I get this questions so often from new writers, book marketing clients or those who start a new blog or website for the first time: “What shall I write on my blog?” It surprises me always to hear this from authors, that have written 200 or 300-page manuscripts …
Creating Content Without Writing A Word?
Is that possible? Well, a couple of words, headlines or introductions should be always there, along with links to other websites, photographers or resources. All writing – and if it is only one single sentence should contain keywords for Search Engines to find and increase the ranking of your web presence.
Great content doesn’t only come by way of articles, it can be:
- Guest posts
- Snippets from your book
- Polls / Surveys
- Research for your book
Brainstorm what kind of photos you can shoot, that would be compelling to your readers and other prospects. These photos you take are not only useful for blogs and websites, but also for all your social media site, especially on Pinterest and Google+. Photos can certainly be free uploaded from a variety of photo sites, see a couple of URL’s on a former blog.
Video engages your audience more than text because it includes sights and sound. Link to any
of the million videos on the internet or create your own.The content can range from quasi
power-point-presentation to an animation movie. It is a lot of fun, and if you are new to video
shooting and editing, get tips at 111 Tips to Create Your Book Trailer. Learn how to plan and
download free software, create and most important: market your video.
Become your own radio / TV station and post your creations on your blog. You can create what
is essentially a radio program that you can promote through iTunes or your blog. What pod
casting is, how it works, and how you can create pod casts, is shown an intro video:
Re-blogging http://en.support.wordpress.com/reblogs/ is considered legitimate
sharing when the original source is obvious and available, linking to the original source,
comparable to sharing on Facebook, where it includes the link and where only a small portion
is shown. Readers can then follow the link to read the full article on the original post. WordPress’
re-blogging also includes an excerpt of the blog post, a link to the original blog post, and it
encourages you to add your own comments or an introduction before the re-blogged post. Alice
Elliott explains in her excellent blog post step for step how it works and shows all the details via
computer screen shots.
Slideshare.net is a site where you can host your presentations and share them with others. Your
presentations can be linked to the site itself or embedded in a web page. Use this link to your
slide show to embed it into your website, blog and all social media sites your are on. You can
also synchronize an MP3 audio file (podcast) with the slide set to create a slide cast – a more
powerful way of distributing presentations/tutorials. Slideshare is also a fantastic resource site of
presentations. See some samples from Slideshare.net website to get inspirations.
Invite other writers to post on your blog. Let them add their bio and a short description and link
to their book’s sales page. And post often about this guest blog. A review for this writer’s book would also be a nice gesture. Your friendly guest blogger might even bring you some new readers. But at a later time write for them as well – it’s a two-way lane.
These visual stories became highly popular – the bloggers answer to cartoons in magazines
and books. Five years ago, barely anyone knew what the heck an infographic was. Search the
Internet for infographics that are free (copy and paste their code) or if you are fit with InDesign or
Photoshop and have time at your hand, you can create them yourself. Ordering them from a
designer might be a bit more than you want to spend. How to create infographics is explained here:
are a very easy and friendly way to read a blog post as long as the list is not too long and is
structured correctly. Create fantastic headlines with lists: “The five best …”, “The secret of the
most successful …”, “Seven ways of telling ….”. You get the point?
Snippets from your book
Use these short articles as a teaser for your book, always add your books blurb and a short bio.
And certainly add the cover image of your book, and links to all online sales pages where
readers can get it.
Get to now your audience. Why not give your readers an opportunity to get involved and give you feedback on existing books or planned product feature releases, such as book covers to choose from, or the types of content they’d like to see on your page. Use apps from Polldaddy (a WordPress subsidiary) to start polls / surveys.”How to Supercharge Your Social Media Presence with Online Surveys” is an informative guide.
Use the research for your book
You gathered a lot of material, newspaper clips, websites, you might have been even travelling
to places. Use every bit of information you have for blog posts – and at the same time write articles, using this very material to feed your stories. Check out this blog post I wrote about Content Marketing for Writers: How Smart Authors Get Paid for Marketing their Books.
Your blog is the basis for your Social Media partizipation, the “bread and butter” and your
inventory. Use it! When it comes to updating your blog, the more frequently you do so the better.
To reduce the likelihood that you let weeks slip by without a blog update, set a schedule for
updating your blog, committing yourself to doing so every Monday and Thursday, for instance.
Read other related blogs, comments on posts, forums or ebooks. This is how the best ideas
come to my mind. And writing down your own experiences and answers you found when
looking for solutions.
Some useful tips about blogging and the do’s and don’ts
If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.
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