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Category Archives: Marketing

The Best Reasons to Be on Google+

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Recently I typed in Google+ in order to explain something to a client and we were both thrilled to discover a 111Publishing.com article appearing on #3 at Google+ search.  The same happened with another clients’ post that appeared on #3 too, when I typed in the word “Amazon” on Google.   Wouldn’t you like a great ranking on Google’s Search engines too?  As more people find you there, as more exposure for you books and articles…  What else does it mean for your writing success?  Not only writing great posts and having lots of followers on Google+ and other Social Media sites, but also improve your SEO, especially your keywords, time of posting and current topics, among other facts.

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Why it is so Important to Be on Google’s Page 1:

  • 75% of all Google Search Engine users never scroll past the first page of search results
  • 60% of clicks go to the Top 3 of the search results
  • 42% of all people on the Internet click on the top-ranked result and only 23% of them on ads

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Think Seo Doesn

Search Engine Optimization, short SEO, is not about tricks or manipulating algorithms.  It’s about understanding the online landscape and evolving to meet your customers where they are.  It is essential to establish and/or increase your web presence as a writer.Explore more infographics like this one on the web’s largest information design community – Visually.
Source: http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/

Sources:
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://www.y2m.ae

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months. Learn more about this individual book marketing help:  http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 1,110+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Well-Paying Markets You Can Write For

Write for Newspapers and Magazines

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Do you like to travel to foreign countries, or other states / provinces? Enjoy weekend trips to new places?  Where does your novel or non-fiction book takes place? In your home town or in a foreign city? I bet you did a lot of research to describe those places. Leverage this research work and all your travel experiences to write not only for travel or well-paying airline magazines, but also for newspapers or lifestyle magazines – print and online. Travel articles are not for travel magazines only! Why wait months or years until royalties for your books arrive, when you can easily write articles that pay faster – and a lot more per word count?

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Travel Magazines Are Not the Only Possibility

Seniors magazines, parenting magazines, business magazines, frugal-living magazines, health magazines, writing magazines, newspapers – from free locals to national and international, and even pet magazines, they all print travel articles and city profiles. Here are a few examples of topics that fit into a variety of magazines / newspapers:

  • How to save money when ordering a rental car
  • Traveling with Fido to Canada – pet friendly hotels
  • How to spend your waiting hours between flights
  • The Gardens of Venice, Italy
  • Scenic road trips to …
  • Amazing weekend destinations in …
  • Dining and nightlife tips for …
  • Top Ten Things to Do on a Budget in …
  • Most interesting museums to go with kids in …
  • How to save money when taking a road trip
  • Gear and gadgets that cater to your kids travel joy
  • Tips for people with disabilities or medical conditions on air travel
  • Best wine sampling places / wineries in …
  • Marvellous National Parks of the North West
  • Historic places to visit in Southern Great Britain

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What Works Best
The first most important step is to read many issues of the magazine or newspaper to find out if there was anything similar written before you query them. Travel articles containing more than the 2,000 words including high-resolution images works usually best.
If you don’t have the necessary skills or equipment to offer stunning photos, contact regional or state tourist sites and ask them for photos to accompany your article.  They are almost always free to use. It might take a couple of days or even weeks to receive their permission, so contact them early, and once your article is printed, send them a copy and a thank you note.  Another possibility is to check out free photo sites, such as Morguefile.com or any other site as described in a former blog:  7 Free Photo Sources.

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Examples of Magazines You Can Write for:
Check out former blog posts where we provided details about magazines, using the search function on SavyBookWriters.wordpress.com and type in freelance writing or writing for magazines. Here are a couple more links:

Canadian Living
Chatelaine
Family Fun
Every Day with Rachel Ray
The Ride Journal
Southern Living
Travel Smart
Boat Magazine
Midwest Living
Horse and Rider
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Re-Purpose Your Writing Content
Just to give you an example how you can re-purpose research and content of your novel, that may take place in medieval Great Britain or a travelogue you wrote about a trip to Europe:  You could for example write an article about horse staples in the UK for equestrian magazines, bike riding paths in Denmark to a bike magazine, about one of the fantastic gardens in Great Britain to garden magazines, how to travel on a budget to European cities for a frugal living magazine, a feature about pumpkin seed pressing in Austria for gourmet magazines, an article about a historic flax or wool mill in France for a sewing or craft magazine, a photo feature that you took in a boutique hotel for a fine interior magazine, how to dress for city trips without looking like a tourist for fashion or lifestyle magazines …

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Possibilities to write for magazines other than the traditional travel markets are virtually endless. Travel articles often cover one or more market boundaries. Leverage every opportunity to “cross-over” into other non-travel magazines with your travel articles.  And best of all: writing for magazines or newspapers will allow you to add a two-sentence bio, including a link to your author website or to your book sales page, which will be then seen by a completely new audience. A great way of book marketing and to expand your platform and portfolio!
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BTW: While researching for this article we came over an interesting Travel Writing Contest:
Fall 2014 Travel Writing Contest, $1,000 Prize!

After the terrific success of our Spring Writing Contest, (fee $15.00 USD) we are doing it again! This time, award-winning literary travel magazine, Nowhere, is teaming up with Lorin Stein, editor of The Paris Review, for the first Nowhere Fall Travel Writing Contest. (Yes, we like the seasons.)

We are looking for young, old, novice and veteran voices to send us stories that possess a powerful sense of place. Stories can be fiction or nonfiction, but please indicate which genre at the top of your manuscript. Entries should be between 800-5,000 words and must not have been previously chosen as a winner in another contest. Previously published work is accepted, but again, please indicate this. Every submission will be read blind, so anyone can win… Brush off your manuscripts or write something new and send it to the only literary travel magazine going… We look forward to reading your work. Deadline Dec. 31, 2014.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Why Follow these 3 Top Rules on Social Media?

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No one joins Twitter, FB, Google+ or Pinterest to constantly read about your book. That’s not very entertaining or interesting at all. Some writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning potential book buyers away.

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Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages… Authors should rather focus their promotional efforts on trying to get people to talk about things and yes, even about their fellow writer’s books:

  • by reviewing them,
  • reading and recommending them,
  • taking them to their book groups,
  • writing articles or blog posts about their friends books

instead of constantly trying to get people to sell their own books.  Great places to do this is on some of the hundreds (if not thousands) of reader forums for each type of literature can be found, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.

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1. Choose your following carefully:
You want to interact mainly with READERS, NOT writers. The question is: How to find readers?  All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, or YA readers, YA book bloggers, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian.  Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts. How to get more (reader) followers on Social Media sites is also explained in another blog post.

You can also type in the names of very successful books in your genre and find readers there, talking about this very book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets.  Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough. A subtle way to build your network and to promote your book…
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2. Be professional
Set-up your bio with a studio portrait, the same you use in your book(s) and create an inviting avatar. Use key words that will attract the type of people that you want to connect with. This bio (or an avatar, or “about me”) can be used for all your presences, for your Amazon website, your blog etc. Same as with your photograph: once established you can use it everywhere, even if you have to shorten it on some places, such as on Twitter. Use lots of keywords and add abbreviated links to your web site or Amazon page. And choose your username wisely!  More tips how to act like a professional are explained in a former article.
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3. Understand the meaning of Social Media
Being SOCIAL and NOT constantly talking about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic … For sure, I was not the only one who un-followed him.

  • Write about interesting things that are happening
  • Give valuable advice
  • Engage in a humorous way with your readers

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Following these three basic rules for your online platform: Finding the right followers “readers”, be “social” and have a professional appearance on Social Media is the key to successful promoting your books.

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To get more book marketing help, see what we can do for you in individual sessions. If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months of one-on-one instructions. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Tips How to Create Mobile-Friendly Blogs and Websites

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Smartphone-Shopping

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How can you, as an author or small publishing business owner, reach more readers?  Over half of the entire world’s population has a mobile phone!  Almost 190 million people in the United States own a smart phone. And 74% of them used their smart phone to access the internet in 2013.  According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” Whether it’s creating an alternate mobile version of a website or creating a mobile-friendly web design, it’s important to make it easy for users to find you and your books.

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Your Competition Will Be Seen and You Won’t
More than one third of internet users worldwide used their mobile devices to research products or services they intended to purchase. Total Internet usage on mobile devices has exceeded that on PCs.  This shift follows a tremendous fall in PC sales.  There’s a skyrocketing trend toward more and more people using their mobile devices to go online. Once they arrive at your website, they should not struggle with a site that is unreadable, unnavigable or complicated. Adapt to these new realities of how people are using the internet to find out about you, what your business has to offer and why they should buy from you.
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So What Do You Have to Deliver?

  1. Provide Quick Access
    Tablets and smartphones require fast access to content on your website. You need to make it easy for users to load your pages in less than 5 seconds. 60% of users expect a site to appear withing 3 seconds on their phone.
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  2. Provide Short Landing Pages
    Reduce, reduce and reduce more… Long pages are not mobile friendly. Mobile users are unlikely to go through a page with a lot of details. Include the most relevant content better on your sales pages. Short headings and a limited number of lists will make it easy for your audience to go through the information.
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  3. Provide a “No-Zoom Page”
    If you optimize your website for mobile users, they should be able to see your sales pitch as soon as the page loads. Create a responsive website design, where visitors don’t have to zoom. Most users are used to zooming, but it can get tiresome. Most mobile phones do not support Flash, so it’s not a good idea to include it on your wireless pages, same with “frames” and “tables”.
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  4. Provide Value
    If your sales pages do not add value to website users, it will be impossible to convert them into customers. A great service or a great product at a reasonable price, great information and free advice, just to name a few.
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  5. Provide Simple Forms
    Shorten and simplify the forms you include on your sales pages. Try to limit them to just a handful of fields.
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Do the Math:
Its a no-brainer that your blog or business’ website needs to be mobile-friendly, and if your website is mobile-friendly, more people will access it, which will increase click-through and conversion rates for your business.  And it is not expensive to have your website optimized for mobile devices: Get it done for a couple of dollars, at http://www.Fiverr.com/Denis555, along with even more improvements to bring more people to your website.  Nowadays people browse, shop and make reservations via their smart phones. Your website or blog will be seen and not avoided.  70% of Facebook users in the United States now access Social Media via their smart phones – not on a desktop computer. Google also favors mobile-friendly sites, which impacts mobile, smart phone friendly search results.  Do you want to be a part of this trend?
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More Tips can be found here:
http://webdesign.about.com/od/mobile/a/write-web-pages-for-the-iphone.htm

http://www.imforza.com/blog/how-to-make-a-mobile-friendly-website/

 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on August 29, 2014 in Marketing, Website & SEO

 

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17 Tips How to Successful Run Book Giveaways

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Giveaway

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Book giveaways are a powerful way to get a lot of exposure – and your book in the hands of new readers, who might even write reviews. The success of your book giveaway depends very much on how you promote this event – and also how you leverage the networking possibilities you gain with new followers and contacts.
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Print Book Giveaways on Goodreads
Goodreads only allows print books as Giveaways. They offer all members: “Be the first to read new books! Pre-release books are listed for giveaway by publishers and authors, and members can enter to win. Winners are picked randomly at the end of the giveaway.”  The idea is that many of the people who win a free book will be good enough to write a review of it on Goodreads (some people are so enthusiastic that they write reviews on Goodreads, Amazon, Shelfari etc). Reviews help book sales, so publishers and authors are keen to do giveaways.  However, if your book is in digital format only: there are ways to print a handful of books, once you have an ISBN. However, there are some competitors to Goodreads, who offer e-Book Giveaways for members, such as:
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BookLikes Allows e-Book Giveaways
In terms of features and functionality, BookLikes is similar to Goodreads. Of course, they don’t have nearly the traffic that Goodreads does, so you should not expect similar results if you have done a book giveaway there in the past. If GoodReads allowed e-Book giveaways, they would be almost perfect in my mind. But since they don’t, sites such as BookLikes are another alternative for authors who don’t publish print books.
To list your book giveaway on BookLikes, sign up for a free account and click on the giveaways link when you are logged in. On the next page, there should be a tab at the top of the page in the main navigation that says “Create Your Giveaway.”
You will be asked for the same info as the other sites in the form on the following page. Their rules seem to have been almost copied directly from Goodreads, as they appear to be identical. For more questions go to their FAQ’s.  Best of all, you can choose to pick the winners of the giveaway yourself. It is certainly less expensive then to donate print books and you can offer easily a dozen or more copies. You can either send the winners a PDF or you can gift the e-book via Amazon and boost your sales ranking at the same time.
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Print and e-Book Giveaways Through Book Bloggers
Consider offering copies of your book to other bloggers you follow, or you have found through a Google search and have them host a giveaway. Book bloggers often really appreciate being able to do giveaways, and this can extend your reach outside of your previous networking!

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Giveaway on Your Website
Your blog or website are great places too for giveaways, especially if you have thousands of followers / readers there or an extensive newsletter email list. Use the same announcements and promotions as you would do for a Goodreads or BookLikes giveaway (see below).

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Do’s and Don’ts of Giveaways

Do: Enter your first giveaway 4-6 weeks before your book’s launch and then periodically every other month. Schedule your giveaway at least three days in advance.

Do: Write a compelling giveaway description with snippets of reviews and mentioning any awards the book won

Do: Offer always auto-graphed books, when it is a printed version.

Do: Follow everyone who applied for the giveaway. On Goodreads you can follow 25 people/day. These are the people who are interested in your book. Send a thank-you-note to everyone who entered, and offer 2-3 chapters of your book to the not-so-lucky ones, and invite them to join your newsletter.

Do: Use the free event feature at Goodreads and Google+ and invite everyone there to participate in the Giveaway.

Do: Announce the giveaway at least once a day on your Google+ timeline and share it with: public, your circles and extended circles – as well use the function “Also send email to Your circles” next to the sharing button (for your first post and then towards the end of the giveaway period to remind them).

Do: Post your giveaway regularly to all the Social Media sites, don’t forget Pinterest or Flickr (use not only your cover photo, but anything that fits to the theme of your book), and maybe create even a short video about this giveaway. Make arrangements for interviews in local newspapers, mentioning your giveaway (plan well in advance!)

Do: Write a blog about your giveaway – and post this blog article not only on Social Media, but also on free e-Zines.
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Do: Announce your Book Blog Giveaways in these listings / blogs too:

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Do: Vary the giveaway time length: One giveaway only for a week, and later another one for three weeks.

Don’t start or end your giveaway on a holiday or the days before. People are busy with other things around this time or they travel.

Don’t limit your giveaways to your own country, offer it worldwide. It means more exposure and if your giveaway is only one to three copies it’s affordable, especially if you let it send as a gift through Amazon – this way it helps your ranking too. But always include a friendly note, even when you gift it via the online retailer.

Don’t delay the delivery to the winner. Send or let it send the same minute the giveaway ends or you receive the name of the winner.
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Conclusion:
Using best practices, planning well ahead and using every kind of promotion will deliver a successful campaign for your book.  And don’t forget the benefits of connecting with new followers and readers of your books. And here you can find tips for readers, how to win books on Goodreads.

Which additional giveaway possibilities did you use – and how did you promote your own giveaway?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Website or Blog Issues? Help is on the Way

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Web-Design-Help

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Placing sharing buttons, Social Media following buttons, Google+ batches or new page sections on websites or blogs seem to be daunting tasks for non-techies. Sure, there are forums where many questions might be answered – if one has the time and patience to crawl through hundreds of web pages to find the right answer to their problem. And then to implement it, when a month ago the platform changed its design or code … The advice given at forums is free, but often out-dated. Much faster and more economical is it to get some inexpensive help with the custom-creation of your blog or website at Fiverr.  For just $5 experts can help to solve problems that overwhelm the average computer user.
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We Found the Perfect Help
It started out with my struggle to place buttons for all the page sections of our blog Content-on Demand. For days I searched the internet, trying to find instructions, as the blogging platform we use was not very helpful with instructions, nor are their forums. My basic HTML knowledge didn’t enable me to work on the blogspot platform. And I must admit, I am not very patient, and would rather write ten articles than to deal with one web problem. Well not real problems for a specialist, but for me.
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I turned to Fiverr.com where I found help in the past, for example to have our Facebook account unlocked or to have someone creating us a database. Looking for advice or hands-on work with Blogger (Blogspot) platforms I found an amazing techie who helped me with dozens of issues on the websites and blogs that we run: Denis at http://Fiverr.com/Denis555

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Great Support for Blogger and WordPress

It was amazing how fast and professional Denis helped us to improve the overall design of the websites / blogs and gave me insider tips how we could improve a couple of things on our sites (for example SEO).

Among many other tasks he:

  • set up Follow Buttons
  • repaired broken Sharing Buttons
  • set up the blog archive
  • created the page buttons on blogs\
  • improved and corrected image size
  • helped us to get rid of spam comments
  • corrected the layout of website / blog
  • placed a Google+ batch – which resulted in many more followers since implementing!
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    The list goes on and on… and best of all: each of these tasks were only $5. However, we often add a tip to this amount to show our appreciation for his fast and pleasant service.

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Denis offers a lot more:

  • installing of advanced templates on Blogger and WordPress
  • Creation of logos with graphical design
  • Installing life stream hangout on blogs
  • All kind of HTML / CSS coding and basic Java Script
  • Installing Facebook comments to your blog

You have found something interesting on someone else website and you would like to have that on your blog/website but you don’t know how? Ask him, chances are good he can implement it on your site too.
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The Wall Street Journal wrote:
“Although buyers at Fiverr pay $5, sellers receive less than $4, after PayPal payment-processing and Fiverr fees, which is the primary way the site makes money. PayPal is the payment method and posting or finding a gig is free.”
I am sure you have heard or maybe even used Fiverr already. With several hundred-thousand active listings on the Fiverr site you might find a quick and inexpensive fix for many challenges in self-publishing, website and computer issues and even graphic design jobs. For me, it turned to be a great help for the tiny amount of $5 that I spent on each small gig, ordered at Fiverr. There are thousands of tasks and services offered, referred to as ‘gigs’ and micro-jobs, beginning at a cost of $5 per job – well the customer pays $5 and the person doing the job gets $4, a twenty per cent commission goes to Fiverr.com for offering the platform. If you are satisfied with the service, don’t hesitate to give a tip to the person who did the task, helping you to solve a problem!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/

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Posted by on August 20, 2014 in Marketing

 

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17 Bestseller Tips – from Trade Publishers

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Bestseller-List

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If you ever see Marketing and Advertising from traditional puplishers, it’s for their Bestseller authors only, such as: Advance Book Reviews, posted on their book’s cover, Book Tours and Signings of celebrity authors, media coverage including reviews, speaking engagements, and placing at major bookstores who report to Bestseller lists.  How can author-publishers use the methods of global trade publishers to promote their self-published books?  You don’t need to travel to the Frankfurt Book Fair in Germany, like Johannes Kepler did in 1620 – yes, self-publishing was en vogue already four hundred years ago!

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7 Million Self-Published Titles:  Stiff Competition
Since 2010 roughly 7 million new self-published books appeared, almost all at online retailer’s websites.  And these titles will be offered for many years to come, as most of them are in digital format. The “gold rush” seems to be over and self-publishing has been dropping almost 50% per year, obviously “separating the wheat from the chaff”.  You’re not a New York Times bestselling author. You don’t have a publicist. And your Amazon sales numbers are awful. Should you quit writing books?  No, absolutely not!

For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing, including website, paying for IT help, designer, or Google ads.
Traditional publishing uses multiple ways to promote. Self-published authors attempt to market their books to the entire world via Amazon, social media, and their website it seems.  Publishers select books in order to stay in business, and also to determine what the publishing house’s identity is.  Here’s how you can copy traditional ways to market – adjusted to self-publishing.  One step at a time, but continually every day – split in small tasks.
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1. Start Early
Market Research – the very first step to do!  An editor will need to make a case that the book fills a market need. And to do that, the publishing house will look carefully at what’s out there. Has the competition a recent publication in this sub-genre? Does it have similar scope? Is it widely available?

Authors, and especially self-publishing authors need to study their competition carefully too:  Read their books, study book covers, pricing, reviews, and the marketing of competing books. The most powerful and essential steps you can take toward promoting your book begins long before the actual writing of the book. At least two years before the book is published, start building a network of supporters and reviewers.
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2. Print!
Traditional publishers concentrate on print books, which still make up for about 60% of the book market, depending if you look at book sales numbers or revenue per book.  Audio Books: The audio-book market is certainly growing, and Trade Publishers are not only investing in digital (even so it took them a very long time) books, but also in audio-books.

E-book authors might be happy with their sales on Amazon, Apple, Kobo or Barnes & Noble. You might have even turned it into an audio book. But the questions for a “real” book, paper back or hard-cover copy from conservative friends or elderly family members are nagging… And wouldn’t it be nice to walk into a Chapters or Baker & Taylor or one of these rare independent book shops and see your book in the shelf?  You will not earn a fortune, not even a living, but for a couple of months it is a nice pocket change. Only months… yes, because longer than this, barely any book will stay in the book store, unless it really is a bestseller and gets re-printed. If you go the indie route and choose for example the POD services and worldwide distribution through Lightning Source, (provided you have at least 3 books to be considered a small publisher) your book is printed on demand and will never get discarded (good: no-return-policy in POD worldwide distribution). See this article How to Distribute Your Book Worldwide.
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3. Book Sales at many outlets
Imagine you could buy all books from Penguin only in one book chain… Publishers distribute their books to as many outlets as possible, to brick-and-mortar stores, independent book sellers, mass markets, online book sellers, even via Affiliate programs.

Authors: Sell your books, e-books and audio-books not only through Amazon, but as well on Barnes&Noble, Apple and Kobo websites, to have your “eggs in more than one basket”. And don’t forget the potentially huge potential market for hardcover books, selling them to libraries all over the country!  However, there are way more online retailers for e-books and books than just Apple , Sony, Diesel, Kobo or Barnes & Noble.  Sign up with a book distributor / fulfillment company for your print-version of the book. Distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.  Traditional publishers and the books of their authors can be found on Bowker’s global database of books.  How to get into “Books in Print”, a worldwide database and to register your book for FREE! with Bowker is the topic of another blog posts.

Books available for future publishers:  Aaron Shepard has written two books about the topic of book distribution: POD for Profit and Aiming at Amazon, both contain very detailed information for small publishers. Another great source is Dan Poynter’s Self-Publishing Manual, a classic publishing guide-book.
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4. Sell books to Libraries
All traditional publishers sell their books to libraries.

According to statistics from the American Library Association and the Book Industry Study Group, libraries yearly purchase books for nearly $2 billion. But not only books, also audio-books and other forms of publications. Around 95% from major publishers.  Imagine, you sold your $15 book at a 50% discount to only 10% of these libraries, you will earn more than $75,000. But how can you tap into the lucrative library market?  It is explained in detail, including valuable links of wholesale companies who sell to libraries, on SavvyBookWriters here and here.
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5. Book Shows & Fairs
Representation at the applicable trade shows includes bookseller trade shows like the Bookseller Expo America (BEA) or one of the regional bookseller shows, like the New England Booksellers Association, Book Shows for the Library Association (ALA) and certainly the world’s most important, the Frankfurt Book Fair in Germany every October.

Which Book Fairs or other Literary Events will you attend in the coming months to present your work?  How to organize your participation and how to attract visitors is explained in detail in this blog post, pointing out the do’s and don’ts at book fairs.

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6. Book Signings
An author tour can take various forms. Two weeks of travel, flights from city to city, an author appearance every day, twice a day if possible.  Publishers often make their choice on the basis of three factors:  if the book can sell in quantity in bookstores; if the book can be reviewed in newspapers, not simply journals;  and if the author is presentable.

How you can organize your own book signing is explained in detail, even with a time-table, here on this blog post at SavvyBookWriters.com/blog
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7. Book Clubs
Traditional Book Publishers sometimes sponsor book clubs, or invite them to participate in a contest, such as the one offered by Random House of Canada “Book Clubs are Beautiful”.  Members suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list. member suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list.

Authors on the book clubs list have attended a meeting or contacted them by phone or email. Writers can find easily contact addresses of book clubs via Google. Offer them a free copy of your book, just as big publishers do. Don’t overlook virtual book clubs at Goodreads, Wattpad, Bibliophile etc.
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8. Writing Contests
Many published authors compete in writing contests, and publishing houses sometimes organize contests.

How to Get More Readers from an Award:  Publicity around a book award will boost your book sales. Contests are a great way to hone your craft and show the world how much better you are than other writers. Winning a book award for your self-published fiction or nonfiction book is a great way to gain recognition and approval. You will not only see an increase in your book sales – if you market it well – you also can add the award sticker to your cover and mention the achievement on your back cover, in your books’ description, and in all your marketing and promotions – online or offline. 25 Writing Competitions You Should Enter
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9. Content Writing for magazines & newspapers
World-famous bestseller writers from big publishing houses, such as Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem and Stephen King did it: Writing occasionally short stories and magazine articles – before blogs became fashionable.

Your book has been launched months ago or even last year. NOW readers need to see something NEW from you. It doesn’t need to be a whole new book:
The three main assets you have already
– your writing skills
– the content you already penned
– the research you have done for your book(s) can be used to write at least 20 – 30 articles or blog posts – and if regularly posted on Google+ it is raising your Search Engine Ranking on Google tremendously.

More benefits of writing content:
– it is a subtle way to promote your book
– you receive valuable back links to your website or blog
– you will have lots of possibilities to post on Twitter, Google+, Pinterest, Facebook.
– include links to your articles in email newsletter (that you hopefully send out regularly to your readers)

Post these articles on your blog or contribute guest blogs to other sites that are focused on the same topics as your book.
Content is used to draw in your ideal readers / reviewers, it will link to your book sales page or your website and it helps a lot to build a platform. Last but not least it gives you a lot of material to post and to tweet. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: you will achieve success with your writing – and in many cases, even get paid for it.
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10. Press Kits on your website
Bestseller authors at traditional publisher have the support of the publisher’s in-house (or out-sourced) publicity department. How much publicity support depends on many factors, but there are the basic elements that a publicity department will likely provide:  Book Press Materials.  Near publication date, the book’s publicist will email the electronic version of the press kits to a large number of applicable editors and producers to garner interest in the book. Book Media Follow-Up is the next step. The book publicist will follow up with any media outlet that responds to the mailings or e-mailings, will mail additional copies of the finished book, and will make additional calls or emails to other outlets to remind them the book is in their in-box.

To get the word out about the upcoming book launch, to receive positive articles in newspapers., magazine, book blogs, or to get interviews, writers should professionally deal with anyone who could tout their book – not only national press or TV.  Don’t make these common errors:  Not having a press page on your website for example.  Unfortunately most writers are not aware that journalists, bloggers or radio hosts need a bit more information than what they see on your Amazon page. And they won’t just copy and paste your “about the author” or the description of your book on the sales page. Check out Stephen Kings website, see how he organized his page for the media, where journalists can download high-resolution press photos.

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11. Advance Book Reviews in magazines and newspapers
Did you ever wonder why brand new books had already reviews?  New author-publishers can learn a lot in book stores:  Check out how professionally published books look like: Many of these trade books have either on their back cover (paperback) or on their binding flap (hard cover) several snippets of the book reviews, as well as endorsements from bestselling writers or other professionals, that were already written before the book was printed.
Traditional publishers may budget anywhere from fifty to several hundred “free and review” copies. Advance Review Copies (ARC’s) are what they send out half a year before book launch date.

How these pre-editions Galleys) are produced and to whom they should be sent is explained in How to Get Reviews Before Your Books Launch.  Prepare your book review query well in advance and learn what to avoid when pitching to reviewers.  Valuable tips can be found at Prestigious Reviews and How to Get Them.
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12. Radio Interviews
Bestseller authors often appear as guest at TV or radio stations. Publicists for major publishing houses have longstanding contacts to their editors and arrange interviews for bestseller authors.

Authors can go the same route, starting with internet radio stations, such as this one: The Book Report.  Don’t forget when you plan the marketing of your public events, to announce it for free on Google+ and on Goodreads, use their free Event pages.

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13. Speaking Engagements
Keynote Speakers and Motivational Speakers get handsomely paid, often $10.000 to 15,000 for a two-hour speech!  Most celebrity authors, found as speakers, are writing Non-Fiction books.

Speaker agencies, or organizers of Writers Conferences are the best approach if you want to earn more with speaking engagements than with your book.  If you are really serious about publicly speaking, join first Toastmasters.com and then the Certified Speaking Professional Association where you can get certification in public speaking.

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14. Foreign Rights
Basic subsidiary rights that publishers contract with their authors include translation into foreign languages, foreign rights, and reprint of selections by other publishers, just to name a few. An American publisher may also license a book to a British house for separate English-language publication in the UK and the Commonwealth

Foreign Rights  as well as translations into other languages can be a great way to leverage the value of your manuscript – but don’t expect big numbers right away. Additionally, it will add an international, professional image to you and your books. Revenue will be an advance and approximately 6 – 10% royalty of the retail price, minus percentage for the agent. Try to get the highest advance possible. It’s also a long-term project as it takes around 18 months until the book is translated and finally available online and in bookstores – and another half year for royalties to arrive.
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15. Bookstore Placement
Placement in bookstores, both chain and local (especially bookstores that report numbers to the Bestsellers List)  William Germano explains in his book:
Trade publishers’ marketing departments issue all kinds of catalogs to promote books—ones you see and ones you won’t unless you’re a librarian or a bookseller. The trade catalog is a publisher’s principal tool for making sales to bookstores.  Publishers with two trade catalogs bring out one per publishing season. The fall season usually begins in September and continues through the winter. The spring season begins in February or March, and continues through the summer. Books to be announced in a catalog must be securely in place at the publishing house up to a year ahead.

For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing including your website, paying for IT help, designer, or ads.

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16. Placement of books in big box stores
Wandering into a Walmart or Shoppers DrugMart outlet, you will most likely find close to the entrance / cashier desk the shelves of magazines and books, often from Bestseller authors. Big publishing houses sell tons of books to these big box stores – at steep discounts I must add.

If your books are selling like hot cakes, consider selling in bulk too.  Book wholesalers or websites such as ChainStoreGuide.com and TheSalesmansGuide.com, provide contact information for hundreds of buyers. You could also visit the websites of your most coveted outlets. Target even maintains a “vendor hotline” to answer questions by phone. However, be aware that having at least a dozen books is the minimum before you approach buyers at big box stores. They will not order single titles. If you have a book that should go into a specific department, for instance Sporting Goods, Electronics, Childrens, etc. contact your local store manager and ask who the buyer is for that specific department.

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17. Book Sales Page
Many big publishers and major online retailers sell from their own website print and digital books – and so can you!  How?

Get all the information you need to start selling your books from our former article:  How to Sell Your Books From Your Own Website.
Make at least 30% more on your books. Get your revenue immediately and get to know your readers, a very important point for your future marketing and to keep in contact with your customers.
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Conclusion:
This is just a small selection of the many book marketing activities that authors can copy from major publishers – beside Social Media networking.  “Just Because You Wrote a Book, Readers Won’t Line Up To Buy It!”  Yet, authors who take their publishing endaveor seriously and work as hard on their publishing business as they do on their writing, will always succeed. Read this article regarding the “Book Sales Plateau”.
Find many more detailed tips and links to all aspects of author-publishing and book marketing at SavvyBookWriters, especially how you can act like a professional publisher and take your books to the next level.  Remember that you don’t have to do all of this at once!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

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