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Category Archives: Marketing

How to Get Help for Successful Holiday Book Sales

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Fall

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The coming weeks will be a very busy time for authors: they might even participate in NaNoWriMo, creating 50,000-word novels, spending long hours of writing and editing, or tinkering about self-publishing, starting pre-sales for their upcoming book on Amazon, or have finally their first book launch. Writing books and then self-publishing can turn into a full-time job – a business or profession that very few authors studied before. So how can we help writers and self-publishers with publishing consulting and promoting their books?
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Take Advantage of Our Knowledge
Our experience in publishing spans more than 30 years, including e-publishing and writing for magazines. During our popular 3-month Online Seminar you will learn everything to build your platform and your author brand – and at the same time promote your books in a couple of weeks.
If you would study and research everything necessary to become a successful self-publisher it would take you years…
This is the most successful marketing service we offer, combining all the information and support an author needs to plan for a successful book release, or to boost the exposure of an already published book – helpful to boost sales for the upcoming holiday season. We certainly help you to promote your book during this time through our Social Media accounts and blogs. The author interview and articles about your book will stay at our high-ranking blogs and websites forever.

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Individual Consulting – Tailored to Your Book
The first step at the Online Seminar will be for us to read your book to understand your writing and your potential audience, while you will fill out a detailed questionnaire. This gives us an overview, identifying your specific strengths and opportunities. One size does not fit all with book marketing, so each marketing plan is different, based on the project’s needs and timing. We will thoroughly analyse your target audience and for example will help you to:

  • professionally write jacket copy, author bio, and tag lines
  • create your author pages, e.g. on Amazon, Goodreads, Google+
  • personalize guidelines for your marketing strategy
  • specify steps and projects for your book launch
  • create publicity angles and press release topics,
  • show you how to pitch bookstores and libraries
  • learn how to find book bloggers and book reviewers
  • organise book giveaways, online campaigns, contests
  • use successfully social media networking and marketing and how to save time at your online activities

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One-on-One Crash Course
Not every channel is appropriate for every book marketing project, so we’ll recommend what will work best for you.  And: None of these activities we suggest for your book marketing will cost you an extra dime.  Important for your success at this Online Seminar is your willingness to learn and to work actively on your platform.
The package includes at least 3 hours of phone or Skype consultation to discuss the plan, answer questions, and help you determine your next steps. Call it a one-on-one crash course in book marketing, targeted for your title and audience.

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That’s Not All…
There is way more what you get out of this Online Seminar: Exposure to hundred-thousands of readers on our online presentations, unlimited book marketing consultations by email for up to three months, an article / author-interview to introduce you and your book to readers, instructions / checklist / links for you to use for your book promotions.  Did I mention that this 3-months Online Seminar will be very affordable, less than $2 a day.  All in all only US $179.
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There is another way to get help with publishing and book marketing: our phone / Skype consultations, which we will introduce in the next blog article. Stay tuned!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Top Ten Google+ Communities for Writers

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Community

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More vital than knowing when and where to network with your readers or peers or to post your blogs, is finding like-minded groups of people, such as Google+ reader and blogger Communities.  There you can reach new people who are likely interested in what you are writing or blogging about…

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Start Conversations and Share Relevant Content

Google+ Communities are for users who are more interested in vibrant conversations around topics than they are about self-promotion. Quality community members are those who share relevant content that sparks conversation or debate, and who participate in conversations by leaving comments and +1’ing posts.  Users whose intentions are to promote themselves or spam the community will most likely be removed by a moderator, so be careful how you approach your communities.

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Posts within a community are indexed by Google
and will be found in organic search results -
which means higher ranking for you on Google’s Search Engine!

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Avoid Too Much Promotion
When you join a community, you can find people who are interested in the same topics you are. Depending on the type of community, you may have to wait for approval before becoming a member.  Google+ Communities are for users who are more interested in vibrant conversations around topics than they are about self-promotion. Quality community members are those who share relevant content that sparks conversation or debate, and who participate in conversations by leaving comments and +1’s.  Users whose intentions are to promote themselves or spam the community will most likely be removed by a moderator, so be careful how you approach your communities..

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How to Join a Google+ Community Step by Step

  • Go to the left side of your Google+ page with your cursor
  • click on communities
  • search or type in e.g. “books” or “blogging” and click the magnifying glass symbol
  • almost 60! communities show up, sorted by membership size
  • choose for example “Promote Your Book” with over 2,799 members and thousands of posts
  • click on their image and see lots of posts
  • on top you will see “Join this community to post or comment”
  • we are polite and click “Join community”
  • then we introduce ourselves and greet the owner of the community
  • unless most other pages, this one does not require to choose a category
  • you can post right away, either text and an image or just an image
  • Interesting:
    A great feature of Google+ posts to a community is that you can edit them at any time.
    – everyone in the community can read / answer to your post (also not your timeline)
    – at most communities you can also choose if you want notifications to your email
    – on the left hand side you will find another search function where you can search this community
    – you can also see who is a member of your community and follow them
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Start Your Own Google+ Community
When you own or moderate a Google+ community, you can create categories to organize discussions, remove offensive content, highlight great posts, add moderators to help you keep the conversation going, invite members, or edit your community.  You can invite people to join your community – up to 500 people at a time.  Having more people usually increases the number of posts in your community, and encourages others to use it.

Tip: Anyone can share a community by clicking the “Share this community” button.  When you click it, you’ll create a Google+ post that links to the community’s page. But it won’t create an actual invitation for people to accept or decline.  Learn more at Google+ Support .

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Communities for Writer and Readers

Writing Contests
https://plus.google.com/communities/111481967442496334030

111PublishingWorld
https://plus.google.com/communities/106581221552488369133

Indie readers and writers come together
https://plus.google.com/communities/113896050662378734315

Book Reviews (make lots of friends there : )
https://plus.google.com/communities/114955415591375277291/stream/73cdb5e5-74ac-4687-b07a-0bbc339e0e55

Share your new books here!
https://plus.google.com/communities/107819409769369111413

Authors and bloggers share their work with readers
https://plus.google.com/communities/115573021758683598908

Learn more about Blogging
https://plus.google.com/communities/104544938885470101047

Community of readers, writers and reviewers
https://plus.google.com/communities/100709131316639681588

Writers, publishers, bloggers share ideas, suggestions. Link to your website
https://plus.google.com/communities/107220611495613902403

Writers helping Writers navigate the world of creative fiction and publication
https://plus.google.com/communities/116514944403874825632

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Google+ is very international
In fact, nearly three-quarters of the Google+ user base is non-American.  And it’s passion-based.  There is mostly a superior level of the conversations, the obviously great anti-troll features and the fact that Google+ has zero advertising – but does have the best photo tools and video Hangouts. However THE one important reason for writers is the fact that they will increase YOUR Google Search Engine Ranking tremendously – and with it your books exposure! 

Which Google+ Communities do YOU recommend?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,120 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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How Newspapers / Magazines Deceive Readers

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A Joke? Statistics about the numbers of e-Books versus print books – taken from companies that sell only print books? Yes, that’s right – or have you ever purchased an e-book at WalMart, Costco, Sam’s Club, Target or K-Mart? How can statistics be true if one (large) part of the measurement is not taken?

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BookStore

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Flawed Survey, Sloppy Research, No Fact-Checking…
“Print Books Still Outselling e-Books” or “Print Books Outsold Ebooks In First Half Of 2014” are the big headlines these days at newspapers and magazines, from PublishersWeekly to GoodeReader and Huffington Post.
“According to Nielsen’s survey, e-books constituted only 23 percent of unit sales for the first six months of the year, while hardcovers made up 25 percent and paperback 42 percent of sales.”

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What’s NOT Included in these Articles:

  • The fact that NielsenScan covers a maximum of 75% of the US and UK book market
  • NielsenScan does NOT count e-books at all! How can they compare print vs e-books?
  • From which book retailers and which publishers – trade and / or independent publishers?
  • Does it include used book sales or only new books? Just launched books or back lists? Book retailers usually stock only new books…
  • In which countries are these stats taken – probably it means just the USA.   But after all we are on the world-wide web, right?  And in countries who are avid e-book readers, the picture looks completely different, e.g. the Netherlands, who has more e-book readers than the UK, or Germany.
  • According to Nielsen: “Library, professional, corporate, premium, export, and some specialty retail sales are not included in the BookScan physical panel.
  • NielsenScan does NOT report any Print-on-Demand books including CreateSpace!
  • Amazon reminds authors:
    “Note about Amazon print sales: Sales reported depends on which retailers selling your book and participate in Nielsen BookScan, and whether your book is registered with one of the companies from which Nielsen derives its list of reported ASINs. If your book is registered with the Ingram Company, for example, you will see sales info. If your book is Print on Demand, your publishing company may not report ISBNs to Ingram and you may not see sales information. If a disproportionate number of your books are sold by stores that do not report to Nielsen, your sales information may underestimate your total sales.”
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    These are the Facts:
  • Millions of independent published books, Print-on-Demand books and e-books as well as retailers are NOT included at all in Nielsen’s statistics
  • How wrong Nielsen’s numbers are, can be found in several articles, one of these on Forbes, where authors proofed their royalty statements, that have completely different book sales numbers.
  • NielsenScan covers only major book chains and mass markets, such as WalMart, Costco, Sam’s, Target or K-Mart in the United States and Great Britain. Presently they try to target the Australian market.
  • Amazon cautions: Most Amazon print sales are included in the sales figures; however, Kindle or other e-Book sales are NOT included because those figures are NOT reported by Nielsen BookScan.

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A Harvard University Article Explains:
“Prior to BookScan, the only source for market data for some individual titles were Best Seller lists, compiled by publications such as the New York Times that survey selections of book stores from which they generate estimates of rankings. However, these published lists don’t indicate how many copies of a book have sold or the relative sales among books on the lists.”
“Since 2009, BookScan does supply weekly “book charts” to the Wall Street Journal, but they are just best seller lists. The bottom line is, only book publishers have comprehensive sales data, and they don’t usually make it public. Strange as it may seem, we know of no reliable, publicly-available way to get comprehensive statistics for book sales at this time. Nielsen BookScan, which reports point-of-sale data, but even that claims to represent only 75% of all retail sales!”
“If you are looking for current sales figures, you can use Amazon.com to get a general idea, although it relies on very recent numbers, so the figures are not really accurate. The “Author Central” feature on Amazon.com does provide BookScan data to current authors only.”

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How Bestsellers Are “Made” by NielsenScan

“Bestseller doesn’t necessarly mean it is a terrific book, worth to read. It rather shows a 2-3 week old sales statistic of books that sold well in chain bookstores and at independent booksellers, who are connected in a certain country (e.g. USA or UK) to Nielsen BookScan which currently covers approximately 75% of retail sales.”

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To Compare e-Book Sales with Print Sales
Paper books and e-books will co-exist peacefully.  Most book lovers read their favoured titles not only in print, but as well in e-book format.  A comparison of e-book sales with print sales will NEVER show the real numbers!  Good only for a catchy headline, but it lacks the journalistic facts: who, when, where, what, why and how.
If Nielsen wants to deliver serious stats, they would have to be done world-wide, at all book retail outlets and all publishers – small, big, trade or independent.  So, if someone is stating statistics they need to be explained: from which country and which retailers those “statistics” are rendered and that they not show the real picture – especially when they are taken from retailers who DO NOT sell e-books at all.  It’s like comparing apples and pears, don’t take them seriously!

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BookBoon Offers Everyone to Participate in a Survey:
“In June 2014 we started a new eBook survey to get an idea of the latest trends. Please help us by answering our 11 questions (takes maximum 2 minutes). At the end of the survey you can see the preliminary results. Click here to start the survey.”

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Amazon Pays Advances for Your Book?

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Worldwide-Book-Rights

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Writers everywhere get excited about an email from Amazon, where they explain a glimpse into offering a new program, a crowd-sourcing program:  
Your readers and followers can decide if an e-book / audio-book will be published by Amazon – and you can keep the print rights.  There will be a (small) advance, royalties and certainly Amazon’s tremendous marketing power.  Here are the first details:
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  • Focused formats: We acquire worldwide publication rights for the e-Book and audio formats in all languages. You retain all other rights, including print.
  • Submit your complete! (means edited) never-before-published book and cover.
  • After a few days, we will post the first pages of each book on a new website for readers to preview and nominate their favorites.
  • Books with the most nominations will be reviewed by our team for potential publication.
  • Should you be selected for publication you will receive benefits that include:
  • Guaranteed advance & competitive royalties: You will receive a guaranteed $1,500 advance and 50% royalties on net eBook revenue.
  • 5-year renewable terms, $5,000 in royalties: If your book doesn’t earn $5,000 in royalties during your initial 5-year contract term, and any 5-year renewal term after that, you can choose to stop publishing with us.
  • Easy reversions: After two years, your rights in any format or language that remains unpublished, or all rights for any book that earns less than $500 in total royalties in the preceding 12-month period, can be reverted upon request – no questions asked.
  • Early downloads & reviews: One week prior to release date, everyone who nominated your book will receive a free, early copy to help build momentum and customer reviews.
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Update:  Not Yet Worldwide …

Amazon sent out this information (October 2):
We’ll be welcoming submissions for English-language books in Romance, Mystery & Thriller, and Science Fiction & Fantasy genres. Any adult with a valid U.S. bank account and U.S. social security number or tax identification number is eligible.

Here are the things that you should prepare to successfully submit your book:
Complete, never-before-published manuscript & book cover image – We’re looking for 50,000 words or more in Word format and a book cover image that reflects the essence and uniqueness of your book. Make sure your work is ready for others to read. Only the first pages will be posted to the website (approx. 3,000 words).

Book one-liner – A very short pitch (no longer than 45 characters) for your book that will be used on the homepage and throughout the website. Think of examples like “Space opera meets the Middle Ages” or “How far will one woman go to save her family?”

Book description- Help readers understand the content and quality of your book. Keep the description to 500 characters or less.

Your bio & picture – Give readers a chance to learn more about you. You will also have a chance to answer relevant questions regarding your book and personal story in a short Q&A section.
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We’ll also ask you to review and accept our submission and publishing agreement that grants us a 45-day exclusivity period to post your excerpt and tally nominations. If chosen for publication, you will receive a $1,500 advance, 5-year renewable term, 50% eBook royalty rate, easy rights reversions, and Amazon-featured marketing. If not, you automatically get all your rights back at the end of the 45-day exclusivity period.
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Read Behind the Lines:
The titles selected for this Amazon program will not have their books published by Amazon Publishing. This is mainly why they are not offering book editing or cover art design. Instead, Amazon is hoping to give authors another reason to exclusively publish with them and forgo submitting their titles to the trade publisher competition. Net-Royalties could be 10% of gross list after deducting everything the publisher can charge to the project – including salaries and marketing…

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Hybrid Between Trade Publishing and Self-publishing
Higher royalty rates might lead to the expectation that some of those functions are the author’s responsibility.  Not only are the royalties higher than normal trade publishing royalties, Amazon offers very liberal release terms, both for rights not exercised within two years by the publisher and for situations in which the royalties are lower than expectations.  Amazon will put extracts of the books on a website and call for the audience to vote for their favorites, with the most popular going on to be considered by an Amazon panel for publication.

The rights cover ebooks and audio, but you get to keep the print book. The length of term depends on how much your book makes. If the book has earned less than $500 in royalties in the previous year, then you can get the rights back after two years and if the book doesn’t bring in $5,000 royalties in the first five-year term, then you can also quit.
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Author Comments:
“As an indie author almost anything short of my soul would be worth Amazon having an interest in my book and advertising it FOR ME. We all know, selling more of one book means selling more of your other books. Usually hardcore Amazon advertising is reserved for large publishing houses with huge budgets. We get bones tossed to us when we do a good job, but a targeted campaign? When Amazon wants to sell something they do a fantastic job of it. The big attraction is the fact that Amazon can push any book into their best-seller lists with their email campaigns and promotions. For sure, it will generate more name exposure, which could lead to more sales of your other books.”

“I assume Amazon will put a promotional push behind these books like they do the Kindle First books, especially since Amazon is invested in them. 50% of a promoted book could easily make more than 70% of a non-promoted book. It also means that if you publish an additional paperback, it will indirectly benefit from whatever advertising Amazon does for your e-book and audible.”

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The offer includes an advance payment of $1,500 and 50% royalties on net e-book revenue. A 50% royalty for being published (and promoted) by Amazon sounds a reasonable deal, but “net” doesn’t mean half of the retail price.  If you would like to sign up to be notified when this program launches, Amazon has started a mailing list. Details on this site: http://www.amazon.com/gp/gss/detail/29134490/ref=pe_1148920_123694410_pe_button/1?tag=skim0x9814-20

Most important of all for your success in this upcoming new program, is to have LOTS of FOLLOWERS on SOCIAL MEDIA to vote for your e-book’s and audio-book’s publishing deal with Amazon!

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Read more:
http://rogerpacker.com/blog/authors-got-talent-coming-soon-amazon/
http://the-digital-reader.com/2014/09/22/amazon-publishing-crowd-source-next-books-now-recruiting-kdp-authors/
http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/64103-amazon-launching-new-crowdsourcing-publishing-program.html
http://goodereader.com/blog/e-book-news/amazon-unveils-new-crowdsourcing-program-for-kdp-authors

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Ways How You Can Beat Your Book’s Competition

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Book-Competition

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Did you notice that all of the online book sites, be it BarnesandNoble.com (they show even several slots with books in the same genre), Amazon.com and Apple’s book sales pages of your book have a listing at the bottom of the screen that says “Customers also bought”  or “People who bought this book also bought …” and then it shows all the books of your competition. They are listed on print sites or e-book sites (or both).
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Write More Books
If you write more books, say between three and nine books, and readers like what you do, guess whose books appear in this paragraph? Yours! If you only publish one book, then those slots get filled with books, written by other authors.  These book suggestions show that readers who liked not only, but also bought these books.  A great example of a very prolific writers with more than 20 books is Jan Scarbrough.  Just click on one of her books, scroll down and you will see lots of her other books shown under “Customers Who Bought This Item Also Bought…”
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Write More Short Stories
However, it might take years until you have written so many books that only yours show up as suggestions.
An even better way to promote your writing is to write and sell short stories as e-books (either self-published or traditionally). Unlike book publishers, short story publishers only hold onto exclusive rights to the story for a limited period of time. After that period of time, either the rights revert to you or they become non-exclusive. Read more about book contracts and rights in former blog posts. Your license your copyright for a certain period of time. After this period of time – specified by your publishing contract – you can then put your short story up as an e-book or put it in an e-book collection of your own (or both), without having to remove that story from the place of first publication. If you self-publish your short stories you can do whatever you want and don’t need to wait until your publishing contract expires.  Short story markets will allow new readers to sample your work.  Readers you would never ever reach without.

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Sampling is the Best Way to Hook a Reader
Retail businesses known the importance of sampling. Sampling in grocery stores work. I almost always buy these food novelties after I can try them. Then there are the many samples arriving in the weekly flyers, and personal products, such as shampoo or body lotions get promoted through hotels to their guests. In the past some publishers would offer the he first chapter of each book in their new book listings, but they only handed these reading samples out at book fairs or to bookstore owners. But barely anyone read them. Now, readers can download samples of any book published electronically. If you like the book, you will most likely buy the book.

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Write a FREE e-Book
It doesn’t need to be a full-length novel, just more than a short story.  You certainly can implement all your other book’s sales page links, your Social Media links and even ready-to-click tweets about your book.  Readers want to know more and interact with the author who’s book they are buying – not only see ads with the message: Buy my book, buy my book, buy my book … Readers rather want to see samples of your writing before they purchase more of your books.
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Start With Maximizing Your Foreign Presence – For FREE
To maximize your presence in overseas Amazon Kindle stores, just set up an Author Central account in each of those country-specific sites where your book is available.  As Amazon divided the world in single countries, announce your Countdown Deals, new book launches or Free Kindle KDP Days in several languages: Order at http://www.Fiverr.com a short translation of 10 tweets in Spanish, French, German etc. for $5 / 200 words. The countries with the most usage of eReaders, according due to a survey of Bookboon are USA, UK, Netherlands, Belgium, France, Germany, Austria, Switzerland, Denmark etc.

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Make sure that not only your books, blogs and short stories, but also your social media content has substance, and that it adds real value for your audience.  Substance comes from consistent interesting blog content, real-time social media engagement, superb visuals and videos, interesting infographics to increase visitor loyalty, plus a bit of individual magic.  Problogger also published more practical ideas how to beat your business competition – valid for writers too.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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5 Tips for New Social Media Users

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Sheep

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Social media has been described as a “jungle” by many people.  The reason for this is that social media has its own technology, social etiquette, and unwritten rules of usage.  Many businesses have in-house social media experts, or outsource their social media needs.  However, what can a novice entrepreneur or author do to navigate the Amazon jungle of Social Media?  Here are some basic tips on getting started in social media:

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1. Don’t overload the system
Don’t flood the system with posts.  Most people enjoy posts of cute kids and animals, inspiring or amusing quotes, or beautiful landscapes—in moderation.  However, users may start to get frustrated if you share too many of them.
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2. Respect Your Audience
Respect Your Audience’s Belief System
If you want to be inclusive, make sure that you don’t post material that might beoffensive to some people.  I know people that have de-friended others on Facebook, and been de-friended, because of posts that were incompatible with their values. For example, if you want to attract followers from a variety of religious backgrounds, you might want to reconsider posting moralizing photos and text.  Keep in mind that your passion might not coincide with other users’ passion. For instance, some of your followers may not be interested in viewing numerous political posts–especially if they differ from their own political beliefs.

Respect Your Audience’s Time
Don’t share, or re-tweet, everything that you like; that overloads the system. It forces users to sift through more posts than they would like. “Like”ing “favorite”ing, and “1+”ing posts is sufficient, in many cases . I shared so many posts at one time—for weeks–that Google+ locked me out of the system for 24 hours.  Some Facebook friends may share every inspiring, or amusing, post that they find. Most people are too busy to glance through dozens of posts, especially YouTube videos.  I ignore some of their posts because I don’t have the time to look at them, or listen to them.
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3. Listen to the Experts
Members of the Google+ help community gave me valuable advice when I got locked out of Google+:

  • Send out fewer posts at a time, or people may delete you from their circles.
  • If you must send the same post out more than once a day, try to comment on it, or edit the text, in some way.
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4. Be Aware of the Distinction between the Social Media Sites:
Every social media site is unique in how it works. A Google+ friend compared Facebook to a group of friends sitting around chatting over a dinner table; Twitter is equivalent to a huge, noisy crowd in a football stadium, and; Google+ is similar to a few close friends eating pizza on a couch while watching a favorite movie.

  • Facebook is useful for sharing family news. It is also a platform for the discrete promotion of authors and other entrepreneurs.
  • Many people try to sell products and services on Twitter.  People may also mention what’s happening in their personal lives.
  • Google+ is not a site for aggressive sales. It’s a place to interact with people in a friendly manner. Other users won’t want to be bombarded with virtual commercials.  One man used this analogy: Would we want watch our favorite show and be interrupted constantly by commercials?
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5. Be Aware that Social Media Sites are more than Marketing Platforms:
People don’t want to hear constant sales pitches online, by phone, or on TV; that’s aggravating.  For example, I got frustrated when one of my favorite movies was split up with continual commercials. The entire movie consisted of ten minutes of movie alternating with ten minutes of commercials.  Frequent repeats of commercials, or advertisements, are also aggravating. An example of this is a certain reality show that is often interrupted by commercials that never change. In the same way, a flood of repetitive promotional posts will annoy online users.

Three experts have practical ideas on how to market yourself, your services, or your product on social media:

  • Jeff Bullas, in an article entitled “38 Tips on Social Media Etiquette for Business”, says that a good rule of thumb for Facebook is to divide posts in this manner: 80% personal and 20% business-related. He also states that Facebook users should respond to every comment, good or bad. On Google+, it’s important to thank people and add commentary.
  • Chris Makara, in his article titled “I’m Surprised by These Mistakes Made with Google+ Profiles” suggests that people engage other people, within reason. We don’t want to flood them with messages.
  • Krista Bunskoek has a helpful article entitled “10 Tips: How not to Use Google Plus” on SocialMediaToday.com. She also recommends Jeff Bullas’ 80% personal/20% business-related rule of thumb for posting.

In conclusion: Engagement is the main component of success on any social media site!
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About the Author:  Traci Lawrence writes about her passion: communication, relationships, the value of individuals and rising above verbal bullying, or trash talk. She lives in the Northern Virginia area of the USA and teaches English, among other subjects. Please find more on her blog, and read her book: Accept No Trash Talk

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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7 Tips to Promote Your Book for FREE

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Book-Marketing-on-a-Shoestring

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Do you want more readers for your books and articles?  There is a cornucopia of free and effective promotion tools for writers on the Internet. You can achieve these marketing goals through online activities in a fun way, as most writers already like to hang out in cyberspace, networking and blogging.

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1. Join Book Communities

As an author it is a MUST to be a member of these communities and a free (other than your time) way to introduce your book(s) and show your book titles. Join GoodreadsWattpadScribdBookMoch or Shelfari. More on my blog about book communities and for direct links. Post snippets (or chapters) of your book to excite potential readers at Wattpad – see my blog about Wattpad: 15 million readers before the book was even published.
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2. Use Your Signature
Never send out an email without your author’s signature. You have probably heard this advice before, but: do you use the gains of e-mail signatures to market and promote your books?
Every day you send out emails to friends, business colleagues, your lawyer or accountant, potential clients, potential readers … If you have an email signature, you are constantly sending people “passive” marketing, spreading the word about you, your brand and your books. Create your email signature right now!
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3. Involve Social Networks
Show up on Google+, Twitter, Pinterest, Tumblr, Facebook and Linkedin (be at least on Google+ and one more of these networking sites).  Click on “public” when posting on Google+ and your content will be immediately picked up by Google’s search engines. If you share interesting links (and your blog posts), and offer great free information, you will quickly become a favorite in these social networks. Your followers and connections on Social Media will later become your fan base, read and subscribe to your blog posts and newsletters and read / buy your books.
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4. Comment on Other Blogs
Take the time to find bloggers who write about topics similar to those you write about. When they have something good to say or you can add something to what they have written, leave a comment on their blog. Each time you do so, you leave behind a link to yourself, your website, or your blog. If people who read your comment find what you have written interesting, they will click on the link to find out more about you. They may then decide to become regular blog readers or subscribers, newsletter subscribers, or book buyers.
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5. Start and Maintain a Blog Yourself
Blogs serve as the best tool for increasing online visibility as these are constantly updated and thus attractive for search engines. The more visible you, your book, your website, and your blog become, the more traffic (readers) your blog will attract. This means more buyers for your book now or when it is released. To create a successful blog, write about something you feel passionate about and do so often and consistently. That’s all it takes.
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6. Contribute Content to e-Zine Article Directories
Recycle parts of your blogged book manuscript or blog posts into short articles you can post in content farms or e-zine article directories, such as Ezinearticles.com, Amazines.com, or Blogs of the Week and many more.  Almost all have a resource box for a short bio and a link back to your website, book, blog, or subscription form. These articles are picked up by other bloggers, newsletter editors, e-zine editors, etc., and each time your resource box is featured. Readers click on your links to find out more about you, subscribe to your blog and newsletter or purchase your book.  You can even use an e-zine article distribution services, such as http://www.submityourarticle.com, and get your articles distributed to hundreds of e-zine directories at once, making it available to hundred- thousands of new readers and possible book fans.
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7. Optimize your Amazon Page
The first step of all you can do to climb up to bestseller status:

- “autograph” Kindle books
– choose the best categories for your books and update them regularely
– add tags/keywords/subjects to your book listing for more exposure
– add lots of reviews, “About the Author” and additional information to your Amazon sales page
– get the most out of your Amazon Central account, create a brilliant authors page
– find out which part of your books your customers highlight the most on the Kindle and post it on your website or blog.
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No Money? No Problem!
Success in social media book marketing, using the tools described here, doesn’t require any financial investment. Depending on your level of involvement, it may demand a strong time commitment, at least in the beginning.  Yet, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following our list of Social Networks:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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