic effects (if it fits to your book content)
  • Test the cover in thumbnail size to make sure it looks good at Amazon’s website
  • Use not more than different two fonts in total
  • Use not too wide vertical spaces between lines of text
  • Use few shadow, bevel, gradient or glow – keep it subtle
  • Align the cover text – centre, left or right
  • Place text on plain background to stand out
  • Use the same fonts for all your books and readers will be able to identify them easily
  • People read left to right, top to bottom. Position your elements in appropriate levels of importance.
  • Never, ever, use a white background for your book! White on white is barely visible and on websites your book will not stick out, as the sites’ background are almost always white.

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E-books are bought online, usually displayed on a page with many other books. Therefore clarity, simplicity, brightness and information must jump off the screen.  A simple and arresting graphic element and bold clear text for the title and the authors’ name must be easy to read on the tiny online image.
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A book that is brilliantly written, but lacks a good quality cover design will remain unnoticed and undiscovered.  It is absolutely crucial to have a book cover that grabs the attention of readers and book buyers and shows the heart and the soul of the book in one single image

Read more:

Lousy Book Covers
http://lousybookcovers.tumblr.com/

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“23 Creative Book Cover Designs and their Story” is a showcase of creative book cover designs, indicating the typefaces used for the title or text:
http://www.1stwebdesigner.com/inspiration/creative-book-cover-story
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Joel Friedlander wrote a great blog about brilliant book titles in one of his blogs:
http://www.thebookdesigner.com/2010/06/how-to-write-book-titles-for-people-robotsJoel
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“40 Extraordinary Photoshop Text Effects” shows detailed tutorials, how to create amazing book title effects, step by step and using lots of screen shots.
http://www.problogdesign.com/resources/40-extraordinary-photoshop-text-effects

Fonts for book titles:
http://en.wikipedia.org/wiki/Typeface
http://www.dafont.com/themes.php
http://www.1001freefonts.com
http://www.identifont.com

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/

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How to Get Your Author Page on Google’s Page 1

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Climbing-to-the-top

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Why being on top of Google search rankings is important for you as an author?
Remember what’s critical in buying property: location, location, location … in web terms it means ranking, ranking, ranking. So, if someone is searching for key phrases that are contained in your blog or in your website, they will find you on Google’s top rankings. And as more potential readers find your websites, as more they learn about you as an author and about your books.
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According to studies: No. 1 Position in Google Gets 33% of Search Traffic
To boost your website’s ranking it is very important to know and use SEO, which stands for “search engine optimization.” Basics you should know, how to benefit from regarding SEO:
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What a Google Algorithm is
Your website is crawled by Google robots, which is essentially just an algorithm that goes through different aspects of a website (keywords, quality of content, links ets) to help bring users the most relevant results. Google has hundreds of algorithms, all of which take different things into account and which they update often.
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Keywords That Affects the Google Algorithm
Keywords is one of the factors Google uses to analyze a website. Keywords that people search for and the keywords used in titles and throughout your website are all things Google takes into consideration. Watch this YouTube video for samples of finding keywords, one of many on this site.

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Why Linking Matters for Users and Search Engines
If you have different quality websites linking to your website from all over the web, Google will stop and think “this must be a great site.” You earn a higher ranking if you earn a lot of these links. You also want to link within your website so that users can get around easier, which is important not only for users, but for the Google bots who are ranking your site, based on good navigation.
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Why Google+ Matters
Google is moving toward a more social approach to ranking websites as opposed to keyword-based. Google+ is going to be the main social network Google considers. Google+ is how Google finds an author, connections, location, and interactions amongst users. It then takes this information to help create a more personalized Search Engine results for a user. For example, if you and I both typed in the same search query, we would get a slightly different set of results.
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TIPS:
Posting on your Google+ site helps tremendously with SEO and how easy your website can be found.
Always have your own domain name and domain hosting. Free websites, such as Weebly for example will never bring your websites – and your books – to Google’s first page! Free websites that save you less than $10 a month, will cost you actually: in lost readers and lost business.
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Learn more at these Sources:
http://www.youtube.com/watch?v=hF515-0Tduk
http://www.youtube.com/watch?v=421aTJI2Nxc
http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/
http://www.searchenginejournal.com
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://bit.ly/19qmd0b
http://www.y2m.ae

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Get Reviews Before Your Books’ Launch

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ARC
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Did you ever wonder why brand new books had already reviews?  New author-publishers can learn a lot in book stores:  Check out how professionally published books look like: Many of these trade books have either on their back cover (paperback) or on their binding flap (hard cover) several snippets of the book reviews, as well as endorsements from bestselling writers or other professionals, that were already written before the book was printed.

Pre – Editions
The more work you do to promote your book before the publication date the more people will already know about it, and that means more sales!
Pre-editions include advance(d) reader copies (ARCs), galleys, salesman’s editions, proofs and sometimes manuscripts. Nowadays often digital versions. Some bibliophiles even collect these pre-editions.  AbeBooks , which belongs to Amazon, is a dealer for these rare first prints and on their website you can get an idea how they look like.
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Types of Pre-Editions

  1. Manuscripts are created by the author, usually be a copy which pre-dates an uncorrected proof or galley, and is often marked, unbound and sometimes handwritten.
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  2. Galleys can be digital or in paper, and meant for review by the author, editors and others within the publishing house. They might be even uncut and unbound. The term galley proof comes from the days of hand-set typography.
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  3. Advanced Reader Copies: ARCs, or advance review copies, these are produced privately by publishers and distributed to booksellers and journalists prior to the official release date. Because ARCs may not have been put through the entire editing process, the copy will often differ slightly from the standard edition of the book.  Important: always apply the term “Uncorrected Proof” to it, or “Advance Reading Copy”, “Uncorrected Advance Copy” or “Not for Sale”.
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  4. Dummy Copies: Sometimes called a salesman’s dummy or publisher’s dummy, these books look exactly like the final consumer edition except they only contain a small amount of text, usually the first chapter.
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Industry insiders are used to these samples of books that publishers send out as pre-publication sales materials.
The key, and this is what traditional publishers do, is to have these ARC’s printed well in advance of your publication date in order to distribute it to book reviewers, at trade fairs, festivals, and at sites such as Goodreads approximately 8 – 6 months! before your publication date. This gives reviewers enough time and you as the author-publisher can add the reviews to the book layout, while the reviewer can add their writing to your book retail websites or author pages, and write an article about your book to their blog or website.  Additionally you can use their original comments for book fairs or book signings.
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As you can see, it is imperative that you plan your publishing endeavor well in advance! Get more tips for the pre-publishing process:

http://www.abebooks.com/books/RareBooks/collecting-guide/what_books_collect/advanced-copies.shtml

http://www.thebookdesigner.com/2009/09/self-publishing-basics-how-to-create-arc-cover/

http://finishyourbooknow.com/2012/06/25/creating-advance-reader-copies-arcs-and-galleys/

http://www.booklifenow.com/2009/12/critics-on-rookie-mistakes-and-how-to-avoid-them-when-submitting-your-book-for-review/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Promote Your Books with Goodreads’ Author Program?

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Book-Marketing

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Learn more about how to promote your books with special tools on Goodreads. Each slideshow demonstrates a different aspect of the Goodreads Author Program.
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Get the word out about your book! Here are some of the promotional tools available on Goodreads:

Author Profile, Author Dashboard, and Widgets
All members of Goodreads have regular reader profiles where they can review books, add friends, and post information about themselves. When an author signs up for Goodreads, he or she begins with this basic user profile.

For any book listed in the Goodreads catalog, you can click on the author’s name to find the author profile. This page lists all of the author’s published work, whether he or she is a member of Goodreads or not. When an author joins the Author Program his or her user profile will be merged with the author profile. Becoming a Goodreads Author carries special privileges, such as the ability to

  • edit profile information,
  • add book cover images,
  • write a blog,
  • list quotes that you like
  • upload your videos,
  • promote events, book launches, book signings,
  • and start featured author groups.
After you have signed up for the Author Program, your log-in process does not change: You will still use the same username and password, but now your user profile will point to your author profile. You will also have access to a special Author Dashboard that contains useful links and statistics about your books.
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

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How Important is a Great Author Photo?

Look Great in Your Author Photo: Key element to design your author photo: Quality
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Rolleiflex-Kamera
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If you’re not seen as a professional,  you will be seen as an amateur.  Professional authors have professionally taken profile photos. This is immensely important for any author – no matter what genre you write. You can’t use a Facebook photo, not even a high quality wedding image that you might have cropped to show only your head.  Or a snapshot with a cluttered background, out of focus image, and an unflattering and uninteresting picture.  Even worse:  Party or holiday photos with several persons, or with your dog or toddler. To top it: some authors show instead of a portrait or head shot an image of their dog, cat or their car.  I cringe every time I see these images
used on Twitter or Google+.  Don’t forget:  Literary Agents and Publishers are on these Social Media sites too.  And you never get a second chance for a first good impression!
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Every Author Needs a Professional Head Shot.
If you promote yourself and your book, you will need one and a photo can do wonders in terms of giving you credibility or establishing trust. The prices for these photos are varying a lot, it depends on the location, on the experience of the photographer, on his or her popularity etc.  The honorary can vary from less than $100 to thousands.
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An Author Photo is an Important Piece of Your Brand.
If you have a photo you like, you can use it for years – and use it everywhere, not only on your books, but also in articles, promo material or your avatar for Social Media. When people see it, they will think of you and of your writing.  Have a look at the famous photos of people like JK Rowling or Stephen King and how they convey so much at a glance. Pick your photographer by looking at the photographer’s web site and if possible meeting him or her before you decide having him/her as your portraitist.
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A Book’s Back Cover Will Often Include the Author’s Photo.
On a hard cover, the photo and bio are often placed on the back flap, while the books back cover is used for blurbs and reviewer comments. Paperbacks typically have the sales copy, an author photo and brief bio all on the back cover.  Get both: a black and white glossy print and a full color cover. It’s important to realize that your author picture is for a different purpose than any photo you have ever had taken.  Its main objective is to sell you as the expert.
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Have it Done by a Professional!
This part of your “brand” will present you to the world via social media, book jackets, etc. If you have a photographer friend who will do it for free or at a discount, all the better.  Ask the photographer to give you both versions digitally: in TIFF for print and in jpeg for the web, and also preferably in several sizes, if you are not an expert in Photoshop or other image programs.
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Make Sure the Photo Reflects YOUR Personality.
Have your expression match your personality. For instance, if you are considered a pretty upbeat person and you are usually smiling, a pout would look ridiculous. The author photo needs to give the viewer a good sense of the persona of the author and, most of all, be close up enough that the face is almost format-filling. It should also be a well-composed and an effective photograph of high-resolution quality.
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In this cyber-over-exposed world, your photo may stay with you for a very, very long time.  Ask yourself how you want to be seen by the world…

Get More Tips from a Photographer

http://www.fromthewriteangle.com/2013/02/author-photos-step-by-stepthe.html

http://blog.bookbaby.com/2013/02/how-to-take-good-author-photo/

http://indiereader.com/2013/02/tips-for-avoiding-awkward-publicity-photos/

http://www.ebookpublishinghq.com/5-tips-for-taking-a-good-author-photo/

http://www.authormedia.com/how-to-take-portraits-for-an-author-website/

http://authorculture.blogspot.ca/2012/02/is-your-author-photo-sending-right.html

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

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