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Category Archives: e-publishing

Why Authors Need Lots of Marketing Skills

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Social Media floods the market with content producers, e.g. writers. If you want to make it as a writer, you will have to separate yourself from the crowd so your work can be found and appreciated. Here are some tips for your writing success:
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# 1  is to know the industry
Even after they get a book deal, many authors are surprised to find the majority of the marketing depends on them. Get to know the publishing industry and what kind of writing sells and what can be marketed.  It will save yourself a lot of time and effort in the long run. Keep up with what’s hot by reading Writer’s Market, Goodreads or Script. Knowing the publishing field also means knowing what rights you have as an author.
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Make friends with Google+, Pinterest, Twitter and network
As a good writer, you already have the ability to write concise, interesting, and funny prose. It should be a breeze for you to build a following of people that includes literary agents and book editors that could assist you in getting the word out about your work, or even offer you a deal eventually. Don’t use this as a chance to hit them over the head with your book, yet demonstrate what a good writer you are and they will want to read it on their own. Content Marketing!
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Get to know the E-publishing route
For an unknown author, it might be the best way to get your work in front of people.  E-publishing is one way to get your material into a professional, digital format that can be downloaded. Learn how to converse your book – or hire an e-book formatting company to prepare your work for listing on the Kindle, iPad, Sony Reader etc. – but only after it is carefully edited!
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Create your own website & blog
It shows far more professionalism if you have your blog on your own website, or get a self-hostedWordPress.org page.  Consider making chapters of your writing available for free on your site, and don’t sell ads, it just looks plain cheap.  Learn how to operate a digital store.  Paypal is the industry standard for accepting payments, including the major credit cards. And to protect your customers, learn how to use save webpages and procedures (https).
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Maximize your web traffic and sell online
Maximize your visibility on search engines by using clear and accurate keywords in your site title, description, and body. To move up to the top of the search list, you need to have lots of links from other web sites to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you in return of the favor. Tips how to get more inbound-links.
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Create a media kit 
Microsoft Publisher is all you need to make a professional press kit to send out to newspaper- and magazine editors, radio and TV journalists, or agents. Include in your materials the market research you have done to show how many readers could profit from your new book, and include the best bits of material from your work.
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Create a book trailer*
Rent or buy an inexpensive camcorder or just use your laptop webcam. Shoot an introductory video of yourself for your site and your latest book project, or upload a highlight reel to YouTube of key points in your work. Keep it simple.  Read even more how to create a book trailer in my e-book:
111 Tips to Create Your Book Trailer, featuring valuable tips and links to video tutorials, free music downloads and free images, as well as tips how to market your book video.  Available at Amazon:  http://www.amazon.com/dp/B008Y15YYO
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Brand yourself as a writer.
Establishing yourself and your writing as a brand involves knowing what your core strength is. Create your “Elevator Pitch”  to convince readers why they should get your book.  Be available for: an interview for a blog or a neighborhood weekly, a “local authors” day at a small bookstore, or even speaking engagements across the country.  It may not be easy first, as being upbeat and on your game at all times requires work. Traditional media outlets like radio and TV are turning more and more towards the new wave of internet writers and bloggers.
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With the tools described here, and using social media, your book marketing doesn’t require any financial investment.  Depending on your level of involvement, it may demand  quite a bit of time commitment, at least in the beginning.  However, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.
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More about Search Engine Optimization:

http://savvybookwriters.wordpress.com/2011/12/10/23-questions-google-is-asking-you/

http://savvybookwriters.wordpress.com/2011/08/12/thanks-joel/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com     Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 785 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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6 Essential Steps for Self-Publishers

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Book-Store-Facade
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You worked very hard – maybe for years – to write this magnificent book and now you want to publish it, always in the hope to become a bestseller author. Take your time now and do it the professional way, like a traditional publisher. There are several important steps to go, no matter if you create an e-book or a traditional print book.
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1. Let it edit, edit and edit some more – by professionals.
2. Find a superb title for your book.
3. Create a brilliant cover image.
4. Write a splendid description for your back cover including blurbs.
5. Hire a professional book designer (or formating service for your e-book)
6. Get lots of reviewers
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1. Editing
If you ignore all other advice’s, don’t overlook this one: Hire professional copy AND content editors. Bad editing immediately mark you as an amateur and your book will not be taken seriously.
What you can do yourself before handing them your manuscript, is letting it run through a spell check and through a grammar program, such as Grammarly.com.  But then leave it to professionals to correct your spelling, grammar and punctuation, to make the writing consistent, which is critical to readers (and reviewers). A content editor will give you feedback beyond writing mechanics that will help you bring the best out of your story.
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2. Title
Find a title that matches the content of your book. Titles create expectations. Be sure your readers won’t be disappointed when they start reading your book. Have a look at this funny blog/book with it’s amazing new titles for books: Better Book Titles.
But seriously, this is the one you should use to find a good title:
Read also these tips on Joel Friedlander’s blog:
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3. Cover Design
Visit bookstores, your library, or go to the internet and research as many book cover designs as possible. You learn as much from badly designed books as from beautifully designed books.

Avoid centering all the text on your cover or title page, this looks pretty unprofessional. Right or left aligning creates much cleaner lines. Never use more than three different fonts on your cover, to not confuse your reader – this includes bold, italic or underline variations.

View your cover always in stamp-size image – this is the size it will appear on website catalogs. Use bold or complementary colors, but NEVER use a white or a very light background as background colors on online retail sites are almost always white. And white on white… you get it. Use light font on dark background for dramatic effects (novels, spiritual, etc.) and dark on light for easy readability (self-help, how-to, business books).
And don’t forget to design spine (also called dust rag) while you’re at it.  On bookstore shelves your potential customers only see this half-inch of your book before they pull it out to have a closer look at your book.
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4. Book Description and Blurbs
Potential readers shopping for books follow an age-old browsing routine. They check out the title, then flip the book over and look at the top of the back cover for a description of what’s inside and also for blurbs (pre-publishing reviews). That’s why it is important to write a crisp, enticing summary for your back cover and to have blurbs from professionals in your field or other writers in your genre. But what to do if you don’t know any?
These days, most authors have websites and contact forms so you can get in touch. If you enjoyed their work, consider sending them a short note to let them know. It does not only make their day, but it can help them sell more books, if you allow them to use your words in their “praise” section. When your manuscript is finished ask them to return your favor. Or if you have another author mentioned in your book, ask him or her to write a short blurb for your work.

Hopefully you have been smart and started marketing and networking long before you finished your book. Now you have enough contacts made who can be helpful with blurbs and reviews.
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5. Book Design
Reading e-books is sometimes very irritating. There have often formatting problems and line breaks, or odd symbols appear instead of letters, which interrupt the pure pleasure of reading seamlessly. It is sometimes so annoying for readers that they ask Amazon to refund them – and they will get their money back, which means you as an author loose out as well.
The same is true for print book publishers. As a self-publishing author, you need a layout artist who creates a beautiful and properly designed interior for your book. See what’s involved in book layout:
And the worst 5 mistakes in interior book lay-out here:
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6. Reviews
A book review is both a description and an evaluation of a book. Try to get as many blurbs and reviews before your book is even published. You don’t need only 5-star reviews, book reviews are very subjective. But you need lots of reviews. Try to get some of professional reviewers at newspapers and magazines too, to have some literary criticism in which your book is analyzed based on content, style, and merit.(hopefully) rather than on the basis of personal taste…
Never trust family and friends to give accurate feedback about your book. Family and friends don’t want to hurt your feelings; readers and reviewers generally are not as kind.
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Using these 6 essential steps in self-publishing will help you to present a professional book to your readers. A book that will command respect and shows you not only as a brilliant author but also as a professional publisher.
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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 780+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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ISBN Numbers and How to Get One

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ISBN

ISBN

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Selling your e-book on Amazon, Barnes&Noble, Apple or Kobo doesn’t necessarily require an ISBN, but it will be necessary, as soon as you start your books print version. Any book on your book shelf, library or in book stores has an ISBN.

ISBN is the International Standard Book Number, a 13-digit number that uniquely identifies books published anywhere in the world. Parts of an ISBN are:

  • group or country identified
  • publisher identifier
  • title identifier
  • and the check digit

ISBN numbers are assigned by a group of agencies worldwide coordinated by the International ISBN Agency in London, England. In the United States, ISBN’s are assigned by the U.S. ISBN Agency: R.R. Bowker is the independent agent in the US for this system.  You can order an ISBN online – or even better, a block of ten. On average it takes about two weeks for ISBN’s to be assigned.  In addition to their ISBN prefixes, every  publisher can also register their titles for free with Bowker to be included in the “Books In Print” worldwide databases. See also a former blog post here on this site:
http://savvybookwriters.wordpress.com/2011/08/31/important-expose-your-book-to-the-world/

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Author Beware:
You may encounter offers from other sources to purchase single ISBN’s at special offer prices. Companies that provide limited services such as distributing, retailing, bar code services, printing, such as aggregators or print-on-demand companies, should NOT assign ISBN’s from their company to your publications – unless you allow them to also hold the publishing rights. If you use one of these reassigned ISBN’s, you will NOT be correctly identified as the publisher. The result may be extensive costs to apply for a new ISBN and the application of stickers to books already printed and in circulation.  Remember: The one who ordered the ISBN from the official agency is listed as the publisher!

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ISBN’s are assigned to publishers as follows: 1, 10, 100, or 1,000 numbers.  The publisher registration fee is US $24.95 plus a service fee that starts at $250.00 for 10 ISBN’s.  There’s also a $25 annual fee for each publisher, so whether you have one ISBN or a thousand, you’ll have to pay that additional amount too.  For a new publisher to get an ISBN – or better ten – will cost (in 2013) US $250 (or US $25 per ISBN). Since you can get 10 ISBN’s for the same price as one, it is worth applying for books you have in mind too, rather than just the one you are right now going to publish. You can also get the bar code for your book from Bowker.

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Bar codes
ISBN’s are emailed to publishers.  Once a publisher has been assigned ISBN’s, they should be placed on the copyright page, encoded on the bar code, and the bar code placed on the back cover of the book. When a title is ready to be sold, it can be registered at “Books in Print” a worldwide book registry. “Books in Print” is the main directory that bookstores, online retailers, and libraries use when looking for books for their customers.
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Where to order ISBN’s in major English-speaking countries:

USA
http://www.isbn.org/standards/home/isbn/us/secureapp.asp
see prices above

United Kingdom & Ireland
http://www.isbn.nielsenbook.co.uk/controller.php?page=121
10 ISBN = £118.68

Australia
http://www.thorpe.com.au/isbn/
Single ISBN=Australian $40.00 and a block of 10 ISBNs=$80.00

Canada
http://www.collectionscanada.gc.ca/ciss-ssci/041002-2000-e.html

 

Good news for Canadian authors and publishers: the ISBN application process is simple and free  of charge – but only if you are living in Canada and your publishing company is registered in Canada.  For all other countries check out the worldwide listing at “National ISBN Agencies“.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 770 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on June 7, 2013 in e-publishing, Publishing

 

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How to Choose the Right Genre for Your Book

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Dandelions

Dandelions look all the same …

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It can make all the difference… how well your book sells. Readers have to FIND your book to buy it. When consulting clients and checking out their online sales pages, I often find out that they choose only one category, even so they could select two.  And sometimes they even did not bother to choose a category at all …
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Genres help to market to traditional publishers
Categorizing your book not only helps you to sharpen its position, but also to market it to publishers. Categorization enables you to send your inquiries to publishers and editors that specialize in your type of book and to mention the category in the first sentence of your query letter. As well as guiding you while writing, categorization also significantly improves your chances of acceptance by a publisher.
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Queries to publishers
Before sending out queries to publishers or agents, study carefully which genres they prefer. There is a large list of possible categories to put your book in: the categories that best match your books based on their content. Study carefully each book that is competitive to yours and see in which categories the bestsellers among them are listed. Narrow down your list as much as possible.

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Why are the proper categories so important, for example on Amazon?
Without the right categories you may never become a category bestseller and never gain the publicity needed for higher visibility, never be recognized by Amazon’s algorithms which gains you better rankings in the numerous other Amazon Top 100 lists, which in turn gains you higher visibility, higher rankings, which generates more…
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Millions of books are being published in the world today.
Categorization of books by topic and content has become an important tool for readers to enable them to choose what they like to read. Readers, booksellers, publishers, and authors alike benefit from category descriptions for books, it is important for authors to determine the best genre or category to identify their book before publishing.
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Comprehensive listing of genres can be found on the Internet:
A deep dive into sub-genres can be found at Paul Carlson’s blog post.  Another great list can be found at Wikipedia.
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List of fiction genres (but with extensive definitions):
www.manuslit.com/flash/index.html (under the “Info for Writers” section).
www.cuebon.com/ewriters/genres.html (click on definition and examples)
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Science Fiction, Fantasy & Horror:
www.writing-world.com/romance/romgenres.shtml

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Sub-genres of Romance:
www.bubblecow.net/a-list-of-book-genres
http://dannyreviews.com/subjects.html
http://home.comcast.net/~dwtaylor1/

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According to Publishers Weekly, the most popular genres in e-book literature are:

  • Literary/Classic
  • Science Fiction
  • Romance
  • Mystery/Detective
  • General Fiction
  • Thriller
  • Young Adult

Yes, they are popular, but never choose the genres, always search in the sub-genres for a suitable category, in order to have less competition and to rise faster and get a better ranking on Amazon in these genres.
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Amazon takes you right to a fiction page and the top-selling e-books …
It could take readers forever to find what they are looking for – unless they click on a GENRE link, which is called “Departments” and can be found on the left hand site of the page. However, you have to go to “Books”, clicking on “Kindle” doesn’t show any genres on the first page.
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Study carefully each book that is competitive to yours and see in which categories the bestsellers among them are listed. Narrow down your list as much as possible. If your book is available both, in print and as an e-book on Amazon, you can choose four categories (two for print and two for digital) and see in which your book best fares.  Barnes&Noble does something similar, but their GENRE listings are more obvious and on the main page instead of just on a side menu.
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It can make all the difference …
On the other hand, publishers often lack to categorize their author’s books in the right sub-category.
I discovered this many times when evaluating our clients books, looking for the best category / sub-category. And it often takes a lot of time and convincing to have a publisher change the subcategory… Self-publishing authors don’t have this problem, they can change anything on their Amazon account in seconds. It can make all the difference, how well a book will sell. And how fast an author will get to the top of a certain category and becomes a bestseller in this category.
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Always search for a suitable sub-genre
The Kindle eBooks list is subdivided into numerous fiction and non-fiction lists – with an immense variety of genres and sub-genres and sometimes sub-sub-genres. Some categories, such as Literary Fiction, have no sub-genres, and you need a pretty high Sales Rank to get into the top 100 list – even when your book is free on KDP Select days. Try to avoid Literary Fiction until your book becomes a best seller.
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David Gaughran:
“Other categories, like Science Fiction, have several sub-genres. Something like Science
Fiction/Anthologies does not even have 100 books in its category, and you can place on this Bestseller List with any ranking at all (the 62nd book has a ranking of #891,386).”

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M. Louisa Locke:
“Careful uses of categories and key-words and tags can also increase your chance of getting on one of the best-seller lists and showing up on one of the “Customers who bought” lists, which in turn will help boost your sales.” Read her fantastic article here.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 760 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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E-Book Publishing: How Do You Decide?

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Do you know the difference between a real e-book publisher who pays an advance and then publishes your finished book and an e-book publishing company which is in reality often vanity publishing and takes a certain commission from your book?  Or an author service company who charge small fees to produce your e-book, in which case you can earn 100% of your e-books’ whole sale price?

Kindle-e-Reader

Kindle e-Reader

In all three variations the e-book retailers (Amazon, B&N, Apple, Sony, Diesel etc.) always get a percentage of the e-book sales, mostly around 30%, for providing their sales platform, point-of-sales cost, money transfer fees, online customer service, marketing etc.
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Compare e-book publishing company commission rates.|
E-book publishing companies hook you to have your book published without investing a dime, but as they act now as the official publisher they retain a big portion of your e-book sales to themselves – which is often not a good deal for you.

They offer free ISBN numbers, (in reality an amount which is only a negligible: $25 for one ISBN, if you buy a block of ten ISBN’s).   And then these so-called “publishers” how they call themselves wrongly, take an average of 15% commission from the net sales.  If your book becomes successful you can lose out on a lot of revenue! Another problem might occur when you decide to offer your e-book for free through the KDP Select program: it has to be free exclusive at Amazon for these 90 days, which means that you must remove your e-book (NOT the print version) – not an easy job.
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Genuine E-Book Author-Publishing
Your investment in self–publishing will not be more than $500 and $900 if you do your homework and research for professional, yet inexpensive editing, cover design, ISBN number ( which is free in Canada), book formatting and uploading.  Author service companies, such as BookBaby.com, offer all these services, but don’t act as publisher and don’t take any commission from the whole sale price. You receive 100%.
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Read the fine print; know your contract.
Before you commit to publishing an e-book with any company, always read the fine printContact a lawyer who is specialized in publishing contracts / copyright issues, who can check your contract before you sign!
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Research copyright details
Every publishing company plays by a different set of rules. Make sure that the e-book publisher you use, allows you to retain all other rights to your work, such as print, foreign rights, audio books or film rights. This is another reason why you need to let a lawyer screen your contract.
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Screen the e-Publisher
E-publishers can be anything, from very amateurish to very professional:

  • Is their website professionally designed and easy to navigate? Is the text well-written and formatted? The website is the publisher’s shopping window, and should reflect professionalism.
  • Does their staff have publishing, editing, or marketing experience? Beware of publishers that don’t provide this information on their websites.
  • How long has the publisher been in business?  Are there any complaints about the publisher or its staff? A web search on the publisher’s name (and words such as “complaint”, ”issues”, “problems”, “caution”) will sometimes turn up information–often on authors’ websites or in their blogs.
  • Are other writers happy with the publisher? Contact a few of them, and ask.
  • Order a couple of the publisher’s books. Are they of good quality? Professionally presented? How’s the cover art? Do they show signs of having been edited? Have they been proofread? What’s the caliber of the writing? Bad, poorly formatted, and/or sloppily-edited books do not encourage readers to return for more.
  • For print books, if the publisher produces them, the royalty rate will be lower, but shouldn’t be less than what print publishers pay for trade paperback books–7%-10% of list.
  • What’s the optimum price for an e-book? There’s no consensus, and prices are all over the map. The big print houses charge as much as $14.99, while independent e-Publishers tend to stick to the $4.00 to $7.00 range.
  • How does the publisher market itself and its titles? As noted above, e-book authors are expected to shoulder a lot of the responsibility for marketing and promotion, but a professional e-Publisher will actively support its books–for instance, investing in some form of meaningful advertising to attract readers to its site, sending out press releases and advance reading copies, and attending and present your book at conventions and book fairs.
  • How forthcoming is the publisher? A reputable e-publisher should be willing to answer your questions about things like sales figures and formats, give references, make its contract available for your review, and in general to provide information about itself and its publications (preferably on its website).
  • A publisher who charges a fee or requires you to buy something as a condition of publication is either a vanity publisher or a self-publishing service, no matter what its claims to the contrary.

These points are not only helpful to find an e-publisher or an e-publishing service company / aggregator, but also when you have to decide on print publishing.  EPIC, an association for electronically-published authors, has a helpful list of contract clauses to watch out for. Explore their “Red Flag List” to find clauses that could become an issue with your future publisher.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 760 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

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http://bit.ly/VmtVAS 111Publishing @ Google+

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77 Reasons Why Your Book Was Rejected

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77-Reasons-Why-Your-Book-Was-Rejected-Nappa-Mike-978140225412377 Reasons Why Your Book Was Rejected

Written by Mike Nappa, available as e-book and print book at Amazon. The author’s experiences as acquisitions editor, marketing copywriter, and literary agent uniquely qualify him to write on this topic. He is also the author of more than 40 books and received more than 2,000 book rejections during his writing career!
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The book is divided into three sections: Editorial, Marketing and Sales Reasons for Rejection.  Starting with: “It takes less than a minute to reject your book” (by big publishers that is) Mike Nappa goes on with all the legitimate and also the silliest reasons your manuscript or book idea might be rejected.

As an author you might be able to work on many, such as marketing and your platform and following, however some of the reasons have nothing to do with the quality of your writing. 

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An editor is going to look at your proposal – and if it doesn’t meet certain editorial standards, it will go no farther. If it passes basic editorial scrutiny, an editor will then consider whether you have done your “marketing” homework — analyzed and defined your audience, established a platform, shown that you know how and why this book will sell. From there, the editor will need to convince the publisher that they can sell this book, and sell enough to merit the investment in its publication.
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Perhaps the clearest message that emerges from this book is that getting published is a lot of work. The job doesn’t end when you finish writing the last chapter. Publishers are in the business of selling a product, and it’s your job to convince them that your book will sell.
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Or maybe you will decide to author publish. After all you have to do your book marketing anyway, even if your book is accepted by a commercial publisher. “Success is the best revenge”  .

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 750 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Weakness of the 5 Big Publishers

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… and what you can do better as an author-publisher.

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Book Staple
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Large traditional publishers have relationships with book stores and book chains. They have publicists working for them to promote their books and editors to polish the final products. They have established relationships with their customers over many years or even decades. They submit books to all the major book awards. Imagine trying to research, compile, address, and pay for 200 give-away books and shipping just to put them in the hands of jurors. And I’m sure there are a lot more things that they do to get books to the readers.
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To learn where they miss the boat is to gain access to a market segment and marketing ideas that you might have overlooked.
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1. New York Publishers Don’t Think Outside the Mainstream
Publishers have particular criteria they look for in a successful book; the first is mainstream appeal, which is understandable since they have to appeal to a larger bookstore-driven market. If you have a book that is outside the mainstream, this is actually good news, unless you’re trying to find a major house to pick you up. The idea here is to understand that traditional publishing dominates the mainstream, but it’s the niches that tend to do very well. You’ll see these books in places like book clubs or the Writer’s Digest book collection and smaller, niche publishing houses.
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2. New York Publishers Don’t Do Consumer Research
Yes, often publishers do not do consumer research. How do publishers know what to publish? They tend to rely on bookstores to direct their attention, as well as trends. What does this mean for you? If you have access to consumer data, you are light years ahead of the big six. Sometimes just having a mailing list on your website or even having a website where you interact with your consumer is sufficient. If you have access to this data and you are publishing mainstream, you are a very valuable writer to any publisher out there. Having access to this data is crucial for most of us and seen as a bonus when a publisher is considering a manuscript.
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3. New York Publishers Don’t Publish to Niche Markets
Niche markets have no appeal to publishers and ironically, that’s where the trend of successful authors is headed: into the niches. Niches can be powerful but New York publishers stay away from them. Their entire model is set up to cater to mainstream product, so to slot some obscure, niche work in there would never work.
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4. New York Publishers Don’t Sell Direct to Consumers
Publishers don’t sell from their websites; many have tried and failed. Why? Because the publisher isn’t the brand, the author is. This is starting to change in some areas as publishers seek to bypass Amazon and gather their share of the consumer market. Most consumers don’t really identify with a publisher as much as they do an author or a trusted online shopping portal like Amazon or BN.com.
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5. New York Publishers Only Promote Their Authors to the Top 30 Media Markets
When publishers develop marketing plans for their books, they don’t look at markets that aren’t in the top 30.  Knowing the landscape and marketplace will position you for success and you likely won’t get caught off guard by a stumbling block or situation that could have been avoided. Know your market – the more you do, the faster you will succeed!
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Excerpts, re-blogged from “The Book Marketing Expert newsletter,” a free eZine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 750 of them : )  if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

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http://bit.ly/VmtVAS 111Publishing @ Google+

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Why Ask Yourself Some Hard Questions

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Key to Success

Key to Success

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Writing is an art, publishing a book is a business!
Before you even attempting to write, develop and market an e-book, or paper book for that matter, create yourself a road map.  Research first and build a solid foundation. The problem is that too many people are in a hurry to start writing and don’t lay a foundation for book marketing. They spend all this time writing, and then they have no buyers.  Do the research and find out if your idea is going to make money. If yes, great! Go for it. If not, find another idea, such as freelance writing for magazines or newspapers where you can earn money much faster and without spending money for layout, editing or cover art.
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Ask yourself some hard questions:

• Who will be your e-book readers?

• Is there a demand for your eBook product?

• Is your e-book a “must have” purchase?

• How much will people pay for your product?

• Does the purchase of your eBook lead to additional e-book sales?

• How much money will you need to fund your project?

• How likely are you to excel among the competition?

• How do you contact and “pitch” your product to your potential buyers?

• How to you get the important book reviews?

• Do you have already lots of followers in your social networks?
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Writing your book is only 20% of the work, 80% is marketing!  Having a plan on how you intend to market, publicize and sell your book before starting to write it, is crucial for your works success.

• Choose your book content
• Start marketing your book, even before writing it
• Design and format it into a perfect downloadable file
• Create a professional cover for your e-book
• Select the e-book retailers to upload your book (Amazon, Kobo, Apple, B&N, Sony…)
• Continue marketing your book

You are responsible for providing your own ongoing marketing for e-published work – the same as for paper books that are often not very well marketed. A book might be great, but if nobody knows about it, it won’t sell. Authors can’t count on the public seeing their books on shelves or in store windows – they have to find it on the internet.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 750 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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What Every Author Should Know

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Where are these big publishers heading?

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When consulting / coaching our clients, helping them with their book marketing, we often have to watch them coming to a screeching hold when they try to organize special sales or free days: authors cannot change prices, text or anything else on their retailers account if they go with a publisher. No matter if it is a traditional big publisher or one of these “vanity” publishers, as only those can go into the retailers account – unless they give their authors the keyword and other details and the permission to do changes on the sales page.
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Every writer, no matter if they author-publish (really self-publish) or if they have sold their manuscript, they have to do their own marketing. But how can you do it, if you are on the mercy of a publisher – real or vanity? If you don’t own the ISBN and if they have no access to they retailers publishing pages?
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This is a huge problem (among many others) that authors face after they have given away their work for pittance – or worse, have paid thousands of dollars to a vanity firm. So, what’s the difference between both, beside the fact that they hinder the authors in their marketing efforts?

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Traditional Publishers

  • Accept very few submissions
  • Authors receive a small advance and royalties
  • They do not use print on demand (single or few books)
  • Authors have barely any say to cover image, publishing date etc.
  • It takes very long until the book is published
  • Publisher pays for printing, editing services and cover image 
  • Distribution services are covered by the publisher
  • Professional marketing services available – but only for celebrity writers
  • They own the ISBN for the book
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Vanity Publisher

  • Accepts almost all submissions 
  • Author never receives any advance 
  • Author pays for printing, editing services 
  • Quick turnaround and Print on Demand 
  • Barely any distribution services
  • No professional marketing services 
  • Very few royalties – if any at all
  • They own the ISBN for the book

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Why not self-publish?
If an author has all these challenges, waiting times (or costs to cover in the worst scenario) – and cannot even do the necessary marketing without huge problems, what’s the point in having a publisher? Why not author-publish / self-publish in the first place, and be independent when it comes to marketing?

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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You Are Not Alone – Get a Mentor

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You Are Not Alone
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You just wanted to write – and upload your book to Amazon, expecting that it becomes an instant hit. The writing – your skills – an art you mastered, is making you proud. However the publishing / marketing process feels scary … and you never before thought about becoming an entrepreneur.
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Sure, you know all the benefits of self-publishing:

  • Author-publishing brought your book much faster to market, than waiting almost two years till it hits the shelves, even if you got a publishing contract
  • The marketing part will always be completely on you, no matter if you self-publish or if you go with a big traditional publisher
  • As a self-publisher you keep full control over the book design, the sales outlets, the price and the time your book will be on the market (maybe forever) – just to name a few
  • if your book is successful you can make a lot more money than a “published author”

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You learned a lot already:
You read all the blog articles how to become a real author-publisher, even with printed books and their distribution to bookstores, running from April 8 – April 13 on http://savvybookwriters.wordpress.com/

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But you still have many questions… it seems, as if you have to learn a complete new profession. Wouldn’t it be great to have someone on your site to help you with:

  • all the details of the e-book and print book production process 
  • how readers can find your book on Amazon, B&N, Kobo, Apple etc.
  • how you can create your “platform” and establish a brand as a writer
  • how you set up a blog/website and a social media presence
  • which reader forums you should join 
  • … plus all these questions you did not even know to ask
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The Value of Mentor-ship
We do not only work for our clients during the time you actually book us, but long after, giving you regularly tips and news.  The articles we write about your book will stay on our sites forever.
With our help, self-publishing and book marketing can become an enjoyable journey for you: We help you to save time, money and efforts in your publishing / book marketing process.
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Take Advantage of Our Professional Help
We have studied business, marketing and e-publishing and have 30 years publishing experience. We customize coaching to your needs and teach you:

  • how you can establish a brand as a writer
  • the publishing and retail possibilities
  • all the pre-publishing book marketing steps
  • blogging & automatic posting of your articles to Twitter, FB, Google+, Goodreads…
  • how to save a lot of time using social media sites for reader contacts 
  • researching your possible competition & popularity of genres/positioning
  • how to identify your target readers & plan your blog content & marketing strategies
  • how to find lots of readers, book bloggers & reviewers
  • … and the list goes on and on. Don’t forget: Writing is an art – publishing a business!

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Would you learn to drive a car or fly a plane without instructor? 
It is frightening first, but once you have learned it – with a professional instructor on your site – gaining self-confidence, it becomes sheer pleasure for you. Everything you accomplished in life makes you proud and is fun doing. So will be author-publishing and book marketing!

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $179 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

For your questions and to get testimonials contact us via: 111Publishing  gmail.com

Further reading and details:
http://savvybookwriters.wordpress.com/2013/03/14/10-reasons-to-get-help-boosting-your-books-success/
http://savvybookwriters.wordpress.com/2013/04/01/writing-is-an-art-publishing-is-a-business/

  • we offer weekend classes for groups,
  • individual online seminars, targeted to your needs for a very low fee
  • and even a publishing / book marketing seminar at sea

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can share and submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Becoming Your Own Publisher: Book Production

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Project Triangle

Project Triangle

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Or to be more precise: Pre-Production

I saw a brilliant poster at a print shop / book designer, like the one above, it said:
“Pick Any Two, I Pick One”
It was a triangle and on each tip had these words:  Money – Quality – Time/Speed

Always keep this in mind when you hire freelancer / employees or subcontractors, such as editors, book and cover designers. You get what you pay for… Don’t shop for the cheapest, rather the best partners.
We give you here just an overview whats involved in book production, there are many other tasks that are covered in a great blue print, compiled in Joel Friedlander’s really helpful blog articles
Start with his article: Why Self-Published Books look Self-Published
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The Editing process:
Even though many authors are talented writers and even spectacular at grammar, they should never be the book editor of their own project. You might have logged long hours going through your manuscript with a fine-tooth comb, read, write, delete, re-write, re-read, delete… Then, after carefully reviewing the spelling and grammar and fact-checking the document, you may have even handed the manuscript over to your your former English teacher and every member of your writing group, however none of this is equal to a professional edit.

Contact editors whose sites inspire confidence and ask about their work process, rates, time frames, and any other information you need to know. Request a sample edit from the respondents you like. Samples are often free, and around five 250-word pages.
The editing process is not meant to offend you or detract from all of the perfecting you have already done. Rather, an edit is meant to increase the quality and success of your book, regardless of subject or genre.
Choose an editor on the basis of compatibility and how well the results of his or her editing appeals to you. ask for references, but learning about the editor’s background shows you how long he or she has been in the business. It also gives an idea of how many and which types of clients have actually trusted him or her to edit.  There are several steps involved in editing and professional trade publishers often employ special editors for each of these steps:

  • Line editing
  • Content Editing
  • Copy Editing
  • Proof Reading
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The Book Cover and Title

The correct title can really help ensure the success of your project. Or not… A great cover will raise the attention of potential readers.  And yes, books are judged by their covers.

  • It must be easy to understand and speak. 
  • It should ideally be less than 32 characters.
  • You must be able to purchase the exact URL for the title.
  • Buy your Author name domain also.
  • The title should clearly demonstrate to readers what they will discover in this eBook.

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Cover Design

  • Keep the design clean.
  • Use a focal point to orient the user
  • Make sure people can read it without glasses. 
  • Make the design match the content.

for print:

  • Use the spine properly.
  • Include a photo of the author.
  • The largest font size is used on the information that is most important

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Joel Friedlander has a great blog post series about book layout
mistakes to avoidYou can learn almost everything about book design by following Joel Friedlander’s blogs and by reading his books, to be found at www.TheBookDesigner.com.  Technical information can be obtained at Basic Book Design http://en.wikibooks.org/wiki/Basic_Book_Design for answers to your basic book design questions.

Bookmark these sites:

Editing services:

Lisa Costantino Editing Services
http://www.lisacostantino.com/

Susan Uttendorfsky Adirondack Editing
www.adirondackediting.com

Daniel Kenyon Editing
http://danielkenyon.wordpress.com

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Cover design inspiration:

http://www.1stwebdesigner.com/inspiration/creative-book-cover-story/
http://faceoutbooks.com/ (print book covers)
http://causticcovercritic.blogspot.ca/
http://www.book-by-its-cover.com/
http://bookdesigner.com/53972/book-covers/
http://bookcovers.creativindie.com/cover-samples/

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Book cover designers I can personally recommend:

Anitra Jay http://www.anitrajay.com/page:designs
Laura Wright LaRoche http://www.llpix.com
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e-Book Formatting

Another important step in creating an e-book that should be done by real professionals,
here are two proven e-book designers:
http://e-bookbuilders.com
http://ebookarchitects.com
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After going through the pre-production stages – the editorial and design part – your next step will be printing and distribution, covered in the tomorrows blog post. However, in the meantime don’t forget to actively market your upcoming book! Get as many pre-orders and reviews as possible, and invite all potential readers to your book launch – virtual and in person.

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With 30 years experience in both, print and now e-publishing, we can provide you with many more tips, background information and support – additional to the huge amount of promotion you get in our online and off-line seminars.  http://www.111Publishing.com/seminars

If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on April 11, 2013 in e-publishing, Publishing

 

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How to Start Your Own Book Publishing Business

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244179611017131519_00nq5Z2B_c

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Where to find all these publishing business information – including lots of links:

95% of all authors have to do the marketing for their books - even if they are the “lucky” ones who found a major, traditional publisher. Only celebrities and star-authors, such as James Patterson or Danielle Steel get publicity from their publishers.  The question for authors is now: Why should they sell their manuscripts for a pittance to publishing houses at all, if these publishers are sending out a mass-press-release only and are otherwise not involved in the marketing part? What are they good for?

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Authors are smart and able to start their own publishing business, REAL publishing, not POD and not Vanity Publishing: Finding and getting quotes or referrals for an editor, a book lay-out company or book designer, cover artist, e-book formatting company and a printer is not difficult.

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Setting up their own company
can be done online – in minutes. Find all the necessary information here:
Canada: http://www.cra-arc.gc.ca/tx/bsnss/sm/
USA: http://www.sba.gov/content/follow-these-steps-starting-business
UK: https://www.gov.uk/browse/business/setting-up
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Writing a business plan
http://savvybookwriters.wordpress.com/2013/04/09/how-to-plan-your-publishing-business/
is the work of a couple of days, researching all aspects of the publishing enterprise.
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Finding distributors / fulfillment company
for your print-version of the book is not a problem, distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.
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Books available for future publishers
Aaron Shepard has written two books about the topic of book distribution: POD for Profit and Aiming at Amazon, both contain very detailed information for small publishers.
http://www.amazon.com/Aaron-Shepard/e/B001HD3V8W/ref=ntt_athr_dp_pel_1
Another great source is Dan Poynter’s Self-Publishing Manual, a classic publishing guide book Amazon.com/Poynters-Self-Publishing-Manual-Volume-ebook/dp/B002QB0NTO

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Learning how to market your book and getting lots of publicity support
http://savvybookwriters.wordpress.com/2013/03/14/10-reasons-to-get-help-boosting-your-books-success/
is offered in a variety of on- and off-line classes by 111Publishing.com/seminars

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How to create a business plan
for your book publishing company was the topic of our former blog post
http://savvybookwriters.wordpress.com/2013/04/09/how-to-plan-your-publishing-business/
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Business name
Be careful when choosing a name for your book publishing company. Keep the name neutrally and usable in a variety of languages. Avoid your or your books name and survey several professionals for their input. Last but not least do a name check before your spend money on registering or using the name.
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Start-up financing and crowd funding
for your book publishing business is preferable through your own savings. Try to find the most economical way to start your publishing business. Don’t order any print runs before you have substantial orders, rather go in the beginning with a recommendable POD, such as CreateSpace. In several countries, such as USA or Germany for example, financing the creation of books has become main stream. Kickstarter, IndiGoGo or STARTNEXT  (German) are crowd funding sources, writers can use.
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ISBN and bar codes 
In a former blog post we explained how to get an International Standard Book Number (ISBN) and bar codes in several countries.
http://savvybookwriters.wordpress.com/2012/01/30/isbn-numbers-and-how-to-get-one/
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How to copyright your books and what’s the benefit can be found in this article
http://savvybookwriters.wordpress.com/2012/01/28/why-should-you-register-the-copyright-of-your-manuscript/

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Most countries require publishers to submit one copy of each book for cataloging in a government archives. In the USA for sample it is done by registering with a Library of Congress number. http://www.loc.gov/publish/

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How to get into the “Books in Print”, the worldwide database and to register your book for FREE! with Bowker was the topic of other blog posts. http://savvybookwriters.wordpress.com/2011/08/31/important-expose-your-book-to-the-world/.
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There is no world or national organization that determines a clear-cut genre or category for each book written. http://savvybookwriters.wordpress.com/2013/01/15/how-to-find-your-best-book-category-genre/
However it is extremely important to choose the right genre (or several) in order for your books ranking, e.g. on Amazon.
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Books you publish, should be available in other countries / languages too!  Not always easy to find a literary agent who is specialized in foreign rights, get lists here:
http://savvybookwriters.wordpress.com/2012/10/10/100s-of-links-to-publishers-and-agents/  or in this article:  http://savvybookwriters.wordpress.com/2011/04/14/foreign-book-rights/
and how to work with literary agents is covered in several previous blog posts. http://savvybookwriters.wordpress.com/2011/04/12/how-agents-work-how-to-work-with-agents/

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A great article, how to develop a publication timeline can be found in this article. http://www.wizardofebooks.com/2009/09/10/your-self-publishing-timeline/
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Check out a variety of online retailers to “put your eggs in many baskets”.
http://savvybookwriters.wordpress.com/2012/11/17/put-your-eggs-in-more-than-one-basket/
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Setting up a website for your book publishing company, establish good practices in Search Engine Optimization (SEO)
http://savvybookwriters.wordpress.com/2011/07/03/boost-your-web-site-search-engine-optimization/

and how to get relevant links are the topic of several former blog posts.
http://savvybookwriters.wordpress.com/2011/10/24/66-tips-to-get-relevant-web-links/
To read them all just click on Website & SEO (28 articles!) on the right hand side of our blog.

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More resources and advice are the topics of blog articles for the next days, including:

  • Pricing your books and standard book industry discounts
  • Advice and useful links for book layout, printing etc.
  • Financial management / accounting for book publishers
  • Finding freelancers for editing, design, proofreading, webdesign etc.
  • Marketing strategies for book publishing companies
  • professional associations for book publishers
  • educational programs in book publishing
  • Information about book awards and contests
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With 30 year experience in both, print and now e-publishing, we can provide you with many more tips, background information and support for setting up your own publishing enterprise – additional to the huge amount of promotion you get in our online and off-line seminars.  http://www.111Publishing.com/seminars

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Re-blogging this article is encouraged, just use the tiny re-blog button on top of this page!

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.
If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Plan your Publishing Business

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Publishing-Journey

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Before you explore author-publishing possibilities in this series, lets first have a look at your business plans as an author and the most important question: Why are you writing?  Are you creating for yourself (as a hobby, just for the fun of writing) – or for an audience?
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Can you answer these questions: how many books with the same topic / the same genre are on the market? What is the sales ranking of these works? How are these books priced? What is the social media ranking of the most successful writers in this genre? Where are these books sold on- and off-line? The advise you read here is based on the assumption that you want to entertain, inform, increase your audience and eventually earn some money with your writing.
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If you’re producing work for an audience, it means:

  • playing by at least some rules of the industry
  • caring what others think of your work
  • establishing an authors platform from which to communicate
  • interacting with your audience and being available to them
  • doing things not for your art, but out of service to your audience
  • putting on a performance, or adopting some kind of “brand”
  • marketing your work and being visible

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If you’re creating for yourself, it means:
Writing is worthwhile for you, regardless of who sees your work.

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Why should authors have a business plan?
Unfortunately many writers first create their work – and ask questions later.  Any author can write a book, but only a successful author knows she/he is now in business.  Again: “Writing is an art – publishing is a business!”  A serious business!
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There’s no point to go without some kind of strategy in place if your objectives really are in building a writing career. It’s never too early to treat your writing as a business – no one would open a brick&mortar business without a plan!

A business plan can help new (and established) authors to clarify the proper publishing path for their works. A business plan serves as a road map, helping to keep the project and related endeavors like marketing and platform-building on schedule and for the author to track the results of his or her efforts.

The business plan starts when you start thinking about writing a book, it covers all aspects of your future work. At the moment you begin a novel or non-fiction book, you must already have a clear vision of the message, the audience and even the venues where it can be sold.

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Traditional business plans have these components:

  • Executive summary
  • Business description
  • Market strategies
  • Competitive analysis
  • Design and development plan
  • Operations and management plan
  • Financial factors

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Sounds a bit theoretical? OK, here is the version for author-publishing:

  • The topic of your work fiction / non-fiction
  • You target audience / readers
  • Your competition online and in book stores
  • The likely contents, length, format etc. of the book
  • Your marketing and promotional strategies
  • The expenses you face for publishing and promotions.

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It is vital to have a business plan because your books and you are the products to be sold. It makes some writers uneasy, but without a plan, you can’t truly figure out a way for your book to sell itself. Think of it as a map, guiding you from starving writer to successful author.
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What makes your book so special?
No point in writing a book if you don’t know why or if it’s special. Many writers write books they’d love to read, many write books who’s marketing studies show readers are buying, some write books because the subject is risky or has never been explored before. Know why you and your book is special – and most important: what is the readers benefit of buying your novel or non-fiction book.
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Who will want to buy your work?
Jot down all those people who likely will want your book, why they’ll want it and how effective they will be at getting more people to want it. Know who your readership target is. Do you have enough (at least 2,000 on each social media outlet) contacts to spread the word about your book? And with contacts I don’t mean other writers, I mean READERS, bookworms, book lovers, book clubs, avid readers, reviewers! That’s the type of audience you will want to look for.
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Competition
Research in bookstores and online, how many and which books will be comparable to the one you are writing. Check them out in libraries, on reader forums, such as Goodreads, Shelfari or Wattpad. Visit independent stores and go to big chains  research these books on all online stores, not only Amazon, find out what genres are they placed, what reviewers say, how their author pages are designed etc. to get a real picture of your competition – and your potential readers.
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Format of your book?
Books can be sold in many formats and also in many languages. Research at least these three popular formats:

  • e-book format
  • audio format
  • Print format

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How do you plan to promote your product?
You know people, hopefully lots of people. Online and off-line. And those people know people. Unless you can spend ten-thousands of dollars every months for advertising, you should plan now, before you write your book social networking, book events, gaining interviews, speaking engagements, seeking book reviews and attending book shows. Schedule all these activities in advance, add as many readers as possible to your current accounts on reader community sites, all social media sites – minimum are: Goodreads, Twitter, Google+, Pinterest and Facebook.
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What are your marketing strategies?
OK, your book is available on Amazon or in your local book store, but where else might it fit in perfectly? Other online retailers where you can sell your book? Stretch your mind and think creatively: Libraries, book clubs, foreign right sales … there are so many possible outlets for your book. Find out what’s their commissions are, and how much you would make on each sale of your book.

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Calculations & Pricing
Both, digital and print books need to be proof-read, edited and then formatted, not to forget a really fabulous, enticing cover.
Pricing on print books is largely based on the number of pages in the book and quality of binding, costs for cover design and book layout. Pricing is also dependent on making print books available for a wider distribution than just Amazon. Since a wider distribution is used, books must be priced
so that the other outlets will be offered wholesale pricing.

Turbulence in the rapidly changing eBook world should also be taken into consideration. Pricing may be subject to change based on sales, current pricing trends and need to create upward movement in Amazon rankings. Books may be discounted if it fits with marketing strategy and promotion.
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Don’t forget other expenses, such as webdesign and hosting, advertising, marketing expenses, phone and internet, travel cost etc.  The good news: you can deduct them from your writers income.
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What is your timetable for writing, editing, book production, marketing etc.?
After you have figured out your market, your reader audience, your competition and your sales planning, you will feel much better, having a clear vision of your writing / publishing career.  A business plan does not have to be scary, especially for a simple business such as your writing business. In fact, a business plan should be somewhat comforting. It spells out what you want to accomplish, in which time frame and how you plan to do it.

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Further reading:
http://www.spawn.org/editing/sevenpublishingmistakes.htm
http://selfpubauthors.com/category/business-plan/
http://www.aboutfreelancewriting.com/articles/business/writereality.htm
http://absolutewrite.com/forums/archive/index.php/t-32373.html

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 710 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Become a Self-Publisher – Step-by-Step Explained

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Dear Reader:
This weeks blog posts will be dedicated to one subject only: REAL Self-Publishing.
Keeping all your 
rights, being your own publisher, play by your own rules… During the last weeks you found quite a few articles here on this blog, related to “Author Beware!” What could happen if you contract with so -called “publishers”.
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Now I will show you HOW you can become a publisher yourself, without contracting, and how you
can publish on your own terms. And it is not theoretical: I began as a publisher of books and an
aviation magazine almost 30 years ago (print) and still do it (print and digital). I also have seen many authors giving the rights to their fabulous work away for a pittance and now are trapped their whole life in very unfavorable contracts.
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Why should you be your own publisher?
Consulting and coaching authors, I can see every day how difficult it is for authors when they don’t own full rights to their books, even their own book marketing efforts are limited and they have to rely on the mercy of their “publishers” where their books are sold, how long their book is listed, to which price it is listed etc. I know an author who is waiting for more than two years that her books are converted into e-books by her publisher.
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Being your own publisher

  • it costs less than you think to publish
  • you “shop around”, check quotes and decide your service providers
  • you earn 100% of your net income, don’t have to split it with anyone else
  • your book will be faster on the market, compared to traditional publishing
  • you retain all rights, worldwide and forever for your books
  • you can sell your book as long as you want – not as someone else dictates
  • everything in the publishing process can be easily learned
  • you will have to do your own marketing – no matter if you self-publish or go the traditional route
  • author-publishing is about taking personal responsibility for the management and production of your writing content
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Listen to the interview with Hugh Howey,  author of “WOOL” where he explains the benefits of being an author-publisher of his (digital rights) e-books: “No compete clause, having more time to write and you can take your time until your books take off.”
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James Altucher, another bestseller author wrote in an article about self-publishing:
“I have published eight books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), one comic book, and the last two I have self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Although the jury is still out on my self-published books, “How to be the Luckiest Man Alive” and “I Was Blind But Now I See” I can tell you, these two have already sold more than my five books with traditional publishers, combined.”
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James Altucher lists the con-site of going the traditional route:

  • Advances are going to zero
  • Marketing by trade publishers is almost zero
  • Grueling long process until the book comes out
  • No control over content and design

… and most amazing: “Often bookstores will look at what’s hot on Amazon and then order the books wholesale from the publishers” - which could be you!
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Do as most authors did before the 1920′s: they published their own books – before clever business men discovered this as a lucrative way of income. And told writers in the past “no self-respecting writer would self-publish. It’s for losers who couldn’t get their work published by a publishing house.” Why? To get the book rights and make the money – on the expense of authors.
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It seems self-publishers approach the publishing process more and more confidently, are well-informed, and aware of how much publishing will cost and how long it is likely to take. Finalizing a project you have long planned feels good, and it never was easier to be your own publisher!
This morning the British Guardian had an article, geared to traditional publishers, who are flocking to the London Book Fair,  about the cultural significance what’s going on in the publishing world.

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Read in the next blog posts:

  • How to plan your publishing “business”
  • Where to find all the necessary information – with lots of links
  • Editing, cover design and book layout
  • Printing and the distribution of your printed book
  • Marketing, communication with readers and book promotions

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 710 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Reader Statistics: How to Use them for Your Book’s Success

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statistics

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Did you know that the main driver of e-book purchases is “referral by a friend”.  Number two was Media (including Social Media) and number three of the answers was Goodreads – the world’s largest reader community – as well as the Goodreads Choice Awards
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Equally important for authors should be the follow-up question in this survey: “What do you want to do once you get to the end of a book?”
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83% wanted to see what else the author had written.
75% wanted to find more books similar to what they just read
69% wanted to discuss the book with friends
35% read other people’s reviews
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Why not give readers exactly what they are looking for?
How can you achieve this? Add a highly visible link to your upcoming e-book – and a link to your author page on Amazon, B&N, Kobo or wherever you sell your book, plus one to your website and your Goodreads page at the end of your first e-book!
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Equally important: link to your mailing list.
To be successful, you need to have a list of people who have signed up to hear about your new releases. You will benefit from more initial sales, which will boost your rank and push you higher on new releases lists, plus other genre lists on Amazon and in other retailers ranking.

To make sure, even people who browse only and read the “look inside” feature of the Amazon website, add these links at the beginning of your book as well.

Every time you publish a new e-book, update these front and back pages of your previous books, as well as your Author Central page on Amazon, and make sure that it is updated with every book.
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“What’s Going On With Readers Today?”

It was the title of the poll, which was introduced at the “Tools of Change Conference 2013” in New York last month. Interesting fact in these statistics: readers are about two times more likely to learn about a book on Goodreads, than on Amazon!

As you can see, this is exactly what Goodreads’ site offers to their 15 million book lovers / members:

  • browsing all the books of the author they read
  • finding similar books to what they liked
  • seeing what their friends read
  • reading other member’s reviews
  • deciding what to read next
  • discussing books in their numerous communities

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The best course of action for every author – if not already done – should be:

  1. Join Goodreads and invite / add as many friends as possible, which is very easy, just read a former blog post where we described it.
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  2. Don’t forget to add the “Top Readers”  and the “Top Reviewers”  on Goodreads to add as friends. Only friends can recommend your book to others, you can’t do it!
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  3. Fill your book shelves on Goodreads with lots of books from your friends, read, review and recommend these books to others (and let your friends know about it : ) Most likely they will return the favor.
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  4. Learn about and use the many free features on Goodreads, such as “events” for your book signings and KDP free days, join one or more of their book communities in your genre, create Listopia lists,  participate in “creative writing”, just to name a few fun activities on this site.
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  5. Make sure that each of your books is listed on Amazon, even upcoming ones are mentioned and that your author page is updated. Don’t forget all these other communities you might have joined, and update the list of your books there, e.g. in Amazon communities.
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  6. Add links for your next and all your already published books: on the first and the last page of your e-book, to send readers to your author sales pages of all online retailers your books are listed with, to your website / blog and to your Goodreads author page.
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  7. Try to get as many reviews on Goodreads as possible, do frequent giveaways, garnering reviews and recommendations.
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What an easy and totally free way of advertising! Yet, many authors are not using this small trick … Have you prepared your digital books already with links to your other books?

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://pinterest.com/111publishing/
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS    111Publishing @ Google+

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