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Website or Blog Issues? Help is on the Way

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Web-Design-Help

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Placing sharing buttons, Social Media following buttons, Google+ batches or new page sections on websites or blogs seem to be daunting tasks for non-techies. Sure, there are forums where many questions might be answered – if one has the time and patience to crawl through hundreds of web pages to find the right answer to their problem. And then to implement it, when a month ago the platform changed its design or code … The advice given at forums is free, but often out-dated. Much faster and more economical is it to get some inexpensive help with the custom-creation of your blog or website at Fiverr.  For just $5 experts can help to solve problems that overwhelm the average computer user.
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We Found the Perfect Help
It started out with my struggle to place buttons for all the page sections of our blog Content-on Demand. For days I searched the internet, trying to find instructions, as the blogging platform we use was not very helpful with instructions, nor are their forums. My basic HTML knowledge didn’t enable me to work on the blogspot platform. And I must admit, I am not very patient, and would rather write ten articles than to deal with one web problem. Well not real problems for a specialist, but for me.
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I turned to Fiverr.com where I found help in the past, for example to have our Facebook account unlocked or to have someone creating us a database. Looking for advice or hands-on work with Blogger (Blogspot) platforms I found an amazing techie who helped me with dozens of issues on the websites and blogs that we run: Denis at http://Fiverr.com/Denis555

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Great Support for Blogger and WordPress

It was amazing how fast and professional Denis helped us to improve the overall design of the websites / blogs and gave me insider tips how we could improve a couple of things on our sites (for example SEO).

Among many other tasks he:

  • set up Follow Buttons
  • repaired broken Sharing Buttons
  • set up the blog archive
  • created the page buttons on blogs\
  • improved and corrected image size
  • helped us to get rid of spam comments
  • corrected the layout of website / blog
  • placed a Google+ batch – which resulted in many more followers since implementing!
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    The list goes on and on… and best of all: each of these tasks were only $5. However, we often add a tip to this amount to show our appreciation for his fast and pleasant service.

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Denis offers a lot more:

  • installing of advanced templates on Blogger and WordPress
  • Creation of logos with graphical design
  • Installing life stream hangout on blogs
  • All kind of HTML / CSS coding and basic Java Script
  • Installing Facebook comments to your blog

You have found something interesting on someone else website and you would like to have that on your blog/website but you don’t know how? Ask him, chances are good he can implement it on your site too.
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The Wall Street Journal wrote:
“Although buyers at Fiverr pay $5, sellers receive less than $4, after PayPal payment-processing and Fiverr fees, which is the primary way the site makes money. PayPal is the payment method and posting or finding a gig is free.”
I am sure you have heard or maybe even used Fiverr already. With several hundred-thousand active listings on the Fiverr site you might find a quick and inexpensive fix for many challenges in self-publishing, website and computer issues and even graphic design jobs. For me, it turned to be a great help for the tiny amount of $5 that I spent on each small gig, ordered at Fiverr. There are thousands of tasks and services offered, referred to as ‘gigs’ and micro-jobs, beginning at a cost of $5 per job – well the customer pays $5 and the person doing the job gets $4, a twenty per cent commission goes to Fiverr.com for offering the platform. If you are satisfied with the service, don’t hesitate to give a tip to the person who did the task, helping you to solve a problem!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/

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Posted by on August 20, 2014 in Marketing

 

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17 Bestseller Tips – from Trade Publishers

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Bestseller-List

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If you ever see Marketing and Advertising from traditional puplishers, it’s for their Bestseller authors only, such as: Advance Book Reviews, posted on their book’s cover, Book Tours and Signings of celebrity authors, media coverage including reviews, speaking engagements, and placing at major bookstores who report to Bestseller lists.  How can author-publishers use the methods of global trade publishers to promote their self-published books?  You don’t need to travel to the Frankfurt Book Fair in Germany, like Johannes Kepler did in 1620 – yes, self-publishing was en vogue already four hundred years ago!

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7 Million Self-Published Titles:  Stiff Competition
Since 2010 roughly 7 million new self-published books appeared, almost all at online retailer’s websites.  And these titles will be offered for many years to come, as most of them are in digital format. The “gold rush” seems to be over and self-publishing has been dropping almost 50% per year, obviously “separating the wheat from the chaff”.  You’re not a New York Times bestselling author. You don’t have a publicist. And your Amazon sales numbers are awful. Should you quit writing books?  No, absolutely not!

For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing, including website, paying for IT help, designer, or Google ads.
Traditional publishing uses multiple ways to promote. Self-published authors attempt to market their books to the entire world via Amazon, social media, and their website it seems.  Publishers select books in order to stay in business, and also to determine what the publishing house’s identity is.  Here’s how you can copy traditional ways to market – adjusted to self-publishing.  One step at a time, but continually every day – split in small tasks.
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1. Start Early
Market Research – the very first step to do!  An editor will need to make a case that the book fills a market need. And to do that, the publishing house will look carefully at what’s out there. Has the competition a recent publication in this sub-genre? Does it have similar scope? Is it widely available?

Authors, and especially self-publishing authors need to study their competition carefully too:  Read their books, study book covers, pricing, reviews, and the marketing of competing books. The most powerful and essential steps you can take toward promoting your book begins long before the actual writing of the book. At least two years before the book is published, start building a network of supporters and reviewers.
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2. Print!
Traditional publishers concentrate on print books, which still make up for about 60% of the book market, depending if you look at book sales numbers or revenue per book.  Audio Books: The audio-book market is certainly growing, and Trade Publishers are not only investing in digital (even so it took them a very long time) books, but also in audio-books.

E-book authors might be happy with their sales on Amazon, Apple, Kobo or Barnes & Noble. You might have even turned it into an audio book. But the questions for a “real” book, paper back or hard-cover copy from conservative friends or elderly family members are nagging… And wouldn’t it be nice to walk into a Chapters or Baker & Taylor or one of these rare independent book shops and see your book in the shelf?  You will not earn a fortune, not even a living, but for a couple of months it is a nice pocket change. Only months… yes, because longer than this, barely any book will stay in the book store, unless it really is a bestseller and gets re-printed. If you go the indie route and choose for example the POD services and worldwide distribution through Lightning Source, (provided you have at least 3 books to be considered a small publisher) your book is printed on demand and will never get discarded (good: no-return-policy in POD worldwide distribution). See this article How to Distribute Your Book Worldwide.
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3. Book Sales at many outlets
Imagine you could buy all books from Penguin only in one book chain… Publishers distribute their books to as many outlets as possible, to brick-and-mortar stores, independent book sellers, mass markets, online book sellers, even via Affiliate programs.

Authors: Sell your books, e-books and audio-books not only through Amazon, but as well on Barnes&Noble, Apple and Kobo websites, to have your “eggs in more than one basket”. And don’t forget the potentially huge potential market for hardcover books, selling them to libraries all over the country!  However, there are way more online retailers for e-books and books than just Apple , Sony, Diesel, Kobo or Barnes & Noble.  Sign up with a book distributor / fulfillment company for your print-version of the book. Distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.  Traditional publishers and the books of their authors can be found on Bowker’s global database of books.  How to get into “Books in Print”, a worldwide database and to register your book for FREE! with Bowker is the topic of another blog posts.

Books available for future publishers:  Aaron Shepard has written two books about the topic of book distribution: POD for Profit and Aiming at Amazon, both contain very detailed information for small publishers. Another great source is Dan Poynter’s Self-Publishing Manual, a classic publishing guide-book.
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4. Sell books to Libraries
All traditional publishers sell their books to libraries.

According to statistics from the American Library Association and the Book Industry Study Group, libraries yearly purchase books for nearly $2 billion. But not only books, also audio-books and other forms of publications. Around 95% from major publishers.  Imagine, you sold your $15 book at a 50% discount to only 10% of these libraries, you will earn more than $75,000. But how can you tap into the lucrative library market?  It is explained in detail, including valuable links of wholesale companies who sell to libraries, on SavvyBookWriters here and here.
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5. Book Shows & Fairs
Representation at the applicable trade shows includes bookseller trade shows like the Bookseller Expo America (BEA) or one of the regional bookseller shows, like the New England Booksellers Association, Book Shows for the Library Association (ALA) and certainly the world’s most important, the Frankfurt Book Fair in Germany every October.

Which Book Fairs or other Literary Events will you attend in the coming months to present your work?  How to organize your participation and how to attract visitors is explained in detail in this blog post, pointing out the do’s and don’ts at book fairs.

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6. Book Signings
An author tour can take various forms. Two weeks of travel, flights from city to city, an author appearance every day, twice a day if possible.  Publishers often make their choice on the basis of three factors:  if the book can sell in quantity in bookstores; if the book can be reviewed in newspapers, not simply journals;  and if the author is presentable.

How you can organize your own book signing is explained in detail, even with a time-table, here on this blog post at SavvyBookWriters.com/blog
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7. Book Clubs
Traditional Book Publishers sometimes sponsor book clubs, or invite them to participate in a contest, such as the one offered by Random House of Canada “Book Clubs are Beautiful”.  Members suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list. member suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list.

Authors on the book clubs list have attended a meeting or contacted them by phone or email. Writers can find easily contact addresses of book clubs via Google. Offer them a free copy of your book, just as big publishers do. Don’t overlook virtual book clubs at Goodreads, Wattpad, Bibliophile etc.
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8. Writing Contests
Many published authors compete in writing contests, and publishing houses sometimes organize contests.

How to Get More Readers from an Award:  Publicity around a book award will boost your book sales. Contests are a great way to hone your craft and show the world how much better you are than other writers. Winning a book award for your self-published fiction or nonfiction book is a great way to gain recognition and approval. You will not only see an increase in your book sales – if you market it well – you also can add the award sticker to your cover and mention the achievement on your back cover, in your books’ description, and in all your marketing and promotions – online or offline. 25 Writing Competitions You Should Enter
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9. Content Writing for magazines & newspapers
World-famous bestseller writers from big publishing houses, such as Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem and Stephen King did it: Writing occasionally short stories and magazine articles – before blogs became fashionable.

Your book has been launched months ago or even last year. NOW readers need to see something NEW from you. It doesn’t need to be a whole new book:
The three main assets you have already
– your writing skills
– the content you already penned
– the research you have done for your book(s) can be used to write at least 20 – 30 articles or blog posts – and if regularly posted on Google+ it is raising your Search Engine Ranking on Google tremendously.

More benefits of writing content:
– it is a subtle way to promote your book
– you receive valuable back links to your website or blog
– you will have lots of possibilities to post on Twitter, Google+, Pinterest, Facebook.
– include links to your articles in email newsletter (that you hopefully send out regularly to your readers)

Post these articles on your blog or contribute guest blogs to other sites that are focused on the same topics as your book.
Content is used to draw in your ideal readers / reviewers, it will link to your book sales page or your website and it helps a lot to build a platform. Last but not least it gives you a lot of material to post and to tweet. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: you will achieve success with your writing – and in many cases, even get paid for it.
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10. Press Kits on your website
Bestseller authors at traditional publisher have the support of the publisher’s in-house (or out-sourced) publicity department. How much publicity support depends on many factors, but there are the basic elements that a publicity department will likely provide:  Book Press Materials.  Near publication date, the book’s publicist will email the electronic version of the press kits to a large number of applicable editors and producers to garner interest in the book. Book Media Follow-Up is the next step. The book publicist will follow up with any media outlet that responds to the mailings or e-mailings, will mail additional copies of the finished book, and will make additional calls or emails to other outlets to remind them the book is in their in-box.

To get the word out about the upcoming book launch, to receive positive articles in newspapers., magazine, book blogs, or to get interviews, writers should professionally deal with anyone who could tout their book – not only national press or TV.  Don’t make these common errors:  Not having a press page on your website for example.  Unfortunately most writers are not aware that journalists, bloggers or radio hosts need a bit more information than what they see on your Amazon page. And they won’t just copy and paste your “about the author” or the description of your book on the sales page. Check out Stephen Kings website, see how he organized his page for the media, where journalists can download high-resolution press photos.

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11. Advance Book Reviews in magazines and newspapers
Did you ever wonder why brand new books had already reviews?  New author-publishers can learn a lot in book stores:  Check out how professionally published books look like: Many of these trade books have either on their back cover (paperback) or on their binding flap (hard cover) several snippets of the book reviews, as well as endorsements from bestselling writers or other professionals, that were already written before the book was printed.
Traditional publishers may budget anywhere from fifty to several hundred “free and review” copies. Advance Review Copies (ARC’s) are what they send out half a year before book launch date.

How these pre-editions Galleys) are produced and to whom they should be sent is explained in How to Get Reviews Before Your Books Launch.  Prepare your book review query well in advance and learn what to avoid when pitching to reviewers.  Valuable tips can be found at Prestigious Reviews and How to Get Them.
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12. Radio Interviews
Bestseller authors often appear as guest at TV or radio stations. Publicists for major publishing houses have longstanding contacts to their editors and arrange interviews for bestseller authors.

Authors can go the same route, starting with internet radio stations, such as this one: The Book Report.  Don’t forget when you plan the marketing of your public events, to announce it for free on Google+ and on Goodreads, use their free Event pages.

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13. Speaking Engagements
Keynote Speakers and Motivational Speakers get handsomely paid, often $10.000 to 15,000 for a two-hour speech!  Most celebrity authors, found as speakers, are writing Non-Fiction books.

Speaker agencies, or organizers of Writers Conferences are the best approach if you want to earn more with speaking engagements than with your book.  If you are really serious about publicly speaking, join first Toastmasters.com and then the Certified Speaking Professional Association where you can get certification in public speaking.

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14. Foreign Rights
Basic subsidiary rights that publishers contract with their authors include translation into foreign languages, foreign rights, and reprint of selections by other publishers, just to name a few. An American publisher may also license a book to a British house for separate English-language publication in the UK and the Commonwealth

Foreign Rights  as well as translations into other languages can be a great way to leverage the value of your manuscript – but don’t expect big numbers right away. Additionally, it will add an international, professional image to you and your books. Revenue will be an advance and approximately 6 – 10% royalty of the retail price, minus percentage for the agent. Try to get the highest advance possible. It’s also a long-term project as it takes around 18 months until the book is translated and finally available online and in bookstores – and another half year for royalties to arrive.
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15. Bookstore Placement
Placement in bookstores, both chain and local (especially bookstores that report numbers to the Bestsellers List)  William Germano explains in his book:
Trade publishers’ marketing departments issue all kinds of catalogs to promote books—ones you see and ones you won’t unless you’re a librarian or a bookseller. The trade catalog is a publisher’s principal tool for making sales to bookstores.  Publishers with two trade catalogs bring out one per publishing season. The fall season usually begins in September and continues through the winter. The spring season begins in February or March, and continues through the summer. Books to be announced in a catalog must be securely in place at the publishing house up to a year ahead.

For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing including your website, paying for IT help, designer, or ads.

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16. Placement of books in big box stores
Wandering into a Walmart or Shoppers DrugMart outlet, you will most likely find close to the entrance / cashier desk the shelves of magazines and books, often from Bestseller authors. Big publishing houses sell tons of books to these big box stores – at steep discounts I must add.

If your books are selling like hot cakes, consider selling in bulk too.  Book wholesalers or websites such as ChainStoreGuide.com and TheSalesmansGuide.com, provide contact information for hundreds of buyers. You could also visit the websites of your most coveted outlets. Target even maintains a “vendor hotline” to answer questions by phone. However, be aware that having at least a dozen books is the minimum before you approach buyers at big box stores. They will not order single titles. If you have a book that should go into a specific department, for instance Sporting Goods, Electronics, Childrens, etc. contact your local store manager and ask who the buyer is for that specific department.

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17. Book Sales Page
Many big publishers and major online retailers sell from their own website print and digital books – and so can you!  How?

Get all the information you need to start selling your books from our former article:  How to Sell Your Books From Your Own Website.
Make at least 30% more on your books. Get your revenue immediately and get to know your readers, a very important point for your future marketing and to keep in contact with your customers.
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Conclusion:
This is just a small selection of the many book marketing activities that authors can copy from major publishers – beside Social Media networking.  “Just Because You Wrote a Book, Readers Won’t Line Up To Buy It!”  Yet, authors who take their publishing endaveor seriously and work as hard on their publishing business as they do on their writing, will always succeed. Read this article regarding the “Book Sales Plateau”.
Find many more detailed tips and links to all aspects of author-publishing and book marketing at SavvyBookWriters, especially how you can act like a professional publisher and take your books to the next level.  Remember that you don’t have to do all of this at once!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/

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The Party is Over for Authors – Really?

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Champagne-for-all

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Aaron Shepard Wrote a Blog: The Party is Over.
“Amazon has been touted as fostering a thriving culture of self publishing with its level playing field for online sales and its promotion of new reading and publishing technologies, particularly the Kindle. Well, much of that is valid. Amazon has made self publishing more and more accessible to writers and for many years supported a good number of them with sales. But with the Kindle, Amazon has also commercialized books to the point that fewer and fewer self publishers can make a living from them.”
“Print-on-Demand (POD) books provided a handsome profit margin even at reasonable prices. But Kindle books, with their lower prices, have decimated POD sales. Meanwhile, Kindle customers expect more and more for the low prices they pay. Many feel cheated if they spend 99 cents or even less on a book that isn’t “full-length.”  And the flood of easily-published books makes it harder and harder for individual ones to stand out—a problem that can only worsen with time.”  Read more on his website.

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A Numbers Game
Nothing fundamental about the process or the business has changed. It’s purely a numbers game. More and more people are attempting to make a living from self-publishing, and that increases the amount of poor products that will never sell well.  Fewer people making a living at it, in comparison to the total number of people attempting it.  A relatively fixed amount of consumer dollars is being spread over a continually increasing number of books.

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Make a Back List of Books First, then Profit!
Too many books and articles with sensational articles have touted the fast, easy money-making opportunity with books / e-books. Sure, it is easy to put your self published work out there – although the process to reach that point and to promote it is hard work – but there is only a finite amount of readers. The best way into a writing career is to build up a back list of books first before seeing enough profits to make a living.  Every book (and also every article / blog / guest blog a writer releases, will increase their return and boosts their portfolio exposure.

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Compare Publishing with a Marriage
You can see it also philosophically: Writing is like a marriage. If you want to get into it solely for the potential monetary payoff, you will probably fail. But if you get into it with your eyes open, and with reasonable expectations, you will probably get a payoff in personal satisfaction.  And in regards of publishing, you might even make some decent money along the way.

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What’s a Writer to Do?
It feels like every other boom we have seen in tech: The Get-Rich-Quicker’s show up, make a lot of noise, get discouraged and declare the party over. One needs to see the reality: There is no successful business that doesn’t constantly create new products – books. And there is no success if no one knows of your products – books. Can you imagine Apple still selling their PowerBooks, and has not invented iPods, iPads or iPhones? And has not created fantastic public launches, nor established their Apple Stores? The company would be already bankrupt, and their party would be over…

The proportion of people who write well – and who are professionally self-publishing and marketing their books well in order to succeed – probably hasn’t changed. Many authors think, writing a book is enough “if you write it, people will buy it”.  But that’s not how it works…  Compare it with a retail business: Setting up a shop with only one single product and don’t market this product will not even bring a handfull of customers. Everyone would agree that this is silly. But some authors do the same in their publishing “business”. It is a long road for author-publishers from having no readers at all, being on ground zero, to start a small base and grow it to a large readership. It takes lots of time and effort to connect with a sufficient reader bases in order to make a living. And it cannot be based on Social Media only, an author’s writing should show up at blogs, guest posts, at newspapers, magazines, through book signings, readings, radio and TV interviews and maybe even speeches. Not to mention lots of reviews from reputable places.

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No Reason for Arrogance
I have heard it too often: “I like writing, but hate to go out in the public and market my book”. “I can post on Social Media, but I am a shy writer, or I am not going to do any book signings”. Compare it with a party guest who doesn’t talk with others, who doesn’t try the delicious buffet or doesn’t listen to music or dance … these is the equivalent to authors who go to the big “publishing party”, without really participating, not being interested to talk with other guests, expecting the whole audience accommodates them (and is buying their books).

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Conclusion:
The party is NOT over at all, it just has gotten more guests. To compete with millions of other writers means for writers to create lots of new books and to market them professionally. If not trained in book marketing – and I am not talking about just having a presence on Facebook or Twitter – then get professional help long BEFORE the book launch (even better before you write it) in order to have a smooth and successful publishing experience and to establish a great author platform. And for the writing part: there are hundreds of websites with writing tips, critique groups and even more writing teachers and classes out there. And even from editors one can learn a lot.
Yes, new authors will likely find it necessary to work harder than ever before. This isn’t the industry for people who expect a quick profit, or who think their single novel is going to make them rich or they can make a living from the first book on.

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More About This Topic:

http://savvybookwriters.wordpress.com/2014/06/15/want-to-write-for-glory-or-for-money/

http://savvybookwriters.wordpress.com/2013/07/07/free-brilliant-book-marketing-to-a-million-audience/

http://savvybookwriters.wordpress.com/2014/03/13/how-much-do-self-publishing-authors-earn/

 

 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Hyper Smash

Pingate

 

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The Magic of Keywords for Your Success

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Magic-of-Keywords

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Did you ever wonder why almost identical blog articles or books get different amounts of readers / popularity? If topics and quality of the content are comparable, then the reason is almost always the “right keywords” – or their lack of.

Don’t expect that only building high-quality web pages that offer a valuable user experience, invites Google’s Search Engines to discover your pages, and reward them with volumes of traffic. No, that’s not how it works!

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Keywords are the Kings of Internet Search
Using the right keywords is not only important for blogs and websites, but also for shopping sites, such as eBay or Amazon, looking for a job or hiring people, and posting and sharing photos. Everything you publish should be relevant to what people want when searching the web.
Focus your content on what people are searching for!

What words or phrases do people use to search for the topics you love to write about?  Don’t wonder why your traffic still isn’t climbing even though your writing style, quality and blog design are exceptional. The worst mistake is to ignore the keyword research and failing to use those words in your posts!
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How to Find the Right Keywords
Here are some examples of free keyword tools:

Google’s Keyword Planner
You must have an AdWords account (FREE) to access it. This Google Keyword Planner will show you statistics, such as average monthly searches, competition level (high, medium, or low), the average cost per click, and more. However, it doesn’t give you exact keyword suggestions, but suggests more synonyms and variations than many other tools available. To find it, go to your Tools and Analysis tab at your AdWords account.
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Wordstream
Enter a keyword to get profitable keyword suggestions from their FREE Keyword Tool. Wordstream has over a Trillion Keywords in their database, so try using long-tail keywords like ‘buy xbox 360′ to see exactly how people search for a particular topic.
Frank Watson from Search Engine Watch: “WordStream has launched a free keyword research tool that is better than Google’s limited one.”
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KeyWord Density Analyzer
Don’t spam your content with the same keywords. Five times is the absolute maximum for the same word. I once was offered a guest blog and found 39 times the same keyword within 700 words of content. Would I have used this text on our blog I would have gotten in trouble with Google’s spam policy, and maybe even lost our great ranking on Alexa.com.
This FREE KeyWord Density Analyzer helps you to discover spamming. Just type in your blog or website link and receive the word analysis of your content.
WordPress.com and Blogspot.com bloggers, as well as users of Bit.ly can easily see the words that readers used to find their blog or website, and conclude which search words are the most popular at the moment.
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Start right away and find out what keywords to target for each page on your website, blog or for your book description. The goal is to create an optimized page for search engines. You can do this by including the right keywords throughout your content, in your title tags as well as meta descriptions and ALT image attributes.  The right keywords are the foundation of your writing success!
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More sources:
http://www.seonick.net/keyword-research/

http://backlinko.com/keyword-research

http://www.searchenginejournal.com/3-free-seo-tools-for-identifying-target-keywords/61552/

http://blog.hubspot.com/blog/tabid/6307/bid/22842/4-Helpful-Tools-for-Identifying-the-Right-Keywords.aspx

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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All-You-Can-Read Kindle E-book Subscriptions

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Kindle-Unlimited

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Just hours after I wrote about an upcoming rental service it is now officially announced by Amazon…
Amazon is offering an e-book rental service: “Kindle Unlimited”. The “all-you-can-read” book service will cost $9.99 per month. Amazon’s big advantage here: they are offering nearly 8,000 titles in Audio-book format and over 600,000 book titles. The current Kindle Owner’s Lending Library has a one-book-per-month cap, so this could be an option for Prime users who want more access.

Lots of Competition Already 
Amazon certainly enters a crowded field and will have to compete with Scribd and Oyster. Scribd, which launched a book subscription service last October, charges $8.99 for access to best-sellers, classic books and new releases from bigger trade publishers. They have 80 million users and offer works from 900 publishers. They allow users to contribute works.
Oyster boasts access for $9.95 to more than 500,000 books, but the majority of those titles come from self-publishing service companies, such as Smashwords.

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How Much will Authors Receive?
Amazon’s official announcement for writers/publishers:  “KDP authors and publishers who enroll their books with U.S. rights in KDP Select are automatically enrolled in Kindle Unlimited. Inclusion in Kindle Unlimited can help drive discovery of your book, and when your book is accessed and read past 10% you will earn a share of the KDP Select global fund. For the month of July we have added $800,000 to the KDP Select global fund bringing the total to $2 million.

KDP Select is an optional program that makes your book exclusive to Kindle and eligible for the following benefits:

  • Reach more readers – With each 90-day enrollment period, your book will appear in Kindle Unlimited in the U.S. and the Kindle Owners’ Lending Library (KOLL) in the U.S, U.K., Germany, France, and Japan which can help readers discover your book.
  • Earn more money – When your book is selected and read past 10% from Kindle Unlimited or borrowed from KOLL, you’ll earn your share of the monthly KDP Select Global Fund. You can also earn a 70% royalty for sales to customers in Japan, Brazil, India, and Mexico.
  • Maximize your sales potential – Choose from two promotional tools including: Kindle Countdown Deals, time-bound promotional discounts for your book, available on Amazon.com and Amazon.co.uk, while earning royalties; or Free Book Promotion, where readers can get your book free for a limited time.

Gigaom.com explains:  “If you’re a self-published author participating in KDP Select, however, it looks as if your book can be included without your explicit permission simply under the terms and conditions you already agreed to: According to one poster on the Kindle Boards, “Books in Select will automatically be enrolled. Like the KOLL you won’t be able to opt-out if you’re in Select.  You will be payed [sic] if you someone reads 10% or more of your book. The payment will come out of the same KOLL fund, just as if it was a borrow.” That “same KOLL fund” is a set pool of money from which self-published authors are paid each time their book is borrowed.”

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Author-publishers have an advantage: Amazon doesn’t have any books from the so-called “Big Five” publishers: Penguin Random House, Simon & Schuster, HarperCollins, Macmillan, and Hatchette. Some of these big houses have agreements with Oyster, as well as Scribd, and are likely not cooperating with Amazon’s new service.  Read also Joe Wikerts‘ commenting blog post on this.
Amazon seems to become the 21st century’s digital library.  “Kindle Unlimited” could completely change the market.  Why purchase individual e-Books or bulky physical copies when you can read hundreds of thousands of books for just $9.99?

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Also Available: “Kindle FreeTime Unlimited” for Children
Amazon already offers a and-curated subscription of kid-safe apps, books and videos. They explain on their website:
“Kindle ‘FreeTime Unlimited’ is the first-ever all-in-one subscription that brings together all the types of content that kids and parents love – books, games, educational apps, movies and TV shows. With unlimited access to thousands of hand-picked titles for kids ages 3-8, parents don’t have to spend time (and money) guessing what their kids will enjoy, and kids can explore a world of age-appropriate content on their own – NO ads, NO in-app purchases.”
“Kindle FreeTime Unlimited gives kids the freedom to choose from thousands of the most popular books, games, apps, and shows for hours of fun and learning. Unlimited access starts at just $4.99 per month, with special pricing for Amazon Prime members from $2.99 per month.”

Screen Limits
“Many parents choose to limit their child’s screen time, but doing so without the proper tools is difficult. With Kindle FreeTime, parents can set daily limits, or restrict certain categories – like games and video – while leaving unlimited time for reading. In Kindle “FreeTime” mode, web browsing and purchasing content are also disabled.”
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Are You Blogging or Writing an Online Diary?

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Blog-Writing

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Readers are always curious to find out more about an author, or to see more of her or his writing.  What would a book lover expect when visiting their favored writers pages? An author bio, background stories to the book(s), maybe something about the writing and publishing process, news about upcoming books and a sneak peek (maybe even a chapter) into the next one, even a prequel or a link to a prequel. Visit blogs or website logs from famous writers and you see often great blog examples

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Blog or Diary?
A diary “offers the potential to reveal a fully fledged identity, one with hopes, doubts, petty occupations and grand aspirations.  In contrast to a diary, the blog is conscious of its readers from the outset: testimonies, commentaries, journalism … are components of a blog. Blog posts are an important part of an author’s platform, it will improve your Google ranking, they are material to tweet and post about and are the gateway to more readers and customers.

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Professional Writing
Keep in mind that not only your readers find your blog posts, but also literary agents and publishers, as well as potential business partners. Being in a profession (of writing) requires a business-like blog, not a diary where you talk about your feelings and your daily occurrences.  Readers want to read about your book or writing, not who came on Sunday for dinner, your shopping experiences at a mall or your menopause.

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Blog Post Like A Professional
In a great article, Reginal Chan gives valuable advises, read the whole post to learn more:

  • Before you start drafting your blog, you need to have a great plan in mind:
  • Why you are writing this blog?
  • Knowing the reasons why readers are coming to your blog
  • How you can attract potential readers to your blog
  • What can you do to ensure they stay longer on your blog
  • How to market your writings and further increase the blog traffic

And Don’t Forget:

  • Preparing a killer title and excerpt
  • Content is King!
  • Use videos, images, slides etc. – just everything visual
  • Quote people
  • State resources
  • Call to action

Stephen King advised in an interview: 
“Jot down a list of blog topics you could write about. Circle the ones at least 80% of your readers would find irresistible. Write about those topics and nothing else. Simple, but it takes discipline. The better you become at cultivating that discipline, the more popular your writing will become. If you want to be a writer, you must do two things above all others: read a lot and write a lot.”
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Author Jon Morrow comments:
Of course, most bloggers do neither. We start a blog, squeeze in the occasional post, between going to the gym and picking up take-out, and then expect it to somehow lead to fame and fortune.
Sorry, but that’s not how it works. Every popular blogger I know reads at least one book every week and writes at least 1,000 words every day. Yes, it’s a lot, but success comes at a price, folks. Are you willing to pay it?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Leverage Social Media

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Statistics have proven how important social media networks are for a business:

  • 8 out of 10 internet users are reached by social media sites and blogs.
  • 87% of small businesses claim that social media has helped their business.
  • Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
  • 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisionsHowever, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!

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Get The Most Out Of Your Social Media

Explore more infographics like this one on the web’s largest information design community – Visually.

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More info about Social Media Networks and how to use them:

6 Social Media Sites that are Important for Writers
http://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/

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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

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How to Get More Followers
http://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Google+ Tips for Advanced Users

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GooglePlus

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Before I even joined Twitter, GooglePlus (Google+) was my first Social Media Network of choice. I loved the beautiful images and videos that appeared on my timeline. And I steel a couple of minutes every day to scroll down and share, or at least place a “plus sign”, on interesting posts.  Google+ has now the title of being the world’s second largest social network. It’s a non-brainer to use the many benefits for authors and publishers. And don’t forget the thousands of Google+ communities where you can place your post directly to your favorite audience. Here are five tips how to improve your success with GooglePlus.
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1. Curate Good Content – Share it!
Most users do not create enough of their own content to be active daily on Google+. By sharing other people’s content, you can effectively engage and inspire your followers. Google’s +1 button is used 5 million times a day, according to stats from Huffington Post. Sharing other posts and writing a short comment, will also show up on Google’s Search Engine, and consequently improving your Search Engine Ranking (SEO).

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2. Have Lots of Images – Less Links
Google+ is a visual social network. Posts with with a message and an uploaded image or video will get much higher engagement than shared links.

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3. Tag Other People’s Posts or Share Them
By adding a “+” symbol in front of page names, your exposure on Google Search engines increases as well as this with readers, bloggers, reviewers and your supporters. You will find a strong increase of new followers over time too.  Do check regularly your Google+ notifications, found at this little bell symbol on top of your Google+ page.

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4. Regularly Check Your Google+ Statistics at “Page Insights”.
Want to know when your page was visited most, from which country your visitors came from, or their gender and age? Google+ Insights will help you to find out what kind of content your followers engage with most, as well as their demographics. Insights offers you statistical information about how your target customers are engaging with your business on Google. In order to access this information, your business must have a verified local page. In an article, Search Engine Journal lists these useful features:

  • New followers on your Google+ page
  • +1 clicks on your posts, the number of re-shares your posts got from your Google+ page
  • The number of comments your post received from your Google + page
  • The number of times people clicked on Maps to get more info about your business location
  • The number of clicks received to get info on driving directions
  • The number of clicks to your website through local search results

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5. Connect Your YouTube With Your Google+ Page
Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your Google+ page. How it works is in detail, even with screenshots, described in an article from NPtechforgood.com:

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Step 1: Click on your profile photo, go to your YouTube Settings > Advanced.
Step 2: Select “Connect with a Google+ page”.
Step 3: Select your Google+ page.
Step 4: Confirm that you want to merge your channel and your Google+ page.
Step 5: Note the new YouTube tab on your Google+ page.
Step 6: Select “Use YouTube as ….
Step 7: Note the integration of of your Google+ page inside your YouTube channel.
More tips how it works can be found on Google’s help site.

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Google+ Benefits
According to the Digital Buzz and Huffington Post statistics, more than 625,000 People join Google+ EVERY DAY. There were over 500 million users on Google Plus in 2013 and the numbers are growing strong. Get a long list of benefits for Google+ users on Binkd.com.  For me personally the best reason to be on Google+ (beside the fun reading my timeline) is that Google Plus influences Search Rankings – a lot!!!  What is Your reason to be on GooglePlus?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Social Media and SEO: Did You Know?

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It’s not enough anymore to have a popular website with good content. If you want better search engine results for your business, it’s time to look at how social media influences those results, before hitting publish on your blog.  Make sure that you have optimized your post for search engines so you will be building your SEO. Make a list of key words and phrases that customers will be using to find you.  Then create content that includes them in the headline, content and meta description. 

Andy Crestodina explains:  Social appeals to PEOPLE. Search engine optimization appeals to ROBOTS.  Social Media and Search Engine Optimization have the same purpose: a meaningful CONNECTION with an audience.

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Social Media and SEO

 

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Andy Crestodina wrote:

  • Social: Marketing with social media involves many short-lived actions. Most visibility and traffic happens within minutes. This is why social media requires a continuous, ongoing effort.

  • Search: Once it’s working, search traffic can lead to durable visibility, creating an ongoing, passive source of visitors. Depending on the phrase and the page, high rankings may endure for weeks or months.
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Don’t try to sell your book via Social Media:
Visitors on Social Media sites are typically less likely to buy since they were likely browsing through a social network when they found you. But they are more likely to share and spread awareness. On the other hand: visitors from Search Engines are more likely to be ready to buy, but less likely to share and interact. These visitors enter with a specific purpose, need, or question.

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More info and resources:

http://www.orbitmedia.com/blog

http://savvybookwriters.wordpress.com/2014/01/08/3-simple-changes-to-improve-your-articles/

http://savvybookwriters.wordpress.com/2013/12/17/how-to-get-your-author-page-on-googles-page-1/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How Your Blog Helps Your Books Taking Off

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Book-Sales-Flying

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A blog is one of the most valuable tools to show you and your work to readers. Your blog is part of your platform and your author brand. Your blog has endless benefits, such as higher “Search Engine Ranking” on Google, better visibility, and to separate you from mainstream writers. Blog reader surveys found that blogs are building trust, and are influencing buying decisions. Let’s have a look at the benefits of your blog and best practices:
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Write Regularly
Static websites don’t attract many new clients or customers. However, a regularly updated blog can
produce a constant stream of new readers from all around the world. Blogs have so much
influence on purchase decisions. When readers sign up they expect to be able to read new
content from you at least once or (even better) twice a week.
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What Shall I Blog You Ask?
Start with what you have already written: tiny snippets of your book, added by research findings you
found before writing. For example: you wrote a scene in your novel. Explain your readers more
about the place, the time, weather, landscape or history that are involved in the story. You can even
write about restaurants that the protagonist used to patronize:  FREE, Brilliant Book Marketing
You can also re-write or spin a short chapter of your book or elaborate on the people you thanked
in your acknowledgements.
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Prequels
Use your blog to write about your next book, write one or several prequels.
A prequel can be one story or a dozen. However, it should be an irresistible preview of the book itself,
short, but with a revealing scene from the draft manuscript of the novel, and a great teaser for the
upcoming work. The author’s goal should be: to make the reader want more… It is never too early
to write a prequel. You might write it even before starting to write your book, and your blog is a great
place to do just that. However, keep it to 1,500 words max. and don’t reveal too much. It should be
only a teaser for your next book.
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Create Web Content Without Writing
No time to write? No problem! There are so many ways to create content for your blog:

  • Photos
  • Videos
  • Podcast
  • Re-blogging
  • Slide-Shares
  • Guest posts
  • Info-Graphics
  • Lists
  • Snippets from your book
  • Polls / Surveys
  • Curating other blog articles

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Your Blog is Your Inventory
Use it! When it comes to updating your blog, the more frequently you do so the better. Set a schedule for blogging, every Monday and Thursday, for example. Read other related blogs, comments on posts, forums or books to get ideas. And writing down your own experiences in writing or publishing and answers you found when looking for solutions.
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How to Promote Your Blog
Number one to spread the word about your blog are directories, here just a few:

http://blogs.botw.org/Arts/Literature/Publishing/
http://www.bloggeries.com/Writing_Publishing/
http://technorati.com/blogs/directory/entertainment/books/

See all 20 Blog Directories to submit your blog
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Document Sharing Sites
Scribd, a social publishing site, where millions of people share original writings and documents.
Convert your original article to a PDF file and upload it to Scribd. Unlike article directories Scribd
allows you to incorporate links within your content. You can upload anything onto Scribd as a way to
grow your audience, just like on your personal blogs. Choose copyright settings, among many
other options, making your documents most searchable. Authors are uploading e-books for sale
on Scribd, and keep 80% of the profits.
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Social Media Sites
On Google+ you can easily post your article, if it is under 500 words – if it is longer, just add a link to
the rest of the article. There are certainly more social media sites (Google+ can be conected with
Twitter, saving you time and your post is automatically tweeted). On most Social Media sites you
can add images and a link back to your website or blog. Here is an article about Social SEO
Strategies for Start-Ups.  Read also why Google+ authorship is so important.
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Learn to Write for the Web
Web visitors are not reading, they are scanning text. Learn how to write for the web: lots of bullets,
headlines, sub headings, images and using the “inverted pyramid”, explained in this blog article.
Write interesting page titles that grab the attention, structure your text and write summaries at the end
of each chapter. Readers spend more time on pages with valuable information, structured and
easy to read content – and lots of links.
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Let Your Content Go Viral
There is so much you can do to let your articles and blogs go viral on the Internet. It takes a little bit of effort, but the results in a couple of months will be rewarding. And as longer and more often you are blogging, as easier it gets. As Robert Kiyosaki (author of Rich Dad, Poor Dad) said: “The richest people in the world build networks. Everyone else looks for work.”
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Want to Write for Glory? Or for Money?

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Writing-Query-to-Publisher
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At a recent meeting of independent writers I met a young women, who told me about an event she wanted to visit: the “path to publishing”.  The highlight will be a literary agent who accepts query letters from participating aspiring writers.  I asked her why she is querying to publishers. “Do you want to write for glory – to see your book for a couple of weeks in bookstores – or do you want to earn money with your writing?”  I admit, a bit provocative.  I explained her what she can expect as “published” author including the minimal royalty of only 8-10% what an author gets – compared to 70% (or almost 100% for sales from the authors website).  
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  1. Having an established platform and an idea how to brand yourself
  2. The first book has to be successful from day one!  Bookstores give only a couple of weeks for success
  3. Expect an exclusivity clause in your contract for series / similar topics
  4. But first of all:  Proof the publisher you and your book will be a success
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There are some questions that trade publishers and literary agents frequently ask writers before they sign them up. The problem is most writers are caught off guard by these questions and don’t always answer them the way they would’ve liked. So prepare ahead of time!
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Why do you want to be published?
Seems like a simple question, right? The agent isn’t just interested in your answer but your attitude. Let’s take a look as how some of your answers COULD be perceived…
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Answer #1: I just want to get my story on paper.
Agent’s reaction:  Then you don’t need me. If you’re not going to take this seriously and consider writing your new career, I’m not interested.
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Answer #2: I want to share my stories with the world.
Agent’s reaction:  Why would anyone want to read your stories? What makes you more special than any other writer out there? If you don’t know what’s unique about you and you can’t sell yourself, how am I supposed to?
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Answer #3: I want to become a bestseller and make a bundle.
Agent’s reaction: Get real.  Do you know how hard it is to become a bestseller? Do you understand how much work is involved? Why do I get the feeling you’re not interested in the writing, just the possible financial benefit.  Oh, did I mention you will make next to nothing with your first book and possibly every book after that? If you want to become a millionaire, buy a lottery ticket. Your odds are probably better.
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Answer #4: I want to be famous.
Publishers reaction:  That’s not going to happen overnight. Are you willing to put in the time and sweat?  What if you don’t amount to more than being a mid-lister?
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Here are more questions, which could come in many forms:

  • What’s your next book about?
  • What else are you working on?
  • Where do you see this series going?
  • What is your blog about?
  • How many followers do you have on your Social Media sites?

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What Are Publishers / Agents Expecting?  They want to know you’re committed, that you understand this journey is hard, long, and not always rewarding. They want you to dream and to set goals, but they need to believe you are willing to work to attain those goals.
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Must-Read Blog to learn more about agents and how to approach them
http://www.writersdigest.com/editor-blogs/guide-to-literary-agents
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How to Write a Query Letter
http://www.writersdigest.com/editor-blogs/guide-to-literary-agents
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Less than Minimum Wage for Authors?
http://savvybookwriters.wordpress.com/2013/08/15/less-than-minimum-wage-for-authors/
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Successful Query Letters
http://savvybookwriters.wordpress.com/2014/01/06/5-tips-for-successful-book-submissions/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Get Your Book into Stores

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Books a Million

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Getting your self-published book into stores is one of the toughest nuts to crack when it comes to author- publishing, compared to how easy it is to get your print book into Amazon, Barnes&Noble or Apple. And then there are discounts, returns and commissions… not to speak of waiting times till your invoice is paid. Book distributors & wholesalers will take care of all this – for a price.
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POD print and distribution
For small amounts of print books, say less than 2,000 books, an author is better off to have it “printed on demand”, done by CreateSpace or by LightningSource, who are also the distributors. The printing might be higher priced, but you can decide on discounts and there will not be any returns from book stores for unsold books, which can be costly. POD produces only after receiving orders.
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Distributors
Let’s assume your book sells like hot cakes and you would like to have it distributed to book stores. So, how to find a book distributor? And should you go with a big, national or a smaller distributor?
An advantage to small distributors (often specialized in certain genres) is that they often know their bookstores better than larger distributors. The orders tend to be smaller but more realistic. Returns with larger distributors to bookstore chains can be very high: 30% returns is expected, but it can be as high as 70%.
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Partner With a Medium-sized Publisher
Another option is to make an arrangement with a medium-size publisher who already has a distribution deal and a sales team. For a percentage of the sale, they could include your book in their catalog, which goes out with the sales reps to book stores across the country, and their sales team will present your book. Some publishers may want all the attention for their own titles, but some may like the idea: there’s no printing cost for them, for instance. Their catalogs are produced 5-6 months in advance.
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Booksellers are Reluctant to Stock POD
Most booksellers will generally not stock Print-on-Demand books because they can’t return the book if it doesn’t sell and the percentage they get is lower. Printing one book at a time is more expensive per book (usually twice as expensive) than publishing a few thousand. That’s why many self-published authors can’t get their books into the large chains. It’s all about non-returnability. Bookstores only order the blockbuster titles they know they can sell. Books-a-Million, one of the book store chains, for example states it does not allow POD books into it’s stores at all.

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Many large US Book Distributors won’t take you on before you have at least five to ten books in print.
 They might also want you to have a sales team who will present your books to booksellers, to show that you are willing to move those books. They also prefer a contract for a certain number of years. Another issue with full service distribution is that they take a minimum of 20% commission, but it will often be closer to 30% if you’re a small publisher. Check them out before signing with any book distributor. Talk to their customers (both publishers and bookstores) to verify they would be a recommendable company for you to work with.
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Selection of Book Distributors in the U.S.A.

Small Press United

Publishers Group West

Partner Publishers Group

National Book Network

Legato Publishers Group

Independent Publishers Group

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Be Aware of these Book Industry Distribution Arrangements

  • Discounts: Bookstores get ($8 when a $20 book sells) or in percent, a 40% discount from the distributor, big box stores often get 45%.
  • Returns: Bookstores can return books back for credit against future orders, on average, about 30% of their initial sales might be returned. Paperbacks are not “stripped” so they can be shipped out again when another bookstore orders them. However, distributors may charge for warehousing of returns.
  • Commission: Sales reps work on commission and only gets paid when books “sell through” (sold to the consumer). The distribution company also works on commission, which is one of the reasons they are so picky about taking on non-validated clients: if the books don’t sell through, they lose the money they have spent storing and shipping the books, their commission is usually 25-30% ($5-6 on a $20 book).

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Direct Sales via Your Website
There is an even more lucrative way to sell your print book and distribute it: through your own website. You keep 100% of your revenue, and you know exactly who bought your books. Valuable data that you can use for promotion of your next book releases. The only “work” you have, is to stuff envelopes and ship your books once or twice a week – or more if you sell a lot. Setting up a PayPal account and an ordering form on your website is pretty easy. Direct selling means that you can make almost three times the amount per book than you can make, compared to a sale through traditional bookstore distributors.
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Book Fairs
Comb the Internet and regional newspapers for Book Fairs. Rent a booth or share one with other writers and have fun to meet readers in person, sign your books, maybe even meet library buyers and book store owners – and keep 100% revenue. Authors could even band together and exhibit at national and international book fairs, such as New York, Edinburgh, Leipzig, Bologna or Frankfurt. If ten or more authors for example share the cost for exhibition, travel and accommodation, it seems to be visible.
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Consignment at Bookstores
Some local independent bookstores will take books on consignment. A 60% to you, 40% to them split might seem a bit unfair to the uninitiated, but it’s the standard in the book trade. If sales are really good, some bookstores will offer to buy your book or you offer it to them which saves on paperwork and hassle. In this case you might offer them 50% discount.
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e-Book Distribution through Kobo
Kobo has partnered with the American, as well as and British Booksellers Association. 3,000 book stores, including 1,000 independents, in the UK and Ireland will carry Kobo’s e-readers in the future and sell e-books directly to Kobo users.  Participating stores will receive a commission of every sale.
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Fazit:
Small publishers and author-publishers with at least 3 books might be better off with LightningSource / Ingram and CreateSpace combined – until their book sale numbers are into the several thousands – also due to the print on demand possibilities that both companies offer.

Lightning Source connects you with the world’s largest distribution channel of book wholesalers and retailers. In addition to distributing books through their parent company Ingram Books, they print to order, which means, your book is printed and ready for shipment in 12 hours or less. With over 30,000 wholesalers, retailers and booksellers in over 100 countries your titles will gain the maximum exposure.

Lightning Source / Ingram work  with over 28,000 publishers of all sizes around the world. They deliver digital, print, wholesale and distribution services through a single source, and makes it easy for you to reach more customers in more places.

CreateSpace has slightly lower print on demand fees and set up fees per book, but it doesn’t get you into Ingram worldwide distribution. They offer something, called the Expanded Distribution Channel: “the “potential” to distribute your book to a larger audience through more outlets including: retailers, bookstores, libraries, academic institutions, wholesalers, and distributors.” Well “potential” which means actually nothing! If a bookstore is really willing to order a single book because a customers wants it, they will deliver…
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Whole Sale and Book Distribution in USA

  • BCH Fulfillment & Distribution – BCH is also a vendor for Ingram, Baker & Taylor, Amazon and Barnes and Noble. BCH offers 24/7 telephone order taking, an on-line catalog, representation at major trade shows, and more.
  • Atlas Books - Distributes online, via wholesalers, and commissioned sales reps. AtlasBooks is the distribution and marketing arm of the BookMasters Group which represents small to mid-size publishers.
  • Midpoint Trade Books – works with small and medium size publishers. No catalogs, so they can take on new titles any time of the year.
  • National Book Network – Distributes for 85 publishers, they offer Print on Demand, starting at 20 books
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Book Whole Sale / Distribution in Canada:

  • North 49 – trade book wholesaler with an inventory of over 3000 bestselling books from more than 500 publishers from Canada, UK and USA
  • Librarybound – a wholesaler delivers Canadian books to libraries (fulfillment orders only, no warehousing)
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More resources:

Distributors and Wholesalers, compiled by IBPA, Independent Book Publishers Association
https://www.ibpa-online.org/resources/distributor-wholesalers/#.UWlwW7VO-So

Create Space Vs Lightning Source
http://write2publish.blogspot.ca/2011/02/why-create-space-is-better-than.html

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How dealing with Lightning Source exactly works can be learned “by the book”, actually two books, written by Aaron Shepard: “Aiming at Amazon” and “POD for Profit: More on the NEW Business of Self Publishing”.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Secret to Find Readers: Wattpad

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Wattpad-Reader-Community

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In a former blog post we wrote about Brittany Geragotelis’ six-figure-deal offer from Simon&Schuster, which she received after being “discovered” on Wattpad by millions of their readers, who downloaded chapter after chapter of Life’s a Bitch.  Canadian-based Wattpad.com, founded in 2007, was initially providing a mobile platform for public domain works from Project Gutenberg.  Within two years, the Wattpad app had been downloaded 5 million times. Writers post work in chapters, which tend to be short, to make them suitable mobile.

Wikipedia explains: As of April 2014:

  • 85 percent of its traffic and usage comes from mobile devices
  • 3 million stories total, with 250,000 new stories added every month
  • 1.3 Million registered users
  • Over 16,9 Million unique visitors per month
  • Users spend an average of an hour a day on Wattpad

The most frequently voted stories (every day) appear on the “What’s Hot List”. These stats change daily, due to reads and votes by other users. According to the profiles visible on the site, many of
these authors are young adults.
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Featured Story List and Contests
Wattpad also has a Featured Story list, which promotes content reviewed and approved by staff and an editorial review board. Many of these featured stories are written by self-published and
professional writers from different genres.
Wattpad holds several smaller contests a year and one major one. The large annual contest is called “The Watty Awards”. Contests are open to anyone who has a Wattpad account.

During the summer of 2012, Wattpad in collaboration with Margaret Atwood, Canadian poet/novelist/literary critic, held the “Attys”; the first major poetry contest offering a chance to poets on Wattpad to compete against each other in one of two categories, either as an “Enthusiast” or a “Competitor”.
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What is the Real Benefit?
With 16.9 million unique global visitors per month and an average of 30 minutes spent reading per visit, it’s easy to understand why it’s getting a lot of attention.  Authors can upload either the completed or working version of their books for readers to read. It is not possible to upload a book as one single file, it has to be done on a chapter-by-chapter basis.
Wattpad is entirely free for all of its users which means that authors are actually giving their work away for free – no sales on the Wattpad site! However if your readers ask you, send them a list with links to all your sales pages.
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Wattpad is a Social Media Site
Bronwyn Hemus gives this advice: “You have a captive audience. People who sign up to Wattpad are clearly interested in books, there are millions of engaged readers looking for their next great read. The golden rule applies:  Always actively engage with people who are reading your chapters. If someone has left a comment, make sure that you respond to their comment as soon as you can. Take the time to look at your reader’s profile so that you can engage with them on a personal level. Wattpad readers certainly seem very willing to engage with an author and provide feedback as a startling 5 million new comments are posted every month.  If you want to breed reader loyalty, spending a bit of time getting to know your audience will go  a long way to increasing sales. It will also help you better understand your readership which in turn will help you focus your marketing efforts outside of the site.”
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Serialization Keeps Readers Interested
Her second great advice:  “You have to release your content on a chapter-by-chapter basis which in turn encourages continuous engagement with readers. Loyal readers can register themselves as a “fan” and as such, will receive email alerts whenever their favorite author posts something new.  Consistency is crucial to the success of serialization so it is best not to join Wattpad if you don’t have
a completed book (even if only in the first draft) to share.

Readers like knowing that once they’ve invested in a book, they will be able to read the story to the end. And: Chapters that are posted on a Friday afternoon and a Saturday morning have the most visibility.
Dianne Greenlay wrote in Selfpublishing Advice:
Although Wattpad has a high proportion of YA users, it includes readers and writers of every age and genre, including the much-acclaimed Margaret Atwood. Several writers on Wattpad have caught the eye of literary agents and received offers based on the number of “reads” that their writing has accumulated.
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Read more how Wattpad is useful to writers:

http://outofprintwriting.blogspot.ca/2014/02/how-writers-can-build-following-on_6.html

http://www.theliteraryplatform.com/2012/10/wattpad-building-the-worlds-biggest-reader-and-writer-
community/

http://savvybookwriters.wordpress.com/2012/01/30/15-million-readers-before-her-book-was-even
-published/

http://savvybookwriters.wordpress.com/2012/10/30/author-brittany-geragotelis-got-a-six-figure-deal/

https://www.standoutbooks.com/6-things-every-author-needs-to-know-about-wattpad/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

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