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Developing Natural Audience – A Correspondence with Rachel Thompson

Developing Natural Audience – A Correspondence with Rachel Thompson

ebooksinternational:

“The ‘ideal’ and the reason so many authors are enamored with traditional publishing, is that they think the publisher will do all the marketing for them. Wrong! Regardless of how one is published (traditional, hybrid, or indie), you will need to create your own branding, your own platform. If not, how will people hear of you?
Writers don’t have time to both write AND market. I agree — who does? Nobody said this writing gig would be easy. Writers who think that all they have to do is write and the magical marketing gods will swoop in and market their work and take care of all that bothersome financial stuff? Fooling themselves.
Being a writer is to be self-employed. It is a BUSINESS. Many cities actually require writers have a business license. How is writing not a business, then? If you write books, you are creating and selling (usually via a retailer), but money exchanges hands and you will be paying taxes.”
Read more what Rachel Thompson sayd in a recent interview at projectmavens.com

Originally posted on Project Mavens:

Rachel Thompson image

As part of my continuing correspondence series, Developing Natural Audience, I decided to reach out to author, book promoter and social media consultant, Rachel Thompson. Many of you may know Rachel from her company, Bad Redhead Media. Rachel is also the brains behind the Twitter blog sharing meme, #MondayBlogs, which she started back in 2012.

Here’s a look at our e-mail exchange:

Dear Rachel,

As I mentioned to you, the interview I recently published with Marc Zegans, The Art of Finding Natural Audience set off a firestorm of a response. It seems that many writers and other creative people are experiencing real pain around the prospect of promoting their work after it’s been completed.

As someone who specializes in the area of book promotion, when dealing with the particular experience of authors who have put so much of themselves into their work, do you find…

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Posted by on November 28, 2014 in Marketing

 

Free Checklist for Your New Author Page

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Cafe

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Programmer, designer and SEO people can only work with the material you provide them. Planning a website is just as important as creating one. The website must work in concert with your overall marketing plan. It might need a series of one-on-one meetings between you and an experienced designer in order to create a stunning website.

We compiled a checklist for you with the most important steps in planning and creating a website or blog.  Read more on:

http://www.savvybookwriters.com/blog

 

To receive regularly these publishing and book marketing tips, please sign up at the window that opens when you start reading http://www.savvybookwriters.com/blog.  See you there : )

 

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Posted by on November 13, 2014 in Marketing, Website & SEO

 

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What to Post on Social Media

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Social-Media

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People are on the Internet for one of two reasons: Either to solve a problem, or be entertained.   Are you struggling to create daily numerous engaging “posts” on your Social Media sites?  Then you are not the only one on the search of great content. We all want to stand out from our “competition”.  On the other hand, creating content for Social Media should not end up in stress. In a former post I explained that blogs do not necessarily need to consist of written content, but also may be among others, videos, images, curated content, re-posts etc.  The same is true for Social Media content.  How can you achieve this is explained in nine suggestions at   http://www.savvybookwriters.com/blog
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Our WordPress blog http://savvybookwriters.wordpress.com/ has moved to our web domain at:

http://www.savvybookwriters.com/blog.

As we cannot transfer thousands of subscribers we will re-blog for a while.  If you want to get these valuable tips in the future, please sign up when the pop-up window shows up after 10 seconds on the new site, to make sure you won’t miss any articles in the future. THANKS

 

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How Much Traffic Get Your Website / Blog?

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Via: growtraffic.com

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Do you want to be on Google’s first page to be found easily by readers and also to improve your search engine optimization?  Using Google+ should be on your main effort on the list of activities! Make sure that your Google+ social network usage will help with your search rankings:

  1. Priority is to get lots of followers, to make sure that your posts are read by as many people as possible and that they get a chance to go viral.
  2. Link your Google+ page to your own website. Get more recommendations for your site in Google search and grow your audience on Google+.
  3. Fill in the information for your profile and pages completely.  Google prioritizes different areas of the profile for both on-page optimization and in search results: the first 55 characters of your Introduction are important for search results within Google+.
  4. Encourage +1′s. Do you have a +1 button (Google+ Sharing Button) on your website? The +1 button is Google’s much more powerful answer to the Facebook Like button.  The number of +1′s your page gets will show up in search results, even if a searcher is not logged into Google+.

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Last but not least:  

Create constantly quality content that readers want to share on Google+.  More tips in a fantastic, useful article by Mary Ellen Slayter: 20 Ways to Get More Website Traffic This Year (Ethically!)

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,130 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, Facebook etc.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Famous Authors Who Fought the Odds

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5-Authors

5 Authors Who Fought the Odds and Lived their Passion

Life experience and passion are necessary to make any kind of writing pop off the page. The most famous authors today have meshed their life’s work, or their favorite hobbies, with their writing. Clive Cussler, Dan Brown, John Grisham and Robin Cook are a few of the authors that have written to their passion by writing about the subjects with which they are most familiar.

The writing of many authors seems more real because it is infused with their own life experiences. Some writers are inspired by personal tragedy or political beliefs. Some authors are motivated by a dysfunctional childhood to create a unique writing style or imaginary world.

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Who are Some Famous Authors Who Have Survived Incredible Odds?

Emily Elizabeth Dickinson (1830–1886) was an American poet who lived a mostly introverted and reclusive life. She was considered eccentric. Although she was a prolific poet, fewer than a dozen of her poems were published during her lifetime. Those that were published were altered significantly by publishers. It was not until after her death that the full scope of Dickinson’s work was discovered.

Steven King (1947-present) is, arguably, the top-selling author of horror novels in the United States. Many of his books have been made into successful motion pictures and mini-series over the decades. Mr. King wasn’t always successful. His first major work, Carrie (1973) was rejected over 30 times. His wife retrieved an early draft out of the trash and demanded that he finish it. In the late 1970’s, Carrie was made into King’s first blockbuster movie. Another struggle that the author dealt with was the desertion of his father  when King was 2 years old. The family was left near penniless. Steven King’s most recent complication occurred in 1999. He was walking on a rural highway when he was struck by a distracted driver. He suffered multiple injuries.

J.K Rowling (1965-present) is the United Kingdom’s top selling author. She writes the Harry Potter Series. She has had many challenges in her life, including the following: her mother’s illness and death, a challenging relationship with her father, domestic abuse during her first marriage (finally ending in divorce), a miscarriage, clinical depression, and poverty.

Malala Yousafzai (1997-present) is a Pakistani author, social activist, and youngest-ever Nobel Prize recipient. She was the co-recipient of the Nobel Peace Prize in 2014. She fought for human rights, including equal education for girls, in her home province where the local Taliban had often banned females from attending school. She began blogging anonymously on the BBC Urdu website in 2008 about the militant Taliban’s growing influence. She kept blogging despite death threats. In October, 2012, she was shot three times by a Taliban gunman while traveling on her school bus. Yousafzai’s memoir I Am Malala: The Story of the Girl Who Stood Up for Education and was Shot by the Taliban, was published in October, 2013.

Harriet Beecher Stowe (1811-1896) was an American abolitionist and author. Her novel Uncle Tom’s Cabin (1852) was a depiction of life for African Americans under slavery. It energized anti-slavery forces in northern states while provoking widespread anger in the southern states. President Abraham Lincoln is quoted as saying that Harriet Beecher Stowe’s book helped the northern states to win the Civil War. She and her husband were critics of slavery. They supported the Underground Railroad by temporarily housing several fugitive slaves in their home.
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What Can These Achievers Teach Us?

• Address topics that impassion your imagination and real life. Harriet Beecher Stowe and Malala Yousafzai wrote about extreme social injustice. The works of J.K Rowling and Emily Dickinson are fueled by fantasy born of childhood isolation and personal trauma.

• Write on topics, or in styles, that will change the world. Uncle Tom’s Cabin opened the eyes of America to the horrors of slavery. Emily Dickinson’s groundbreaking style of poetry broadened the spectrum of that genre.

• Illuminate your own world as you envision it; readers may want to become temporary residents. Most people do not live in a world of haunted hotels, psychopathic high-school students and children, or cars that seem to come to life. Yet, Steven King’s horror novels have been bestsellers for over 30 years. Many readers choose to read to escape reality. They are looking for something new.

• Expose the truth at all costs, no matter how ugly it is. Malala Yousafzai fought to expose the repellant truth of legitimized social injustice in her own country despite bullying and an assassination attempt. I believe that the unbelievable perseverance of survivors like the five trendsetters listed above can inspire every author. They are inspirational in how they dealt with personal trauma, their refusal to quit, their groundbreaking techniques and topics, and their passion. May we follow their examples as we write to our own truth and passion!

Now it’s your turn:  How have you meshed your passion with your writing?
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Traci Lawrence writes about her passion: communication, relationships, the value of individuals and rising above verbal bullying, or trash talk. She lives in the Northern Virginia area of the United States and teaches English, among other subjects. Please find more on her blog, and read her book: Accept No Trash Talk

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,120 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Get Help for Successful Holiday Book Sales

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Fall

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The coming weeks will be a very busy time for authors: they might even participate in NaNoWriMo, creating 50,000-word novels, spending long hours of writing and editing, or tinkering about self-publishing, starting pre-sales for their upcoming book on Amazon, or have finally their first book launch. Writing books and then self-publishing can turn into a full-time job – a business or profession that very few authors studied before. So how can we help writers and self-publishers with publishing consulting and promoting their books?
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Take Advantage of Our Knowledge
Our experience in publishing spans more than 30 years, including e-publishing and writing for magazines. During our popular 3-month Online Seminar you will learn everything to build your platform and your author brand – and at the same time promote your books in a couple of weeks.
If you would study and research everything necessary to become a successful self-publisher it would take you years…
This is the most successful marketing service we offer, combining all the information and support an author needs to plan for a successful book release, or to boost the exposure of an already published book – helpful to boost sales for the upcoming holiday season. We certainly help you to promote your book during this time through our Social Media accounts and blogs. The author interview and articles about your book will stay at our high-ranking blogs and websites forever.

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Individual Consulting – Tailored to Your Book
The first step at the Online Seminar will be for us to read your book to understand your writing and your potential audience, while you will fill out a detailed questionnaire. This gives us an overview, identifying your specific strengths and opportunities. One size does not fit all with book marketing, so each marketing plan is different, based on the project’s needs and timing. We will thoroughly analyse your target audience and for example will help you to:

  • professionally write jacket copy, author bio, and tag lines
  • create your author pages, e.g. on Amazon, Goodreads, Google+
  • personalize guidelines for your marketing strategy
  • specify steps and projects for your book launch
  • create publicity angles and press release topics,
  • show you how to pitch bookstores and libraries
  • learn how to find book bloggers and book reviewers
  • organise book giveaways, online campaigns, contests
  • use successfully social media networking and marketing and how to save time at your online activities

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One-on-One Crash Course
Not every channel is appropriate for every book marketing project, so we’ll recommend what will work best for you.  And: None of these activities we suggest for your book marketing will cost you an extra dime.  Important for your success at this Online Seminar is your willingness to learn and to work actively on your platform.
The package includes at least 3 hours of phone or Skype consultation to discuss the plan, answer questions, and help you determine your next steps. Call it a one-on-one crash course in book marketing, targeted for your title and audience.

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That’s Not All…
There is way more what you get out of this Online Seminar: Exposure to hundred-thousands of readers on our online presentations, unlimited book marketing consultations by email for up to three months, an article / author-interview to introduce you and your book to readers, instructions / checklist / links for you to use for your book promotions.  Did I mention that this 3-months Online Seminar will be very affordable, less than $2 a day.  All in all only US $179.
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There is another way to get help with publishing and book marketing: our phone / Skype consultations, which we will introduce in the next blog article. Stay tuned!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Top Ten Google+ Communities for Writers

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Community

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More vital than knowing when and where to network with your readers or peers or to post your blogs, is finding like-minded groups of people, such as Google+ reader and blogger Communities.  There you can reach new people who are likely interested in what you are writing or blogging about…

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Start Conversations and Share Relevant Content

Google+ Communities are for users who are more interested in vibrant conversations around topics than they are about self-promotion. Quality community members are those who share relevant content that sparks conversation or debate, and who participate in conversations by leaving comments and +1’ing posts.  Users whose intentions are to promote themselves or spam the community will most likely be removed by a moderator, so be careful how you approach your communities.

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Posts within a community are indexed by Google
and will be found in organic search results -
which means higher ranking for you on Google’s Search Engine!

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Avoid Too Much Promotion
When you join a community, you can find people who are interested in the same topics you are. Depending on the type of community, you may have to wait for approval before becoming a member.  Google+ Communities are for users who are more interested in vibrant conversations around topics than they are about self-promotion. Quality community members are those who share relevant content that sparks conversation or debate, and who participate in conversations by leaving comments and +1’s.  Users whose intentions are to promote themselves or spam the community will most likely be removed by a moderator, so be careful how you approach your communities..

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How to Join a Google+ Community Step by Step

  • Go to the left side of your Google+ page with your cursor
  • click on communities
  • search or type in e.g. “books” or “blogging” and click the magnifying glass symbol
  • almost 60! communities show up, sorted by membership size
  • choose for example “Promote Your Book” with over 2,799 members and thousands of posts
  • click on their image and see lots of posts
  • on top you will see “Join this community to post or comment”
  • we are polite and click “Join community”
  • then we introduce ourselves and greet the owner of the community
  • unless most other pages, this one does not require to choose a category
  • you can post right away, either text and an image or just an image
  • Interesting:
    A great feature of Google+ posts to a community is that you can edit them at any time.
    – everyone in the community can read / answer to your post (also not your timeline)
    – at most communities you can also choose if you want notifications to your email
    – on the left hand side you will find another search function where you can search this community
    – you can also see who is a member of your community and follow them
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Start Your Own Google+ Community
When you own or moderate a Google+ community, you can create categories to organize discussions, remove offensive content, highlight great posts, add moderators to help you keep the conversation going, invite members, or edit your community.  You can invite people to join your community – up to 500 people at a time.  Having more people usually increases the number of posts in your community, and encourages others to use it.

Tip: Anyone can share a community by clicking the “Share this community” button.  When you click it, you’ll create a Google+ post that links to the community’s page. But it won’t create an actual invitation for people to accept or decline.  Learn more at Google+ Support .

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Communities for Writer and Readers

Writing Contests
https://plus.google.com/communities/111481967442496334030

111PublishingWorld
https://plus.google.com/communities/106581221552488369133

Indie readers and writers come together
https://plus.google.com/communities/113896050662378734315

Book Reviews (make lots of friends there : )
https://plus.google.com/communities/114955415591375277291/stream/73cdb5e5-74ac-4687-b07a-0bbc339e0e55

Share your new books here!
https://plus.google.com/communities/107819409769369111413

Authors and bloggers share their work with readers
https://plus.google.com/communities/115573021758683598908

Learn more about Blogging
https://plus.google.com/communities/104544938885470101047

Community of readers, writers and reviewers
https://plus.google.com/communities/100709131316639681588

Writers, publishers, bloggers share ideas, suggestions. Link to your website
https://plus.google.com/communities/107220611495613902403

Writers helping Writers navigate the world of creative fiction and publication
https://plus.google.com/communities/116514944403874825632

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Google+ is very international
In fact, nearly three-quarters of the Google+ user base is non-American.  And it’s passion-based.  There is mostly a superior level of the conversations, the obviously great anti-troll features and the fact that Google+ has zero advertising – but does have the best photo tools and video Hangouts. However THE one important reason for writers is the fact that they will increase YOUR Google Search Engine Ranking tremendously – and with it your books exposure! 

Which Google+ Communities do YOU recommend?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,120 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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